DC Comics Month-to-Month Sales: October 2012
As expected, DC Comics's average and total comic-book unit sales were dropping again in October, in the wake of September's zero-issue stunt. To be fair, though, it's not a huge drop, and viewed over the last four months, the publisher's averages continue to look sturdy.
Thanks to a new round of crossovers -- notably "Death of the Family" in the Batman line and "Rise of the Third Army" in the Green Lantern line -- and Annuals, as well as continually strong sales from the expanding line of "digital-first" compilation titles, the pertinent figures remain well within the spectrum that's been established following last year's relaunch.
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Marvel Month-to-Month Sales: October 2012
After September's virtual hiatus, October saw Marvel emerge from crossover season and hit the ground running. AVENGERS VS X-MEN wraps up, while Marvel Now gets underway with the debut issues of UNCANNY AVENGERS and A PLUS X. On top of that, there's AVX: CONSEQUENCES, the MARVEL NOW: POINT ONE one-shot, a new ongoing series with WOLVERINE: MAX, the "Minimum Carnage" crossover, and more.
Given all that, it's no surprise that Marvel had the biggest share of the North American direct market, leading DC by 40% to 34% in units and 35% to 32% in dollars.
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