New IDW My Little Pony collection is the price of an actual pony

Although the title says My LITTLE Pony, this collection of IDW’s run of the book will be anything but, and in true IDW fashion it will come in six variants, each more luxurious than the other. The creme de le creme is the My Little Pony: Return Of Queen Of Chrysalis – Blue Label – Rainbow Dash edition which exists only in FIVE copies, comes with original paintings and sells for $650. That’s a book for a very special brony little girl. Only one edition of this will be offered each day and all five will feature a DIFFERENT pony, starting with Pinkie Pie. Anyway, check out all the limited editions in the link. IDW has basically found a way to print money with this collector’s edition line, but people seem to love it. More deets below:

Starting Monday, the site will begin taking pre-orders on one variation of the book beginning with RAINBOW DASH, and continuing with TWILIGHT SPARKLE on Tuesday, and rounding out the week with FLUTTERSHY, PINKY PIE, APPLEJACK and RARITY.  
“Working on the MY LITTLE PONY comics have been an absolute blast!” said series writer Katie Cook. “Each of the ponies has such a distinct voice, they bring their own unique flair and excitement into any storyline. It’s great to see them each get their due with these beautiful IDW Limited books. Andy (Price) and I were happy to sign each one for the fans, because from day one these fans have been amazing, and it felt good to personally touch each of these treasured books so that we’ll always have that connection to each other.”
IDW Limited has examined every detail in the design of this book line. From hand-built color printed tray cases to exclusive covers and vellum overlays, every book will be a magical experience. Presented in three tiers of collectibility, fans will have their choice of the Red Label (limited to 100 books per character) which comes with a hand-drawn sketch card, Black Label (50 per character) which includes a sketch card and a 9” x 12” sketch plate with a hand-drawn illustration from an amazing stable of top talent including current MLP artists Agnes Grabowska and Amy Mebberson, or the Blue Label Edition (just 5 per character) which will come with an 11” x 14” original painting by premier MY LITTLE PONY cover artist Sara Richard!
“This is the biggest book we’ve ever done,” said IDW Limited director Jerry Bennington. “The most art, the most variants and the most custom components. If you’re a fan of Applejack your book is going to reflect that cover to cover. People connect on a deep level with their favorite pony character, and we want to make sure we’re offering something that fosters that connection.”





  1. Superboy Prime says

    I can’t fault IDW, they know their target market, the Bronies will cough up the dough.

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