At last month’s Toy Fair, I told you that all the Black Panther merchandise and toys looked super hot. He’ll be this year’s Groot/Rocket based on what I saw. And apparently, Marvel agrees, as they’ve just announced a big merchandising program for the character, tying in not only with his movie debut in Captain America Civil War but the new comic book by Ta-Nehisi Coates and Brian Stelfreeze.
Have I ever told you how Disney knows vertical integration of product? When they want to make a splash, they make a splash. Obviously, they have a lot of confidence in Black Panther and how he’s portrayed, leading up to his own eventual stand alone film.
The licensing program includes something for all ages, with T’Challa as both a standalone and team-member of the Avengers.
For consumers looking to wear their fandom, the impressive lineup includes bags from Fast Forward and Global Design Concepts and stylish apparel for men and women from Mad Engine, C-Life, Freeze, and Fifth Sun. Hasbro is debuting a toy line including action figures and role play items, and LEGO will be featuring the character in construction sets. For the first time, collectors will be able to add Black Panther to their Super Hero collections with Marvel Select figures and Marvel Minimates from Diamond Select and Mopeez plush, Dorbz vinyls, and POP! bobbleheads from Funko. The program is rounded out with additional product offerings including wall art from Artissimo and Pyramid, novelties from Monogram, and costumes for kids and adults from Rubies and Party City. Select product is in stores now, with more rolling out at retailers including Walmart, Target, Kohl’s, Walgreen’s, Disney Store, Toys “R” Us, and specialty retailers this Spring and into 2016.
“With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “We are excited to debut this all-new lineup of offerings so fans can start showing off their love for the newest member of the Avengers team.”
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.