It was so crowded in the Transformers room I couldn’t get any pictures. But I did get a scoop: there will be more Transformers toys! Also, Hasbro loves Transformers fans. (I guess at some point there must have been a kerfuffle about this.) The best part of the whole presentation was when the brand managers admitted that they had gotten carried away by making some toys meant for actuall children so complex that no child could ever transform them—some required as may as 24 steps and a diagram that would make putting together an Ikea TV shelf look simple. Hasbro even had a chart of rising complexity over the years. (I was not allowed to take pictures of the presentation.) Hasbro basically admitted they had screwed up on this.
So moving forward, toys will transform from truck with a flick of the wrist, just like they used to. Meanwhile, there will still be complicated transformations in the “collector” line.
As it was too hot and smelly in the Transformers showroom I went back to Star Wars. The high end “Black Label” series will include new figures including Jabba the Hut. Execs said that they actually had an entire meeting discussing Jabba’s drool and whether or not his tongue should be shown.
Am I the ONLY person who liked Hayden Christensen in RotS?
A Return of the Jedi theme Darth Vader with REMOVABLE helmet!
And Finally RoTJ Luke with changeable shirt. Because everyone likes the change their shirt now and then.
We’ll have MORE stuff from Lego, Hasbro, Funko, NECA, MezCo and MORE MORE MORE later.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.