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Toy Fair 2018: Thoughts & Observations

The Beat's marketing reporter Taimur Dar looks at the trends at this year's Toy Fair.

Toy Fair 2018: Hasbro’s STAR WARS Line Introduces Cutest Chewbacca Doll...

Calling it now, this is going to be the hot Christmas toy of 2018 that will be on the lists on nearly all children...

Toy Fair 2018: Living the Funko Lifestyle!

Funko once again had a huge booth, but this year, the exciting stuff was practical! LoungeFly is a lifestyle brand, producing functional, stylish, and geeky...

Toy Fair 2018: Sunday’s Surprises!

Sunday was spent downstairs, where most of the pop culture producers can be found. I started the day at Funko, but that gets its...

Toy Fair 2018: Saturday’s Discoveries!

Once again, I attended Toy Fair, and wandered every aisle!  I didn't visit every showroom, since some required appointments, or weren't that interesting, but...

Toy Fair 2018: Mattel is Swell

Monday morning, Mattel hosted their blogger breakfast, featuring upcoming toys from a variety of brands and licenses!Man... imagine if Disney rented this space for...

Toy Fair 2018: Hasbro/ Marvel Legends Reveals including Peter Porker

by Jermaine McLaughlin   Toy Fair 2018 has come and gone, but Hasbro came through the four day event, held at the Javits Center in New...

Toy Fair 2018: Hasbro’s Marvel Toys Throw Down the Gauntlet and...

Once again, Hasbro went all out with an off-site event showcasing its upcoming Marvel action figures and toys. Let me skip straight to the...

Toy Fair 2018: Cowabunga! Rise of the TMNT Figures Debut from...

Earlier this month, Nickelodeon unveiled the first look of the upcoming new Rise of the TMNT cartoon debuting later in the year. It's a...

DC Collectibles Reveals DOOMSDAY CLOCK Action Figures, Gerard Way Batman &...

Toy Fair is tomorrow and already the toy news is under way. Just ahead of the show, DC Collectibles has unveiled some of the...