As reported by THR, Hasbro has officially been named the master toy licensee for Sony’s Ghostbusters with products hitting shelves next year just in time for the release of Jason Reitman’s film.
After revealing the much sought after SDCC exclusive Ghostbusters themed Optimus Prime figure last June and the Ecto-1/Transformers mashup figure earlier this year, the news isn’t a complete surprise.
“As we build up to release our new Ghostbusters film next year, it was a natural choice to work with Hasbro to develop an all-new line of toys that not only celebrates the new film but also brings us back to the roots of the original film and toy line,” reads a statement from Jamie Stevens, executive vice president with Sony Pictures Consumer Products. “Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages, and we are excited to leverage this expertise to bring new product experiences to Ghostbusters fans around the world.”
Hasbro senior vp Tom Warner added, “Ghostbusters is an iconic and beloved franchise and we are excited and honored to return to the brand as the global master toy licensee and bring new product to the next generation of fans. Drawing on Hasbro’s proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can’t wait to share with fans around the world.”
Despite the somewhat lackluster box office of Paul Feig’s 2016 female-led Ghostbusters reboot amidst its constant attacks from trolling, Mattel who previously held the license reported that toy sales for the reboot film “exceeded expectations.”
The Ghostbusters toy deal arrives just in time as Hasbro’s Star Wars license is set to expire in 2020. Between this and Hasbro’s acquisition of Power Rangers franchise last year, it’s no wonder Hasbro isn’t planning on slowing down.