Culture

Obviously, DC doesn't want to risk losing the dollars of its core audience in the hopes of gaining a broader selection of readers. What if those new readers don't come? Hey, that’s a serious and valid question. Money isn't exactly pouring in. Taking a risk is scary when a comic selling 25,000 copies is considered a solid book. And so...you do nothing. You make awkward jokes when fans ask questions at cons. You put minority characters who rarely appear in big pose down images as if they are an integral part of the story. You hope to keep complaints from both sides to a very low rumbling.