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Disclosure: from time to time I take on outside consulting projects, and I’m currently working with the creators of the new graphic novel Mission in a Bottle to do some marketing for them in the comics world. However, I felt the prospect of getting a free bottle of tea for faithful Beat readers was a good trade off for the HYPE ALERT here. Basically, stop by the Crown Publishing Booth (#1515) to pick up a free bottle of Honest Tea (while supplies last) with an EXCLUSIVE Comic-Con label. YOU can also pick up a preview of MISSION IN A BOTTLE.

Scheduled for release in September from Crown, Mission in a Bottle was written by Honest Tea co-founders Seth Goldman and Barry Nalebuff, with art by cartoonist Sungyoon Choi (American Widow). The book itself is a business book about entrepreneurship and starting a purpose driven business told in the modern “non fiction” comics style — it’s McCloudian to coin a phrase. You can download the first chapter here.

Also at the Random House/Crown/Del Rey booth:

As always, we will offer many giveaways at the booth: Pantheon graphic novel buttons, bookmarks, and pens featuring our new logo. Don’t miss a preview of Pantheon’s next graphic novel The Thrilling Adventures of Lovelace and Babbage by Sydney Padua, “a rousing episodic comic” ( featuring Ada Lovelace and Charles Babbage as crime fighters. This title is set to be released next fall, 2014.
Knopf author Anne Rice will be making an appearance to promote her new book The Wolves of Midwinter and to celebrate we’re giving away wolf crowns. We also have a number of other Knopf Doubleday authors appearing at SDCC this year. Please see our Facebook events page for details.
We’ll also have a number of Pantheon titles available for sale at the show. As usual, with each Pantheon graphic novel purchased, you’ll get a free tote bag.

Tea and totes. Sounds like a plan.

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  1. Great to see you’re involved in promoting Seth and Barry’s book, Heidi! I was at Honest Tea’s offices for a reception last month and got to hear about the book directly from Seth… definitely the kind of presentation sustainable business books have been lacking. Hope everything goes well at the booth!

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