Bitch Planet Volume 1

Late ship, late schmip: despite well documented problems getting their product out on time, Marvel still crushed it in October, according to sales figures just released by Diamond. Marvel opened up a commanding 22% lead in dollar share and a 26% lead in units…in fact Marvel 48% of units is the largest margin I remember seeing since I started doing these charts—and they only shipped 68 titles compared to 80 in September. And in another rare occurence, the entire top 10 periodical comics were Marvel. Ouchie. It’s another kick in the grass for DC’s nascent DC You line and means DKIII can’t come soon enough. DC’s unit share of 21.85% (down from 26% in September) and units of 22.92% (down from (26.32%) are also lows. Image was #3 with single digits once again.

Yet despite these unit and order drops for Marvel and DC, periodical sales were up from September more than 20% in both units and dollars! Graphic novel sales were down by a similar amount, but that is most likely due to October being a four week month as opposed to September’s five week chart. I’ll be looking for John Jackson Miller to explain all this in a bit because it makes no sense to me.

Year to year, comics and GNs are still up only 5% in dollars and 4% in units, so 2015 is still a year of slowing growth…but it is still growing.

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The first Bitch Planet collection was the #3 graphic novel of the month, after two Star Wars titles, so  non complaince has a lot of fans.

unit-share dollar-shareTOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 43.65% 48.26%
DC ENTERTAINMENT 21.85% 22.92%
IMAGE COMICS 9.17% 9.27%
IDW PUBLISHING 6.16% 4.96%
DARK HORSE COMICS 4.04% 3.10%
BOOM! STUDIOS 2.41% 1.93%
DYNAMITE ENTERTAINMENT 1.60% 1.53%
TITAN COMICS 1.21% 1.16%
VALIANT ENTERTAINMENT LLC 0.92% 0.99%
VIZ MEDIA 0.88% 0.34%
OTHER NON-TOP 10 8.12% 5.54%

 


NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

DC ENTERTAINMENT 78 34 1 113
MARVEL COMICS 68 33 0 101
IMAGE COMICS 55 14 0 69
IDW PUBLISHING 41 22 0 63
DARK HORSE COMICS 36 25 0 61
BOOM ENTERTAINMENT 29 12 0 41
TITAN COMICS 12 9 4 25
DYNAMITE ENTERTAINMENT 18 6 0 24
VIZ MEDIA 0 19 0 19
VALIANT ENTERTAINMENT LLC 10 5 0 15
OTHER NON-TOP 10 98 99 15 212

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
OCTOBER 2015 VS. SEPTEMBER 2015
COMICS 22.33% 20.47%
GRAPHIC NOVELS -7.57% -17.96%
TOTAL COMICS/GN 11.91% 16.59%
OCTOBER 2015 VS. OCTOBER 2014
COMICS -7.49% -12.27%
GRAPHIC NOVELS -14.27% -14.94%
TOTAL COMICS/GN -9.55% -12.47%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 5.37% 4.21%
GRAPHIC NOVELS 4.45% 5.80%
TOTAL COMICS/GN 5.08% 4.33%

 


TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 INVINCIBLE IRON MAN #1 $3.99 JUL150696-M MAR
2 AMAZING SPIDER-MAN #1 $5.99 AUG150700-M MAR
3 SPIDER-GWEN #1 $3.99 AUG150805-M MAR
4 SECRET WARS #6 $3.99 JUN150680-M MAR
5 DOCTOR STRANGE #1 $4.99 AUG150741-M MAR
6 STAR WARS #10 $3.99 JUL150764-M MAR
7 CHEWBACCA #1 $3.99 AUG150855-M MAR
8 JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE #2 $3.99 JUL150772-M MAR
9 GUARDIANS OF THE GALAXY #1 $3.99 AUG150760-M MAR
10 AMAZING SPIDER-MAN #2 $3.99 AUG150712-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS VOLUME 1: SKYWALKER STRIKES TP $19.99 MAY150811 MAR
2 STAR WARS: DARTH VADER VOLUME 1: VADER TP $19.99 JUL150827 MAR
3 BITCH PLANET VOL. 1: EXTRAORDINARY MACHINE TP (MR) $9.99 MAY150482-M IMA
4 DEATHSTROKE BOOK AND MASK SET $29.99 JUN150300 DC
5 MARVEL SUPER HERO: CONTEST OF CHAMPIONS VOL. 1 TP $7.99 AUG150846 MAR
6 THE WALKING DEAD COMPENDIUM VOLUME 3 TP $59.99 AUG150497 IMA
7 SAGA VOLUME 5 TP (MR) $14.99 JUL150565 IMA
8 OUTCAST BY KIRKMAN & AZACETA VOLUME 2 TP (MR) $14.99 JUL150633 IMA
9 LUMBERJANES VOLUME 2 TP $14.99 AUG151216 BOO
10 INJECTION VOLUME 1 TP (MR) $9.99 AUG150488 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE SHADOW DOUBLE NOVEL VOLUME 100 SC $15.95 AUG151992 SAN
2 DOC SAVAGE DOUBLE NOVEL VOLUME 84 SC $14.95 JUL151868 SAN
3 ADVENTURE TIME: THE ENCHIRIDION & MARCY’S SUPER SECRET SCRAPBOOK $24.95 MAY151741 ABR
4 WINTERWORLD BOOK 1: MECHANIC’S SONG TP $9.99 DEC140570 IDW
5 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
6 GEORGE R.R. MARTIN’S GAME OF THRONES COLORING BOOK $16.95 SEP151841 RAN
7 SWORD ART ONLINE: PROGRESSIVE VOLUME 3 NOVEL $14.00 AUG151853 HAC
8 MARVEL’S THE AVENGERS ENCYCLOPEDIA HC $40.00 AUG151909 DK
9 THE BIG BANG THEORY KIT $9.95 JUL151853 RUN
10 NARUTO: KAKASHI’S STORY NOVEL SC $10.99 SEP151696 VIZ

 


TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN ARKHAM KNIGHT PLAY ARTS KAI: HARLEY QUINN FIGURE MAR158227 SQU
2 BATMAN THE ANIMATED SERIES: BATMOBILE APR150335 DC
3 DC COMICS BOMBSHELLS: BATWOMAN STATUE MAR150325 DC
4 DC COMICS BOMBSHELLS: CATWOMAN STATUE APR150342 DC
5 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: SPIDER-MAN FIGURE MAR158235 SQU
6 BATMAN ANIMATED: BATMAN THE ANIMATED SERIES: BATMAN FIGURE JUN150336 DC
7 BATMAN ARKHAM KNIGHT: ARKHAM KNIGHT FIGURE SEP140355 DC
8 BATMAN ANIMATED: NEW BATMAN ADVENTURES: BATGIRL FIGURE JUN150337 DC
9 GOTHAM SELECT ACTION FIGURES MAY152171 DST
10 MARVEL: WASP BISHOUJO STATUE APR152483 KOT

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 SUPERFIGHT CARD GAME CORE DECK AUG150606 IMA
2 MOUSE GUARD: THE ROLEPLAYING GAME HC BOXED SET (2ND ED) FEB151158 BOO
3 MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR BOOSTER PACKS AUG152925 ALL
4 BACK TO THE FUTURE MONOPOLY JUL152198 DST
5 MOUSE GUARD: THE ROLEPLAYING GAME HC (2ND ED) FEB151159 BOO
6 MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR FAT PACK AUG152927 WIZ
7 FIREFLY PLAYING CARDS MAR158605 QUA
8 DC HEROCLIX: SUPERMAN/WONDER WOMAN FAST FORCES 6-PACK SEP152649 NEC
9 MINECRAFT: OFFICIAL MOJANG COMBAT HC (UPDATED EDITION) JUN152753 SCH
10 ADVENTURE TIME FLUXX CARD GAME MAY152758 LOO

 

 

14 COMMENTS

  1. Better month than September, worse than last October. But the new release volumes were much, much lower than last October’s — even given the fifth week. Last October was a record month for both orders and the volume of new releases; 1,020 new comics, graphic novels, and magazines. The figure was 743 this time out. Marvel and DC had a third fewer new comics release in the month, while Dynamite, for example, had fewer than half the new comics out this October that it had last October.

    So the slates are smaller — and may be punching their weights better. 28% fewer releases, but sales were only off less than 10%. Better than if it were the other way around…

    http://blog.comichron.com/2015/11/marvel-sweeps-october-2015-top-10.html

  2. And I looked back at the numbers on market share: Marvel’s is its highest since December 2009, when it posted 44.57%; and DC’s lowest dollar share since March 1998, which was 21.83% — its low water-mark for the Diamond Exclusive Era. Marvel’s high for the era was September 2008, and 45.31%.

  3. With many key titles relaunching, Secret Wars still going on AND Star Wars doing its thing, it’s hardly a surprise Marvel killed it in October, especially with DC running out the status quo. If anything, this type of month will make DC feel like another relaunch is necessary, but I hope they let more than a month guide their way.

    I’ll be really interested to see what happens once the relaunch hype wears out and Marvel’s in status quo again. I hope the ANAD books don’t fall off, but I feel like they will in a big way. Time will tell, I suppose.

  4. I neglected to mention the other thing that’s going to start impacting the annual comparatives on the unit sales side — Loot Crate. Last October was the Walking Dead issue, around about the time the numbers on those really started impacting the charts. They don’t inflate things on the dollar side by nearly as much.

    In specific response to Heidi’s other question above, the 20% gains were over last month, not last year — and Marvel’s slate wasn’t that much smaller in October than in September. Lower-selling offerings were replaced with higher-selling ones, hence the increase seen there.

  5. DC shipped 10 more books than Marvel? Those numbers must really be soul crushing. If DC were doing 52 books instead of 78…yikes. There goes that whole ‘flooding the market’ argument.

  6. “DC shipped 10 more books than Marvel? Those numbers must really be soul crushing. ”

    Count the number of #1s that Marvel released. Though, well, it is kinda soul crushing that releasing tons of #1 books still sell.

    More noteworthy… Unless I missed something and Batman didn’t ship in October, all titles in the top 10 sold more than 100k copies, and even some outside the top 10 did.

  7. DC sales are on par with earlier in the year, it’s just that there was more pie this month for Marvel:
    DC sales:
    January:
    Comics: 1,940,726 units; $6,605,661.74
    Trades: 82,233 units; $1,781,582.73

    February:
    Comics: 2,103,024 units; $7,202,448.76
    Trades: 87,655 units; $1,745,358.45

    March:
    Comics:1,853,431 units; $6,178,118.46
    Trades: 70,054 units; $1,356,172.46

    and then:

    August :
    Comics 1,952,784 units; $7,020,187.16
    Trades 104,969 units; $2,194,915.71

    September:
    Comics 1,841,987 units; $7,156,519.13
    Trades 127,388 units; $2,640,316.11

    October:
    Comics 1,975,093 units; $7,042,146.10
    Trades 100,837 units; $2,380,921.63

    Granted that in 2013 and 2014 they were averaging about 2,700,000 monthly. What DC needs is more events; Convergence brought them closer to that number.

  8. Is it really important that Marvel crushes it? “It’s another kick in the grass for DC” – wow, Comicsbeat, you really have got it against DC, haven’t you, that you have to make a dig at them everytime you talk Marvel.

    “What DC needs is more events; Convergence brought them closer to that number.” Seriously?? Is that you think makes good comics these days, Eli?

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