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Toy Fair 2018: Thoughts & Observations

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The Beat's marketing reporter Taimur Dar looks at the trends at this year's Toy Fair.

Toy Fair 2018: Hasbro’s STAR WARS Line Introduces Cutest Chewbacca Doll and HASLAB Crowdfunding...

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Calling it now, this is going to be the hot Christmas toy of 2018 that will be on the lists on nearly all children (and children at heart, like myself). Not wanting to let...

Toy Fair 2018: Living the Funko Lifestyle!

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Funko once again had a huge booth, but this year, the exciting stuff was practical! LoungeFly is a lifestyle brand, producing functional, stylish, and geeky accoutrements! Yes, that's the British Royal family on the...

Toy Fair 2018: Sunday’s Surprises!

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Sunday was spent downstairs, where most of the pop culture producers can be found. I started the day at Funko, but that gets its own post!  Here's other cool stuff I saw! Basic Fun  Expect more...

Toy Fair 2018: Saturday’s Discoveries!

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Once again, I attended Toy Fair, and wandered every aisle!  I didn't visit every showroom, since some required appointments, or weren't that interesting, but I made a point to visit those with comics licensees,...

Toy Fair 2018: Mattel is Swell

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Monday morning, Mattel hosted their blogger breakfast, featuring upcoming toys from a variety of brands and licenses!Man... imagine if Disney rented this space for New York Comic Con! I wouldn't be surprised to see this...

Toy Fair 2018: Hasbro/ Marvel Legends Reveals including Peter Porker

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by Jermaine McLaughlin   Toy Fair 2018 has come and gone, but Hasbro came through the four day event, held at the Javits Center in New York city, leaving little doubt they have every aspect of...

Toy Fair 2018: Hasbro’s Marvel Toys Throw Down the Gauntlet and Then Some!

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Once again, Hasbro went all out with an off-site event showcasing its upcoming Marvel action figures and toys. Let me skip straight to the product you want to know about immediately. Yes, the Marvel...

Toy Fair 2018: Cowabunga! Rise of the TMNT Figures Debut from Playmates Toys

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Earlier this month, Nickelodeon unveiled the first look of the upcoming new Rise of the TMNT cartoon debuting later in the year. It's a bold and different direction to say the least. At this...

DC Collectibles Reveals DOOMSDAY CLOCK Action Figures, Gerard Way Batman & Joker Statues, and...

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Toy Fair is tomorrow and already the toy news is under way. Just ahead of the show, DC Collectibles has unveiled some of the products to look forward to later in the year. A...

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