In its January 4th mailing to retailers Marvel made a startling offer: retailers who had already ordered a first or second printing of the second issue of a Legacy launch could freely order a lenticular variant cover.
This was very…interesting because some of these covers were highly incentivized variants which required you to order dozens of copies of the regular issue to get them for your store.
This was a matter of some strife over the fall amongst retailers and led to many very lively discussions.
But now, obviously, with a warehouse full of lenticular covers, Marvel was ready to ship ’em out. Meaning retailers who ordered the variants planning on selling them as rare collectibles….now owned cardboard.
Well, today Marvel has announced:
Please note that Marvel Comics’ Lenticular Legacy Homage Variant offer– initially announced in the January 4 Marvel Mailer — has been cancelled.
No orders have shipped, or will ship, from this promotion.
“No orders have shipped, or will ship, from this promotion.”
Kinda says it all.
Just spitballing, but I’m guessing there was a little retailer unhappiness.
Or maybe a ton.
Here’s the original offering.
LENTICULAR LEGACY HOMAGE VARIANT OFFERING
If Retailers order or have already ordered either the 1st or 2nd printing of the 2nd issue of any Legacy series they may now reorder the Lenticular Homage Variant to that same series. This offer runs Thursday 1/4/18 to Wednesday, 1/17/18. DCD will complete audits on the qualifier immediately after the offering ends and begin the shipping process on the reordered Lenticular Homage variants immediately after completion, with a scheduled arrival to Retailers with their 1/31/18 on sale product.
List of LH Variants Here: AUG170911 ALL NEW WOLVERINE #25 ANKA LH VAR LEG AUG170780 AMAZING SPIDER-MAN #789 ROSS LH VAR LEG SEP170819 AMAZING SPIDER-MAN RENEW YOUR VOWS #13 RANDOLPH LH LEG AUG170923 AMERICA #8 CALDWELL LH VAR LEG NOV170912 ASTONISHING X-MEN #7 CASSADAY LH VAR LEG AUG170839 AVENGERS #672 ALLRED LH VAR LEG SEP170825 BEN REILLY SCARLET SPIDER #10 MORA LH VAR LEG OCT170845 BLACK BOLT #8 WARD LH VAR LEG AUG170809 BLACK PANTHER #166 CRAIG LH VAR LEG AUG170827 CABLE #150 LIEFELD LH VAR LEG SEP170803 CAPTAIN AMERICA #695 ALEX ROSS LH VAR LEG AUG170815 CAPTAIN MARVEL #125 MORA LH VAR LEG AUG170844 CHAMPIONS #13 MORA LH VAR LEG SEP170833 DAREDEVIL #595 TORQUE LH VAR LEG AUG170900 DEFENDERS #6 KUDRANSKI LH VAR LEG AUG170832 DESPICABLE DEADPOOL #287 ESPIN LH VAR LEG SEP170848 DOCTOR STRANGE #381 DEODATO LH VAR LEG AUG170786 FALCON #1 TORQUE LH VAR LEG OCT170854 GENERATION X #85 TOLIBAO LH VAR LEG SEP170869 GUARDIANS OF GALAXY #146 LIM LH VAR LEG AUG170907 GWENPOOL #21 NAKAYAMA LH VAR LEG OCT170863 HAWKEYE #13 SMALLWOOD LH VAR LEG AUG170917 ICEMAN #6 RYAN LH VAR LEG AUG170805 INCREDIBLE HULK #709 DEODATO LH VAR LEG AUG170793 INVINCIBLE IRON MAN #593 DAVIS LH VAR LEG AUG170819 IRON FIST #73 PERKINS LH VAR LEG AUG170920 JEAN GREY #8 MAYHEW LH VAR LEG AUG170895 JESSICA JONES #13 MORA LH VAR LEG AUG170822 LUKE CAGE #166 JOHNSON LH VAR LEG OCT170839 MARVEL TWO-IN-ONE #1 MALIN LH VAR LEG AUG170849 MIGHTY THOR #700 HANS LH VAR LEG AUG170904 MONSTERS UNLEASHED #7 MORA LH VAR LEG SEP170864 MOON GIRL AND DEVIL DINOSAUR #25 SMITH LH VAR LEG SEP170855 MOON KNIGHT #188 SIENKIEWICZ LH VAR LEG OCT170849 MS MARVEL #25 WYATT LH VAR LEG SEP170860 OLD MAN LOGAN #31 STEWART LH VAR LEG SEP170828 PETER PARKER SPECTACULAR SPIDER-MAN #297 SIQUEIRA LH VAR LEG SEP170839 PUNISHER #218 BRADSTREET LH VAR LEG AUG170883 ROYALS #9 DOE LH VAR LEG SEP170880 SECRET WARRIORS #8 JOHNSON LH VAR LEG SEP170843 SHE-HULK #159 FEGREDO LH VAR LEG AUG170878 SPIDER-GWEN #25 RANDOLPH LH VAR LEG SEP170810 SPIDER-MAN #234 BAGLEY LH VAR LEG SEP170814 SPIDER-MAN DEADPOOL #23 CAMUNCOLI LH VAR LEG AUG170799 SPIRITS OF VENGEANCE #1 (OF 5) LASHLEY LH VAR LEG SEP170874 THANOS #13 BURROWS LH VAR LEG OCT170866 UNBEATABLE SQUIRREL GIRL #27 FISH LH VAR LEG AUG170871 UNCANNY AVENGERS #28 MALIN LH VAR LEG AUG170875 US AVENGERS #11 WARD LH VAR LEG AUG170889 VENOM #155 MATTINA LH VAR LEG OCT170857 WEAPON X #12 LAMING LH VAR LEG AUG170864 X-MEN BLUE #13 LOPEZ LH VAR LEG AUG170858 X-MEN GOLD #13 CALDWELL LH VAR LEG
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.