MARVEL_LEGACY_1_VARIANT_LENTICULAR

In its January 4th mailing to retailers Marvel made a startling offer: retailers who had already ordered a first or second printing of the second issue of a Legacy launch could freely order a lenticular variant cover.

This was very…interesting because some of these covers were highly incentivized variants which required you to order dozens of copies of the regular issue to get them for your store.

Brian Hibbs had the whole rundown here. 

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And more retailer pushback here.

This was a matter of some strife over the fall amongst retailers and led to many very lively discussions.

But now, obviously, with a warehouse full of lenticular covers, Marvel was ready to ship ’em out. Meaning retailers who ordered the variants planning on selling them as rare collectibles….now owned cardboard.

Well, today Marvel has announced:

Please note that Marvel Comics’ Lenticular Legacy Homage Variant offer– initially announced in the January 4 Marvel Mailer — has been cancelled.
No orders have shipped, or will ship, from this promotion.

“No orders have shipped, or will ship, from this promotion.”

Kinda says it all.

Just spitballing, but I’m guessing there was a little retailer unhappiness.

Or maybe a ton.

Here’s the original offering.

LENTICULAR LEGACY HOMAGE VARIANT OFFERING

If Retailers order or have already ordered either the 1st or 2nd printing of the 2nd issue of any Legacy series they may now reorder the Lenticular Homage Variant to that same series. This offer runs Thursday 1/4/18 to Wednesday, 1/17/18. DCD will complete audits on the qualifier immediately after the offering ends and begin the shipping process on the reordered Lenticular Homage variants immediately after completion, with a scheduled arrival to Retailers with their 1/31/18 on sale product.

List of LH Variants Here:
AUG170911	ALL NEW WOLVERINE #25 ANKA LH VAR LEG
AUG170780	AMAZING SPIDER-MAN #789 ROSS LH VAR LEG
SEP170819	AMAZING SPIDER-MAN RENEW YOUR VOWS #13 RANDOLPH LH LEG
AUG170923	AMERICA #8 CALDWELL LH VAR LEG
NOV170912	ASTONISHING X-MEN #7 CASSADAY LH VAR LEG
AUG170839	AVENGERS #672 ALLRED LH VAR LEG
SEP170825	BEN REILLY SCARLET SPIDER #10 MORA LH VAR LEG
OCT170845	BLACK BOLT #8 WARD LH VAR LEG
AUG170809	BLACK PANTHER #166 CRAIG LH VAR LEG
AUG170827	CABLE #150 LIEFELD LH VAR LEG
SEP170803	CAPTAIN AMERICA #695 ALEX ROSS LH VAR LEG
AUG170815	CAPTAIN MARVEL #125 MORA LH VAR LEG
AUG170844	CHAMPIONS #13 MORA LH VAR LEG
SEP170833	DAREDEVIL #595 TORQUE LH VAR LEG
AUG170900	DEFENDERS #6 KUDRANSKI LH VAR LEG
AUG170832	DESPICABLE DEADPOOL #287 ESPIN LH VAR LEG
SEP170848	DOCTOR STRANGE #381 DEODATO LH VAR LEG
AUG170786	FALCON #1 TORQUE LH VAR LEG
OCT170854	GENERATION X #85 TOLIBAO LH VAR LEG
SEP170869	GUARDIANS OF GALAXY #146 LIM LH VAR LEG
AUG170907	GWENPOOL #21 NAKAYAMA LH VAR LEG
OCT170863	HAWKEYE #13 SMALLWOOD LH VAR LEG
AUG170917	ICEMAN #6 RYAN LH VAR LEG
AUG170805	INCREDIBLE HULK #709 DEODATO LH VAR LEG
AUG170793	INVINCIBLE IRON MAN #593 DAVIS LH VAR LEG
AUG170819	IRON FIST #73 PERKINS LH VAR LEG
AUG170920	JEAN GREY #8 MAYHEW LH VAR LEG
AUG170895	JESSICA JONES #13 MORA LH VAR LEG
AUG170822	LUKE CAGE #166 JOHNSON LH VAR LEG
OCT170839	MARVEL TWO-IN-ONE #1 MALIN LH VAR LEG
AUG170849	MIGHTY THOR #700 HANS LH VAR LEG
AUG170904	MONSTERS UNLEASHED #7 MORA LH VAR LEG
SEP170864	MOON GIRL AND DEVIL DINOSAUR #25 SMITH LH VAR LEG
SEP170855	MOON KNIGHT #188 SIENKIEWICZ LH VAR LEG
OCT170849	MS MARVEL #25 WYATT LH VAR LEG
SEP170860	OLD MAN LOGAN #31 STEWART LH VAR LEG
SEP170828	PETER PARKER SPECTACULAR SPIDER-MAN #297 SIQUEIRA LH VAR LEG
SEP170839	PUNISHER #218 BRADSTREET LH VAR LEG
AUG170883	ROYALS #9 DOE LH VAR LEG
SEP170880	SECRET WARRIORS #8 JOHNSON LH VAR LEG
SEP170843	SHE-HULK #159 FEGREDO LH VAR LEG
AUG170878	SPIDER-GWEN #25 RANDOLPH LH VAR LEG
SEP170810	SPIDER-MAN #234 BAGLEY LH VAR LEG
SEP170814	SPIDER-MAN DEADPOOL #23 CAMUNCOLI LH VAR LEG
AUG170799	SPIRITS OF VENGEANCE #1 (OF 5) LASHLEY LH VAR LEG
SEP170874	THANOS #13 BURROWS LH VAR LEG
OCT170866	UNBEATABLE SQUIRREL GIRL #27 FISH LH VAR LEG
AUG170871	UNCANNY AVENGERS #28 MALIN LH VAR LEG
AUG170875	US AVENGERS #11 WARD LH VAR LEG
AUG170889	VENOM #155 MATTINA LH VAR LEG
OCT170857	WEAPON X #12 LAMING LH VAR LEG
AUG170864	X-MEN BLUE #13 LOPEZ LH VAR LEG
AUG170858	X-MEN GOLD #13 CALDWELL LH VAR LEG

3 COMMENTS

  1. Who exactly at Marvel thought this was a good idea in the first place? Sheeze… I’d have no problem with this promotion if Marvel announced full returnablity to retailers who initially ordered all of those non-lenticular and lenticular versions.

  2. With all of Marvel attention focused on variant covers programs -instead of you know, comics-, how on hell do they manage to be so off course about retailers expectations?
    It makes you wonder if they ever gonna be able to do something right, once in a while. (well, the deal with Archie was right, those Archie Marvel digest are quite good, but that’s probably because Archie is taking care of it :) )

  3. “Who exactly at Marvel thought this was a good idea in the first place?”

    That’s easy Dennis! David Gabriel thought it would be a good idea! First to set high margins for lenticular covers to create demand, then to not spend as much on development as DC, and then later to attempt to sell on all the unbought stock.

    Remember kids – all Marvel’s current problems stemmed from Axel Alonso and his terrible editors/creators, they have nothing to do with David Gabriel’s sales plans!

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