That’s according to a Variety story which suggests that Fangirls are the new golden girls for marketers at Con:
In the past, many of the women who came to Comic-Con left the show shortly after the “Twilight” panel ended. But over the years, they’ve been increasingly sticking around to check out the artists, toymakers and other exhibitors on the show floor, as well as panels.
Studios like Disney, Warner Bros., Legendary, and Sony naturally hope to attract that audience to pics like “Oz: The Great and Powerful,” “Wreck-It Ralph,” “The Hobbit: An Unexpected Journey,” Superman reboot “Man of Steel,” giant robot actioner “Pacific Rim” and remake “Total Recall.”
“Those girls are being exposed to science-ficition and action properties that are more traditional Comic-Con fare,” Kirkpatrick said. And there’s an upside for the typical Comic-Con attendee: “All of those boys there are being exposed to actual girls.”
That snark aside, it’s been obvious for years that the female audience for genre material is huge and growing. All you have to do is not actively turn them off, a lesson some marketers have yet to learn.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.