Bitch Planet Volume 1

Late ship, late schmip: despite well documented problems getting their product out on time, Marvel still crushed it in October, according to sales figures just released by Diamond. Marvel opened up a commanding 22% lead in dollar share and a 26% lead in units…in fact Marvel 48% of units is the largest margin I remember seeing since I started doing these charts—and they only shipped 68 titles compared to 80 in September. And in another rare occurence, the entire top 10 periodical comics were Marvel. Ouchie. It’s another kick in the grass for DC’s nascent DC You line and means DKIII can’t come soon enough. DC’s unit share of 21.85% (down from 26% in September) and units of 22.92% (down from (26.32%) are also lows. Image was #3 with single digits once again.

Yet despite these unit and order drops for Marvel and DC, periodical sales were up from September more than 20% in both units and dollars! Graphic novel sales were down by a similar amount, but that is most likely due to October being a four week month as opposed to September’s five week chart. I’ll be looking for John Jackson Miller to explain all this in a bit because it makes no sense to me.

Year to year, comics and GNs are still up only 5% in dollars and 4% in units, so 2015 is still a year of slowing growth…but it is still growing.

 

 

 

The first Bitch Planet collection was the #3 graphic novel of the month, after two Star Wars titles, so  non complaince has a lot of fans.

unit-share dollar-shareTOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS43.65%48.26%
DC ENTERTAINMENT21.85%22.92%
IMAGE COMICS9.17%9.27%
IDW PUBLISHING6.16%4.96%
DARK HORSE COMICS4.04%3.10%
BOOM! STUDIOS2.41%1.93%
DYNAMITE ENTERTAINMENT1.60%1.53%
TITAN COMICS1.21%1.16%
VALIANT ENTERTAINMENT LLC0.92%0.99%
VIZ MEDIA0.88%0.34%
OTHER NON-TOP 108.12%5.54%

 


NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL

SHIPPED

DC ENTERTAINMENT78341113
MARVEL COMICS68330101
IMAGE COMICS5514069
IDW PUBLISHING4122063
DARK HORSE COMICS3625061
BOOM ENTERTAINMENT2912041
TITAN COMICS129425
DYNAMITE ENTERTAINMENT186024
VIZ MEDIA019019
VALIANT ENTERTAINMENT LLC105015
OTHER NON-TOP 10989915212

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
OCTOBER 2015 VS. SEPTEMBER 2015
COMICS22.33%20.47%
GRAPHIC NOVELS-7.57%-17.96%
TOTAL COMICS/GN11.91%16.59%
OCTOBER 2015 VS. OCTOBER 2014
COMICS-7.49%-12.27%
GRAPHIC NOVELS-14.27%-14.94%
TOTAL COMICS/GN-9.55%-12.47%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS5.37%4.21%
GRAPHIC NOVELS4.45%5.80%
TOTAL COMICS/GN5.08%4.33%

 


TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1INVINCIBLE IRON MAN #1$3.99JUL150696-MMAR
2AMAZING SPIDER-MAN #1$5.99AUG150700-MMAR
3SPIDER-GWEN #1$3.99AUG150805-MMAR
4SECRET WARS #6$3.99JUN150680-MMAR
5DOCTOR STRANGE #1$4.99AUG150741-MMAR
6STAR WARS #10$3.99JUL150764-MMAR
7CHEWBACCA #1$3.99AUG150855-MMAR
8JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE #2$3.99JUL150772-MMAR
9GUARDIANS OF THE GALAXY #1$3.99AUG150760-MMAR
10AMAZING SPIDER-MAN #2$3.99AUG150712-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1STAR WARS VOLUME 1: SKYWALKER STRIKES TP$19.99MAY150811MAR
2STAR WARS: DARTH VADER VOLUME 1: VADER TP$19.99JUL150827MAR
3BITCH PLANET VOL. 1: EXTRAORDINARY MACHINE TP (MR)$9.99MAY150482-MIMA
4DEATHSTROKE BOOK AND MASK SET$29.99JUN150300DC
5MARVEL SUPER HERO: CONTEST OF CHAMPIONS VOL. 1 TP$7.99AUG150846MAR
6THE WALKING DEAD COMPENDIUM VOLUME 3 TP$59.99AUG150497IMA
7SAGA VOLUME 5 TP (MR)$14.99JUL150565IMA
8OUTCAST BY KIRKMAN & AZACETA VOLUME 2 TP (MR)$14.99JUL150633IMA
9LUMBERJANES VOLUME 2 TP$14.99AUG151216BOO
10INJECTION VOLUME 1 TP (MR)$9.99AUG150488IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE SHADOW DOUBLE NOVEL VOLUME 100 SC$15.95AUG151992SAN
2DOC SAVAGE DOUBLE NOVEL VOLUME 84 SC$14.95JUL151868SAN
3ADVENTURE TIME: THE ENCHIRIDION & MARCY’S SUPER SECRET SCRAPBOOK$24.95MAY151741ABR
4WINTERWORLD BOOK 1: MECHANIC’S SONG TP$9.99DEC140570IDW
5LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99SEP120055DAR
6GEORGE R.R. MARTIN’S GAME OF THRONES COLORING BOOK$16.95SEP151841RAN
7SWORD ART ONLINE: PROGRESSIVE VOLUME 3 NOVEL$14.00AUG151853HAC
8MARVEL’S THE AVENGERS ENCYCLOPEDIA HC$40.00AUG151909DK
9THE BIG BANG THEORY KIT$9.95JUL151853RUN
10NARUTO: KAKASHI’S STORY NOVEL SC$10.99SEP151696VIZ

 


TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1BATMAN ARKHAM KNIGHT PLAY ARTS KAI: HARLEY QUINN FIGUREMAR158227SQU
2BATMAN THE ANIMATED SERIES: BATMOBILEAPR150335DC
3DC COMICS BOMBSHELLS: BATWOMAN STATUEMAR150325DC
4DC COMICS BOMBSHELLS: CATWOMAN STATUEAPR150342DC
5MARVEL UNIVERSE VARIANT PLAY ARTS KAI: SPIDER-MAN FIGUREMAR158235SQU
6BATMAN ANIMATED: BATMAN THE ANIMATED SERIES: BATMAN FIGUREJUN150336DC
7BATMAN ARKHAM KNIGHT: ARKHAM KNIGHT FIGURESEP140355DC
8BATMAN ANIMATED: NEW BATMAN ADVENTURES: BATGIRL FIGUREJUN150337DC
9GOTHAM SELECT ACTION FIGURESMAY152171DST
10MARVEL: WASP BISHOUJO STATUEAPR152483KOT

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1SUPERFIGHT CARD GAME CORE DECKAUG150606IMA
2MOUSE GUARD: THE ROLEPLAYING GAME HC BOXED SET (2ND ED)FEB151158BOO
3MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR BOOSTER PACKSAUG152925ALL
4BACK TO THE FUTURE MONOPOLYJUL152198DST
5MOUSE GUARD: THE ROLEPLAYING GAME HC (2ND ED)FEB151159BOO
6MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR FAT PACKAUG152927WIZ
7FIREFLY PLAYING CARDSMAR158605QUA
8DC HEROCLIX: SUPERMAN/WONDER WOMAN FAST FORCES 6-PACKSEP152649NEC
9MINECRAFT: OFFICIAL MOJANG COMBAT HC (UPDATED EDITION)JUN152753SCH
10ADVENTURE TIME FLUXX CARD GAMEMAY152758LOO

 

 

14 COMMENTS

  1. Better month than September, worse than last October. But the new release volumes were much, much lower than last October’s — even given the fifth week. Last October was a record month for both orders and the volume of new releases; 1,020 new comics, graphic novels, and magazines. The figure was 743 this time out. Marvel and DC had a third fewer new comics release in the month, while Dynamite, for example, had fewer than half the new comics out this October that it had last October.

    So the slates are smaller — and may be punching their weights better. 28% fewer releases, but sales were only off less than 10%. Better than if it were the other way around…

    http://blog.comichron.com/2015/11/marvel-sweeps-october-2015-top-10.html

  2. And I looked back at the numbers on market share: Marvel’s is its highest since December 2009, when it posted 44.57%; and DC’s lowest dollar share since March 1998, which was 21.83% — its low water-mark for the Diamond Exclusive Era. Marvel’s high for the era was September 2008, and 45.31%.

  3. With many key titles relaunching, Secret Wars still going on AND Star Wars doing its thing, it’s hardly a surprise Marvel killed it in October, especially with DC running out the status quo. If anything, this type of month will make DC feel like another relaunch is necessary, but I hope they let more than a month guide their way.

    I’ll be really interested to see what happens once the relaunch hype wears out and Marvel’s in status quo again. I hope the ANAD books don’t fall off, but I feel like they will in a big way. Time will tell, I suppose.

  4. I neglected to mention the other thing that’s going to start impacting the annual comparatives on the unit sales side — Loot Crate. Last October was the Walking Dead issue, around about the time the numbers on those really started impacting the charts. They don’t inflate things on the dollar side by nearly as much.

    In specific response to Heidi’s other question above, the 20% gains were over last month, not last year — and Marvel’s slate wasn’t that much smaller in October than in September. Lower-selling offerings were replaced with higher-selling ones, hence the increase seen there.

  5. DC shipped 10 more books than Marvel? Those numbers must really be soul crushing. If DC were doing 52 books instead of 78…yikes. There goes that whole ‘flooding the market’ argument.

  6. “DC shipped 10 more books than Marvel? Those numbers must really be soul crushing. ”

    Count the number of #1s that Marvel released. Though, well, it is kinda soul crushing that releasing tons of #1 books still sell.

    More noteworthy… Unless I missed something and Batman didn’t ship in October, all titles in the top 10 sold more than 100k copies, and even some outside the top 10 did.

  7. DC sales are on par with earlier in the year, it’s just that there was more pie this month for Marvel:
    DC sales:
    January:
    Comics: 1,940,726 units; $6,605,661.74
    Trades: 82,233 units; $1,781,582.73

    February:
    Comics: 2,103,024 units; $7,202,448.76
    Trades: 87,655 units; $1,745,358.45

    March:
    Comics:1,853,431 units; $6,178,118.46
    Trades: 70,054 units; $1,356,172.46

    and then:

    August :
    Comics 1,952,784 units; $7,020,187.16
    Trades 104,969 units; $2,194,915.71

    September:
    Comics 1,841,987 units; $7,156,519.13
    Trades 127,388 units; $2,640,316.11

    October:
    Comics 1,975,093 units; $7,042,146.10
    Trades 100,837 units; $2,380,921.63

    Granted that in 2013 and 2014 they were averaging about 2,700,000 monthly. What DC needs is more events; Convergence brought them closer to that number.

  8. Is it really important that Marvel crushes it? “It’s another kick in the grass for DC” – wow, Comicsbeat, you really have got it against DC, haven’t you, that you have to make a dig at them everytime you talk Marvel.

    “What DC needs is more events; Convergence brought them closer to that number.” Seriously?? Is that you think makes good comics these days, Eli?

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