DC Comics is swapping out its 100-page Walmart giants for shrink-wrapped packages of four recent individual comics, the publisher announced Thursday in a press release.
In fact, that product has already started shipping to stores, and it will be in roughly 2,900 Walmarts by July 21. Each four-pack will retail at a price point of $8.98. The new thing about these is that they will also contain backing boards featuring a different DC superhero as illustrated by Ivan Reis. When put together, the boards will form the Justice League.
This entire Walmart giants line was much ballyhooed when the publisher announced it as part of a drive to get its comics in front of mass market retail customers, thereby expanding its readership. The anthologies paired reprinted material with new stories by top tier creators. This is how Brain Bendis and Nick Derington came to do the delightful Batman Universe story together, as well as how Tom King and Andy Kubert came to do Superman: Up in the Sky.
This new model of bundling previously-released comics together is similar (if not quite identical to) Marvel Comics approach to getting its books into mass market retail outlets.
Full press from DC about the switch can be found below:
In an evolution of DC’s strategy to bring the World’s Greatest Super Heroes to the masses, the publisher announced today that the Walmart 100-Page GIANT anthology titles will be replaced by shrink-wrapped collections of recent DC comic books from the DC universe. The first wave of titles has already begun shipping to stores and should arrive in the more than 2,900 U.S. Walmart locations by Sunday, June 21.
Each pack of four is priced at $8.98, and includes a collectible backing board featuring a different DC Super Hero. When joined together, they form an image of the Justice League by Ivan Reis.
“Walmart has been a great partner to work with and we’re incredibly excited about this new phase in our relationship,” said Nancy Spears, DC Vice President, Sales. “They continue to provide an excellent platform to deliver our characters and stories to a wider audience, an audience that continues to use movies, television, home video and video games as their gateways to superhero storytelling.”
DC is also working to make these 4-packs available to comic book stores by September 2020.
For the location of your nearest Walmart, check out the store finder at www.walmart.com. For the latest information on Batman, Superman, Wonder Woman and the World’s Greatest Super Heroes, visit the DC Comics website at www.dccomics.com and be sure to follow on social media, @dccomics and @thedcnation.