Legend of Korra Book 3.jpg

Diamond’s just released charts for August show sales up quite a bit from last year but given that August was the nadir of comics sales, it’s not quite as impressive.

Still, things are trending up, led by Marvel’s latest Fantastic Four #1, which led in dollars and units. The Legend of Korra Vol 3 led graphic novels in units, while a $100 Garth Ennis Punisher book led in dollars.

Marvel whomped DC by more than 10 percentage points,  probably due to FF orders.

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John Jackson Miller provides his usual context:

August was the fourth growth month out of five, and only the second month in two years in which both comics dollar sales and graphic novel dollar sales were up in the Direct Market. August was the pit of the 2017 recession, and Marvel beat its performance that month handily, by 22% — this despite releasing 20 fewer comics in the month. Industrywide, 11% fewer new comics were released — perhaps an echo of publishing decisions made months earlier, in the throes of the recession; despite that lack of new material, comics units were down 5% and dollars were up 5%. The DM continues to whittle down the deficit for the year; with more weak 2017 months to compare with, the chances for the year finishing slightly ahead continue to improve.

Later on, however, Milelr notes what I spotted: total comics and GN sales are down -4.71% in units from last year, an admittedly crappy month. Fewer comics are being published, it’s true, but August also had the benefit of being a five week month.

Are coming dying? Of course not. But we have hit a sort of lull moment here. The return of the flagship title of the Marvel U – led by stalwarts Dan Slott and Sara Pichelli – is cause for rejoicing, but an influx of new blood and new hits is also needed.

Fantastic Four #1

unit-sharedollar-share

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.87%

43.12%

DC ENTERTAINMENT

27.51%

31.02%

IMAGE COMICS

8.90%

9.08%

IDW PUBLISHING

4.43%

3.81%

DARK HORSE COMICS

3.05%

2.37%

BOOM! STUDIOS

2.58%

2.30%

VIZ MEDIA

1.33%

0.54%

DYNAMITE ENTERTAINMENT

1.32%

1.12%

TITAN COMICS

0.98%

0.66%

AFTERSHOCK COMICS

0.63%

0.72%

OTHER NON-TOP 10

8.40%

5.27%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

AUGUST 2018 VS. JULY 2018

COMICS

-1.95%

-6.19%

GRAPHIC NOVELS

33.98%

28.57%

TOTAL COMICS/GN

6.88%

-3.97%

TOYS

49.89%

32.04%

AUGUST 2018 VS. AUGUST 2017

COMICS

5.04%

-5.25%

GRAPHIC NOVELS

2.91%

1.44%

TOTAL COMICS/GN

4.37%

-4.71%

TOYS

13.76%

4.26%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

1.31%

-6.80%

GRAPHIC NOVELS

-6.73%

-8.83%

TOTAL COMICS/GN

-1.10%

-6.95%

TOYS

-5.15%

-8.32%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

45

0

131

DC ENTERTAINMENT

72

30

1

103

IMAGE COMICS

61

16

0

77

IDW PUBLISHING

39

24

0

63

DARK HORSE COMICS

23

21

0

44

BOOM! STUDIOS

27

14

0

41

TITAN COMICS

15

10

3

28

DYNAMITE ENTERTAINMENT

14

6

0

20

AFTERSHOCK COMICS

13

2

0

15

VIZ MEDIA

0

15

0

15

OTHER NON-TOP 10

114

180

31

325

TOTAL

464

363

35

862

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

BATMAN #52

$3.99

JUN180463-M DC

4

BATMAN #53

$3.99

JUN180465-M DC

5

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

6

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

7

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

8

SUPERMAN #2

$3.99

JUN180537-M DC

9

JUSTICE LEAGUE #5

$3.99

JUN180507-M DC

10

JUSTICE LEAGUE #6

$3.99

JUN180509-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-M MAR

2

INFINITY WARS #1

$5.99

JUN180789-M MAR

3

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-M DC

4

BATMAN #52

$3.99

JUN180463-M DC

5

PUNISHER #1

$4.99

JUN180809-M MAR

6

BATMAN #53

$3.99

JUN180465-M DC

7

AMAZING SPIDER-MAN #3

$3.99

JUN180856-M MAR

8

INFINITY WARS #2

$4.99

JUN180799-M MAR

9

AMAZING SPIDER-MAN #4

$3.99

JUN180858-M MAR

10

VENOM: FIRST HOST #1

$3.99

JUN180823-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF KORRA VOLUME 3 : TURF WARS PT 3 TP

$10.99

FEB180062 DAR

2

DC SUPER HERO GIRLS: OUT OF THE BOTTLE TP

$9.99

FEB180156 DC

3

EAST OF WEST VOLUME 8 TP

$16.99

JUN180144 IMA

4

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

RAT QUEENS VOL. 5: COLOSSAL MAGIC NOTHING TP (MR)

$16.99

MAY180229 IMA

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

KILL OR BE KILLED VOLUME 4 TP (MR)

$16.99

JUN180190 IMA

9

I HATE FAIRYLAND VOLUME 4 TP (MR)

$16.99

JUN180176 IMA

10

SEX CRIMINALS VOL. 5: FIVE-FINGERED DISCOUNT TP (MR)

$16.99

JUN180239 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 2 HC (MR)

$100.00

FEB180917 MAR

2

JACK KIRBY: MARVEL HEROES & MONSTERS ARTIST EDITION

$90.00

FEB180485 IDW

3

X-MEN REVOLUTION BY CHRIS CLAREMONT OMNIBUS HC

$100.00

FEB180914 MAR

4

AMAZING SPIDER-MAN EPIC COLLECTION: VENOM TP

$39.99

JUN180972 MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC? TP

$17.99

MAY160926 MAR

6

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956 MAR

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292 DC

8

X-MEN: DARK PHOENIX SAGA OMNIBUS HC

$100.00

FEB180915 MAR

9

SEVEN SOLDIERS BY GRANT MORRISON OMNIBUS HC

$75.00

FEB180312 DC

10

INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580-M GEM

2

THE YEAR’S BEST SCIENCE FICTION & FANTASY 2018

$19.95

JAN188603 PRI

3

DOCTOR WHO: ONE DOCTOR TWO HEARTS HC

$9.99

DEC178057 BBC

4

JOHN BYRNE X-MEN ARTIFACT EDITION HC

$75.00

MAR180554 IDW

5

STAR WARS LITTLE GOLDEN BOOK: I AM A WOOKIE

$4.99

MAY181770 GOL

6

LULU IS A RHINOCEROS

$16.99

FEB188267 WIC

7

JIM HENSON’S THE DARK CRYSTAL ARTIST TRIBUTE HC

$24.99

FEB181211 BOO

8

BE A STAR, WONDER WOMAN BOARD BOOK

$7.99

MAY181564 CAP

9

DC SUPER HERO GIRLS: WONDER WOMAN FOR PRESIDENT

$5.99

MAY181938 RAN

10

COURAGEOUS CAPTAIN AMERICA LITTLE GOLDEN BOOK

$4.99

MAR161966 GOL

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: D.VA “CLASSIC SKIN” NENDOROID NOV178113 GOO

2

VOLTRON: HYPERPHASE VOLTRON SDCC 2018 5-PIECE GIFT SET JAN189071 PLA

3

X-MEN LEGENDS 6-INCH ACTION FIGURES JUL178804 HAS

4

MARVEL GALLERY: TACO TRUCK DEADPOOL PVC FIGURE MAR182429 DST

5

DRAGONBALL SUPER DRAGON STARS ACTION FIGURES FEB188788 BAN

6

AVENGERS INFINITY WAR MC-004: INFINITY GAUNTLET REPLICA STATUE DEC178326 BEA

7

PACIFIC RIM UPRISING SELECT SERIES 2 ACTION FIGURES JAN182369 DST

8

SW BLACK SERIES 6IN AF ASST 201803 FEB188917 HAS

9

SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK DEC178718 FUN

10

DC GALLERY BATMAN TAS 25 ANNIV HARLEY QUINN DLX PVC FIG APR172648 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

STARFINDER RPG :ARMORY HC MAY182931 PAI

2

PATHFINDER PLAYTEST RULEBOOK SC MAY182921 PAI

3

STARFINDER RPG CORE RULEBOOK HC JUN173371 PAI

4

PATHFINDER PLAYTEST RULEBOOK HC MAY182922 PAI

5

PATHFINDER PLAYTEST RULEBOOK DELUXE HARDCOVER MAY182923 PAI

6

PATHFINDER RPG: ULTIMATE COMBAT POCKET EDITION MAY182927 PAI

7

PATHFINDER RPG: BESTIARY 5 POCKET EDITION MAY182926 PAI

8

GLOOMHAVEN 2017 EDITION MAR188530 CEP

9

PATHFINDER RPG: PLANAR ADVENTURES HC APR182573 PAI

10

PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWN MAY182924 PAI

3 COMMENTS

  1. If more money is made by selling less books, that might not necessarily be a bad thing. It might just mean you are using your resources more effectively.
    But seeing as these figures only show orders placed by stores, and indication of sell-through is difficult to obtain, the conclusion could also just be that the industry is once again covering losses by increasing prices.
    It’s probably a bit of both, and I really think downsizing is the way to go for most companies. It’s just that, to me, Marvel still doesn’t seem downsized! 20 titles below last year, and they are still padding stories in endless preludes, hunt for’s and warps? New blood can’t come fast enough!

Comments are closed.