Marvel Legacy #1.jpgThe Walking Dead Volume 28.jpg

Big time comics events including Marvel Legacy #1 and Dark Nights Metal continued to lead periodical comics sales charts for September, according to the numbers released by Diamond this week.

Legacy was the #1 book, with estimated sales of 298,000 copies according to Comichron, making it the #1 book of the year thus far.  Venomverse #1 also made the top 10 periodicals, while DC has seven titles in the top 10. The Walking Dead rounded it out.

Marvel Comics was September’s top publisher with a 37.97% dollar share and a 38.13% unit share. DC Entertainment was second with a 30.21% dollar share and a 36.68% unit share.

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This is a close race in units, which is interesting since Marvel has so many variants and incentives and overships and what not. However they also shipped ONLY 88 titles, the fewest for any month this year.

The Walking Dead Vol. 28 was the #1 graphic novel for the month.

Comparative numbers continue to be blah, with comics and GNs down in units and dollars in every category. Year to date, Comics and GNs are down 10% in dollars — it’s not a disaster but it’s someone where on t border between blah and uh oh.

John Jackson Miller spins things in a more positive light, highlighting Marvel’s IMPROVED year-over-year figures.

I had mentioned on Twitter earlier this week that while last September was a strong month for the Direct Market thanks to DC’s Rebirth program, the month’s sales levels offered a relatively reachable target. While information released today by Diamond Comic Distributors shows that September 2017 comics and graphic novel orders, at $43.52 million, fell six points short, that represents the smallest year-over-year drop since May.

Perhaps more significant, given the narrative we’ve seen in 2017, is that according to Comichron’s analysis, orders for Marvel comics and graphic novels were up 14% in dollar terms over last September. That’s an increase of about $2 million at retail, representing the publisher’s best year-over-year performance since June 2016. The chart-topping Marvel Legacy #1 has something do with it, of course, and while there’s always some level of deep-discounting on graphic novels, Marvel’s unit and dollar shares were pretty close to one another — right around 38% — so there can’t be too much of it involved. Marvel’s 88 new comic books in September was also the smallest number of periodical releases for the publisher in any month this year.

I think this is a LEEEEETLE optimistic, since when sales are up because of a once in a lifetime nothing will be the same ever event doesn’t really mean things are shored 0up otherwise but, you know, it’s nice to see a little positivity here.

dollar-shareunit-share

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

37.97%

38.13%

DC ENTERTAINMENT

30.21%

36.68%

IMAGE COMICS

9.55%

8.81%

IDW PUBLISHING

4.30%

3.67%

DARK HORSE COMICS

2.44%

1.70%

BOOM! STUDIOS

1.99%

1.77%

DYNAMITE ENTERTAINMENT

1.94%

1.91%

VIZ MEDIA

1.40%

0.49%

TITAN COMICS

1.16%

0.85%

ONI PRESS

1.10%

0.72%

OTHER NON-TOP 10

7.94%

5.27%

COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

SEPTEMBER 2017 VS. AUGUST 2017

COMICS

-0.44%

1.26%

GRAPHIC NOVELS

-14.41%

-15.46%

TOTAL COMICS/GN

-4.81%

-0.08%

TOYS

-18.35%

-15.27%

SEPTEMBER 2017 VS. SEPTEMBER 2016

COMICS

-2.98%

-5.49%

GRAPHIC NOVELS

-13.14%

-16.98%

TOTAL COMICS/GN

-6.07%

-6.37%

TOYS

-13.86%

-30.78%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS

-9.20%

-6.15%

GRAPHIC NOVELS

-11.83%

-13.22%

TOTAL COMICS/GN

-10.00%

-6.71%

TOYS

-11.33%

-18.24%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

88

42

0

130

DC ENTERTAINMENT

77

34

0

111

IMAGE COMICS

58

25

0

83

IDW PUBLISHING

40

21

0

61

VIZ MEDIA

0

43

0

43

BOOM! STUDIOS

28

10

0

38

DYNAMITE ENTERTAINMENT

29

7

0

36

TITAN COMICS

19

10

3

32

DARK HORSE COMICS

16

13

0

29

ONI PRESS

8

6

0

14

OTHER NON-TOP 10

123

154

17

294

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MARVEL LEGACY #1

$5.99

JUL170990-M MAR

2

DARK NIGHTS: METAL #2

$3.99

JUL170300-M DC

3

VENOMVERSE #1

$4.99

JUL171050-M MAR

4

BATMAN #30

$2.99

JUL170338-M DC

5

BATMAN #31

$2.99

JUL170340-M DC

6

HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1

$4.99

JUL170413-M DC

7

THE WALKING DEAD #171 (MR)

$2.99

JUL170918-M IMA

8

BATMAN: THE RED DEATH #1

$3.99

JUL170308 DC

9

BATMAN: THE MURDER MACHINE #1

$3.99

JUL170309 DC

10

ACTION COMICS #987 LENTICULAR EDITION

$3.99

JUL170323 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOLUME 28 TP (MR)

$16.99

JUL170919 IMA

2

BATMAN: THE DARK KNIGHT III: MASTER RACE HC

$29.99

JUN170390 DC

3

STAR WARS: DARTH MAUL TP

$16.99

MAY170950 MAR

4

EAST OF WEST VOLUME 7 TP (MR)

$16.99

APR170796 IMA

5

DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP

$9.99

JUN170333 DC

6

SEX CRIMINALS VOLUME 4: FOURGY TP (MR)

$16.99

JUL170876 IMA

7

ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP

$16.99

JUN170378 DC

8

ROYAL CITY VOL. 1: NEXT OF KIN TP

$9.99

JUL170757-M IMA

9

HARLEY QUINN VOL. 3: RED MEAT TP

$16.99

JUN170383 DC

10

WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP

$17.99

JUL171218 MAR

TOP 10 BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MOUSE GUARD ALPHABET BOOK HC

$16.99

MAY171234 BOO

2

ART OF RICK & MORTY HC

$39.99

MAY170019 DAR

3

DC SUPER HERO GIRLS: FINDERS KEEPERS

$4.99

JUL172420 RAN

4

DC SUPER HERO GIRLS: HARLEY QUINN BRAIN SQUEEZERS

$5.99

JUL172421 RAN

5

DC SUPER HERO GIRLS: SHOWDOWN IN SPACE

$4.99

JUL172423 RAN

6

DC SUPER HERO GIRLS: POWER PLAY

$9.99

JUL172422 RAN

7

STAR WARS: A NEW HOPE OFFICIAL COLLECTOR EDITION SC

$10.99

MAY171880-M TTN

8

POKEMON: LET’S FIND POKEMON SPECIAL EDITION HC

$16.99

AUG172181 VIZ

9

THE SHADOW DOUBLE NOVEL VOLUME 121

$14.95

JUN172308 SAN

10

STAR TREK ADULT COLORING BOOK VOLUME 2 TP

$14.99

MAY170057 DAR

TOP 10 TOYS

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

BATMAN VS. HARLEY QUINN BATTLE STATUE MAR170452 DC

2

DC BOMBSHELLS: HARLEY QUINN DELUXE STATUE MAR170453 DC

3

MARVEL GALLERY: BLACK PANTHER PVC FIGURE APR172656 DST

4

DRAGONBALL Z MASTER STARS PIECE MANGA DIMENSIONS: TRUNKS FIG NOV168294 BAN

5

BATMAN ANIMATED: GCPD ROGUES GALLERY FIGURE 5-PACK FEB170344 DC

6

DC DESIGNER SERIES: WONDER WOMAN BY FRANK CHO STATUE MAR170457 DC

7

MARVEL GALLERY: NETFLIX THE PUNISHER PVC FIGURE MAR172720 DST

8

DC ICONS: ROBIN & SUPERBOY ACTION FIGURE 2-PACK MAR170456 DC

9

THOR LEGENDS 6-INCH ACTION FIGURES JUN178405 HAS

10

DC ICONS: SUPERGIRL ACTION FIGURE MAR170455 DC

TOP 10 GAMES

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

WIZKIDS HEROCLIX: UNDEAD MAR173404 NEC

2

DRAGON BALL SUPER CCG BOOSTER 1 FEB178467 BAN

3

CLUE: LEGEND OF ZELDA BOARD GAME JUL173383 USA

4

YU-GI-OH! TCG: LEGENDARY DUELISTS JUL173370 KON

5

YU-GI-OH! TCG: MEGA TINS JUN173366 KON

6

OUTPOST SIBERIA CARD GAME MAY170588 IDW

7

SEIKATSU GAME JUL170677 IDW

8

WONDER WOMAN 1000-PIECE JIGSAW PUZZLE JUL173357 NMR

9

MAGIC THE GATHERING TCG: ARCHENEMY NICOL BOLAS APR173298 WIZ

10

MARVEL DICE MASTERS: GUARDIANS OF THE GALAXY OCT168614 NEC

 

6 COMMENTS

  1. Legacy #1 wasn’t the only component of the increase, so there was some strength elsewhere, at least. (Meanwhile, the once-in-a-lifetime-ness of this — or any — comics event, I leave to the readers’ historical judgment!)

  2. The problems with Marvel can be seen in looking at three things.

    1. Spider-Man. If it weren’t for the late 90s/early 00s, I believe these would be the worst sales for AMAZING in its 50+ year history. They’ve expanded the franchise to X-Men levels but not only do the non-AMAZING books sell as poorly as anything else, the sales of both the GENERATIONS book and SPIDER-MEN II make it look like there just aren’t any extra Spider-fans out there any more.

    2. X-Men. Even after all the nonsense of the last 20 years, the mutant franchise still sells, though at a much lower baseline. This may seem like a good thing but actually illustrates what a terrible job Marvel has done creating new comics or attracting new readers.

    3. The Avengers. Not that long ago, this book/franchise was arguably bigger than either Spider-Man or the X-Men and Marvel expanded the brand accordingly. Now it’s all gone. All of it. Anyone who thinks the issue here is something other than Marvel’s own actions should concentrate of that.

    Mike

  3. Re: Avengers – Marvel really needs to just strip Avengers down to one title and focus on that for a while. Make it feel special for a character to be an avenger, then build it back up from its base.

    They can renumber and re-adjective books all day long but as long as there as 5(?) books and 30+ Avengers running around, it’s all just so much noise, IMO.

  4. Do the folks at this site really not know about Marvel’s notorious overshipping practices?

    Legacy did not sell 300,000 copies. This is the number of copies that Marvel shipped to retailers.

    Note: This is NOT the number of copies that shops ordered. Marvel has become increasingly prone to overshipping, without warning. Search the web and you can find plenty of recent photocopies of invoices and sales receipts showing insane things like:

    “Hi, I own a comic shop and look at this invoice. I ordered 6 copies of All-New Guardians of the Galaxy #4. They sent me 46 copies. I didn’t have to pay for the extra 40 copies, but I had to pay for the extra cost to ship them to me.”

    These extra shipped copies count as “sales” on the Diamond charts.

    Really at this point we have no idea what Marvel is actually selling.

    “If it weren’t for the late 90s/early 00s, I believe these would be the worst sales for AMAZING in its 50+ year history.”

    ^No. During those “terrible” times, ASM was selling roughly TWICE as well as it is now. It never declined below 113,000 PAID copies during that time.
    http://www.comichron.com/titlespotlights/amazingspiderman.html

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