It seems that Fox—which controls the X-men and Fantastic Four film franchises— and Sony—which controls Spider-Man—have come to an agreement to create their OWN variant earth-2 Marvel Cinematic Universe, starting with a cut scene at the end of AMAZING SPIDER-MAN 2. Foreign viewers are already tweeting about it. I’ve greyed out the relevant info below.
The “Amazing Spider-Man 2″ opens today overseas, and fans are already buzzing on Twitter over its end credits. The Sony Pictures release concludes with a teaser for the upcoming “X-Men: Days of Future Past,” a new sequence that has been added since “Spidey 2″ premiered in London last week.
The montage, which features a blue Jennifer Lawrence as Mystique, is meant to mimic the coda scenes that conclude the Disney and Marvel Pictures juggernauts, including “Captain America: The Winter Soldier,” which introduce new characters.
And yes, it’s a Fox-controlled X-character.
But is this REALLY the start of a titanic cross studio promotion? According to Variety a more prosaic contract detail is the cause. It seems SPIDEY director Marc Webb had a deal with Fox Searchlight, who only let him out of it to make Spidey for Sony on the condition that the movie promote the X-men for free.
So don’t expect to see Spidey in the FF any time soon. That’s ONLY for the comics, folks.
Amazing Spider-Man 2 opens on May 2.
So, this article SHOULD be titled “business sells unorthodox commercial space in film.”
Six Degrees of Comics, on the big screen.
How often does this happen in movies, where a character from another movie appears for a cameo?
I can only think of one:
John Hurt/Kane.
Comments are closed.