Retailing & Marketing

Rough calculations suggests 2% of millennials read comics

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Millennials, can't live with 'em, can't get a vanilla soy macchiatto without 'em. Among the many charges levied against these lazy, disengaged kids is that they ever grow up and read too many comic books. BUT IS THAT TRUE? Commentator Kevin Drum—who I normally adore—does some back of the envelope calculations and concludes that only 2% of millennials are comics readers. For the numerically inclines out there (translation: Torsten) here are his envelope calculations:

The Retailer’s View // Top Sellers and Bottom Dwellers

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A couple of news bits and a personal announcement to tackle this week, so let’s get right to it. MILLION AIRS About a week ago, Marvel started...

Marvel leads November Diamond sales with Spider-Men

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Marvel continued to dominate the top 10 and both units and dollars according to November sales figures released today by Diamond. Sales for the...

Marvel confirms 1 million in sales for Star Wars #1

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Marvel's svp of sales David Gabriel has  confirmed that STAR WARS #1 will sell 1 million copies.  And already my inbox is jammed with missives...

ComicsPRO investigates former board member over improper use of funds – UPDATED

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Retailer organization ComicsPRO has been a major influence in the industry over the last few years, working with publishers and holding a yearly conference...

RIP Brian Jacoby of Secret Headquarters

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I'm devastated to learn of the death of Brian Jacoby, the owner of Secret Headquarters, a comics shop in Tallahassee, FL. Jacoby was admitted to the hospital last week with blood clots in both lungs and a leg, and he died suddenly on Thanksgiving night. Jacoby tweeted his health experiences and hospitalization on his Twitter account—painful reading now, but his humor even in illness is evident. The above photo is taken from his Twitter account.

Want some valuable comics? Try these rare small press books

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Well, sort of. It's well known that some used book prices on Amazon are just kind of...loony. Take for instance, Monsters by Ken Dahl, an excellent book about a guy who thinks he has herpes by Ken Dahl, published by Secret Acres but now out of print. (A new edition is planned for next year.) In the meantime, you can get a used copy for a mere $394.94... or brand new for $11,964.08.

Diamond Retailer Summit returns to Baltimore in 2015

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After several years travelling around the country—three years in Chicago and then earlier this year in Las Vegas—Diamond is holding its 2015 Retailer Summit...

The Retailer’s View // A Confluence of Events (Part Two)

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With both Marvel and DC running big, somewhat vague multiverse spanning crossovers this year, I decided to take some time to go over what...

TGI-FOC: Degree of Variants

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It’s the return of The Beat’s weekly look at comics on Final Order Cut-Off (FOC) and bits of retail process that doesn’t merit a...

Tomorrow: Publishers Weekly Webcast on how Comics are Finding New Audiences

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Want to find more about how graphic novel publishers are approaching the massive changes in comics readership and marketing now underway? Then fire up your computer tomorrow at 1 pm EST for a webcast with these industry experts.

Kaboom Test Labs: The case of the dissappearing comics shop

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We've been talking about how the comics industry is doing well, and people seem to be making good on their business plans. But there are still cautionary tales. One such tale is Kaboom Test Labs, a two store cain located in Albuquerque, NM that abruptly closed shop this weekend. The main site has only a note that the owners were leaving New Mexico; a Facebook page where disappointed customers wondered what happened has been removed.

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