Retailing & Marketing

Legendary Comics, the comics division of Legendary Entertainment, the movie studio owned by comics-loving Thomas Tull, has had an up and down history since...

by Brandon Schatz As the whispers from last week’s Diamond Retailer Summit turned into audible noise, it quickly became apparent that the rumours were true:...

There’s very little chance you’re at this site, reading this article about comic book retail, and do not have a working knowledge of recent comic book history. That said, it never hurts to add a little context to current events. So. In September of 2011, DC Comics relaunched their entire superhero universe with fifty-two brand new ongoing series functioning in a bright new continuity. Since then, the company has used September as a large-scale event month, using 2012 to flashback to the unexplored “early days” of the new continuity, and 2013 to unleash their villains across each and every one of their titles. Conceptually, there’s nothing wrong with this. The comic book industry thrives off of the occasional event as the eyeballs gained from the news of a line-wide disruption usually translates into higher profits. It was the reason why DC’s line-wide relaunch in 2011 was shatteringly successful for that month (and several after), and why their flashback month in 2012 garnered a slight bump in sales, despite a comparatively lower profile concept and easier execution.

Brave New World Comics - The Pop Culture Superstore from Fe Bandana Pictures on Vimeo. This is a little short film/advertisement that was made...

It was the international comic book holiday on Saturday, and based on reports we've heard, many individual stores had their best days ever—some drawing over 1000 people—and fans for lots of comics. And there was a ton of press, too, from just about everywhere, as the links below reveal. Congrats once again to Joe Field for coming up with one of the best ideas for promoting comics ever.

New comics shop alert! Florida based Coliseum of Comics, which bills itself as the largest comics and collectibles retailer in the Southeast, is opening...

Brief and to the point -- over on his Formspring Tom Brevoort was asked about Marvel's continued hammer-blows of relaunches, Do you think the frequent...

Speaking of Amazology, Lauren Davis at io9 got right to the darkest conspiracy theories of all with a post titledWill Amazon Do To Comic...

We've been having a lot of coverage of Booms! Lumberjanes this week, but the next hot book from Boom is likely to be The...

The great digital hope has been acquired by one of the giant fire breathing kaiju of the digital era. Will they trample tiny cottages beneath their feet or become a lovable behemoth? Ask me in a year. In the meantime... First off, will you be able to read your comics? A story at the Guardian indicates yes...but...

With all kinds of concerns running rampant today about what Amazon's acquisition of Comixology means for the comics industry, ComicsPRO, the retailers organization, has...

Despite my previous move towards being chipper, there are still some distress signals out there. Marvel's full court press on their next event, Original...