DC Comics has a surprise for the fans of its wildly popular DC Super Hero Girls franchise. The publisher announced that the latest digital-first comic based on the property would be available to read on a weekly basis starting today. DC Super Hero Girls: Weird Science shines a spotlight on Zee Zatara, a.k.a. Zatanna, a.k.a. […]
Toy Fair ’19: Mattel Gives DC SUPER HERO GIRLS Franchise a Makeover
Lauren Faust works her magic on another franchise
Mattel Stocks Plummet in Wake of Losing DC License to Spin Master
Can the toy company bounce back?
13th Doctor Who Collectible Barbie Doll Hits Shelves for the Holidays
Tardis not included!
SDCC ‘18: WWE Debuts New Elite Collection Figures at Mattel’s WWE panel
Now manufactured with TrueFX scanning technology
SDCC ’18: More Mattel Exclusives and Attendees Pre-Sale
Mattel streamlining its SDCC Exclusives buying process
Toy Fair 2018: Mattel is Swell
Monday morning, Mattel hosted their blogger breakfast, featuring upcoming toys from a variety of brands and licenses!Man… imagine if Disney rented this space for New York Comic Con! I wouldn’t be surprised to see this as a children’s ride at Universal Studios! First, Hot Wheels, celebrating FIFTY YEARS! These are the original “first wave“. (I […]
FIGHT! Hasbro Sues DC over Bumblebee trademark
Those of you who have been wondering how there was room in the pop culture firmament for both a car that turns into a giant yellow robot named Bumblebee, and a young African American girl who dresses as a bee also called Bumblebee…well this golden age is at an end. Hasbro seeks to clamp down […]
Toy Fair 2017: Mattel is Swell!
I was fortunate to attend Mattel’s blogger breakfast event the Monday morning of Toy Fair. Mattel had claimed the entire fourth floor of the Javits Center, and, BOY! did they showcase a lot of cool stuff! Justice League Ultimate Batmobile Justice League™ Ultimate Batmobile SRP: $ 249.99 | Adult | Available: Fall 2017 Inspired by Warner Bros. Pictures’ action-adventure […]
Mattel says lady Ghostbuster toy sales were “strong”
Among the other civilization-ending fears about the lady Ghostbusters film was that the unsold toys from Mattel would cause an overspill at landfills around the globe, leading to poisoned water and worldwide starvation. Luckily that didn’t happen!