Toys

Everyone is teaming up for DC Super Hero Girls, the multi-company, multi-platform push for girls' versions of DC's lady characters. Target will have an exclusive line of apparel and toys; Boomerang will air a 44-minute special and the digital shorts. The line also claims some firsts: "the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls." Toys that stand on their own -- kinda a nice metaphor there.

In a massive COVER story on Time Magazine, Mattel has unveiled a bunch of new shapes and sizes for Barbie, the long reigning ectomorphic...

A site called "Sweatpants and Coffee" has just posted an anonymous insider whistleblower report on the Where's Rey? controversy that has seen the main...

https://twitter.com/HasbroNews/status/684555948959096832 The people have spoken. And Hasbro listened. Two for diversity in two days! After all the hue and cry about there not being a...

Update: I've written to Hasbro reps several times about these issues and never gotten an answer, however when Entertainment Weekly writes, they DO respond...

Just in time for some holiday shopping. VIZ Media has teamed with Sony's online commerce platform Generator to launch an official NARUTO online store for the U.S. and Canada. The story will carry a comprehensive line of merchandise, including:

DC Super Hero Girls has a splashy display at the entrance to the exhibit hall and today's panel revealed more about the toys and...

  Force Friday is here! A brand new holiday established to make people line up and buy toys.  If you can find one, Hasbro's magnetic BB-8...

This past spring there was a a lot of hullabaloo over the lack of Black Widow toys from the Hasbro Avengers: Age of Ultron...

So, you might have heard there's this new Star Wars movie scheduled for December, "Star Wars: The Force Awakens".... You've probably not heard much, as...

Simpsons figures designed by top pop culture fine artists and sold by Kid Robot. Is there nothing not to love in that sentence? Kid Robot is...

The website for the DC Superhero Girls launched during Comic-Con and I missed it for some reason. As you may recall this is a...