Retailing & Marketing

By Brian Hibbs I’m a little bored with continually talking about Marvel comics and “Legacy” – there’s not a lot more to say about them now until we get into the sell-through phase in about...

Years ago, the late/great writer Dwayne McDuffie recounted how despite being an incredible ratings success, the Static Shock cartoon was unable to attract toy companies or other licensors. I'm guessing there were certain higher-ups...

In Which I Tell a Comics Shop Owner How To Run His Business.

Comics retailers are a scrappy bunch, but they live with thin margins.An event such as Hurricane Harvey - which has affected several retailers - can be a devastating blow. A new charity Helping Comic Retailers...

By Brian Hibbs As I write this, it’s the deadline to order the October “Legacy” re-positioning from Marvel, with the lenticular covers. Marvel has been explicit that if we don’t order the lenticulars by the...

  It seems that the retailer revolt against Marvel's Lenticular Legacy Variants is spreading. MyComicShop.Com is the prominent online extension of the Texas comic shops chain Lone Star comics. Owner Buddy Saunders announced in their...

Tweeting out a statement on Monday, Big Bang Comics of Dublin let its fans know that they Marvel Legacy event lenticular variants will not be available to customers at their store, citing the problems...

  https://www.facebook.com/photo.php?fbid=466575847074221&set=a.118014141930395.1073741828.100011654289334&type=3&theater The above post by Rich Tommaso on FB has been lighting up creator chatrooms and my  inbox since it went up yesterday. Tommaso is a long time indie comics veteran, with such books as...

By Brian Hibbs The solicits for August 2017 Marvel comics have finally been released – the start of “Marvel Legacy” – and I think it is now fair to ask if Marvel actually hears or...

Hasbro is without a doubt one of the toy juggernauts at San Diego Comic-Con, having a fairly-large slice of the collectible’s market. Just look at their line that wraps around their own booth like...

Describing themselves as "scrappy and nimble," Space Goat Productions is a small comics publishers who've been around for a bit without getting that much attention. Publisher Shon Bury is definitel in it for the...

  Here's a good team-up for comics shops: Stranger Things 2, the follow-up to the beloved kids meets creepy thigns in the 80s series will be a title sponsor for Diamond's Halloween ComicFest promotion on Saturday,...