[IDW publisher Ted Adams is one of the most personable executives in the industry, and one of the most forward looking when it comes to expanding to new markets. As IDW celebrates its 15th anniversary, we chatted with Adams about the structure of the company, his background and how IDW has explored new outlets and products including digital, mass market and merchandising. One of IDW's biggest recent success stories in their "Micro Fun Packs"—little goodie bags sold at mass market checkout areas which include a mini comics, stickers, foldout posters, and POG-like collectibles—an unusual move into merchandising for a comics publisher but one he thinks will drive readers back to comics shops. IDW's successes also includes creator owned books like 30 Days of Night and Locke and Key and one of the industry's best archival programs with the Library of American Comics and Yoe Books. Given his background in the maw of the "indie comics era" working at Eclispe, Dark Horse and Image, Adams has been able to put what he calls his entrepreneurial spirit to work on taking advantage of the expanding audience for comics. And he's not done yet. Many thank to IDW's Rosalind Morehead for setting up this interview.]
Following their huge success with their Adventure Time and Regular Show comics, Boom! Studios has signed a "first look" deal with Cartoon Network, meaning...
Launched in 2011 with much fanfare, ShiftyLook was a fun idea: redeveloping old Namco/Bandai video game properties as webcomics with an eye to further...
Over the weekend there was a kerfuffle or two! Are you shocked?
These involved comic cons which had promotions that seemed to forget that about 40% of the con going audience is now female.
Marvel announced some improvements to its AR app at SWSXi yesterday, including finally adding the audio components it talked about last year. It also has improved the panel flow and the AR extras will now be available in all digital comics. They also announced an Ultimate Spider-Man Infinite comic, to be aimed at younger readers. Ultimate Infinite Spider-Man -- that sounds pretty indestructible.
Louise Fitzhugh's classic children's book Harriet the Spy is being adapted into a graphic novel by Harriet Webster and Claudia Petrazzi, due out from Delacorte Press on April 27, 2027.
