Archie

In the past cosmetics giant M.A.C. has had great success with a DC-inspired line, and last summer a collaboration with Archie Comics was announced. Well, the product shots are in, and girls, you will look as stunning as Veronica and radiant as Betty in these shades. Put us down for Daddy's Little Girl lipstick and Double Trouble nail polish! And that tote! Totes to die for!

Some quickies from the mailbag and around:

Following Alex Segura's return to DC, Archie has announced the hire of former Wizard World and ToyFare magazine PR guy Adam Tracey to run...

___________________________________________________________________________ A few months ago, I brainstormed about how Halloween mini-comics being offered by Diamond could be used in a variety of ways to promote...

Archie Comics has just made a hire and some promotions that solidify their role as a fast-track comics publishing company. Jim Sokolowski has joined the company as SVP - Sales and Business Development. Additionally, Harold Buchholz has been promoted to Senior Vice President – Publishing and Operations; Paul Kaminski has been named Executive Director of Editorial and Alex Segura has moved up to Vice President – Publicity and Marketing.

As reported by the AP yesterday, the ugly legal battle between Archie Comics's two co-ceo's has ended with a sealed settlement. As you'll recall, Jon Goldwater and Nancy Silberkleit had been engaged in a weird battle that involved restraining orders, enforcers and penises. But...it's all legally mandated smiles now after a mediator got the two to work things out:

I read (almost) every Free Comic Book Day title, and let you know what's the best!

The Archie staff has been busy sitting around dreaming up more outrageous what-ifs, including this gender-swapped natural. Shark jumping...or classic?

By now you know a lot of the wacky details: "Penis! Penis! Penis!", the restraining orders, the menacing muscle who was only a friend, and so on—but this account adds some dog poop.

Although we rarely race to post those "sell out" pr's from comics company, given the controversy over the issue, the sell out of the Kevin Keller issue of ARCHIE is worth reporting on, as is the company's strong stance on sticking by the character.

Archie just can't stay out of the news! While a million moms may be marching against Riverdale, they are staging their own Occupy movement. Whose side is Reggie Mantle on? Archie Comics has provided us with the actual cover to ARCHIE #365, which comes out in July. Story by Alex Segura Jr. Art by Gisele Legace.