Bazooka Joe, the icon of Bazooka brand bubble gum, and star of countless mini comic strips packaged with that gum, has a new modern look consisting of “a stylish, modern version of his well-known ensemble of jeans, t-shirt, and baseball cap.” The new look was chosen from 100 different stylings via an online voting process by fans, with artists offering up their looks. (You can see some of them here.) The winner was designed by Victor Intrasombat of Clockwork Animation. The new look will be given a renewed push for merchandise and gum pack comics.
Other artists that contributed potential new looks include Benjamin Balistreri (How to Train Your Dragon), Robert Lilly (Nickelodeon Animation Studios), and Ben Reynolds (mobile games forGhostbusters and Monster Pet Shop).
While there is a bit of a Poochie feeling to all this, it has at least given Bazooka Joe a renewed push. Former Disney CEO MIchael Eisner purchased the brand a while ago and in 2007 stated that he thought Bazooka Joe could be “the new Mickey Mouse.” That hasn’t exactly happened. Joe himself responded with enthusiasm to the new look. “Thanks to all of the fans who helped me talk Topps into finding me a new getup. New hairstyle, new clothes – I’m ready to take on the world!”
While Joe’s fashions were updated with new kicks and streamlined inking, he did not avail himself of modern-day prosthetic technology to get an artificial eye, and so still sports an eye-patch.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.