Marvel has announced it is turning to radio to advertise its Marvel NOW! initiative. This follows in the footsteps of DC’s use of cable TV ads for things like the New 52 and THE GIRL WITH THE DRAGON TATTOO. DC’s TV campaigns have generally been considered successful in getting the word out; radio doesn’t seem as natural a medium for comics but…well, it is a good attempt.
It’s worth noting that radio is a fairly cheap advertising medium, as is, surprisingly, some cable TV. Local cable is dirt cheap—so cheap that some comics shops use it.
At any rate, for many years we’ve bemoaned the lack of advertising for comics. Clearly, we need something new to bemoan.
Turn up those dials because Marvel NOW! is hitting the airwaves as Marvel Entertainment is pleased to announce nationwide radio advertising in support of the blockbuster new launches hitting throughout this year and next! Exciting new radio spots for Uncanny Avengers, Deadpool, Fantastic Four, All-New X-Men, Indestructible Hulk, Thor: God of Thunder, Captain America and more will be featured nationwide during top programs including “Fox Sports”, “Jim Rome,” “Nikki Sixx”, “Petros & Money” & “Opie & Anthony”.
“We’re excited to bring Marvel NOW! to millions of new readers nationwide through advertising during the biggest radio programs,” explained David Gabriel, SVP Sales, Marvel Entertainment. “We’re spending more money on comic book marketing than ever in Marvel’s history to make sure that, in addition to publicity with major media outlets and top comic sites, there’s a strong mass consumer awareness of all our great new launches, from Uncanny Avengers to All New X-Men to Superior Spider-Man.”
With Marvel’s continued commitment to reaching fans new and lapsed, this Marvel NOW! will be sure to reach more fans than ever before!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.