Star Wars! How long before they make Jeffrey Brown Star Wars toys?
It’s a big year for Play-Doh! You can make dresses…
And Play-Doh Cake Mountain! But do not eat the cake made from Play-Doh! It is not edible.
Furby is still around, now controlled by an iPad app, and with a new generation of small vulnerable babies called Furblings.
The Furblings also come in teeny tiny plastic versions.
I was entranced by this line of girl’s Nerf action toys called Rebell which debuted last year. Seemingly inspired by the Hunger Games/Brave girl archer era, it has now expanded into a new line of “Spy” themed accessories and weapons. The main bow sold over 1 million units last year. The art was all about girls with guns in danger poses, but smiling.
I would SURE LOVE TO READ THE REST of this Global Brand study! Anyway, science has apparently found out that girls like to shoot each other with Nerf arrows, and they enjoy pretending to be spies. Do they ever pretend to be astronauts, cowboys, knights, cops or superheroes? We’ll just have to wait and see.
Luckily, many girls also enjoy nursing a baby panda back to health.
And cute little plastic pets.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.