According to a report from Variety, San Diego-based Luth Research has been analyzing Netflix’s original content and concluded that Marvel’s Daredevil was the most popular of the streaming service’s original series in recent months, with 10.7% of domestic Netflix subscribers tuning in for at least one episode in the show’s first 11 days of airtime. With nearly 41 million domestic subscribers, that’s a viewership of roughly 4.4 million.
Behind that were The Unbreakable Kimmy Schmidt, with 7.3% of viewers tuning in, and House of Cards‘ third season, with 6.5%. Lagging behind was the new drama Bloodline, which received a cold reception from critics an garnered a view from only 2.4% of the subscriber base.
This marks the first major glimpse into Netflix’s viewership numbers, which are typically kept confidential. The data was pulled from a sample of 2,500 subscribers, though none of the sample pool used Netflix on a television – all subscribers in the sample were using computers, tablets or phones, according to Variety. It’s unknown whether that skews the results of the research.
Daredevil has already been picked up for a second season and is the first in a line-up of Netflix’s Marvel shows. Marvel’s A.K.A. Jessica Jones is releasing later this year, and Marvel’s Luke Cage premieres on the streaming service in 2016. Daredevil season 2 is also slated for a 2016 release.
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