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Tilting at Windmills #299: The State of the Periodical Market 2024

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Retailer Brian Hibbs gives the state of comic book sales in 2024: it's good! But storm clouds are on the horizon

Tilting at Windmills #298: The Problem With Excess

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The Big Two are leaning more and more on "superfans" to support their lines, and that's not good for long term growth
dog man biggest graphic novel of 2023

Tilting at Windmills #297: Bookscan 2023 – comics sales sag but Scholastic was still...

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Marvel and DC had tough years in 2023, while Scholastic made up nearly 40% of book store sales for comics
watchmen meme comics are dying

Tilting at Windmills #296: We’re one success away from saving comics

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It's a very rough time for comics retailers, but Brian Hibbs thinks there's a solution to the problem and we're just one success away.

Tilting at Windmills #295: A deluge of dropping shoes

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Retailer Brian Hibbs looks at the new "monopoly of three" distributors and asks: why aren't we trying to expand the market?

BookScan 2022 Notes: what was the best selling superhero graphic novel and more

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Drilling down a little into this year's BookScan graphic novel sales report reveals some patterns and newsbites.

Tilting at Windmills #294: Looking at NPD BookScan 2022

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Graphic novel sales had another record year, although growth slowed from the pandemic boom year of 2021 according to NPD Bookscan numbers

Tilting at Windmills #293: What’s Wrong with the Periodical???

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Retailers Brian Hibbs lays out the current problems with the periodical comics market, including variant covers and over-saturation.
Photo by Alexander Mils on Pexels.com

Tilting at Windmills #292: En Garde

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After getting some pushback on his last column, retailer Brian Hibbs explains more about why shrinking margins on periodicals are affecting his business

Tilting at Windmills #291: I didn’t leave floppies; floppies are leaving me

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Retailer Brian Hibbs explains how distributor discounts are making it harder and harder to carry DC periodical comics - and wonders if the twilight of the comic book is truly at hand.
Photo by Erik McLean/pexels

Tilting at Windmills #290: The Era Changes Part IV – the devil is in...

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Everything you always wanted to know about comics retailing discounts and shipping costs, but were afraid you would not understand.

Tilting at Windmills #289: Looking at NPD BookScan: 2021 – and it’s a doozy

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In 2021 comics thoroughly exploded in a way that almost defies rationality – with more comics material was sold in 2021 than 2018 and 2019 combined

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