We’ve quoted Blerdgurl (formerly Derpygurl) before on promoting at cons, and she has a new post out called 10 Ways to Promote Your Project for Free With Bloggers, Journalists and Podcasters with the subtext of not being annoying. It’s a pretty clear step by step examination of how to get known in the social media whirlpool. There’s also sound advice for creating your website and so on. I’ll do the thing I hate, however, by quoting the one graph that I have the most issue with, although others reading this may have a different view.

Have a Press Kit – You don’t have to have a publicist to have a press kit. If you don’t have a press kit, make one. NOW. There are several types of Press Kits, but if you are an indie artist, I suggest having one about you and another one for your projects. A press kit about you should answer the following questions: Who are you? (short bio), what do you do? (3 sentences or less), how long have you been doing it? Provide links to press/interviews/podcasts that you have actually been interviewed by. Where can people find you? (Website, social media, email, DO NOT PUT PHONE NUMBERS). LARGE Downloadable images that can be used by the press/bloggers about you along with a headshot, a company logo and samples of your work (if you are an artist) A press kit about your project should answer the following: What is the name of the project?What is the project about? (3 sentences or less) What are the project website and social media sites? Who is involved in the project? (names, links to their work, NO PHONE NUMBERS). Give links to press/reviews that have been done on the project along with LARGE downloadable images that can be used by the press/bloggers about you. Again, include your company logo and samples of the work/art from the project

This is all very sound advice for a press kit, but as a blogger and veteran of many “how to get attention for your work” panels, I’ll say the ONE THING i would like to see on a website, or a tumblr or anything that presents you to the world is an ABOUT page that explains

• YOUR NAME — dear god, your name. **
• Past projects and notable achievements including awards, or links to rave reviews and so on. THINGS SOMEONE WOULD CARE ABOUT, and THINGS A LAZY JOURNALIST CAN REPEAT.
• UP TO DATE information on your projects.*** If you send me a pitch for your project and then I google you and find a website that stopped updating three years ago I know you are either a) very very busy or b) have a short attention span and move on to the new social media platform regularly or c) not as on top of things as you should be. I can forgive any of those but it’s good to UPDATE YOUR WEBPAGE when pitching people.
• PICTURES OF YOUR WORK. Or of you, but I get the privacy thing, so PICTURES OF YOUR WORK. Big easily downloable pictures. Not a Flash gallery that no one can use. Getting passed around is the currency of social media. Get used to it. Embedding your name in art where it can’t be cropped is also a good practice.

** OKAY, NAMES. I know many people have privacy issues and do not use their real names on the web. For instance, Blerdgurl herself does not make her real name easily accessible. (I did find it after a minute or two of “intense detective work” but out of respect I will not post it here.) I understand that many women especially have big worries about the web and the dangers of living on it. I respect that, honest, I do. That said, if you are attempting to make a professional name for yourself, putting your name on your work is a must do.

••• While I was typing this I realized that the Beat’s About page hasn’t been changed in five years. Egotistically I once figured everyone knows who I am but…that is foolish. So note to self: Update about and bio pages!!! See? Blerdgurls post has already yielded positive results!


  1. As the author of a long running and popular art blog the features comics among other topics, I heartily second your amendments to Blerdgurl’s suggestions. I can’t count the number of times I’ve come across an interesting piece by a young comics or webcomics artist (or even a professional) and looked them up, only to find their website impenetrable, and the task of extracting information about their background for a post so potentially time consuming that I simply pass them by.

  2. 100% agree about the name thing.
    I cannot tell you how many times this irks me, and it goes beyond just finding information, it’s also about giving credit. Bloggers / reviewers… do yourself a favor and post YOUR NAME. This week I had to find pull quotes for one of my trades at Image. Printing a pull quote on the cover of MY book by “Iron Squid”, or “Geekery Greg” doesn’t help me or YOU. It made me go look for another site. That’s too bad, because I’m sure those bloggers would like to get *in print* as many times as possible (especially nowadays when getting a press pass at conventions)

    As for promoting… yeah, that’s a tough one. I like the Press Kit idea and doing it both in print and digital is sound advice.

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