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SDCC ’19: Talking with the people behind Comic-Con activations: “The memory is the takeaway.”

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Grandesign's Seth Bardacke tells us how they make those indelible memories that link fans to brands

SDCC ’18: Amazon’s Jack Ryan Experience Thrilled Above All Other Activations

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https://youtu.be/QJjy_DjUeYE The Jack Ryan Experience delivered in bringing the tense action, cerebral thrills, and sense of adventure from the Tom Clancy’s Jack Ryan series set to premiere on Amazon, August 31st. While series star John Krasinski...

SDCC ’18: Diary of an off-site adventure

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Even without a badge, there's plenty to do at SDCC

SDCC ’18: We went to The Good Place and it was forking adorable

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Take a ride on the shrimp merry-go-round

SDCC ’18: DC Universe plans an immersive experience for you to “create mayhem” with...

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Get ready to be immersed and step into the sewers with Batman.

SDCC ’17: LEGION off-site experience uses new tech to mess with your mind

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The activations at this year's SDCC have become more story-focused than ever, and when you're immersed in a story from FX's Legion, you can imagine you're in for a pretty trippy experience. Located on the lawn of the Hilton Bayfront, the Legion Mixed Reality Experience uses HoloLens, a headset developed by Microsoft that allows for augmented reality to overlay graphics and sound on your physical environment.

SDCC ’17: LEGION is bringing a “mixed reality” experience

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Wouldn't you like to go inside the head of David Haller, aka Legion, the mentally troubled hero of the utterly weird and wonderful LEGION TV show? While I'd most like to go inside the...

SDCC ’16: There’s plenty of entertainment with or without a badge

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Last year, we reported that more than 60,000 people came to San Diego for SDCC without a badge. Staggering as that may seem, it's not hard to imagine given the impressive number of off-site events, installations, parties, and so on. We've rounded up some of the most prominent beyond-the-convention walls events at SDCC, but for a more complete listing, we recommend checking out this calendar created by our friends at The San Diego Comic-Con Unofficial Blog (many nights have upwards of 50 events, way more than we can list here!).

SDCC ’16: FX will have a terrifying activation with Archer, American Horror Story and...

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Sounds like FX will have a pretty extensive "activation" outside the Hilton. This area is reserved for carnivals, games, inflatable Homer SIimpsons and the like. This time it will have some of your favorite shows and a "silent disco" that involves headphones because...it would be too noisy otherwise? Seems to defeat the purpose but it is 2016.

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