Taco Bell and Warner Brothers went all out to celebrate the 25th anniversary of Demolition Man at SDCC with an on-site, four-course dining experience featuring live piano, Mountain Dew cocktails, and of course, mysterious seashells.
For those who haven’t seen Demolition Man, Taco Bell is mentioned in the film as being the only restaurant left in the year 2032 after it survived the “Franchise Wars.” The pop up restaurant is filled with references to the movie and recreates some of the footage and food seen in the film.
This was my last activation visit after a day full of them, but it was easily my favorite thanks to the level of detail. Matt Prince, Sr. Manager of Public Relations at Taco Bell, said the event was three years (!) in the making:
On social media, we still see people talking about [Demolition Man] all the time. So when we roll out new restaurant designs or when we came out with weddings… people were saying ‘Oh my gosh, Demolition Man is coming true, Taco Bell is taking over!’ We knew the 25th anniversary was coming up and if we wanted to do something around the movie, this would be the time. So it’s been 3 years in the making. We’ve been partnered with Warner Brothers for about 8 months or so to bring this to life… In the movie itself you don’t have a whole lot of exposure to the restaurant, so what we do see, we’ve replicated, from the table to the linens and even the dish you see in the movie we have replicated. But it also gives us a license to think about in the future if Taco Bell was the only restaurant in 2032 what would that look like.
The first course is basically an exact replica of the one we see in Demolition Man, and it was probably the tastiest of the bunch.
The second course was called the “Crunchwrap Supreme Leader” – so basically a Crunchwrap except it had things like “sour cream spheres” and “tomato aspic.” Again, did not disappoint.
Dish 3 is something Taco Bell is promoting outside of this event and that you can order NOW at Taco Bell rather than waiting for 2032 – Nacho Fries, which are basically fries with nacho seasoning and a cheese sauce for dipping. As one crew member explained to me: Taco Bell couldn’t win the Franchise Wars without fries, right?
And lastly, dessert is similar to Taco Bell’s cinnamon twists, except it had a custard-y raspberry sauce for dipping. I was basically too full to finish this but it capped off a pretty great meal and even more impressive and immersive experience.