I was fortunate to attend Mattel’s blogger breakfast event the Monday morning of Toy Fair. Mattel had claimed the entire fourth floor of the Javits Center, and, BOY! did they showcase a lot of cool stuff!
Justice League Ultimate Batmobile
Justice League™ Ultimate Batmobile
SRP: $ 249.99 | Adult | Available: Fall 2017
Inspired by Warner Bros. Pictures’ action-adventure film, Justice League Ultimate
Batmobile. Batman’s iconic vehicle comes to life in epic scale complete with RC functionality, premium deco and real world features.
Through an app-enabled tablet or smartphone, users can assume the role as the Dark Knight and take complete control of the vehicle all from the palm of their hand!
Remote-controlled Batmobile features smoke release from exhaust pipe, movingmissiles on hood of car, roaring engine sounds, and four armored up wheels.
Includes camera in the cockpit so you can drive from Batman’s POV via an app-controlled device.
Special “jump mode” feature elevates the Batmobile with hydraulic-like movement
Batman figure included has full body movement–foot presses gas pedal, arm shifts gear, and head turns
DC Superhero Girls
WWE WrestlingPixar Teen Titans Go!
Nickelodeon Shimmer and Shine
Justice League Action
Thomas the Tank Engine
Justice League, DC, Marvel, and Star Wars Hot Wheels
Kuu Kuu Hara Juku
In 2017, Mattel will be launching a new doll line based off of Gwen Stefani’s new music driven, animated series Kuu Kuu Harajuku on Nickelodeon. The show averages 1MM viewers per episode and features G and the Harajuku Girls (Love, Angel, Music and Baby), who together form the talented band, HJ5.
Rock ‘Em Sock ‘Em Robots
View-Master® Deluxe VR Viewer
SRP: $39.99 | 7+ years | Available: Now
• Enter the world of virtual reality with the View-Master Deluxe VR Viewer that Works with Google Cardboard.
• Surround yourself with stunning 360-degree environments so you feel as if you are really there.
• The enhanced View-Master VR viewer has added better lenses and a focal adjustment — say goodbye to your glasses.
• A headphone connector lets you plug into audio for immersive listening
• A new design offers improved ergonomics, plus an easier open-and-close latch.
SRP: $49.99 | 8+ years | Available: Fall 2017
• Kamigami are DIY, model kit robots that combine origami concepts with robotics engineering. Light as a feather and quick as a bug, Kamigami have a full sensor suite to talk to each other and explore their environment.
• Build them using ultra-tough, feather light plastic-they’re the most durable robot toy you’ll ever encounter.
• Play with these ultra-fast robots using the free app, available on IOS or android.
• Battle with friends using the IR sensors and by playing the interactive game modes.
• Program your Kamigami using drag and drop programming that lets you customize your robot’s movements and interactions