Sales Charts

January wasn’t all bad news in the comics industry as Image had a strong month. Spawn #200 sold a crazy amount of issues thanks to its many variant copies, while The Walking Dead continues to rise and the new weekly reprints did fairly well. The biggest launches were a Darth Vader miniseries from Dark Horse, and IDW’s zombie crossover series Infestation.

by Paul O'Brien

Let's be blunt: January was a pretty terrible month for the direct market. Compared with January 2010, comic book sales were down by 23% in units and 22% in dollars. The picture for graphic novels wasn't much better. In part, it's because of a lack of really big titles; but to be honest, there seems to have been a lack of titles across the board. The number 300 title in January was LADY MECHANIKA #1, with estimated orders of only 1,291. That's extraordinarily low. In December, it took more than three times that many sales to make the chart.

As usual, Marvel had the largest share of the direct market, and the margin was bigger than normal - they led DC by 39% to 26% in dollars, and 42% to 32% in units.

The big release this month, of course, is FANTASTIC FOUR #587, with the death of the Human Torch. There's also INVINCIBLE IRON MAN #500, the AGE OF X ALPHA one-shot and a handful of new minis. But it's a quiet month.

As always, thanks to ICV2.com for permission to use these figures.

It’s one of The Beat’s favorite times of year: Brian Hibbs’ annual BookScan analyses! Not only has he broken down reported sell-through for the graphic novel category, he’s made the raw data available for us all to have fun with. In past years Hibbs used this data to talk about the importance/supremacy of the direct sales market for comics material, and I had cause to disgaree with some of his conclusions. This time, all he does is analyze the numbers, because they kind of speak for themselves. And he's done an amazing job. I urge you all just to go to the link and read the whole damn long thing. But for those who have pressing matters, here’s my own edited take on a few conclusions: (And a lot are similar to what I said last year! And also to what I said about the Diamond year-end figures.) But it bears repeating:

by Marc-Oliver Frisch

On the surface, December 2010 was a great month for DC Comics. The company had a bigger share of the market than its main competitor Marvel, if only in terms of dollar value, and took all of the Top 5 spots on the chart, as well as a total 8 out of the Top 10. That doesn't happen a lot.

Upon closer inspection, though, a less rosy picture emerges: DC's average comic-book sales in the direct market were slightly down from November, average dollar and unit sales were only slightly up. So, despite big releases like the debut of writer/artist David Finch's Batman: The Dark Knight and, over in the "Graphic Novel" section, J. Michael Straczynski's Superman: Earth One book, it turns out December was more or less business as usual, from a commercial vantage point.

Meanwhile, DC's WildStorm imprint, which the company bought from Jim Lee in 1998 and then proceeded to slowly but determinedly squeeze the life out of, ceased publication in December. Average WildStorm sales sagged below the 5K mark, to the lowest number in history.

ICv2 is up with the actual numbers for January and they aren't so hot, as we previously guessed; however, the slow January sales have a number of mitigating factors: * January always sucks * A lot of top books did not ship from DC * The number of products shipped in general was down from December.

It's not a great month for Marvel. In fact, it's one of those rare months when DC had the largest share of the direct market, beating Marvel by 33% to 32% in dollar terms (though if you prefer the unit share, Marvel lead by 39% to 37%). In part, it's because DC's new Batman titles are doing very well - but as we'll see, it's also the case that Marvel just don't have any really big titles out this month. There are a couple of new ongoing series this month - WOLVERINE: THE BEST THERE IS and HEROES FOR HIRE. Following the Shadowland crossover, DAREDEVIL reinvents itself as BLACK PANTHER. And there's just one new miniseries - ULTIMATE COMICS DOOM. And that's it, so far as new books.

Overall, sales were dramatically down in January, with Marvel regaining their top at the spot with FF #587 but Image making their best showing in three years.

Buffy held the top spot once again, while Joe Benitez’s Lady Mechanika was the biggest launch this month. Meanwhile Dark Horse launched new Star Wars, Hellboy, and Conan series, Avatar launched a new Lady Death series, and John Byrne’s Next Men returned from IDW.

As we did yesterday for the print charts, David Brothers data mines comiXology's year end-charts. There isn't that much to go on (only a top 10 in a few categories) but some trends do emerge, including, as with GNs, a preponderance of creator-owned work.

With Diamond's year-end sales charts released, along with year-to-year comparisons, the pundits are out in force, making all kinds of observations and suggestions. We'll try to run them down in an orderly fashion but you might want to get a cuppa...there are a lot of them,. We've bolded things for skimmers, however.

First off, heroic John Jackson Miller has taken all the sales charts and given us the Top 1000 Comics and Top 1000 GNs of 2010. Jackson finds softening in every region of the periodical chart:

The other day ICv2 released their sales estimates for December, and the year ended on a mixed note, as we previously reported: Comics were...

For all you number crunchers, here are the December sales charts in raw data form.