Justice League #1.jpg

Marvel was #1 again, but DC’s Justice League #1 and Dark Knight: Metal graphic novels led their categories in June sales charts just released by Diamond Comics. However, both units and dollars were down from May – which was buoyed by Spider-Man 800 and Action 1000 –  and 2018 continues to lag about 3-4% in dollars behind 2017. However Q2 was up in double digits from the dismal Q1 2018, so thing are looking up a bit.

DC closed their gap with Marvel a bit from May, thanks to the big debut for Justice League #1 by Snyder and Cheung, but Marvel’s “fresh something” #1 books did well, inclduing Tony Stark, Deadpool and Thor.

The Magic Order #1, the first Mark Millar Netflix title (With art by Olivier Coipel) was the #2 periodical for the month, although it was fully returnable and sold at a deep discount, so numbers were downgraded by 10%.

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Graphic novel sales continue to be far behind 2017, and the number of $125 omnibus/Absolut editions in the top dollar chart show that it’s a market for collectors, not readers.

Industry analyst John Jackson Miller supplied us with a preview of his report, which is going up at the same time as this.

June’s comic shop orders weren’t likely to turn the entire year positive, but they were enough to ensure that the second quarter was the first growth quarter, year-over-year, since the summer of 2016, during the heat of DC’s Rebirth launch. According to Comichron’s analysis of data released by Diamond Comic Distributors, retailers ordered $42.11 million in comic books, graphic novels, and magazines, bringing the quarterly total to $137 million, up a little over 1% over the same quarter in the previous year, and the highest dollar value seen since the fourth quarter of 2016. The sales estimates for each title will appear here Monday.  

Even though June 2017 was a disappointment compared to June 2016 (again in the heat of the Rebirth event), it was still the second-best month of the year, and had a couple of legitimate hits in Peter Parker: The Spectacular Spider-Man #1 and Dark Days: The Forge #1. April and May of this year were headlined by two major anniversary issues, Action Comics #1000 and Amazing Spider-Man #800, each of which brought in about $4 million each; June 2018 lacked anything like that, and was down by — you guessed it — almost exactly $4 million. Justice League #1 was the top seller of the month. Sales comparisons were further affected by a smaller number of new comics releases: this June saw 30 fewer comics released, and IDW in particular had its smallest slate in several years, only 19 new comics.

Dark Nights MetalMiller concludes that “As of midyear, the Direct Market’s trajectory remains more favorable than it’s been in a while: two more quarters of exactly the same size would result in the market being up for 2018, erasing the winter’s shortfall.” Which is…optimistic, but Batman #50 and a new Spider-Man title are expected to do well.

I’d counter that by saying that we’ve seen a spate of huge once in a lifetime anniversary issues and weddings and near-weddings, and these kinds of stunts are not solid growth.

Still, Marvel has definitely stabilized since last year’s tilt-a-whirl, and DC seems to have a lot of pep, and in the DM…that’s the way the game is played.

dollar-shareunit-share

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

38.42%

40.98%

DC ENTERTAINMENT

30.54%

33.73%

IMAGE COMICS

10.46%

11.48%

DARK HORSE COMICS

3.23%

2.10%

IDW PUBLISHING

2.46%

1.66%

DYNAMITE ENTERTAINMENT

2.10%

1.51%

BOOM! STUDIOS

1.62%

1.76%

VIZ MEDIA

1.18%

0.43%

ONI PRESS INC.

1.09%

0.83%

TITAN COMICS

0.87%

0.68%

OTHER NON-TOP 10

8.03%

4.84%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JUNE 2018 VS. MAY 2018

COMICS

-16.71%

-6.22%

GRAPHIC NOVELS

-7.44%

-8.41%

TOTAL COMICS/GN

-14.13%

-6.39%

TOYS

1.03%

4.22%

JUNE 2018 VS. JUNE 2017

COMICS

-11.14%

-8.93%

GRAPHIC NOVELS

-2.15%

-14.24%

TOTAL COMICS/GN

-8.62%

-9.35%

TOYS

-11.53%

17.66%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

-1.84%

-9.65%

GRAPHIC NOVELS

-8.12%

-11.22%

TOTAL COMICS/GN

-3.72%

-9.77%

TOYS

-11.98%

-12.70%

SECOND QUARTER 2018 VS. FIRST QUARTER 2018

COMICS

19.97%

12.84%

GRAPHIC NOVELS

19.01%

19.68%

TOTAL COMICS/GN

19.70%

13.34%

TOYS

-16.97%

-7.55%

SECOND QUARTER 2018 VS. SECOND QUARTER 2017

COMICS

3.01%

-4.85%

GRAPHIC NOVELS

-3.41%

-10.32%

TOTAL COMICS/GN

1.10%

-5.28%

TOYS

-14.46%

-13.05%

NEW TITLES SHIPPED

PUBLISHER
COMICS
SHIPPED
GRAPHIC NOVELS SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS

87

33

0

120

DC ENTERTAINMENT

73

31

1

105

IMAGE COMICS

60

15

0

75

IDW PUBLISHING

19

18

0

37

DARK HORSE COMICS

20

15

0

35

BOOM! STUDIOS

23

10

0

33

DYNAMITE ENTERTAINMENT

18

7

0

25

TITAN COMICS

17

5

1

23

VIZ MEDIA

0

20

0

20

ONI PRESS

7

10

0

17

OTHER NON-TOP 10

113

176

19

308

TOTAL

437

340

21

798

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK
DESCRIPTION
PRICE
ITEM CODE
VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

THE MAGIC ORDER #1 [*] (MR)

$3.99

APR180455-M IMA

3

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

4

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

5

BATMAN #49

$2.99

APR180171-M DC

6

BATMAN #48

$2.99

APR180169-M DC

7

DEADPOOL #1

$4.99

APR180698-M MAR

8

THOR #1

$5.99

APR180649-M MAR

9

X-MEN GOLD #30

$4.99

APR180810-M MAR

10

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

3

DEADPOOL #1

$4.99

APR180698-M MAR

4

THOR #1

$5.99

APR180649-M MAR

5

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

6

X-MEN GOLD #30

$4.99

APR180810-M MAR

7

THE IMMORTAL HULK #1

$4.99

APR180691-M MAR

8

BATMAN #49

$2.99

APR180171-M DC

9

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

10

VENOM #2

$3.99

APR180768-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

4

THANOS WINS TP

$19.99

APR180867-M MAR

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

SOUTHERN BASTARDS VOL. 4: GUT CHECK TP (MR)

$16.99

NOV170835 IMA

7

NEIL GAIMAN: A STUDY IN EMERALD HC

$17.99

FEB180021 DAR

8

THE FLASH VOL. 6: A COLD DAY IN HELL TP

$16.99

MAR180343 DC

9

BATMAN: DETECTIVE COMICS VOL. 6 FALL OF THE BATMEN TP

$19.99

MAR180334 DC

10

SUPER SONS OF TOMORROW TP

$14.99

MAR180354 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

INFINITE CRISIS OMNIBUS HC

$150.00

JAN180406 DC

4

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

MILES MORALES: ULTIMATE SPIDER-MAN OMNIBUS HC

$125.00

DEC170940 MAR

7

THANOS WINS CATES TP

$19.99

APR180867-M MAR

8

WONDER WOMAN BY GEORGE PEREZ OMNIBUS VOL. 3 HC

$99.99

DEC170399 DC

9

RUNAWAYS BY BRIAN K VAUGHAN & ADRIAN ALPHONA OMNIBUS HC

$125.00

DEC170944 MAR

10

ABSOLUTE SANDMAN OVERTURE HC (MR)

$125.00

NOV170387 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF ZELDA ENCYCLOPEDIA HC

$39.99

DEC170068 DAR

2

LEGEND OF ZELDA ENCYCLOPEDIA DELUXE EDITION HC

$79.99

DEC170073 DAR

3

MARVEL SUPERHERO ADVENTURES: BUGGIN OUT SC

$4.99

APR181653 MAR

4

THE SHADOW VOLUME 130 SC

$14.95

MAR182184 SAN

5

THE ILLUSTRATED CALL OF CTHULHU HC

$24.95

MAR181669 FLE

6

HELLBOY: INTO THE SILENT SEA STUDIO EDITION

$50.00

MAR181670 FLE

7

WORLD OF READING: MEET ANT-MAN AND THE WASP SC

$4.99

APR181654 MAR

8

NOCTURNALS ANNIVERSARY ART BOOK SC

$14.99

APR181597 HER

9

PLANET OF THE APES ADULT COLORING BOOK SC

$16.99

FEB181205 BOO

10

GROW UP ANT-MAN HC

$12.99

APR181652 MAR

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL SPIDER-MAN “BLACK COSTUME” FIGURE FEB178708 MEZ

2

MARVEL SELECT: BLACK PANTHER MOVIE ACTION FIGURE SEP172486 DST

3

MARVEL GALLERY: BLACK PANTHER MOVIE PVC FIGURE DEC172278 DST

4

HARLEY QUINN: “WAITING FOR MY J MAN” STATUE DEC168559 MON

5

MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST

6

DC COMICS REBIRTH: BATMAN ARTFX+ STATUE NOV172822 KOT

7

POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE DEC178162 FUN

8

HARLEY QUINN: RED WHITE & BLACK STATUE BY JAE LEE NOV170395 DC

9

MARVEL GALLERY: BLACK PANTHER MOVIE: KILLMONGER PVC FIGURE JAN182376 DST

10

MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK ACTION FIGURE JUL172803 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

REANIMATOR COLLECTIBLE BOARD GAME DEC171511 DE

2

STRANGER THINGS: EGGO CARD GAME NOV178197 HAS

3

MAGIC THE GATHERING TCG: BATTLEBOND APR182619 WIZ

4

YU-GI-OH! TCG: FLAMES OF DESTRUCTION SPECIAL EDITION APR182566 KON

5

YU-GI-OH! TCG: FLAMES OF DESTRUCTION BOOSTER PACKS MAR182721 KON

6

RICK AND MORTY: TOTAL RICKALL CARD GAME APR188202 PSI

7

MUNCHKIN CCG: DESOLATION OF BLARG BOOSTER PACKS FEB182814 PSI

8

DEADPOOL MONOPOLY JUL178753 HAS

9

MOUSE GUARD ROLEPLAYING GAME HC BOXED SET (2ND EDITION) FEB151158 BOO

10

YU-GI-OH! TCG: DARK SAVIORS BOOSTER PACKS APR182565 KON

2 COMMENTS

  1. The post, with a link to our explanatory video, is here: http://blog.comichron.com/2018/07/june-sales-off-on-fewer-releases-but.html

    I didn’t get into reports of a large external purchase of Magic Order #1, but if there is one we’ll be able to tell the size to a degree when the full figures are out. If it appears to be more than half the circulation (which should be obvious) it’ll earn the “Loot Crate dagger” in our charts, denoting the title sold more outside the Direct Market than in.

    As to stunts and events and whether they’re growth, the charts are of course agnostic about that. Every month in comics for the last generation has had stunts and events, so stunts and events are literally what we’re measuring: how successful they are. What we saw in both April and May 2018 was that retailers were able to find $4 million extra in those months that had been on the sidelines, waiting for the RIGHT event.

    The scope of the response says something, too, about the health of the market: in 2000, I would wager ACTION #1000 probably does half its 2018 numbers. The cash flow wasn’t there.

  2. (But you’re certainly right to be cautious. That forward read was mostly looking downrange at the targets we’re up against in the second half of 2017, which are not that formidable. Last July looked like a January.)

Comments are closed.