Tag: tilting at windmills
Tilting at Windmills #299: The State of the Periodical Market 2024
Retailer Brian Hibbs gives the state of comic book sales in 2024: it's good! But storm clouds are on the horizon
Tilting at Windmills #298: The Problem With Excess
The Big Two are leaning more and more on "superfans" to support their lines, and that's not good for long term growth
Tilting at Windmills #297: Bookscan 2023 – comics sales sag but Scholastic was still...
Marvel and DC had tough years in 2023, while Scholastic made up nearly 40% of book store sales for comics
Tilting at Windmills #296: We’re one success away from saving comics
It's a very rough time for comics retailers, but Brian Hibbs thinks there's a solution to the problem and we're just one success away.
Tilting at Windmills #295: A deluge of dropping shoes
Retailer Brian Hibbs looks at the new "monopoly of three" distributors and asks: why aren't we trying to expand the market?
BookScan 2022 Notes: what was the best selling superhero graphic novel and more
Drilling down a little into this year's BookScan graphic novel sales report reveals some patterns and newsbites.
Tilting at Windmills #294: Looking at NPD BookScan 2022
Graphic novel sales had another record year, although growth slowed from the pandemic boom year of 2021 according to NPD Bookscan numbers
Tilting at Windmills #293: What’s Wrong with the Periodical???
Retailers Brian Hibbs lays out the current problems with the periodical comics market, including variant covers and over-saturation.
Tilting at Windmills #292: En Garde
After getting some pushback on his last column, retailer Brian Hibbs explains more about why shrinking margins on periodicals are affecting his business
Tilting at Windmills #291: I didn’t leave floppies; floppies are leaving me
Retailer Brian Hibbs explains how distributor discounts are making it harder and harder to carry DC periodical comics - and wonders if the twilight of the comic book is truly at hand.
Tilting at Windmills #290: The Era Changes Part IV – the devil is in...
Everything you always wanted to know about comics retailing discounts and shipping costs, but were afraid you would not understand.
Tilting at Windmills #289: Looking at NPD BookScan: 2021 – and it’s a doozy
In 2021 comics thoroughly exploded in a way that almost defies rationality – with more comics material was sold in 2021 than 2018 and 2019 combined