Retailing & Marketing

The Retailer’s View // A Disgrace To The Industry

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Since last we spoke, the store received its first bit of hate mail, which was nice. As a shop, we had been fairly vocal about our take on Marvel’s big Secret Empire event and how...

All 30 Halloween ComicFest giveaway titles revealed!

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As the western part of the nation struggles in 120-degree heat nothing will cool you down faster than thinking about Halloween! And Diamond has just revealed the line-up for its October Halloween ComicFest promotion....

Philadelphia’s Amalgam Comics and Coffeehouse gets a $50,000 grant for educational space

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From the start, Amalgam Comics & Coffeehouse in Philadelphia has been a feel good story. As the first East Coast comics shop to be owned by an African-American woman, it's also become a neighborhood...

Retail watch: Librairie Astro in Montreal is having financial troubles but you can help

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Via a reader, Librairie Astro, a popular comics shop in Montreal is running a GoFundMe campaign to help with tax bills. Announcement below. The economic climate for small business is always challenging but, since the recession of...

Diamond Retailer Summit returns to C2E2 and Chicago in 2018

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C2E2 is back on the industry radar after a successful Diamond retailer summit, and the event will return to CHicago in 2018.

You’ll gasp when you see the film that left comics retailers speechless

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https://youtu.be/s7Gfd9mm1mw At last week's Diamond Retailer Summit, nothing got a bigger reaction than this video explaining how Diamond has upgraded their Olive Branch packing facility. When this film was shown during breakfast, the room fell silent....

Tilting at Windmills #259: What the hell is wrong with Marvel Comics anyway?!?!

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By Brian Hibbs So, right now Marvel comics is in a little spot of trouble. In February 2017 Marvel’s best-selling ongoing superhero title barely passed 60k on the Diamond chart estimates. They ran three “event”...

Diamond Summit kicks off; Marvel holds “no press” presentation

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Greeting from the Windy City. The Diamond Retailer Summit has returned to Chicago for the first time since 2013, and the event kicked off last night with a PACKED reception. Everyone was commenting on the...

The Larger Marketing Trouble that Marvel’s “Diversity” Woes Revealed

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The Beat's marketing reporter Taimur Dar looks at even more issues in last week's furore: you ask the wrong questions in marketing, you end up with the wrong answers.

Marvel ramps up Insider program for Secret Empire

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Speaker of Marvel, they are boosting the goodies you get if you join their Marvel Insider program, which although they've been calling it new, debuted at San Diego last year. The program allows you to get...

Must read: G. Willow Wilson on where comics are now

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So yeah, watching comics twitter react to Marvel's marketing thoughts over the last few days was like being on a hill and watching a tsunami arrive, and then the water broke in new waves and pools...

Marvel: retailers and readers “turning their nose up” at their more diverse titles –...

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At last week's Marvel retailer retreat, the publisher and the merchants hashed things out.

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