I was fortunate to attend Mattel’s blogger breakfast event the Monday morning of Toy Fair. Mattel had claimed the entire fourth floor of the Javits Center, and, BOY! did they showcase a lot of cool stuff! Justice League Ultimate Batmobile Justice League™ Ultimate Batmobile SRP: $ 249.99 | Adult | Available: Fall 2017 Inspired by Warner Bros. Pictures’ action-adventure […]
Toy Fair 2017: Cryptozoic Brings the Cute, the Collectible, and the Competitive!
Cryptozoic had a lot of stuff on display! Games! Collectible figurines! Deluxe sculpture! Housewares! Torsten AdairI’ve been writing for The Beat since July of 2010. I’ve been reading comics since 1974, collecting since 1984, and spreading the graphic novel gospel since 1994. I’m a bookseller, a librarian, an amateur scholar, a cool uncle, and a […]
Toy Fair 2017: Funko!
I’m trying to get all the Toy Fair stuff up this weekend, so I won’t be posting most commentary. But that’s okay… I know you guys love pictures, and I photographed almost every inch of the Funko booth at Toy Fair! Here we go! Torsten AdairI’ve been writing for The Beat since July of 2010. […]
Toy Fair 2017: Peanuts Construction Sets? From China!
While wandering every aisle of ToyFair, I spied this display: What the…?! Peanuts?! Construction sets? At first, I thought it might be counterfeit, as the box design and quality was a bit cheap. (Charles Schulz was known for demanding high quality designs from his licensees.) A quick glance of the empty box showed the proper […]
T0y Fair ’17: More Female Action Figures Coming as Toy Gender Lines Blur
By Taimur Dar Another Toy Fair New York has come and gone. Since this was my first year attending, I’ll admit to being a bit overwhelmed by all the sights and sounds though it did afford me the opportunity to finally put my skills from studying marketing in graduate school to some use. -Licensed properties […]
The Coolest Things I Saw Saturday at Toy Fair…
This is my first Toy Fair as “press”, and it was fun walking around, searching for geekery items, brainstorming a little with the company reps, and just having fun! I’m here for four days, and I’ll be posting photos and previews as time allows. Cuddle Toys A Dutch company (although the owner lives in Indonesia! […]