DC Comics Month-to-Month Sales: July 2012

201209101542.jpg

by Marc-Oliver Frisch

As retailers keep slashing their orders on Before Watchmen and the replacement “New 52″ titles, DC’s overall figures decline again in July. That, in itself, is not surprising, however, and the company is still doing quite well. I see no reason to disagree with anything prominent retailer Brian Hibbs said in his recent look at “New 52″ numbers. With regard to DC’s overall performance, Hibbs makes some of the same points that I’ve been making here in the months since the relaunch, and as far as his own store is concerned, his observations seem to match the market climate. “The reboot was a remarkable success,” Hibbs says, and: “There hardly could have been a better result.” I agree, all things (such as the stifled potential of the comic-book format and the stifling way the major publishers are set up now, structurally) considered.

But it’s also worth remembering that what we talk about now when we talk about comic-book sales that are “doing quite well” and a relaunch that’s “a remarkable success,” and note that “there hardly could have been a better result,” are the kinds of sales figures we used to see more regularly five years ago, when the DC Universe imprint was publishing fewer comic books than it is now. (From 2007 through 2009, the average number of published DC Universe titles was 52. From 2010 through August 2011, it went up to 57. Since the relaunch in September 2011, it’s been an average 63 DC Universe titles per month. “Keeping it at 52“? Not very much, Dan DiDio.)
[Read more…]

DC Comics Month-to-Month Sales: June 2012

201208031439.jpg

by Marc-Oliver Frisch

In May, DC reminded us that the old sales-boosting tricks still work. In June, we’re reminded how short-lived those sales increases are. Coming out of the “Night of the Owls” crossover, the Batman line basically dropped right back to its previous levels, and the same applies to other titles participating in other crossovers in May; second, DC cut many of its variant-cover editions in June, with predictable results; third, the six replacement “New 52″ titles all show second-issue drops between 20% and 44% in June; finally, a range of “New 52″ titles display bigger-than-usual drops for no readily available reason in June, so it seems retailers weren’t done yet trying to catch up with actual demand, after all.

As a result of all this, DC’s numbers were actually slightly down in June, despite the Before Watchmen launch and despite the fact that DC published two more DC Universe (and one more Vertigo) titles than they did in May. The DC Universe imprint’s estimated average comic-book unit sales dropped from 39,179 units in May to 37,599, total unit sales from 2.69 million to 2.67 million, and total dollar sales from $9.05 million to $8.98 million.

On the up side, though, the numbers are still golden overall, thanks, of course, to the four juggernaut debut issues of the Before Watchmen line, all of which made the Top 10 and cleared between 110,000 and 120,000 units each. Consequently, average DC Universe unit sales were still the 25th highest ever since March 2003, total DC Universe unit sales the 8th highest, and total DC Universe dollar sales the 6th highest. While it seems unlikely that DC will be able to sustain these types of sales levels through the rest of the year, it’s well worth mentioning: They’re doing very well right now. [Read more…]

DC Comics Month-to-Month Sales: May 2012

201207161406.jpg
by Marc-Oliver Frisch

With “New 52″ numbers settled down (see here for a long-term breakdown), May marked a return to a variety of old-fashioned direct-market sales boosters: six of the loowest-selling “New 52″ titles were replaced with new launches Earth-2, Worlds’ Finest, Dial H, G.I. Combat, The Ravagers and Batman, Incorporated; new creative teams (meaning Rob Liefeld, mostly) were instated on Hawkman, Deathstroke and Grifter, three of the lower-selling “New 52″ books that haven’t been cancelled; Annuals for Batman, Animal Man and Teen Titans, three of the more popular “New 52″ series; and, finally, four separate crossovers involving 21 titles, notably the “Court of Owls” storyline running through most of the Batman line.

And those tricks still work quite well, as it turns out: For the DC Universe imprint, average comic-book sales, total unit sales and total dollar sales soared back towards their highest respective levels since November 2011, which is pretty good. With Before Watchmen around the corner and September’s issue-#0 stunt and the next round of “New 52″ replacements coming up, it seems safe to say that the publisher will be able to build on the ground recovered thanks to the “New 52″ relaunch through the second half of 2012.

Over at Vertigo, on the other hand, alarm bells keep ringing for the periodical comic-book format. With Dominique Laveau, one of the imprint’s March launches has already been axed with issue #7, and with Scalped, Sweet Tooth and I, Zombie running their course, Hellblazer is now the lowest-selling ongoing title in Vertigo’s comic-book stable that doesn’t have an official end date. While it’s unlikely that the book itself is in danger due to low sales, this does put a question mark above Vertigo’s continued ability to publish comic-book titles that aren’t part of the Fables or American Vampire franchises. Look here for a long-term look at Vertigo’s month-to-month sales.

Finally, May was the first month since the launch of the “New 52″ in which returnability no longer applied to any of the initial 52 books, and, fortunately, the figures of the 37 titles that had been returnable through April end up right where you’d expect them to. Which suggests that the assumption Diamond only reported 90% of those numbers and my subsequent re-addition of the missing 10% were right on the mark. Thanks again to John Jackson Miller for alerting me on the 90% figure in the first place. (Once again, due to this, please note that the chart positions don’t match the sales figures on those titles. Presuming anyone reads this at all. Which, experience has taught me, is not the case. So it is absolutely safe for me to confess that I am completely naked when writing these columns on DC Comics sales.)

Of course, as of May, Earth-2, Worlds’ Finest, The Ravagers, Dial H and G.I. Combat (but not Batman, Incorporated) were returnable, and their numbers tweaked accordingly by Diamond, so that particular game starts all over again: I’ve re-added 10% to each of those figures. We’ll find out if that‘s on the mark once returnability ends on those titles.

See below for the details and, as usual, please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

Another procedural note: The “New 52″ titles Earth-2, Worlds’ Finest, Batman, Incorporated, Dial H, G.I. Combat, The Ravagers, Batman, Justice League, Action Comics, Green Lantern, Flash, Stormwatch, Teen Titans, Wonder Woman, Detective Comics, Batman: The Dark Knight, Superman, Aquaman, Batwoman, Green Lantern: New Guardians and Swamp Thing are being promoted with various, sometimes multiple variant-cover editions that are likely to have boosted sales. I’ll just mention those here, so keep them in mind.

—–

3 - BATMAN
05/2007: Batman #665 --  80,122
05/2008: Batman #676 -- 105,039 [122,877]
05/2009: BfC #3 of 3 --  89,170
05/2010: Batman #699 --  62,377
-------------------------------
05/2011: Batman #710 --  55,086 (-  2.6%)
06/2011: Batman #711 --  53,113 (-  3.6%)
07/2011: Batman #712 --  51,385 (-  3.3%)
08/2011: Batman #713 --  51,760 (+  0.7%)
09/2011: Batman #1   -- 188,420 (+264.0%) [219,660]
10/2011: Batman #2   -- 172,428 (-  8.5%) [177,721]
11/2011: Batman #3   -- 150,984 (- 12.4%)
12/2011: Batman #4   -- 133,781 (- 11.4%) [141,261]
01/2012: Batman #5   -- 135,145 (+  1.0%) [142,499]
02/2012: Batman #6   -- 128,459 (-  5.0%) [135,435]
03/2012: Batman #7   -- 131,091 (+  2.1%)
04/2012: Batman #8   -- 130,602 (-  0.4%) [136,218]
05/2012: Batman #9   -- 134,605 (+  3.1%)
-----------------
6 months: - 10.9%
1 year  : +144.4%
2 years : +115.8%
5 years : + 68.0%

The “Court of Owls” crossover brings a slight increase.

Since we haven’t had any big crossovers at DC in a while, it’s worth mentioning that they don’t really generate new readers — they’re yet another means to get the existing audience to buy more comics than they might otherwise have, basically. So the fact that the best-selling title gets the smallest increase isn’t surprising.

That said, in terms of boosting the sales of the other participating titles, “Court of Owls” is doing its job rather well, no doubt thanks to the good reception of the Snyder/Capullo run that it spins out of.

Meanwhile, Batman #8 charted again in May with an estimated 5,616 units. There were also “Combo Pack” editions for this and for various other titles, but none of them charted in May.
[Read more…]

DC Comics Month-to-Month Sales: April 2012

batman_8_jpg_650x10000_q85.jpg
by Marc-Oliver Frisch

Houston, we’re leveled out. It took seven months, but as of April 2012, it looks like DC’s superhero line of comics, relaunched under the “New 52″ banner in September, have mostly settled into what we love to call “standard attrition.” The average “New 52″ drop in April was 2.9%, which is a good number, at this stage. Thanks to a number of low-selling titles ending in March, the average sales figures for the publisher’s comic books are slightly up on March, even.

Overall, this means that the numbers are still significantly up on this time last year. The average DC Universe comic book sold an estimated 35,264 units in April 2012, for instance. The last time DC hit that point prior to September 2011 was in July 2010. Likewise, the total unit sales figures for the DC Universe imprint are the highest since October 2009. Total DC Universe dollar sales are actually lower than they were in August 2011, one month before the relaunch, but back then, the imprint had 80 titles on sale, to be fair — in April 2012, it was 60.

In the grander scheme of things, DC’s current numbers are solid, if not spectacular. Viewed over the 110 months since March 2003 that we have consistent data on, April 2012 is No. 63 in average DCU unit sales, No. 34 in total DCU unit sales and No. 30 in total DCU dollar sales. Compared with DC’s boom period from about 2005 through 2007, these numbers are low, but they hold up well against weaker years like 2003 or the first half of 2011. So, all told, the “New 52″ seems to have stabilized DC’s sales right in the middle of the spectrum.

Whether or not that’s good or bad, given the massive logistical and promotional efforts and incentives that went into the “New 52″ relaunch, is a matter of interpretation. The good news is that DC managed to boost and stabilize its line after a very tough couple of years. The bad news is that DC took its best shot and it bought them a reset to 2010, basically.

Pick your narrative.

See below for the details and, as usual, please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

And, once again, two procedural notes on the “New 52.”

One: The fact that 37 of the “New 52″ titles below are listed with higher numbers than over at ICv2.com is not an error. It’s because Diamond only reported 90% of their sales on the chart, to compensate for the fact that they were made returnable by DC if retailers met a specific quota. Since Diamond’s way of accounting for the incentive seems fairly arbitrary, I’ve re-added the missing 10% for those books to get a more accurate picture. Just keep in mind that those numbers probably wouldn’t have been as high if retailers weren’t required to meet a certain threshold to qualify for returnability. It’s just one more gimmick that publishers use. (As another result of this, don’t be surprised if the chart positions are all over the place, by the way.)

Two: Of the 15 remaining “New 52″ books, Batman, Justice League, Action Comics, Green Lantern and Flash have been promoted with multiple variant-cover editions, including 1:200 ones, that are likely to have boosted sales, as well. Special discounts, which also required retailers to meet a certain unit threshold, apply to Stormwatch, Teen Titans and Wonder Woman. Finally, as of January 2012, Detective Comics, Batman: The Dark Knight, Superman, Aquaman, Batwoman, Green Lantern: New Guardians and Swamp Thing were also promoted with variant editions in lieu of discounts or a returnability scheme. Yes, it’s getting complicated. I’ll just mention those here, so keep in mind that these promotional initiatives are likely to have affected the numbers of those books. Whether they affected them more than the thresholds for returnability affected the other titles, or less so, we have no way of knowing.

—–

2 - BATMAN
04/2007: --
04/2008: Batman #675 --  71,138
04/2009: BfC #2 of 3 --  89,120
04/2010: Batman #698 --  60,934
-------------------------------
04/2011: Batman #709 --  56,578 (-  3.4%)
05/2011: Batman #710 --  55,086 (-  2.6%)
06/2011: Batman #711 --  53,113 (-  3.6%)
07/2011: Batman #712 --  51,385 (-  3.3%)
08/2011: Batman #713 --  51,760 (+  0.7%)
09/2011: Batman #1   -- 188,420 (+264.0%) [219,660]
10/2011: Batman #2   -- 172,428 (-  8.5%) [177,721]
11/2011: Batman #3   -- 150,984 (- 12.4%)
12/2011: Batman #4   -- 133,781 (- 11.4%) [141,261]
01/2012: Batman #5   -- 135,145 (+  1.0%) [142,499]
02/2012: Batman #6   -- 128,459 (-  5.0%) [135,435]
03/2012: Batman #7   -- 131,091 (+  2.1%)
04/2012: Batman #8   -- 130,602 (-  0.4%)
-----------------
6 months: - 24.3%
1 year  : +130.8%
2 years : +114.3%
5 years :   n.a.

With the April issue, the cover price went up from $2.99 to $3.99, which was justified by the addition of new back-up stories. Either way, the price increase doesn’t seem to detract from the book’s appeal, if you believe these numbers.

There was a “Combo Pack” edition with a redemption code for the digital comic, as well, but it missed the chart in April. Otherwise, there would even have been an increase over the March figure, which does include the “Combo Pack” version.
—–

3 - JUSTICE LEAGUE
04/2007: Justice League #7   -- 154,984
04/2008: Justice League #20  --  85,807
04/2009: Justice League #32  --  66,021
04/2010: Justice League #44  --  62,342
---------------------------------------
04/2011: JL of America #56   --  47,179 (-  6.6%)
05/2011: JL of America #57   --  46,729 (-  1.0%)
06/2011: JL of America #58   --  45,442 (-  2.8%)
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%) [266,131]
09/2011: --
10/2011: Justice League #2   -- 196,569 (+  5.8%)
11/2011: Justice League #3   -- 168,679 (- 14.2%)
12/2011: Justice League #4   -- 149,314 (- 11.5%) [152,340]
01/2012: Justice League #5   -- 144,670 (-  3.1%) [148,117]
02/2012: Justice League #6   -- 140,819 (-  2.7%)
03/2012: Justice League #7   -- 136,436 (-  3.1%)
04/2012: Justice League #8   -- 133,240 (-  2.3%)
-----------------
6 months: - 32.2%
1 year  : +182.4%
2 years : +113.7%
5 years : - 14.0%

Sales continue to be impervious to harm from fill-in artists, which is somewhat surprising. As with all previous issues, a “Combo Pack” edition made the chart in April. It sold an estimated 4,249 units, which are included in the above figure.
—–

5 - GREEN LANTERN
04/2007: --
04/2008: Green Lantern #30  --  65,347
04/2009: Green Lantern #39  --  79,792 [84,784]
04/2009: Green Lantern #40  --  76,665 [84,705]
04/2010: Green Lantern #53  -- 100,356
--------------------------------------
04/2011: Green Lantern #65  --  75,780 (- 1.5%)
05/2011: Green Lantern #66  --  75,371 (- 0.5%)
06/2011: --
07/2011: Green Lantern #67  --  74,521 (- 1.1%)
08/2011: --
09/2011: Green Lantern #1   -- 141,682 (+90.1%) [169,159]
10/2011: Green Lantern #2   -- 142,344 (+ 0.5%)
11/2011: Green Lantern #3   -- 122,644 (-13.8%)
12/2011: Green Lantern #4   -- 104,199 (-15.0%)
01/2012: Green Lantern #5   --  97,878 (- 6.0%)
02/2012: Green Lantern #6   --  94,087 (- 3.9%)
03/2012: Green Lantern #7   --  90,232 (- 4.1%)
04/2012: Green Lantern #8   --  88,335 (- 2.1%)
-----------------
6 months: - 37.9%
1 year  : + 16.6%
2 years : - 12.0%
5 years :    n.a.

Sales remain high, looking at the longer-term comparisons, and are all but leveled out.
—–

6 - ACTION COMICS
04/2007: Action Comics #848 --  62,216
04/2008: Action Comics #863 --  56,882
04/2008: Action Comics #864 --  48,438
04/2009: Action Comics #876 --  43,368
04/2010: Action Comics #888 --  29,536
04/2010: Action Comics #889 --  29,106
--------------------------------------
04/2011: Action Comics #900 --  60,152 (+ 89.1%) [ 73,004]
05/2011: Action Comics #901 --  44,143 (- 26.6%)
06/2011: Action Comics #902 --  41,960 (-  5.0%)
07/2011: Action Comics #903 --  40,205 (-  4.2%)
08/2011: Action Comics #904 --  39,323 (-  2.2%)
09/2011: Action Comics #1   -- 182,748 (+364.7%) [200,947]
10/2011: Action Comics #2   -- 153,855 (- 15.8%)
11/2011: Action Comics #3   -- 134,875 (- 12.3%)
12/2011: Action Comics #4   -- 112,839 (- 16.3%)
01/2012: Action Comics #5   -- 109,350 (-  3.1%)
02/2012: Action Comics #6   --  96,592 (- 11.7%)
03/2012: Action Comics #7   --  91,822 (-  4.9%)
04/2012: Action Comics #8   --  87,980 (-  4.2%)
-----------------
6 months: - 42.8%
1 year  : + 46.3%
2 years : +200.1%
5 years : + 41.4%

This is one of the titles that are not quite there yet, although the figures remain strong overall.
—–

7 - DETECTIVE COMICS
04/2007: Detective Comics #831 --  56,284
04/2008: Detective Comics #843 --  48,431
04/2009: Detective Comics #853 -- 104,107
04/2010: Detective Comics #864 --  42,436
-----------------------------------------
04/2011: Detective Comics #876 --  40,133 (+  0.2%)
05/2011: Detective Comics #877 --  39,609 (-  1.3%)
06/2011: Detective Comics #878 --  39,152 (-  1.2%)
07/2011: Detective Comics #879 --  39,185 (+  0.1%)
07/2011: Detective Comics #880 --  38,585 (-  1.5%)
08/2011: Detective Comics #881 --  39,729 (+  3.0%)
09/2011: Detective Comics #1   -- 114,880 (+189.2%) [157,751]
10/2011: Detective Comics #2   -- 123,099 (+  7.2%)
11/2011: Detective Comics #3   -- 111,197 (-  9.7%)
12/2011: Detective Comics #4   --  99,366 (- 10.6%)
01/2012: Detective Comics #5   --  99,342 (-  0.0%)
02/2012: Detective Comics #6   --  94,415 (-  5.0%)
03/2012: Detective Comics #7   --  89,891 (-  4.8%)
04/2012: Detective Comics #8   --  87,675 (-  2.5%)
-----------------
6 months: - 28.8%
1 year  : +118.5%
2 years : +106.6%
5 years : + 55.8%

Leveling out, and numbers are still well more than twice what they were before the relaunch.
—–

8 - BATMAN: THE DARK KNIGHT
04/2011: --
05/2011: --
06/2011: --
07/2011: Dark Knight #3  --  62,792 (- 11.7%)
07/2011: Dark Knight #4  --  57,333 (-  8.7%)
08/2011: Dark Knight #5  --  52,908 (-  7.7%)
09/2011: Dark Knight #1  -- 109,321 (+106.6%) [128,689]
10/2011: Dark Knight #2  -- 100,494 (-  8.1%)
11/2011: Dark Knight #3  --  87,133 (- 13.3%)
12/2011: Dark Knight #4  --  78,689 (-  9.7%)
01/2012: Dark Knight #5  --  76,824 (-  2.4%)
02/2012: Dark Knight #6  --  77,140 (+  0.4%) [ 80,464]
03/2012: Dark Knight #7  --  75,297 (-  2.4%)
04/2012: Dark Knight #8  --  74,287 (-  1.3%)
-----------------
6 months: - 26.1%
1 year  :   n.a.

—–

17 - BATMAN AND ROBIN
04/2010: Batman and Robin #11 --  84,006
----------------------------------------
04/2011: Batman and Robin #22 --  59,076 (- 1.2%)
05/2011: Batman and Robin #23 --  57,525 (- 2.6%)
06/2011: Batman and Robin #24 --  54,984 (- 4.4%)
07/2011: Batman and Robin #25 --  55,172 (+ 0.3%)
08/2011: Batman and Robin #26 --  52,704 (- 4.5%)
09/2011: Batman and Robin #1  --  94,713 (+79.7%) [116,053]
10/2011: Batman and Robin #2  --  98,807 (+ 4.3%)
11/2011: Batman and Robin #3  --  86,309 (-12.7%)
12/2011: Batman and Robin #4  --  76,000 (-11.9%)
01/2012: Batman and Robin #5  --  72,786 (- 4.2%)
02/2012: Batman and Robin #6  --  70,103 (- 3.7%)
03/2012: Batman and Robin #7  --  68,010 (- 3.0%)
04/2012: Batman and Robin #8  --  66,659 (- 2.0%)
----------------
6 months: -32.5%
1 year  : +12.8%
2 years : -20.7%

Likewise, the two remaining Batman books are settling down comfortably ahead of their pre-“New 52″ incarnations.
—–

13 - SUPERMAN
04/2007: Superman #661 --  55,738
04/2008: Superman #675 --  54,855
04/2009: Superman #687 --  43,041
04/2010: Superman #699 --  33,183
---------------------------------
04/2011: Superman #710 --  39,644 (-  0.5%)
05/2011: Superman #711 --  38,471 (-  3.0%)
06/2011: Superman #712 --  37,362 (-  2.9%)
07/2011: Superman #713 --  36,646 (-  1.9%)
08/2011: Superman #714 --  35,919 (-  2.0%)
09/2011: Superman #1   -- 131,529 (+266.2%) [150,128]
10/2011: Superman #2   -- 104,703 (- 20.4%)
11/2011: Superman #3   --  86,386 (- 17.5%)
12/2011: Superman #4   --  76,532 (- 11.4%)
01/2012: Superman #5   --  73,719 (-  3.7%)
02/2012: Superman #6   --  69,633 (-  5.5%)
03/2012: Superman #7   --  66,588 (-  4.4%)
04/2012: Superman #8   --  64,486 (-  3.2%)
-----------------
6 months: - 38.4%
1 year  : + 62.7%
2 years : + 94.3%
5 years : + 15.7%

Leveling out, slowly but steadily, with still significantly increased numbers compared to the last few years.
—–

14 - FLASH
04/2007: Flash: FMA #11 --   46,963
04/2008: Flash #239      --  33,741
04/2009: Rebirth #1 of 5 -- 102,429 [111,515]
04/2010: Flash #1        -- 100,903
-----------------------------------
04/2011: Flash #10       --  54,953 (-  1.8%)
04/2011: Flash #11       --  54,633 (-  0.6%)
05/2011: Flash #12       --  54,914 (+  0.5%)
06/2011: --
07/2011: --
08/2011: --
09/2011: Flash #1        -- 129,260 (+135.4%) [147,818]
10/2011: Flash #2        -- 114,137 (- 11.7%)
11/2011: Flash #3        --  90,417 (- 20.8%)
12/2011: Flash #4        --  77,336 (- 14.5%)
01/2012: Flash #5        --  71,611 (-  7.4%)
02/2012: Flash #6        --  68,061 (-  5.0%)
03/2012: Flash #7        --  64,975 (-  4.5%)
04/2012: Flash #8        --  63,702 (-  2.0%)
-----------------
6 months: - 44.2%
1 year  : + 16.3%
2 years : - 36.9%
5 years : + 35.6%

And the same here. Given high-ticket writer Geoff Johns’ absence, this is probably one of the surprise hits among the bunch.
—–

16 - AQUAMAN
09/2011: Aquaman #1  -- 80,302          [108,545]
10/2011: Aquaman #2  -- 79,156 (- 1.4%) [ 83,626]
11/2011: Aquaman #3  -- 69,137 (-12.7%)
12/2011: Aquaman #4  -- 64,961 (- 6.0%)
01/2012: Aquaman #5  -- 65,094 (+ 0.2%)
02/2012: Aquaman #6  -- 63,450 (- 2.5%)
03/2012: Aquaman #7  -- 62,345 (- 1.7%)
04/2012: Aquaman #8  -- 61,657 (- 1.1%)
-----------------
6 months: - 23.2%

Leveled out. This one has Geoff Johns, granted, but for a book starring Aquaman, that’s still a spectacular number.
—–

29 - NIGHTWING
04/2007: Nightwing #131 -- 31,530
04/2008: Nightwing #143 -- 29,914
---------------------------------
09/2011: Nightwing #1   -- 69,686         [87,561]
10/2011: Nightwing #2   -- 73,054 (+ 4.8%)
11/2011: Nightwing #3   -- 64,098 (-12.3%)
12/2011: Nightwing #4   -- 57,409 (-10.4%)
01/2012: Nightwing #5   -- 56,040 (- 2.4%)
02/2012: Nightwing #6   -- 53,036 (- 5.4%)
03/2012: Nightwing #7   -- 50,489 (- 4.8%)
04/2012: Nightwing #8   -- 52,063 (+ 3.1%)
-----------------
6 months: - 28.7%
5 years : + 65.1%

The increase comes thanks to a “lead-in” to next month’s big Batman franchise crossover.
—–

23 - TEEN TITANS
04/2007: Teen Titans #45  -- 61,051
04/2008: Teen Titans #58  -- 47,357
04/2009: Teen Titans #69  -- 35,375
04/2009: Teen Titans #70  -- 35,412
04/2010: Teen Titans #82  -- 25,303
-----------------------------------
04/2011: Teen Titans #94  -- 25,187 (+  0.9%)
05/2011: Teen Titans #95  -- 24,738 (-  1.8%)
06/2011: Teen Titans #96  -- 23,849 (-  3.6%)
07/2011: Teen Titans #97  -- 23,138 (-  3.0%)
07/2011: Teen Titans #98  -- 23,095 (-  0.2%)
08/2011: Teen Titans #99  -- 23,756 (+  2.9%)
08/2011: Teen Titans #100 -- 27,459 (+ 15.6%)
09/2011: Teen Titans #1   -- 73,675 (+168.3%) [89,056]
10/2011: Teen Titans #2   -- 72,107 (-  2.1%)
11/2011: Teen Titans #3   -- 60,758 (- 15.7%)
12/2011: Teen Titans #4   -- 54,929 (-  9.6%)
01/2012: Teen Titans #5   -- 54,606 (-  0.6%)
02/2012: Teen Titans #6   -- 53,123 (-  2.7%)
03/2012: Teen Titans #7   -- 51,402 (-  3.2%)
04/2012: Teen Titans #8   -- 50,814 (-  1.1%)
-----------------
6 months: - 29.5%
1 year  : +101.8%
2 years : +100.8%
5 years : - 16.8%

Leveled out at roughly twice the pre-relaunch number.
—–

25 - WONDER WOMAN
04/2007: Wonder Woman #7   --  60,168
04/2007: Wonder Woman #8   --  58,772
04/2008: Wonder Woman #19  --  39,489
04/2009: Wonder Woman #31  --  31,857
04/2010: Wonder Woman #43  --  25,369
-------------------------------------
04/2011: Wonder Woman #610 --  31,002 (-  1.3%)
05/2011: --
06/2011: Wonder Woman #611 --  30,874 (-  0.4%)
06/2011: Wonder Woman #612 --  30,690 (-  0.6%)
07/2011: Wonder Woman #613 --  29,720 (-  3.2%)
08/2011: Wonder Woman #614 --  29,223 (-  1.7%)
09/2011: Wonder Woman #1   --  76,214 (+160.8%) [95,902]
10/2011: Wonder Woman #2   --  79,060 (+  3.7%)
11/2011: Wonder Woman #3   --  65,621 (- 17.0%)
12/2011: Wonder Woman #4   --  57,675 (- 12.1%)
01/2012: Wonder Woman #5   --  57,626 (-  0.1%)
02/2012: Wonder Woman #6   --  54,190 (-  6.0%)
03/2012: Wonder Woman #7   --  51,314 (-  5.3%)
04/2012: Wonder Woman #8   --  50,450 (-  1.7%)
-----------------
6 months: - 36.2%
1 year  : + 62.7%
2 years : + 98.9%
5 years : - 15.2%

Leveled out, with sales still massively ahead of the previous incarnation.
—–

33 - BATGIRL
04/2010: Batgirl #9      -- 29,445
----------------------------------
04/2011: Batgirl #20     -- 24,310 (-  2.1%)
05/2011: Batgirl #21     -- 24,043 (-  1.1%)
06/2011: Batgirl #22     -- 23,323 (-  3.0%)
07/2011: Batgirl #23     -- 22,619 (-  3.0%)
08/2011: Batgirl #24     -- 22,695 (+  0.3%)
09/2011: Batgirl #1      -- 90,543 (+299.0%) [107,055]
10/2011: Batgirl #2      -- 83,586 (-  7.7%)
11/2011: Batgirl #3      -- 69,971 (- 16.3%)
12/2011: Batgirl #4      -- 59,972 (- 14.3%)
01/2012: Batgirl #5      -- 57,030 (-  4.9%)
02/2012: Batgirl #6      -- 53,151 (-  6.8%)
03/2012: Batgirl #7      -- 50,761 (-  4.5%)
04/2012: Batgirl #8      -- 48,878 (-  3.7%)
-----------------
6 months: - 41.5%
1 year  : +101.1%
2 years : + 66.0%

Still doing twice the numbers of the last series, and it’s also leveling out, slowly but surely.
—–

35 - GREEN LANTERN CORPS
04/2007: Green Lantern Corps #11 -- 33,506
04/2008: Green Lantern Corps #23 -- 46,780
04/2009: Green Lantern Corps #35 -- 58,769
04/2010: Green Lantern Corps #47 -- 72,163
------------------------------------------
04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%)
05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%)
06/2011: --
07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%)
07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%)
08/2011: Green Lantern Corps #63 -- 53,372 (- 7.9%)
09/2011: Green Lantern Corps #1  -- 83,077 (+55.7%) [94,800]
10/2011: Green Lantern Corps #2  -- 78,501 (- 5.5%)
11/2011: Green Lantern Corps #3  -- 65,393 (-16.7%)
12/2011: Green Lantern Corps #4  -- 57,180 (-12.6%)
01/2012: Green Lantern Corps #5  -- 54,088 (- 5.4%)
02/2012: Green Lantern Corps #6  -- 51,168 (- 5.4%)
03/2012: Green Lantern Corps #7  -- 48,692 (- 4.8%)
04/2012: Green Lantern Corps #8  -- 47,584 (- 2.3%)
----------------
6 months: -39.4%
1 year  : -20.9%
2 years : -34.1%
5 years : +42.0%

—–

28 - GREEN LANTERN: NEW GUARDIANS
04/2011: Emerald Warriors #9  -- 51,784 (+ 0.5%)
05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%)
06/2011: Emerald Warriors #11 -- 53,927 (+ 1.8%)
07/2011: Emerald Warriors #12 -- 48,087 (-10.8%)
08/2011: Emerald Warriors #13 -- 44,228 (- 8.0%)
09/2011: New Guardians #1     -- 84,033 (+90.0%) [96,596]
10/2011: New Guardians #2     -- 71,713 (-14.7%)
11/2011: New Guardians #3     -- 59,774 (-16.7%)
12/2011: New Guardians #4     -- 53,305 (-10.8%)
01/2012: New Guardians #5     -- 52,305 (- 1.9%)
02/2012: New Guardians #6     -- 50,319 (- 3.8%)
03/2012: New Guardians #7     -- 48,422 (- 3.8%)
04/2012: New Guardians #8     -- 47,320 (- 2.3%)
----------------
6 months: -34.0%
1 year  : - 8.6%

The two Green Lantern spin-off titles have pretty much found their level.
—–

32 - BATWOMAN
09/2011: Batwoman #1  --  72,228 (+64.6%) [87,952]
10/2011: Batwoman #2  --  74,392 (+ 3.0%)
11/2011: Batwoman #3  --  61,997 (-16.7%)
12/2011: Batwoman #4  --  52,757 (-14.9%)
01/2012: Batwoman #5  --  51,924 (- 1.6%)
02/2012: Batwoman #6  --  49,227 (- 5.2%)
03/2012: Batwoman #7  --  46,874 (- 4.8%)
04/2012: Batwoman #8  --  45,341 (- 3.3%)
----------------
6 months: -39.1%

Slowly leveling out. This is more or less the level the “Batwoman” feature in Detective Comics was selling at back in 2009/2010, so there’s no reason to complain.
—–

50 - RED LANTERNS
09/2011: Red Lanterns #1  -- 73,940          [89,170]
10/2011: Red Lanterns #2  -- 74,163 (+ 0.3%)
11/2011: Red Lanterns #3  -- 60,823 (-18.0%)
12/2011: Red Lanterns #4  -- 50,271 (-17.4%)
01/2012: Red Lanterns #5  -- 46,992 (- 6.5%)
02/2012: Red Lanterns #6  -- 43,450 (- 7.5%)
03/2012: Red Lanterns #7  -- 41,628 (- 4.2%)
04/2012: Red Lanterns #8  -- 40,189 (- 3.5%)
----------------
6 months: -45.8%

Not entirely leveled out yet, but all right for another spin-off.
—–

40 - SWAMP THING
09/2011: Swamp Thing #1  -- 54,757          [73,683]
10/2011: Swamp Thing #2  -- 58,634 (+ 7.1%)
11/2011: Swamp Thing #3  -- 52,300 (-10.8%)
12/2011: Swamp Thing #4  -- 44,660 (-14.6%)
01/2012: Swamp Thing #5  -- 43,806 (- 1.9%)
02/2012: Swamp Thing #6  -- 41,235 (- 5.9%)
03/2012: Swamp Thing #7  -- 40,268 (- 2.4%)
04/2012: Swamp Thing #8  -- 39,431 (- 2.1%)
----------------
6 months: -32.8%

One of the more unexpected Top 50 performers to come out of the “New 52,” certainly. Seems to be settling down just below 40K.
—–

52 - CATWOMAN
04/2007: Catwoman #66 -- 19,896
04/2008: Catwoman #78 -- 18,553
-------------------------------
09/2011: Catwoman #1  -- 59,633          [75,566]
10/2011: Catwoman #2  -- 63,573 (+ 6.6%)
11/2011: Catwoman #3  -- 52,196 (-17.9%)
12/2011: Catwoman #4  -- 45,581 (-12.7%)
01/2012: Catwoman #5  -- 44,034 (- 3.4%)
02/2012: Catwoman #6  -- 41,447 (- 5.9%)
03/2012: Catwoman #7  -- 39,608 (- 4.4%)
04/2012: Catwoman #8  -- 38,711 (- 2.3%)
-----------------
6 months: - 39.1%
5 years : + 94.6%

—–

55 - RED HOOD AND THE OUTLAWS
09/2011: Red Hood #1  -- 56,112          [70,244]
10/2011: Red Hood #2  -- 59,382 (+ 5.8%)
11/2011: Red Hood #3  -- 50,140 (-15.6%)
12/2011: Red Hood #4  -- 44,278 (-11.7%)
01/2012: Red Hood #5  -- 42,560 (- 3.9%)
02/2012: Red Hood #6  -- 39,898 (- 6.3%)
03/2012: Red Hood #7  -- 38,630 (- 3.2%)
04/2012: Red Hood #8  -- 37,974 (- 1.7%)
-----------------
6 months: - 36.1%

Two Batman franchise titles that have found their level.
—–

59 - ANIMAL MAN
09/2011: Animal Man #1     -- 46,051          [65,229]
10/2011: Animal Man #2     -- 53,432 (+16.0%)
11/2011: Animal Man #3     -- 49,184 (- 8.0%)
12/2011: Animal Man #4     -- 42,630 (-13.3%)
01/2012: Animal Man #5     -- 40,573 (- 4.8%)
02/2012: Animal Man #6     -- 38,504 (- 5.1%)
03/2012: Animal Man #7     -- 36,860 (- 4.3%)
04/2012: Animal Man #8     -- 36,369 (- 1.3%)
-----------------
6 months: - 31.9%

Another dark-horse title.
—–

60 - SUPERGIRL
04/2007: Supergirl #16 --  51,641
04/2008: Supergirl #28 --  31,379
04/2009: Supergirl #40 --  34,080
04/2010: Supergirl #52 --  29,490
---------------------------------
04/2011: Supergirl #63 --  21,598 (-  0.9%)
05/2011: Supergirl #64 --  21,411 (-  0.9%)
06/2011: Supergirl #65 --  20,985 (-  2.0%)
07/2011: Supergirl #66 --  20,001 (-  4.7%)
08/2011: Supergirl #67 --  19,764 (-  1.2%)
09/2011: Supergirl #1  --  60,058 (+203.9%) [74,218]
10/2011: Supergirl #2  --  61,388 (+  2.2%)
11/2011: Supergirl #3  --  50,784 (- 17.3%)
12/2011: Supergirl #4  --  44,180 (- 13.0%)
01/2012: Supergirl #5  --  41,446 (-  6.2%)
02/2012: Supergirl #6  --  38,719 (-  6.6%)
03/2012: Supergirl #7  --  37,041 (-  4.3%)
04/2012: Supergirl #8  --  36,042 (-  2.7%)
-----------------
6 months: - 41.3%
1 year  : + 66.9%
2 years : + 22.2%
5 years : - 30.2%

Slowly stabilizing. Sales are still well ahead of the previous incarnation.
—–

63 - JUSTICE LEAGUE DARK
09/2011: Justice League Dark #1   -- 69,840          [81,955]
10/2011: Justice League Dark #2   -- 63,392 (- 9.2%)
11/2011: Justice League Dark #3   -- 51,674 (-18.5%)
12/2011: Justice League Dark #4   -- 44,750 (-13.4%)
01/2012: Justice League Dark #5   -- 40,996 (- 8.4%)
02/2012: Justice League Dark #6   -- 38,360 (- 6.4%)
03/2012: Justice League Dark #7   -- 36,089 (- 5.9%)
04/2012: Justice League Dark #8   -- 35,022 (- 3.0%)
-----------------
6 months: - 44.8%

—–

67 - JUSTICE LEAGUE INTERNATIONAL
09/2011: Justice League International #1  -- 67,866          [78,869]
10/2011: Justice League International #2  -- 66,100 (- 2.6%)
11/2011: Justice League International #3  -- 54,413 (-17.7%)
12/2011: Justice League International #4  -- 44,062 (-19.0%)
01/2012: Justice League International #5  -- 41,147 (- 6.6%)
02/2012: Justice League International #6  -- 37,534 (- 8.8%)
03/2012: Justice League International #7  -- 35,274 (- 6.0%)
04/2012: Justice League International #8  -- 33,773 (- 4.3%)
-----------------
6 months: - 48.9%

The two Justice League spin-off books haven’t performed particularly well, but Justice League Dark appears to be leveling out. Justice League International is set to be cancelled with issue #12 and immediately relaunched with a new #1, evidently.
—–

70 - SUICIDE SQUAD
04/2008: Raise the Flag #8 of 8 -- 15,508
-----------------------------------------
09/2011: Suicide Squad #1       -- 49,979          [61,815]
10/2011: Suicide Squad #2       -- 49,570 (- 0.8%)
11/2011: Suicide Squad #3       -- 40,827 (-17.6%)
12/2011: Suicide Squad #4       -- 34,550 (-15.4%)
01/2012: Suicide Squad #5       -- 32,726 (- 5.3%)
02/2012: Suicide Squad #6       -- 30,834 (- 5.8%)
03/2012: Suicide Squad #7       -- 32,908 (+ 6.7%)
04/2012: Suicide Squad #8       -- 32,789 (- 0.4%)
-----------------
6 months: - 33.9%

The current Harley Quinn story seems to be responsible for the increased numbers. Overall, Suicide Squad is another book that’s done unexpectedly well among the “New 52.”
—–

75 - SUPERBOY
04/2011: Superboy #6  --  30,490 (+ 12.0%)
05/2011: Superboy #7  --  24,622 (- 19.3%)
06/2011: Superboy #8  --  23,037 (-  6.4%)
07/2011: Superboy #9  --  22,102 (-  4.1%)
08/2011: Superboy #10 --  20,563 (-  7.0%)
08/2011: Superboy #11 --  20,317 (-  1.2%)
09/2011: Superboy #1  --  55,608 (+173.7%) [69,283]
10/2011: Superboy #2  --  57,424 (+  3.3%)
11/2011: Superboy #3  --  47,442 (- 17.4%)
12/2011: Superboy #4  --  40,002 (- 15.7%)
01/2012: Superboy #5  --  37,419 (-  6.5%)
02/2012: Superboy #6  --  34,520 (-  7.8%)
03/2012: Superboy #7  --  33,050 (-  4.3%)
04/2012: Superboy #8  --  31,900 (-  3.5%)
-----------------
6 months: - 44.5%
1 year  : +  4.6%

Slowly leveling out.
—–

66 - BATMAN: ARKHAM UNHINGED
04/2012: Arkham Unhinged #1 -- 31,170

The book is similar to Batman Beyond Unlimited, repackaging material that was first released digitally. And like its sister title, Arkham Unhinged doesn’t seem to suffer from that at all.
—–

81 - BIRDS OF PREY
04/2007: Birds of Prey #105 -- 28,328
04/2008: Birds of Prey #117 -- 22,181
-------------------------------------
04/2011: Birds of Prey #11  -- 30,270 (-  1.7%)
05/2011: Birds of Prey #12  -- 29,690 (-  1.9%)
06/2011: Birds of Prey #13  -- 28,992 (-  2.4%)
07/2011: Birds of Prey #14  -- 27,102 (-  6.5%)
08/2011: Birds of Prey #15  -- 26,043 (-  3.9%)
09/2011: Birds of Prey #1   -- 56,073 (+115.3%) [66,423]
10/2011: Birds of Prey #2   -- 53,156 (-  5.2%)
11/2011: Birds of Prey #3   -- 40,891 (- 23.1%)
12/2011: Birds of Prey #4   -- 34,460 (- 15.7%)
01/2012: Birds of Prey #5   -- 31,700 (-  8.0%)
02/2012: Birds of Prey #6   -- 30,376 (-  4.2%)
03/2012: Birds of Prey #7   -- 29,196 (-  3.9%)
04/2012: Birds of Prey #8   -- 28,661 (-  1.8%)
-----------------
6 months: - 46.1%
1 year  : -  5.3%
5 years : +  1.2%

Another Batman spin-off that’s largely found its level. It’s in the usual ball park, as the longer-term comparisons show.
—–

84 - GREEN ARROW
04/2007: Green Arrow #73  -- 30,652
04/2008: Arrow/Canary #7  -- 32,033
04/2009: Arrow/Canary #19 -- 21,933
04/2010: Green Arrow #32  -- 29,137
-----------------------------------
04/2011: Green Arrow #11  -- 32,669 (-  1.3%)
05/2011: Green Arrow #12  -- 31,742 (-  2.8%)
06/2011: Green Arrow #13  -- 27,552 (- 13.2%)
07/2011: Green Arrow #14  -- 25,568 (-  7.2%)
08/2011: Green Arrow #15  -- 23,883 (-  6.6%)
09/2011: Green Arrow #1   -- 61,680 (+158.3%) [72,359]
10/2011: Green Arrow #2   -- 58,708 (-  4.8%)
11/2011: Green Arrow #3   -- 46,899 (- 20.1%)
12/2011: Green Arrow #4   -- 37,116 (- 20.9%)
01/2012: Green Arrow #5   -- 33,593 (-  9.5%)
02/2012: Green Arrow #6   -- 30,097 (- 10.4%)
03/2012: Green Arrow #7   -- 29,004 (-  3.6%)
04/2012: Green Arrow #8   -- 27,433 (-  5.4%)
-----------------
6 months: - 53.3%
1 year  : - 16.0%
2 years : -  5.9%
5 years : - 10.5%

This is one of the steeper “New 52″ drops in April.
—–

91 - ALL STAR WESTERN
04/2007: Jonah Hex #18 -- 16,880
04/2008: Jonah Hex #30 -- 13,253
04/2009: Jonah Hex #42 -- 11,551
04/2010: Jonah Hex #54 -- 11,306
--------------------------------
04/2011: Jonah Hex #66 -- 10,335 (-  0.2%)
05/2011: Jonah Hex #67 -- 10,288 (-  0.5%)
06/2011: Jonah Hex #68 -- 10,224 (-  0.6%)
07/2011: Jonah Hex #69 -- 10,521 (+  2.9%)
08/2011: Jonah Hex #70 -- 10,369 (-  1.5%)
09/2011: ASW #1        -- 43,681 (+321.3%) [54,992]
10/2011: ASW #2        -- 39,857 (-  8.8%)
11/2011: ASW #3        -- 32,776 (- 17.8%)
12/2011: ASW #4        -- 29,349 (- 10.5%)
01/2012: ASW #5        -- 27,206 (-  7.3%)
02/2012: ASW #6        -- 26,170 (-  3.8%)
03/2012: ASW #7        -- 25,349 (-  3.1%)
04/2012: ASW #8        -- 25,040 (-  1.2%)
-----------------
6 months: - 37.2%
1 year  : +142.3%
2 years : +121.5%
5 years : + 48.3%

Leveled out. One of the biggest winners of the relaunch.
—–

85 - BATMAN BEYOND UNLIMITED
03/2011: Batman Beyond #3      -- 28,295 (- 2.3%)
04/2011: Batman Beyond #4      -- 26,722 (- 5.6%)
05/2011: Batman Beyond #5      -- 25,413 (- 4.9%)
06/2011: Batman Beyond #6      -- 24,524 (- 3.5%)
07/2011: Batman Beyond #7      -- 22,945 (- 6.4%)
08/2011: Batman Beyond #8      -- 21,838 (- 4.8%)
----------------------------------------
02/2012: Unlimited #1          -- 26,589 (+21.8%) [30,683]
03/2012: Unlimited #2          -- 23,570 (-11.4%)
04/2012: Unlimited #3          -- 24,196 (+ 2.7%)
----------------
1 year  : - 9.5%

Maybe the debut of the new “Superman Beyond” feature brought some extra interest.
—–

87 - STORMWATCH
04/2007: StormWatch: PHD #6   -- 13,109
---------------------------------------
09/2011: Stormwatch #1        -- 46,397          [57,287]
10/2011: Stormwatch #2        -- 47,520 (+ 2.4%)
11/2011: Stormwatch #3        -- 39,262 (-17.4%)
12/2011: Stormwatch #4        -- 30,987 (-21.1%)
01/2012: Stormwatch #5        -- 29,112 (- 6.1%)
02/2012: Stormwatch #6        -- 26,076 (-10.4%)
03/2012: Stormwatch #7        -- 24,384 (- 6.5%)
04/2012: Stormwatch #8        -- 23,212 (- 4.8%)
-----------------
6 months: - 51.2%
5 years : + 77.1%

Leveling out very slowly.
—–

89 - FAIREST (Vertigo)
03/2012: Fairest #1  -- 31,769
04/2012: Fairest #2  -- 22,997 (-27.6%)

A stiff, but not unusual second-issue drop. The first issue was promoted with a 1:10 variant edition that didn’t apply in April, but it’s still not a great show of confidence, given the big-name talent involved in the first arc.
—–

99 - THE LEGION OF SUPER-HEROES
04/2007: SLoSH #28            -- 31,525
04/2007: SLoSH #29            -- 30,906
04/2008: LoSH #41             -- 28,939
---------------------------------------
04/2011: LoSH #12             -- 23,419 (-  1.1%)
05/2011: LoSH #13             -- 23,105 (-  1.3%)
06/2011: LoSH #14             -- 22,600 (-  2.2%)
07/2011: LoSH #15             -- 21,788 (-  3.6%)
08/2011: LoSH #16             -- 21,373 (-  1.9%)
09/2011: LoSH #1              -- 50,402 (+135.8%) [58,325]
10/2011: LoSH #2              -- 47,227 (-  6.3%)
11/2011: LoSH #3              -- 34,979 (- 25.9%)
12/2011: LoSH #4              -- 27,832 (- 20.4%)
01/2012: LoSH #5              -- 25,624 (-  7.9%)
02/2012: LoSH #6              -- 23,428 (-  8.6%)
03/2012: LoSH #7              -- 21,894 (-  6.6%)
04/2012: LoSH #8              -- 21,457 (-  2.0%)
-----------------
6 months: - 54.6%
1 year  : -  8.4%
5 years : - 31.3%

Levelling out just above 20K, it appears.
—–

104 - DEMON KNIGHTS
09/2011: Demon Knights #1  -- 41,602          [52,329]
10/2011: Demon Knights #2  -- 42,230 (+ 1.5%)
11/2011: Demon Knights #3  -- 34,681 (-17.9%)
12/2011: Demon Knights #4  -- 28,109 (-19.0%)
01/2012: Demon Knights #5  -- 25,823 (- 8.1%)
02/2012: Demon Knights #6  -- 23,476 (- 9.1%)
03/2012: Demon Knights #7  -- 22,000 (- 6.3%)
04/2012: Demon Knights #8  -- 21,124 (- 4.0%)
----------------
6 months: -50.0%

Settling down above 20K, if the trend continues.
—–

105 - BATWING
09/2011: Batwing #1  -- 45,980          [53,721]
10/2011: Batwing #2  -- 42,750 (- 7.0%)
11/2011: Batwing #3  -- 35,110 (-17.9%)
12/2011: Batwing #4  -- 26,726 (-23.9%)
01/2012: Batwing #5  -- 24,036 (-10.1%)
02/2012: Batwing #6  -- 21,643 (-10.0%)
03/2012: Batwing #7  -- 21,058 (- 2.7%)
04/2012: Batwing #8  -- 20,373 (- 3.3%)
-----------------
6 months: - 52.3%

Gently sliding down.
—–

112 - DEATHSTROKE
09/2011: Deathstroke #1  -- 47,028          [56,820]
10/2011: Deathstroke #2  -- 44,647 (- 5.1%)
11/2011: Deathstroke #3  -- 33,754 (-24.4%)
12/2011: Deathstroke #4  -- 26,367 (-21.9%)
01/2012: Deathstroke #5  -- 23,872 (- 9.5%)
02/2012: Deathstroke #6  -- 21,306 (-10.8%)
03/2012: Deathstroke #7  -- 19,744 (- 7.3%)
04/2012: Deathstroke #8  -- 18,834 (- 4.6%)
-----------------
6 months: - 57.8%

This one hasn’t found its level yet. Rob Liefeld is about to take over as a writer/artist with issue #9.
—–

113 - I, VAMPIRE
09/2011: I, Vampire #1  -- 39,683          [46,993]
10/2011: I, Vampire #2  -- 34,599 (-12.8%)
11/2011: I, Vampire #3  -- 26,070 (-24.7%)
12/2011: I, Vampire #4  -- 21,601 (-17.1%)
01/2012: I, Vampire #5  -- 18,816 (-12.9%)
02/2012: I, Vampire #6  -- 18,153 (- 3.5%)
03/2012: I, Vampire #7  -- 18,440 (+ 1.6%)
04/2012: I, Vampire #8  -- 18,717 (+ 1.5%)
----------------
6 months: -45.9%

Sales continue to climb, presumably thanks to the crossover with Justice League Dark.
—–

114 - THE SAVAGE HAWKMAN
09/2011: Savage Hawkman #1  -- 55,954          [63,959]
10/2011: Savage Hawkman #2  -- 47,763 (-14.6%)
11/2011: Savage Hawkman #3  -- 35,177 (-26.4%)
12/2011: Savage Hawkman #4  -- 28,263 (-19.7%)
01/2012: Savage Hawkman #5  -- 23,967 (-15.2%)
02/2012: Savage Hawkman #6  -- 21,316 (-11.1%)
03/2012: Savage Hawkman #7  -- 19,433 (- 8.8%)
04/2012: Savage Hawkman #8  -- 18,300 (- 5.8%)
----------------
6 months: -61.7%

Not really leveling out, and it’s doubtful if the new creative team coming aboard with issue #9 will be able to fix that.
—–

106 - BATMAN: ODYSSEY VOL. 2
07/2010: Batman: Odyssey #1  of 6  -- 61,827
08/2010: Batman: Odyssey #2  of 6  -- 47,675 (-22.9%)
09/2010: Batman: Odyssey #3  of 6  -- 40,046 (-16.0%)
10/2010: Batman: Odyssey #4  of 12 -- 35,307 (-11.8%)
11/2010: Batman: Odyssey #5  of 13 -- 31,386 (-11.1%)
02/2011: Batman: Odyssey #6  of 13 -- 29,093 (- 7.3%)
--------------------------------------------
10/2011: Odyssey Vol. 2 #1  of 7   -- 30,410 (+ 4.5%)
11/2011: Odyssey Vol. 2 #2  of 7   -- 24,271 (-20.2%)
12/2011: Odyssey Vol. 2 #3  of 7   -- 23,089 (- 4.9%)
01/2012: Odyssey Vol. 2 #4  of 7   -- 20,722 (-10.3%)
02/2012: Odyssey Vol. 2 #5  of 7   -- 19,013 (- 8.5%)
03/2012: Odyssey Vol. 2 #6  of 7   -- 18,330 (- 3.6%)
04/2012: Odyssey Vol. 2 #7  of 7   -- 18,050 (- 1.5%)
----------------
6 months: -40.7%

Seems like retailers were too optimistic early on, and Neal Adams isn’t nearly as much of a draw as he was expected to be. Still, I can see this doing reasonably well in the long-term, at least, once the collection is out.
—–

117 - LEGION LOST
09/2011: Legion Lost #1  -- 46,362          [54,588]
10/2011: Legion Lost #2  -- 42,650 (- 8.0%)
11/2011: Legion Lost #3  -- 31,226 (-26.8%)
12/2011: Legion Lost #4  -- 24,020 (-23.1%)
01/2012: Legion Lost #5  -- 21,549 (-10.3%)
02/2012: Legion Lost #6  -- 19,447 (- 9.8%)
03/2012: Legion Lost #7  -- 18,214 (- 6.3%)
04/2012: Legion Lost #8  -- 17,984 (- 1.3%)
----------------
6 months: -57.8%

Levelling out. The April issue leads into a crossover with Superboy and Teen Titans, maybe that helped.
—–

118 - FRANKENSTEIN: AGENT OF S.H.A.D.E.
09/2011: Frankenstein #1          -- 41,551          [50,817]
10/2011: Frankenstein #2          -- 40,423 (- 2.7%)
11/2011: Frankenstein #3          -- 31,869 (-21.2%)
12/2011: Frankenstein #4          -- 24,812 (-22.1%)
01/2012: Frankenstein #5          -- 22,737 (- 8.4%)
02/2012: Frankenstein #6          -- 20,463 (-10.0%)
03/2012: Frankenstein #7          -- 18,891 (- 7.7%)
04/2012: Frankenstein #8          -- 17,953 (- 5.0%)
----------------
6 months: -55.6%

Slooowly finding its level.
—–

109 - FABLES (Vertigo)
04/2007: Fables #60  -- 26,048
04/2008: Fables #72  -- 23,853
04/2009: Fables #83  -- 23,630
04/2010: Fables #94  -- 19,965
------------------------------
04/2011: Fables #104 -- 18,811 (- 0.5%)
05/2011: Fables #105 -- 18,749 (- 0.3%)
06/2011: Fables #106 -- 18,505 (- 1.3%)
07/2011: Fables #107 -- 18,523 (+ 0.1%)
08/2011: Fables #108 -- 18,390 (- 0.7%)
09/2011: Fables #109 -- 18,072 (- 1.7%)
10/2011: Fables #110 -- 18,109 (+ 0.2%)
11/2011: Fables #111 -- 17,687 (- 2.3%)
12/2011: Fables #112 -- 17,602 (- 0.5%)
01/2012: Fables #113 -- 17,588 (- 0.1%)
02/2012: Fables #114 -- 17,374 (- 1.2%)
03/2012: Fables #115 -- 17,384 (+ 0.1%)
04/2012: Fables #116 -- 17,543 (+ 0.9%)
----------------
6 months: - 3.1%
1 year  : - 6.7%
2 years : -12.1%
5 years : -32.7%

Rock-solid numbers. There’s no apparent reason for the slow climb, so presumably it’s story-driven.
—–

123 - THE FURY OF FIRESTORM: THE NUCLEAR MEN
09/2011: Firestorm #1  -- 51,537          [62,076]
10/2011: Firestorm #2  -- 43,990 (-14.6%)
11/2011: Firestorm #3  -- 31,654 (-28.0%)
12/2011: Firestorm #4  -- 25,610 (-19.1%)
01/2012: Firestorm #5  -- 21,329 (-16.7%)
02/2012: Firestorm #6  -- 19,162 (-10.2%)
03/2012: Firestorm #7  -- 17,786 (- 7.2%)
04/2012: Firestorm #8  -- 17,076 (- 4.0%)
----------------
6 months: -61.2%

—–

125 - RESURRECTION MAN
09/2011: Resurrection Man #1  -- 41,740          [50,230]
10/2011: Resurrection Man #2  -- 38,560 (- 7.6%)
11/2011: Resurrection Man #3  -- 29,480 (-23.6%)
12/2011: Resurrection Man #4  -- 23,060 (-21.8%)
01/2012: Resurrection Man #5  -- 20,750 (-10.0%)
02/2012: Resurrection Man #6  -- 18,569 (-10.5%)
03/2012: Resurrection Man #7  -- 17,176 (- 7.5%)
04/2012: Resurrection Man #8  -- 16,664 (- 3.0%)
----------------
6 months: -56.8%

Two more “New 52″ titles leveling out.
—–

126 - DC UNIVERSE PRESENTS
09/2011: DCU Presents #1  -- 45,701          [53,103]
10/2011: DCU Presents #2  -- 41,584 (- 9.0%)
11/2011: DCU Presents #3  -- 31,019 (-25.4%)
12/2011: DCU Presents #4  -- 24,398 (-21.4%)
01/2012: DCU Presents #5  -- 22,048 (- 9.6%)
02/2012: DCU Presents #6  -- 20,188 (- 8.4%)
03/2012: DCU Presents #7  -- 17,830 (-11.7%)
04/2012: DCU Presents #8  -- 16,566 (- 7.1%)
----------------
6 months: -60.2%

This is the highest “New 52″ month-to-month drop in April.
—–

130 - GRIFTER
09/2011: Grifter #1  -- 41,222          [50,959]
10/2011: Grifter #2  -- 39,900 (- 3.2%)
11/2011: Grifter #3  -- 29,802 (-25.3%)
12/2011: Grifter #4  -- 22,486 (-24.6%)
01/2012: Grifter #5  -- 20,060 (-10.8%)
02/2012: Grifter #6  -- 18,057 (-10.0%)
03/2012: Grifter #7  -- 16,559 (- 8.3%)
04/2012: Grifter #8  -- 15,686 (- 5.3%)
----------------
6 months: -60.7%

Another book that has a creative-team change coming up next issue. Sales haven’t completely stabilized yet.
—–

122 - THE SHADE
10/2011: Shade #1  of 12 -- 30,648
11/2011: Shade #2  of 12 -- 21,431 (-30.1%)
12/2011: Shade #3  of 12 -- 18,922 (-11.7%)
01/2012: Shade #4  of 12 -- 17,512 (- 7.5%)
02/2012: Shade #5  of 12 -- 16,255 (- 7.2%)
03/2012: Shade #6  of 12 -- 16,005 (- 1.5%)
04/2012: Shade #7  of 12 -- 15,499 (- 3.2%)
----------------
6 months: -49.4%

The first four months were brutal, but now the book appears to have settled into a standard decline.
—–

134 - BLUE BEETLE
04/2007: Blue Beetle #14 -- 17,167
04/2008: Blue Beetle #26 -- 14,285
----------------------------------
09/2011: Blue Beetle #1  -- 44,448          [52,288]
10/2011: Blue Beetle #2  -- 39,396 (-11.4%)
11/2011: Blue Beetle #3  -- 27,612 (-29.9%)
12/2011: Blue Beetle #4  -- 21,408 (-22.5%)
01/2012: Blue Beetle #5  -- 19,042 (-11.1%)
02/2012: Blue Beetle #6  -- 17,034 (-10.6%)
03/2012: Blue Beetle #7  -- 15,780 (- 7.4%)
04/2012: Blue Beetle #8  -- 15,180 (- 3.8%)
-----------------
6 months: - 61.5%
5 years : - 11.6%

—–

138 - VOODOO
09/2011: Voodoo #1  -- 40,301          [47,112]
10/2011: Voodoo #2  -- 34,690 (-13.9%)
11/2011: Voodoo #3  -- 25,067 (-27.7%)
12/2011: Voodoo #4  -- 20,703 (-17.4%)
01/2012: Voodoo #5  -- 17,683 (-14.6%)
02/2012: Voodoo #6  -- 16,422 (- 7.1%)
02/2012: Voodoo #7  -- 15,097 (- 8.1%)
03/2012: Voodoo #8  -- 14,589 (- 3.4%)
----------------
6 months: -58.0%

Two more “New 52″ titles about to settle down.
—–

127 - AMERICAN VAMPIRE (Vertigo)
04/2010: American Vampire #2  -- 26,770
---------------------------------------
04/2011: American Vampire #14 -- 16,168 (- 6.4%)
05/2011: American Vampire #15 -- 15,876 (- 1.8%)
06/2011: American Vampire #16 -- 15,705 (- 1.1%)
07/2011: American Vampire #17 -- 15,565 (- 0.9%)
08/2011: American Vampire #18 -- 15,423 (- 0.9%)
09/2011: American Vampire #19 -- 15,288 (- 0.9%)
10/2011: --
11/2011: American Vampire #20 -- 15,685 (+ 2.6%)
12/2011: American Vampire #21 -- 15,026 (- 4.2%)
12/2011: American Vampire #22 -- 14,759 (- 1.8%)
01/2012: American Vampire #23 -- 14,240 (- 3.5%)
02/2012: American Vampire #24 -- 14,278 (+ 0.3%)
03/2012: American Vampire #25 -- 14,598 (+ 2.2%)
04/2012: American Vampire #26 -- 14,493 (- 0.7%)
----------------
6 months:   n.a.
1 year  : -10.4%
2 years : -45.9%

Reasonably solid figures.
—–

148 - HAWK & DOVE
09/2011: Hawk & Dove #1  -- 42,294          [47,999]
10/2011: Hawk & Dove #2  -- 36,068 (-14.7%)
11/2011: Hawk & Dove #3  -- 27,464 (-23.9%)
12/2011: Hawk & Dove #4  -- 20,016 (-27.1%)
01/2012: Hawk & Dove #5  -- 17,528 (-12.4%)
02/2012: Hawk & Dove #6  -- 15,879 (- 9.4%)
03/2012: Hawk & Dove #7  -- 14,146 (-10.9%)
04/2012: Hawk & Dove #8  -- 13,480 (- 4.7%)
----------------
6 months: -62.6%

Cancelled.
—–

153 - CAPTAIN ATOM
09/2011: Captain Atom #1  -- 44,110          [51,314]
10/2011: Captain Atom #2  -- 38,309 (-13.2%)
11/2011: Captain Atom #3  -- 26,829 (-30.0%)
12/2011: Captain Atom #4  -- 19,908 (-25.8%)
01/2012: Captain Atom #5  -- 17,437 (-12.4%)
02/2012: Captain Atom #6  -- 15,220 (-12.7%)
03/2012: Captain Atom #7  -- 13,738 (- 9.7%)
04/2012: Captain Atom #8  -- 13,001 (- 5.4%)
----------------
6 months: -66.1%

At this stage, I suppose there’s some story-related reason why they’re still keeping this one around. The solicitation copy for the August issue suggests as much.
—–

142 - GREEN LANTERN: THE ANIMATED SERIES (Johnny DC)
11/2011: GL: TAS #0 -- 13,569
-----------------------------
04/2012: GL: TAS #1 -- 12,791

A new Johnny DC title. See fine print below.
—–

143 - SPACEMAN (Vertigo)
10/2011: Spaceman #1 of 9 -- 22,355
11/2011: Spaceman #2 of 9 -- 14,962 (-33.1%)
12/2011: Spaceman #3 of 9 -- 13,492 (- 9.8%)
01/2012: --
02/2012: Spaceman #4 of 9 -- 13,394 (- 0.7%)
03/2012: Spaceman #5 of 9 -- 12,884 (- 3.8%)
04/2012: Spaceman #6 of 9 -- 12,727 (- 1.2%)
----------------
6 months: -43.1%

The book has found its level.
—–

156 - O.M.A.C.
09/2011: O.M.A.C. #1  -- 37,312          [42,871]
10/2011: O.M.A.C. #2  -- 32,704 (-12.4%)
11/2011: O.M.A.C. #3  -- 25,080 (-23.3%)
12/2011: O.M.A.C. #4  -- 18,371 (-26.8%)
01/2012: O.M.A.C. #5  -- 16,242 (-11.6%)
02/2012: O.M.A.C. #6  -- 14,051 (-13.5%)
03/2012: O.M.A.C. #7  -- 13,119 (- 6.6%)
04/2012: O.M.A.C. #8  -- 12,587 (- 4.1%)
----------------
6 months: -66.3%

Cancelled.
—–

157 - SAUCER COUNTRY (Vertigo)
03/2012: Saucer Country #1  -- 15,684
04/2012: Saucer Country #2  -- 11,263 (-28.2%)

There was a variant edition for issue #1, so the drop isn’t entirely as harsh as it looks. Still, this isn’t a promising start.
—–

167 - STATIC SHOCK
06/2011: Special #1 of 1  --  9,976
-----------------------------------
09/2011: Static Shock #1  -- 37,782 (+278.7%) [43,046]
10/2011: Static Shock #2  -- 32,360 (- 14.4%)
11/2011: Static Shock #3  -- 24,374 (- 24.7%)
12/2011: Static Shock #4  -- 17,514 (- 28.2%)
01/2012: Static Shock #5  -- 15,056 (- 14.0%)
02/2012: Static Shock #6  -- 13,081 (- 13.1%)
03/2012: Static Shock #7  -- 11,739 (- 10.3%)
04/2012: Static Shock #8  -- 11,224 (-  4.4%)
-----------------
6 months: - 65.3%

—–

172 - MISTER TERRIFIC
09/2011: Mister Terrific #1  -- 41,450          [48,352]
10/2011: Mister Terrific #2  -- 35,963 (-13.2%)
11/2011: Mister Terrific #3  -- 25,282 (-29.7%)
12/2011: Mister Terrific #4  -- 17,963 (-29.0%)
01/2012: Mister Terrific #5  -- 15,336 (-14.6%)
02/2012: Mister Terrific #6  -- 12,890 (-16.0%)
03/2012: Mister Terrific #7  -- 11,800 (- 8.5%)
04/2012: Mister Terrific #8  -- 10,862 (- 8.0%)
----------------
6 months: -69.8%

—–

174 - MEN OF WAR
09/2011: Men of War #1  -- 37,488
10/2011: Men of War #2  -- 31,446 (-16.1%)
11/2011: Men of War #3  -- 23,770 (-24.4%)
12/2011: Men of War #4  -- 16,641 (-30.0%)
01/2012: Men of War #5  -- 14,110 (-15.2%)
02/2012: Men of War #6  -- 12,080 (-14.4%)
03/2012: Men of War #7  -- 10,758 (-10.9%)
04/2012: Men of War #8  -- 10,802 (+ 0.4%)
----------------
6 months: -65.7%

Three more “New 52″ titles cancelled with issue #8 each. Men of War #8 has a Frankenstein story co-written by Jeff Lemire, hence the marginal increase.
—–

164 - THE NEW DEADWARDIANS (Vertigo)
03/2012: New Deadwardians #1 of 8 -- 14,530
04/2012: New Deadwardians #2 of 8 -- 10,229 (-29.6%)

There was a variant for issue #1, so you know the drill. For a miniseries, that’s a dire second-issue drop, however.
—–

183 - BLACKHAWKS
09/2011: Blackhawks #1  -- 40,014          [46,435]
10/2011: Blackhawks #2  -- 31,704 (-20.8%)
11/2011: Blackhawks #3  -- 22,349 (-29.5%)
12/2011: Blackhawks #4  -- 16,810 (-24.8%)
01/2012: Blackhawks #5  -- 13,630 (-18.9%)
02/2012: Blackhawks #6  -- 11,922 (-12.5%)
03/2012: Blackhawks #7  -- 10,668 (-10.5%)
04/2012: Blackhawks #8  -- 10,166 (- 4.7%)
----------------
6 months: -67.9%

Cancelled.
—–

175 - NIGHT FORCE
03/2012: Night Force #1 of 6 -- 13,174
04/2012: Night Force #2 of 6 --  9,698 (-26.4%)

No variants involved here, just a genuinely abysmal drop.
—–

176 - THE UNWRITTEN (Vertigo)
04/2010: The Unwritten #12 -- 13,507
------------------------------------
04/2011: The Unwritten #24 -- 11,028 (- 2.6%)
05/2011: The Unwritten #25 -- 11,137 (+ 1.0%)
06/2011: The Unwritten #26 -- 10,979 (- 1.4%)
07/2011: The Unwritten #27 -- 10,787 (- 1.8%)
08/2011: The Unwritten #28 -- 10,731 (- 0.5%)
09/2011: The Unwritten #29 -- 10,511 (- 2.1%)
10/2011: The Unwritten #30 -- 10,481 (- 0.3%)
11/2011: The Unwritten #31 -- 10,434 (- 0.5%)
11/2011: The Unwritten #.5 -- 10,183 (- 2.4%)
12/2011: The Unwritten #32 -- 10,073 (- 1.1%)
12/2011: The Unwritten #.5 --  9,759 (- 3.1%)
01/2012: The Unwritten #33 --  9,888 (+ 1.3%)
01/2012: The Unwritten #.5 --  9,483 (- 4.1%)
02/2012: The Unwritten #34 --  9,789 (+ 3.2%)
02/2012: The Unwritten #.5 --  9,595 (- 2.0%)
03/2012: The Unwritten #35 --  9,675 (+ 0.8%)
03/2012: The Unwritten #.5 --  9,529 (- 1.5%)
04/2012: The Unwritten #36 --  9,678 (+ 1.6%)
----------------
6 months: - 7.7%
1 year  : -12.2%
2 years : -28.4%

—–

179 - HELLBLAZER (Vertigo)
04/2007: Hellblazer #231 -- 13,142
04/2008: Hellblazer #243 -- 11,958
04/2009: Hellblazer #254 -- 11,053
04/2010: Hellblazer #266 -- 10,256
----------------------------------
04/2011: Hellblazer #278 --  9,417 (-1.1%)
05/2011: Hellblazer #279 --  9,454 (+0.4%)
06/2011: Hellblazer #280 --  9,329 (-1.3%)
07/2011: Hellblazer #281 --  9,225 (-1.1%)
08/2011: Hellblazer #282 --  9,372 (+1.5%)
09/2011: Hellblazer #283 --  9,597 (+2.4%)
10/2011: Hellblazer #284 --  9,608 (+0.1%)
11/2011: Hellblazer #285 --  9,500 (-1.1%)
12/2011: Hellblazer #286 --  9,404 (-1.0%)
01/2012: Hellblazer #287 --  9,368 (-0.4%)
02/2012: Hellblazer #288 --  9,553 (+2.0%)
03/2012: Hellblazer #289 --  9,363 (-2.0%)
09/2012: Hellblazer #290 --  9,472 (+1.2%)
----------------
6 months: - 1.4%
1 year  : + 0.6%
2 years : - 7.6%
5 years : -27.9%

Two more established Vertigo titles with rock-solid figures.
—–

195 - DOMINIQUE LAVEAU: VOODOO CHILD (Vertigo)
03/2012: Dominique Laveau #1  -- 12,800
04/2012: Dominique Laveau #2  --  8,302 (-35.1%)

There was a variant edition for issue #1 here, as well, but obviously that drop is still pretty damning. The book is the lowest-selling ongoing Vertigo title.
—–

201 - T.H.U.N.D.E.R. AGENTS
04/2011: T.H.U.N.D.E.R. Agents #6  --  9,680 (- 2.6%)
05/2011: T.H.U.N.D.E.R. Agents #7  --  9,453 (- 2.4%)
06/2011: T.H.U.N.D.E.R. Agents #8  --  8,954 (- 5.3%)
07/2011: T.H.U.N.D.E.R. Agents #9  --  8,710 (- 2.7%)
08/2011: T.H.U.N.D.E.R. Agents #10 --  8,453 (- 3.0%)
09/2011: --
10/2011: --
11/2011: Vol. 2 #1 of 6            -- 14,794 (+75.0%)
12/2011: Vol. 2 #2 of 6            -- 12,015 (-18.8%)
01/2012: Vol. 2 #3 of 6            -- 10,354 (-13.8%)
02/2012: Vol. 2 #4 of 6            --  8,970 (-13.4%)
03/2012: Vol. 2 #5 of 6            --  8,505 (- 5.2%)
04/2012: Vol. 2 #6 of 6            --  8,201 (- 3.6%)
----------------
6 months:  n.a.
1 year  : -15.3%

Continually favorable reviews notwithstanding, the sequel miniseries tanked right out of the gate. We probably won’t see the title again anytime soon.
—–

205 - I, ZOMBIE (Vertigo)
04/2011: I, Zombie #12 -- 10,727 (- 1.4%)
05/2011: I, Zombie #13 -- 10,567 (- 1.5%)
06/2011: I, Zombie #14 -- 10,320 (- 2.3%)
07/2011: I, Zombie #15 -- 10,006 (- 3.0%)
08/2011: I, Zombie #16 --  9,568 (- 4.4%)
09/2011: I, Zombie #17 --  9,316 (- 2.6%)
10/2011: I, Zombie #18 --  9,237 (- 0.9%)
11/2011: I, Zombie #19 --  8,999 (- 2.6%)
12/2011: I, Zombie #20 --  8,805 (- 2.2%)
01/2012: I, Zombie #21 --  8,514 (- 3.3%)
02/2012: I, Zombie #22 --  8,344 (- 2.0%)
03/2012: I, Zombie #23 --  8,219 (- 1.5%)
04/2012: I, Zombie #24 --  8,032 (- 2.3%)
----------------
6 months: -13.1%
1 year  : -25.1%

Cancelled with issue #28.
—–

214 - SWEET TOOTH (Vertigo)
04/2010: Sweet Tooth #8  --  9,612
----------------------------------
04/2011: Sweet Tooth #20 --  8,361 (- 2.0%)
05/2011: Sweet Tooth #21 --  8,360 (- 0.0%)
06/2011: Sweet Tooth #22 --  8,252 (- 1.3%)
07/2011: Sweet Tooth #23 --  8,018 (- 2.8%)
08/2011: Sweet Tooth #24 --  7,948 (- 0.9%)
09/2011: Sweet Tooth #25 --  7,896 (- 0.7%)
10/2011: Sweet Tooth #26 --  7,963 (+ 0.9%)
11/2011: Sweet Tooth #27 --  7,923 (- 0.5%)
12/2011: Sweet Tooth #28 --  7,699 (- 2.8%)
01/2012: Sweet Tooth #29 --  8,128 (+ 5.6%)
02/2012: Sweet Tooth #30 --  7,584 (- 6.7%)
03/2012: Sweet Tooth #31 --  7,541 (- 0.6%)
04/2012: Sweet Tooth #32 --  7,534 (- 0.1%)
----------------
6 months: - 5.4%
1 year  : - 9.9%
2 years : -21.6%

Ending with issue #40.
—–

216 - YOUNG JUSTICE (Johnny DC)
04/2011: Young Justice #3  --  9,407 (- 2.1%)
05/2011: Young Justice #4  --  9,729 (+ 3.4%)
06/2011: Young Justice #5  --  8,988 (- 7.6%)
07/2011: Young Justice #6  --  8,642 (- 3.9%)
08/2011: Young Justice #7  --  8,062 (- 6.7%)
09/2011: Young Justice #8  --  7,930 (- 1.6%)
10/2011: Young Justice #9  --  7,737 (- 2.4%)
11/2011: Young Justice #10 --  7,650 (- 1.1%)
12/2011: Young Justice #11 --  7,221 (- 5.6%)
01/2012: Young Justice #12 --  7,288 (+ 0.9%)
02/2012: Young Justice #13 --  7,237 (- 0.7%)
03/2012: Young Justice #14 --  7,241 (+ 0.1%)
04/2012: Young Justice #15 --  7,273 (+ 0.4%)
----------------
6 months: - 6.0%
1 year  : -22.7%

Another Johnny DC book.
—–

220 - NORTHLANDERS (Vertigo)
04/2008: Northlanders #5  -- 12,278
04/2009: Northlanders #16 --  9,323
04/2010: Northlanders #27 --  7,683
-----------------------------------
04/2011: Northlanders #39 --  6,983 (- 0.5%)
05/2011: Northlanders #40 --  7,055 (+ 1.0%)
06/2011: Northlanders #41 --  6,954 (- 1.4%)
07/2011: Northlanders #42 --  6,989 (+ 0.5%)
08/2011: Northlanders #43 --  6,901 (- 1.3%)
09/2011: Northlanders #44 --  6,858 (- 0.6%)
10/2011: Northlanders #45 --  6,973 (+ 1.7%)
11/2011: Northlanders #46 --  6,792 (- 2.6%)
12/2011: --
01/2012: Northlanders #47 --  6,665 (- 1.9%)
02/2012: Northlanders #48 --  6,609 (- 0.8%)
03/2012: Northlanders #49 --  6,661 (+ 0.8%)
04/2012: Northlanders #50 --  6,869 (+ 3.1%)
----------------
6 months: - 1.5%
1 year  : - 1.6%
2 years : -10.6%

Cancelled. After more than six years of consistent publication, this is Brian Wood’s final Vertigo release, for the time being. According to Wood, collection sales weren’t good enough to keep the book around; obviously single-issue sales weren’t, either.

Wood’s tenure at Vertigo was, for a while, characterized by the hope that collection sales might grow to a point where periodical sales might be inconsequential to a title’s success. But this only ever happened to books that were doing well as periodicals anyway. At first, Wood’s books were among the imprint’s better performers, but their sales declined along with the rest of the bunch. Right now, even after the most recent round of launches, there isn’t much that seems to be selling at all, apart from Fables and American Vampire, which is why we’re seeing more spin-off titles.
—–

271 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
04/2007: Scooby Doo #119 -- 4,373
04/2008: Scooby Doo #131 -- 4,403
04/2009: Scooby Doo #143 -- 4,610
04/2010: Scooby Doo #155 -- 3,836
---------------------------------
04/2011: SD:WAY? #8      -- 4,599 (+ 1.7%)
05/2011: SD:WAY? #9      -- 4,838 (+ 5.2%)
06/2011: SD:WAY? #10     -- 4,774 (- 1.3%)
07/2011: SD:WAY? #11     -- 4,791 (+ 0.4%)
08/2011: SD:WAY? #12     -- 4,686 (- 2.2%)
09/2011: SD:WAY? #13     -- 4,701 (+ 0.3%)
10/2011: SD:WAY? #14     -- ?
11/2011: SD:WAY? #15     -- 4,701
12/2011: SD:WAY? #16     -- 4,627 (- 1.6%)
01/2012: SD:WAY? #17     -- 4,533 (- 2.0%)
02/2012: SD:WAY? #18     -- 4,655 (+ 2.7%)
03/2012: SD:WAY? #19     -- 4,677 (+ 0.5%)
04/2012: SD:WAY? #20     -- 4,752 (+ 1.6%)
----------------
6 months:  n.a.
1 year  : + 3.3%
2 years : +23.9%
5 years : + 8.7%

Another Johnny DC book.
—–

274 - UNCHARTED
11/2011: Uncharted #1 of 6 -- 6,171
12/2011: Uncharted #2 of 6 -- 4,532 (-26.6%)
01/2012: Uncharted #3 of 6 -- 4,643 (+ 2.5%)
02/2012: Uncharted #4 of 6 -- 4,903 (+ 5.6%)
03/2012: Uncharted #5 of 6 -- 4,880 (- 0.5%)
04/2012: Uncharted #6 of 6 -- 4,739 (- 2.9%)

A video-game adaptation.

—–

289 - GEARS OF WAR
04/2009: GoW #6 --  11,506
04/2010: --
--------------------------
04/2011: --
05/2011: --
06/2011: GoW #17 --  4,652 (- 1.4%)
07/2011: GoW #18 --  4,327 (- 7.0%)
08/2011: GoW #19 --  ?
09/2011: --
10/2011: GoW #20 --  ?
11/2011: --
12/2011: GoW #21 --  4,374
01/2012: --
02/2012: GoW #22 --  4,185 (- 4.3%)
03/2012: --
04/2012: GoW #23 --  4,024 (- 3.9%)
----------------
6 months:  ?
1 year  :  n.a.
2 years :  n.a.

Another video-game adaptation, cancelled with issue #24.
—–

REORDERS:
286: 4,096 -- Batman #1
287: 4,094 -- Batman Beyond Unlimited #1
293: 3,985 -- Batman #5
298: 3,498 -- Batman #6
300: 3,447 -- Justice League #5

—–

"NEW 52" #8 CHANGES
+  3.1%: Nightwing
+  1.5%: I, Vampire
+  0.4%: Men of War
-------
-  0.4%: Batman
-  0.4%: Suicide Squad
-  1.1%: Aquaman
-  1.1%: Teen Titans
-  1.2%: All Star Western
-  1.3%: Animal Man
-  1.3%: Dark Knight
-  1.3%: Legion Lost
-  1.7%: Red Hood
-  1.7%: Wonder Woman
-  1.8%: Birds of Prey
-  2.0%: Batman and Robin
-  2.0%: Flash
-  2.0%: LoSH
-  2.1%: Green Lantern
-  2.1%: Swamp Thing
-  2.3%: Catwoman
-  2.3%: GL Corps
-  2.3%: JLA
-  2.3%: New Guardians
-  2.5%: Detective Comics
-  2.7%: Supergirl
-  3.0%: JLD
-  3.0%: Resurrection Man
-  3.2%: Superman
-  3.3%: Batwoman
-  3.3%: Batwing
-  3.4%: Voodoo
-  3.5%: Red Lanterns
-  3.5%: Superboy
-  3.7%: Batgirl
-  3.8%: Blue Beetle
-  4.0%: Demon Knights
-  4.0%: Firestorm
-  4.1%: OMAC
-  4.2%: Action Comics
-  4.3%: JLI
-  4.4%: Static Shock
-  4.6%: Deathstroke
-  4.7%: Blackhawks
-  4.7%: Hawk & Dove
-  4.8%: Stormwatch
-------
-  5.0%: Frankenstein
-  5.3%: Grifter
-  5.4%: Captain Atom
-  5.4%: Green Arrow
-  5.8%: Hawkman
-  7.1%: DCU Presents
-  8.0%: Mister Terrific

—–

6-MONTH COMPARISONS
-  1.4%: Hellblazer
-  1.5%: Northlanders
-  3.1%: Fables
-  5.4%: Sweet Tooth
-  6.0%: Young Justice
-  7.7%: Unwritten
- 13.1%: I, Zombie
- 23.2%: Aquaman
- 24.3%: Batman
- 26.1%: Dark Knight
- 28.6%: Nightwing
- 28.8%: Detective Comics
- 29.5%: Teen Titans
- 31.9%: Animal Man
- 32.2%: JLA
- 32.5%: Batman and Robin
- 32.8%: Swamp Thing
- 33.9%: Suicide Squad
- 34.0%: New Guardians
- 36.1%: Red Hood
- 36.2%: Wonder Woman
- 37.2%: All Star Western
- 37.9%: Green Lantern
- 38.4%: Superman
- 39.1%: Batwoman
- 39.1%: Catwoman
- 39.4%: GL Corps
- 40.7%: Odyssey
- 41.3%: Supergirl
- 41.5%: Batgirl
- 42.8%: Action Comics
- 43.1%: Spaceman
- 44.2%: Flash
- 44.5%: Superboy
- 44.8%: JLD
- 45.8%: Red Lanterns
- 45.9%: I, Vampire
- 46.1%: Birds of Prey
- 48.9%: JLI
- 49.4%: Shade
- 50.0%: Demon Knights
- 51.2%: Stormwatch
- 52.3%: Batwing
- 53.3%: Green Arrow
- 54.6%: LoSH
- 55.6%: Frankenstein
- 56.8%: Resurrection Man
- 57.8%: Deathstroke
- 57.8%: Legion Lost
- 58.0%: Voodoo
- 60.2%: DCU Presents
- 60.7%: Grifter
- 61.2%: Firestorm
- 61.5%: Blue Beetle
- 61.7%: Hawkman
- 62.6%: Hawk & Dove
- 65.3%: Static Shock
- 65.7%: Men of War
- 66.1%: Captain Atom
- 66.3%: OMAC
- 67.9%: Blackhawks
- 69.8%: Mister Terrific

—–

1-YEAR COMPARISONS
+182.4%: JLA
+142.3%: All Star Western
+130.8%: Batman
+118.5%: Detective Comics
+101.8%: Teen Titans
+101.1%: Batgirl
+ 66.9%: Supergirl
+ 62.7%: Superman
+ 62.7%: Wonder Woman
+ 46.3%: Action Comics
+ 16.6%: Green Lantern
+ 16.3%: Flash
+ 12.8%: Batman and Robin
+  4.6%: Superboy
+  3.3%: Scooby-Doo
+  0.6%: Hellblazer
-  1.6%: Northlanders
-  5.3%: Birds of Prey
-  6.7%: Fables
-  8.4%: LoSH
-  8.6%: New Guardians
-  9.5%: BB Unlimited
-  9.9%: Sweet Tooth
- 10.4%: American Vampire
- 12.2%: Unwritten
- 15.3%: THUNDER Agents
- 16.0%: Green Arrow
- 20.9%: GL Corps
- 22.7%: Young Justice
- 25.1%: I, Zombie

—–

2-YEAR COMPARISONS
+200.1%: Action Comics
+121.5%: All Star Western
+114.3%: Batman
+113.7%: JLA
+106.6%: Detective Comics
+100.8%: Teen Titans
+ 98.9%: Wonder Woman
+ 94.3%: Superman
+ 66.0%: Batgirl
+ 23.9%: Scooby-Doo
+ 22.2%: Supergirl
-  5.9%: Green Arrow
-  7.6%: Hellblazer
- 10.6%: Northlanders
- 12.0%: Green Lantern
- 12.1%: Fables
- 20.7%: Batman and Robin
- 21.6%: Sweet Tooth
- 28.4%: Unwritten
- 34.1%: GL Corps
- 36.9%: Flash
- 45.9%: American Vampire

—–

5-YEAR COMPARISONS
+ 94.6%: Catwoman
+ 77.1%: Stormwatch
+ 65.1%: Nightwing
+ 55.8%: Detective Comics
+ 48.3%: All Star Western
+ 42.0%: GL Corps
+ 41.4%: Action Comics
+ 35.6%: Flash
+ 15.7%: Superman
+  8.7%: Scooby-Doo
+  1.2%: Birds of Prey
- 10.5%: Green Arrow
- 11.6%: Blue Beetle
- 14.0%: JLA
- 15.2%: Wonder Woman
- 16.8%: Teen Titans
- 27.9%: Hellblazer
- 30.2%: Supergirl
- 31.3%: LoSH
- 32.7%: Fables

—–
Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
04/2007: 39,134
04/2008: 28,051
04/2009: 27,373
04/2010: 23,740**
---------------
04/2011: 25,651 (+  7.0%)
05/2011: 24,561 (-  4.3%)**
06/2011: 25,814 (+  5.1%)**
07/2011: 26,138 (+  1.3%)**
08/2011: 25,632 (-  1.9%)**
09/2011: 57,224 (+123.3%)
10/2011: 51,280 (- 10.4%)**
11/2011: 41,414 (- 19.2%)**
12/2011: 35,397 (- 14.5%)**
01/2012: 33,887 (-  4.3%)**
02/2012: 31,535 (-  6.9%)**
03/2012: 29,679 (-  5.9%)
04/2012: 31,319 (+  5.5%)
-----------------
6 months: - 38.9%
1 year  : + 22.1%
2 years : + 31.9%
5 years : - 20.0%

Correction: Last month, I accidentally counted an issue of The Unwritten as a DC Universe title, which affected the DC Universe and Vertigo averages. I’ve corrected the mistake below:

DC UNIVERSE
04/2007: 52,768
04/2008: 35,452
04/2009: 38,150
04/2010: 32,859
---------------
03/2011: 26,720 (+  3.2%)**
04/2011: 29,126 (+  9.0%)
05/2011: 27,745 (-  4.7%)**
06/2011: 28,673 (+  3.4%)**
07/2011: 28,586 (-  0.3%)**
08/2011: 27,761 (-  2.9%)**
09/2011: 67,411 (+142.8%)
10/2011: 59,146 (- 12.3%)**
11/2011: 46,670 (- 21.1%)**
12/2011: 39,390 (- 15.6%)**
01/2012: 37,145 (-  5.7%)**
02/2012: 34,456 (-  7.2%)**
03/2012: 33,229 (-  3.6%)
04/2012: 35,264 (+  6.1%)
-----------------
6 months: - 40.4%
1 year  : + 32.0%
2 years : +  7.3%
5 years : - 33.2%
VERTIGO
04/2007: 12,105
04/2008: 10,550
04/2009: 10,767
04/2010: 10,815
---------------
03/2011: 10,450 (+ 1.5%)
04/2011: 10,014 (- 4.2%)
05/2011: 10,668 (+ 6.5%)
06/2011: 10,415 (- 2.4%)
07/2011: 10,784 (+ 3.5%)
08/2011: 10,147 (- 5.9%)
09/2011:  9,995 (- 1.5%)
10/2011: 10,643 (+ 6.5%)
11/2011: 10,355 (- 2.7%)
12/2011: 11,082 (+ 7.0%)
01/2012:  9,995 (- 9.8%)
02/2012: 10,252 (+ 2.6%)
03/2012: 12,688 (+23.8%)
04/2012: 11,595 (- 8.6%)
-----------------
6 months: +  9.0%
1 year  : + 11.0%
2 years : +  7.2%
5 years : -  4.2%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

DC Comics Month-to-Month Sales: February 2012

201204091513.jpg

by Marc-Oliver Frisch

Although DC’s “New 52″ relaunch was well past its prime in February, sales were still good enough for the publisher to take the Top 10 slots on the Diamond Top 300 chart again, for the second month in a row. The average “New 52″ title dropped by 7.6% in February, which is in line with January’s 7.4% drop and suggests that, while the bigger drops seem behind us, the numbers haven’t quite found their level yet, either.

The average DC Universe title now sells fewer copies again than it did two years ago (34,456 vs. 35,895), but then again, the company’s main imprint had 20 more titles on sale this time around: In February 2010, it was 47; in February 2012, it’s 67. On balance, consequently, DC is still selling a lot more superhero comics than it has in most months in the last 10 years. In the 108 months since March 2003 we have comparable data on, February 2012 is only No. 71 in terms of average DC Universe sales, but it’s still No. 17 in total DC Universe unit sales (2.3 million) and No. 20 in total DC Universe dollar sales ($7.3 million).

Looking at the individual “New 52″ books, meanwhile, we’re once again getting a mixed picture. The top-selling books mostly continue to be very stable, but the farther down the chart you go, the steeper the decline. There were 14 “New 52″ books selling below 20K in February (up from 10 in January) and 21 selling below 25K (up from 19).

Moreover, of the 29 “New 52″ titles selling above 30K, 21 are part of the Justice League, Batman, Superman and Green Lantern franchises (not counting Flash, Aquaman and Wonder Woman), whereas the 23 titles selling below 30K only include one title (namely, Batwing) that belongs to one of those four top franchises. So it’s fair to say the relaunch didn’t exactly bring a lot of diversity into the market. It’s just selling more of the same books to — as DC’s recent Nielsen survey shows — the same audience as always.

As usual, please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

And, once again, two procedural notes on the “New 52.”

One: The fact that 37 of the “New 52″ titles below are listed with higher numbers than over at ICv2.com is not an error. It’s because Diamond only reported 90% of their sales on the chart, to compensate for the fact that they were made returnable by DC if retailers met a specific quota. Since Diamond’s way of accounting for the incentive seems fairly arbitrary, I’ve re-added the missing 10% for those books to get a more accurate picture. Just keep in mind that those numbers probably wouldn’t have been as high if retailers weren’t required to meet a certain threshold to qualify for returnability. It’s just one more gimmick that publishers use. (As another result of this, don’t be surprised if the chart positions are all over the place, by the way.)

Two: Of the 15 remaining “New 52″ books, Batman, Justice League, Action Comics, Green Lantern and Flash have been promoted with multiple variant-cover editions, including 1:200 ones, that are likely to have boosted sales, as well. Special discounts, which also required retailers to meet a certain unit threshold, apply to Stormwatch, Teen Titans and Wonder Woman. Finally, as of January 2012, Detective Comics, Batman: The Dark Knight, Superman, Aquaman, Batwoman, Green Lantern: New Guardians and Swamp Thing were also promoted with variant editions in lieu of discounts or a returnability scheme. Yes, it’s getting complicated. I’ll just mention those here, so keep in mind that these promotional initiatives are likely to have affected the numbers of those books. Whether they affected them more than the thresholds for returnability affected the other titles, or less so, we have no way of knowing.

—–

1 - JUSTICE LEAGUE
02/2007: --
02/2008: Justice League #18  --  89,803
02/2009: Justice League #30  --  69,710
02/2010: Justice League #42  --  57,522
---------------------------------------
02/2011: JL of America #54   --  46,269 (-  1.8%)
03/2011: JL of America #55   --  50,533 (+  9.2%)
04/2011: JL of America #56   --  47,179 (-  6.6%)
05/2011: JL of America #57   --  46,729 (-  1.0%)
06/2011: JL of America #58   --  45,442 (-  2.8%)
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%) [261,097]
09/2011: --
10/2011: Justice League #2   -- 196,569 (+  5.8%)
11/2011: Justice League #3   -- 168,679 (- 14.2%)
12/2011: Justice League #4   -- 149,314 (- 11.5%) [152,340]
01/2012: Justice League #5   -- 144,670 (-  3.1%)
02/2012: Justice League #6   -- 140,819 (-  2.7%)
-----------------
6 months: + 23.3%
1 year  : +204.4%
2 years : +144.8%
5 years :   n.a.

Sales of DC’s current flagship are levelling out nicely, with a marginal downward correction in February. The sales of the “Combo Pack” edition (including a download code for the digital copy for an extra dollar), which sold an estimated 5,445 units and charted at No. 272, are included in the above figure.
—–
[Read more…]

DC Comics Month-to-Month Sales: January 2012

Justice League #5.jpg

by Marc-Oliver Frisch

Beyond sweeping a perfect 10 out of the month’s Top 10 comic books, DC’s “New 52″ titles are also starting to show first signs of stabilization in January. The average “New 52″ title dropped 7.4% in sales, down from 17.4% in December and 19.6% in November.

This gives reason to be cautiously optimistic on the longer-term prospects of DC’s relaunched line. The trend should be taken with a grain of salt, however, as DC made a number of changes to its various retailer incentives in January that may be affecting sales one way or another. On Detective Comics, Batman: The Dark Knight, Superman and Aquaman, the returnability incentive was replaced with 1:25 variant-cover incentives. Batwoman, Green Lantern: New Guardians and Swamp Thing, which were promoted with a special-discount incentive from September through December, also switched to 1:25 variant-cover incentives in January. Finally, the threshold retailers were required to meet in January to qualify for returnability on the 37 titles that weren’t promoted through variant-cover or discount incentives changed from 125% of retailers’ May 2011 orders to 100% of November 2011 orders.

With this in mind, let’s wait for the February figures to see if the trend holds when incentives are equal from one month to the next.

The “New 52″ titles with the best issue #5 changes are Batman (+1.0%), Aquaman (+0.2%) and Detective Comics (-0.0%). The titles with the largest month-to-month drops are Blackhawks (-18.9%), Firestorm (-16.7%) and Hawkman and Men of War (-15.2% each). Overall, the percentage changes again tend to favor the better-selling of the “New 52″ books. The number of “New 52″ titles selling below the 20K mark increases to 10 in January, including the six that have been cancelled as well as Captain Atom, Blue Beetle, Voodoo and I, Vampire. Nine more “New 52″ titles sold between 20 and 25K.

For Vertigo, it’s a particularly bad month. Viewed over the 107 months we have consistent data on, January 2012 brought both the lowest total unit sales and the lowest total dollar sales for the imprint. The previous low point was November 2003, with estimated total Vertigo comic-book sales of 108,050 in units and $297,858. In January 2012, it’s a total of 89,957 units and $268,971, respectively.

And that’s despite the fact that there were only six Vertigo titles on sale in November 2003 versus nine in January 2012. Back then, the average Vertigo comic book sold 18,008 units; now, it’s 9,995 — the sixth-lowest figure recorded for Vertigo in the last 107 months. The imprint has several new titles coming up, but considering that current Vertigo series by established and acclaimed creators like Jeff Lemire, Mike Allred, Mike Carey, Brian Wood and Jason Aaron all sell below — well below, in some cases — the 10K mark and the latest Azzarello/Risso vehicle is struggling to crack 15K, raising those numbers in a more permanent fashion looks like a challenge.

Finally, in somewhat related news, the results of a Nielsen survey on the “New 52″ audience ordered by DC Comics were recently released. According to the survey, 95% of the initial “New 52″ customers were existing or “lapsed” comics fans, 93% were male and 98% were aged 18 and up. In other words, for all the promotional efforts and lip service paid by DC to the notion of reaching “new” readers, it pretty clearly did not happen. Or, as Dark Horse Comics publisher Mike Richardson recently told comics retailers, “Superheroes may pay the bills for now, but they aren’t bringing in new customers.” This isn’t news, per se, to anyone who’s been paying attention, but the survey makes it as official as it’s going to get. And the degree of the failure is still unexpectedly dire.

As usual, please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

And, once again, two procedural notes on the “New 52.”

One: The fact that 37 of the “New 52″ titles below are listed with higher numbers than over at ICv2.com is not an error. It’s because Diamond only reported 90% of their sales on the chart, to compensate for the fact that they were made returnable by DC if retailers met a specific quota. Since Diamond’s way of accounting for the incentive seems fairly arbitrary, I’ve re-added the missing 10% for those books to get a more accurate picture. Just keep in mind that those numbers probably wouldn’t have been as high if retailers weren’t required to meet a certain threshold to qualify for returnability. It’s just one more gimmick that publishers use. (As another result of this, don’t be surprised if the chart positions are all over the place, by the way.)

Two: Of the 15 remaining “New 52″ books, Batman, Justice League, Action Comics, Green Lantern and Flash have been promoted with multiple variant-cover editions, including 1:200 ones, that are likely to have boosted sales, as well. Special discounts, which also required retailers to meet a certain unit threshold, apply to Stormwatch, Teen Titans and Wonder Woman. Finally, as of January 2012, Detective Comics, Batman: The Dark Knight, Superman, Aquaman, Batwoman, Green Lantern: New Guardians and Swamp Thing were also promoted with variant editions in lieu of discounts or a returnability scheme. Yes, it’s getting complicated. I’ll just mention those here, so keep in mind that these promotional initiatives are likely to have affected the numbers of those books. Whether they affected them more than the thresholds for returnability affected the other titles, or less so, we have no way of knowing.

—–

1 - JUSTICE LEAGUE
01/2007: --
01/2008: Justice League #17  --  94,712
01/2009: Justice League #29  --  72,116
01/2010: Justice League #41  --  62,262
---------------------------------------
01/2011: JL of America #53   --  47,093 (-  2.9%)
02/2011: JL of America #54   --  46,269 (-  1.8%)
03/2011: JL of America #55   --  50,533 (+  9.2%)
04/2011: JL of America #56   --  47,179 (-  6.6%)
05/2011: JL of America #57   --  46,729 (-  1.0%)
06/2011: JL of America #58   --  45,442 (-  2.8%)
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%) [261,097]
09/2011: --
10/2011: Justice League #2   -- 196,569 (+  5.8%)
11/2011: Justice League #3   -- 168,679 (- 14.2%)
12/2011: Justice League #4   -- 149,314 (- 11.5%) [152,340]
01/2012: Justice League #5   -- 144,670 (-  3.1%)
-----------------
6 months: +232.2%
1 year  : +207.2%
2 years : +132.4%
5 years :   n.a.

It looks like Justice League is levelling out — which would be extremely good news for DC. Aside from the changes in the publisher’s incentive programs in January that may be distorting the trends this month, there’s also the fact that superstar artist Jim Lee is taking a breather with issues #7 and #8, though, so it’s probably too soon yet to count any chickens.

The “Combo Pack” edition, including a download code for the digital edition for an extra dollar, sold 6,094 units in January, which are included in the figure above. Also, issue #4 sold another 3,026 copies, and a fifth printing of #1 shifted 5,541.
—–

2 - BATMAN
01/2007: Batman #662 --  72,499
01/2008: Batman #673 --  69,234
01/2009: Batman #685 --  72,654
01/2010: Batman #695 --  63,467
-------------------------------
01/2011: Batman #706 --  60,231 (-  4.8%)
02/2011: Batman #707 --  58,803 (-  2.4%)
03/2011: Batman #708 --  58,594 (-  0.4%)
04/2011: Batman #709 --  56,578 (-  3.4%)
05/2011: Batman #710 --  55,086 (-  2.6%)
06/2011: Batman #711 --  53,113 (-  3.6%)
07/2011: Batman #712 --  51,385 (-  3.3%)
08/2011: Batman #713 --  51,760 (+  0.7%)
09/2011: Batman #1   -- 188,420 (+264.0%) [211,520]
10/2011: Batman #2   -- 172,428 (-  8.5%) [177,721]
11/2011: Batman #3   -- 150,984 (- 12.4%)
12/2011: Batman #4   -- 133,781 (- 11.4%) [136,610]
01/2012: Batman #5   -- 135,145 (+  1.0%)
-----------------
6 months: +163.0%
1 year  : +124.4%
2 years : +112.9%
5 years : + 86.4%

The second-best-selling “New 52″ also performs very well in January, and not far below Justice League. The “Combo Pack” edition sold 4,653 units here, and Batman #4 — the third and final “New 52″ title that made the chart again in January — shifted another 2,829 units.
—–

3 - ACTION COMICS
01/2007: --
01/2008: Action Comics #861 --  56,093
01/2009: Action Comics #873 --  51,940
01/2010: Action Comics #885 --  30,678
--------------------------------------
01/2011: Action Comics #897 --  32,134 (-  0.7%)
02/2011: Action Comics #898 --  31,935 (-  0.6%)
03/2011: Action Comics #899 --  31,808 (-  0.4%)
04/2011: Action Comics #900 --  60,152 (+ 89.1%) [ 73,004]
05/2011: Action Comics #901 --  44,143 (- 26.6%)
06/2011: Action Comics #902 --  41,960 (-  5.0%)
07/2011: Action Comics #903 --  40,205 (-  4.2%)
08/2011: Action Comics #904 --  39,323 (-  2.2%)
09/2011: Action Comics #1   -- 182,748 (+364.7%) [200,947]
10/2011: Action Comics #2   -- 153,855 (- 15.8%)
11/2011: Action Comics #3   -- 134,875 (- 12.3%)
12/2011: Action Comics #4   -- 112,839 (- 16.3%)
01/2012: Action Comics #5   -- 109,350 (-  3.1%)
-----------------
6 months: +172.0%
1 year  : +240.3%
2 years : +256.4%
5 years :  n.a.

The final book above the 100K mark in January also appears to be stabilizing at a comfortably high level, though the usual disclaimers this month apply. The “Combo Pack” version sold 4,262 units.
—–

4 - DETECTIVE COMICS
01/2007: --
01/2008: Detective Comics #840 --  51,579
01/2009: Detective Comics #852 --  56,656
01/2010: Detective Comics #861 --  45,937
-----------------------------------------
01/2011: Detective Comics #873 --  38,417 (+  1.2%)
02/2011: Detective Comics #874 --  39,106 (+  1.8%)
03/2011: Detective Comics #875 --  40,047 (+  2.4%)
04/2011: Detective Comics #876 --  40,133 (+  0.2%)
05/2011: Detective Comics #877 --  39,609 (-  1.3%)
06/2011: Detective Comics #878 --  39,152 (-  1.2%)
07/2011: Detective Comics #879 --  39,185 (+  0.1%)
07/2011: Detective Comics #880 --  38,585 (-  1.5%)
08/2011: Detective Comics #881 --  39,729 (+  3.0%)
09/2011: Detective Comics #1   -- 114,880 (+189.2%) [154,427]
10/2011: Detective Comics #2   -- 123,099 (+  7.2%)
11/2011: Detective Comics #3   -- 111,197 (-  9.7%)
12/2011: Detective Comics #4   --  99,366 (- 10.6%)
01/2012: Detective Comics #5   --  99,342 (-  0.0%)
-----------------
6 months: +155.5%
1 year  : +158.6%
2 years : +116.3%
5 years :   n.a.

Detective Comics was one of four “New 52″ titles that were no longer returnable in January, but were promoted with 1:25 variant-cover editions instead. This may have affected sales either way or not at all, but we won’t really get a clue until the February numbers come in, at least. For now, the book is holding level and continues to be one of the most solid relaunch titles.

—–

5 - GREEN LANTERN
01/2007: Green Lantern #16  --  66,105
01/2008: Green Lantern #27  --  67,600
01/2009: Green Lantern #37  --  65,556 [ 71,331]
01/2010: Green Lantern #50  -- 106,444
--------------------------------------
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
03/2011: Green Lantern #63  --  75,632 (+ 5.8%)
03/2011: Green Lantern #64  --  76,898 (+ 1.7%)
04/2011: Green Lantern #65  --  75,780 (- 1.5%)
05/2011: Green Lantern #66  --  75,371 (- 0.5%)
06/2011: --
07/2011: Green Lantern #67  --  74,521 (- 1.1%)
08/2011: --
09/2011: Green Lantern #1   -- 141,682 (+90.1%) [169,159]
10/2011: Green Lantern #2   -- 142,344 (+ 0.5%)
11/2011: Green Lantern #3   -- 122,644 (-13.8%)
12/2011: Green Lantern #4   -- 104,199 (-15.0%)
01/2012: Green Lantern #5   --  97,878 (- 6.0%)
-----------------
6 months: + 31.3%
1 year  :   n.a.
2 years : -  8.1%
5 years : + 48.1%

Levelling out, somewhat. Sales are still ahead of the previous incarnation by more than 20K, so there’s no reason to be unhappy here.
—–

6 - BATMAN: THE DARK KNIGHT
01/2011: --
02/2011: --
03/2011: Dark Knight #2  --  71,108 (- 21.0%)
04/2011: --
05/2011: --
06/2011: --
07/2011: Dark Knight #3  --  62,792 (- 11.7%)
07/2011: Dark Knight #4  --  57,333 (-  8.7%)
08/2011: Dark Knight #5  --  52,908 (-  7.7%)
09/2011: Dark Knight #1  -- 109,321 (+106.6%) [128,689]
10/2011: Dark Knight #2  -- 100,494 (-  8.1%)
11/2011: Dark Knight #3  --  87,133 (- 13.3%)
12/2011: Dark Knight #4  --  78,689 (-  9.7%)
01/2012: Dark Knight #5  --  76,824 (-  2.4%)
-----------------
6 months: + 22.4%
1 year  :   n.a.
7 - SUPERMAN
01/2007: Superman #658 --  60,682
01/2008: Superman #672 --  44,656
01/2009: Superman #684 --  48,489
01/2010: Superman #696 --  31,940
---------------------------------
01/2011: Superman #707 --  41,843 (-  2.8%)
02/2011: Superman #708 --  40,639 (-  2.9%)
03/2011: Superman #709 --  39,846 (-  2.0%)
04/2011: Superman #710 --  39,644 (-  0.5%)
05/2011: Superman #711 --  38,471 (-  3.0%)
06/2011: Superman #712 --  37,362 (-  2.9%)
07/2011: Superman #713 --  36,646 (-  1.9%)
08/2011: Superman #714 --  35,919 (-  2.0%)
09/2011: Superman #1   -- 131,529 (+266.2%) [150,128]
10/2011: Superman #2   -- 104,703 (- 20.4%)
11/2011: Superman #3   --  86,386 (- 17.5%)
12/2011: Superman #4   --  76,532 (- 11.4%)
01/2012: Superman #5   --  73,719 (-  3.7%)
-----------------
6 months: +101.2%
1 year  : + 76.2%
2 years : +130.8%
5 years : + 21.5%

Superman and The Dark Knight also switched from returnability to 1:25 variants in January. For now, though, it looks like they’re levelling out.
—–

9 - BATMAN AND ROBIN
01/2010: Batman and Robin #7  --  87,780
----------------------------------------
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
02/2011: Batman and Robin #20 --  60,642 (- 1.9%)
03/2011: Batman and Robin #21 --  59,818 (- 1.4%)
04/2011: Batman and Robin #22 --  59,076 (- 1.2%)
05/2011: Batman and Robin #23 --  57,525 (- 2.6%)
06/2011: Batman and Robin #24 --  54,984 (- 4.4%)
07/2011: Batman and Robin #25 --  55,172 (+ 0.3%)
08/2011: Batman and Robin #26 --  52,704 (- 4.5%)
09/2011: Batman and Robin #1  --  94,713 (+79.7%) [116,053]
10/2011: Batman and Robin #2  --  98,807 (+ 4.3%)
11/2011: Batman and Robin #3  --  86,309 (-12.7%)
12/2011: Batman and Robin #4  --  76,000 (-11.9%)
01/2012: Batman and Robin #5  --  72,786 (- 4.2%)
----------------
6 months: +31.9%
1 year  : +17.8%
2 years : -17.1%

Batman and Robin is the first of the 37 “New 52″ titles that continued to be returnable in January. And if you add the missing 10% of sales that Diamond subtracts for returnability, the book climbs past Flash. The numbers seem to be bottoming out.
—–

8 - THE FLASH
01/2007: Flash: FMA #8   --  50,967
01/2008: Flash #236      --  41,464
01/2010: --
-----------------------------------
01/2011: --
02/2011: Flash #9        --  55,980 (+  3.7%)
03/2011: --
04/2011: Flash #10       --  54,953 (-  1.8%)
04/2011: Flash #11       --  54,633 (-  0.6%)
05/2011: Flash #12       --  54,914 (+  0.5%)
06/2011: --
07/2011: --
08/2011: --
09/2011: Flash #1        -- 129,260 (+135.4%) [147,818]
10/2011: Flash #2        -- 114,137 (- 11.7%)
11/2011: Flash #3        --  90,417 (- 20.8%)
12/2011: Flash #4        --  77,336 (- 14.5%)
01/2012: Flash #5        --  71,611 (-  7.4%)
-----------------
6 months:  n.a.
1 year  :  n.a.
2 years :  n.a.
5 years :  n.a.

The drops keep getting smaller, and sales are still very good, from a longer-term perspective. Still, Flash isn’t done levelling out, obviously.
—–

10 - AQUAMAN
09/2011: Aquaman #1  -- 80,302          [108,545]
10/2011: Aquaman #2  -- 79,156 (- 1.4%) [ 83,626]
11/2011: Aquaman #3  -- 69,137 (-12.7%)
12/2011: Aquaman #4  -- 64,961 (- 6.0%)
01/2012: Aquaman #5  -- 65,094 (+ 0.2%)

Aquaman is the fourth and final “New 52″ title that switched from returnability to a 1:25 variant in January. All told, the trend is right in line with an already rock-solid performance.
—–

16 - WONDER WOMAN
01/2007: --
01/2008: Wonder Woman #16  --  42,897
01/2009: Wonder Woman #28  --  32,622
01/2010: Wonder Woman #40  --  25,156
-------------------------------------
01/2011: Wonder Woman #606 --  33,601 (-  5.3%)
02/2011: Wonder Woman #607 --  33,053 (-  1.6%)
03/2011: Wonder Woman #608 --  32,540 (-  1.6%)
03/2011: Wonder Woman #609 --  31,421 (-  3.4%)
04/2011: Wonder Woman #610 --  31,002 (-  1.3%)
05/2011: --
06/2011: Wonder Woman #611 --  30,874 (-  0.4%)
06/2011: Wonder Woman #612 --  30,690 (-  0.6%)
07/2011: Wonder Woman #613 --  29,720 (-  3.2%)
08/2011: Wonder Woman #614 --  29,223 (-  1.7%)
09/2011: Wonder Woman #1   --  76,214 (+160.8%) [95,902]
10/2011: Wonder Woman #2   --  79,060 (+  3.7%)
11/2011: Wonder Woman #3   --  65,621 (- 17.0%)
12/2011: Wonder Woman #4   --  57,675 (- 12.1%)
01/2012: Wonder Woman #5   --  57,626 (-  0.1%)
-----------------
6 months: + 93.9%
1 year  : + 71.5%
2 years : +129.1%
5 years :   n.a.
19 - TEEN TITANS
01/2007: Teen Titans #43  -- 60,290 [62,560]
01/2008: Teen Titans #55  -- 52,376
01/2009: Teen Titans #67  -- 35,877
01/2010: Teen Titans #79  -- 27,790
-----------------------------------
01/2011: Teen Titans #91  -- 25,443 (-  2.1%)
02/2011: Teen Titans #92  -- 26,170 (+  2.9%)
03/2011: Teen Titans #93  -- 24,957 (-  4.6%)
04/2011: Teen Titans #94  -- 25,187 (+  0.9%)
05/2011: Teen Titans #95  -- 24,738 (-  1.8%)
06/2011: Teen Titans #96  -- 23,849 (-  3.6%)
07/2011: Teen Titans #97  -- 23,138 (-  3.0%)
07/2011: Teen Titans #98  -- 23,095 (-  0.2%)
08/2011: Teen Titans #99  -- 23,756 (+  2.9%)
08/2011: Teen Titans #100 -- 27,459 (+ 15.6%)
09/2011: Teen Titans #1   -- 73,675 (+168.3%) [89,056]
10/2011: Teen Titans #2   -- 72,107 (-  2.1%)
11/2011: Teen Titans #3   -- 60,758 (- 15.7%)
12/2011: Teen Titans #4   -- 54,929 (-  9.6%)
01/2012: Teen Titans #5   -- 54,606 (-  0.6%)
-----------------
6 months: +136.2%
1 year  : +114.6%
2 years : + 96.5%
5 years : -  9.4%

Two more “New 52″ titles whose sales declines come to a sudden halt in January.
—–

26 - BATGIRL
01/2010: Batgirl #6      -- 30,403
----------------------------------
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
02/2011: Batgirl #18     -- 24,390 (-  3.2%)
03/2011: Batgirl #19     -- 24,821 (+  1.8%)
04/2011: Batgirl #20     -- 24,310 (-  2.1%)
05/2011: Batgirl #21     -- 24,043 (-  1.1%)
06/2011: Batgirl #22     -- 23,323 (-  3.0%)
07/2011: Batgirl #23     -- 22,619 (-  3.0%)
08/2011: Batgirl #24     -- 22,695 (+  0.3%)
09/2011: Batgirl #1      -- 90,543 (+299.0%) [107,055]
10/2011: Batgirl #2      -- 83,586 (-  7.7%)
11/2011: Batgirl #3      -- 69,971 (- 16.3%)
12/2011: Batgirl #4      -- 59,972 (- 14.3%)
01/2012: Batgirl #5      -- 57,030 (-  4.9%)
-----------------
6 months: +152.1%
1 year  : +126.4%
2 years : + 87.6%
28 - NIGHTWING
01/2007: Nightwing #128 -- 33,930
01/2008: Nightwing #140 -- 32,305
01/2009: Nightwing #152 -- 35,637
---------------------------------
09/2011: Nightwing #1   -- 69,686         [87,561]
10/2011: Nightwing #2   -- 73,054 (+ 4.8%)
11/2011: Nightwing #3   -- 64,098 (-12.3%)
12/2011: Nightwing #4   -- 57,409 (-10.4%)
01/2012: Nightwing #5   -- 56,040 (- 2.4%)
-----------------
5 years : + 65.2%

The two Batman spin-off titles seem to be finding their levels, more or less — and they’re fairly good ones, historically.
—–

32 - GREEN LANTERN CORPS
01/2007: Green Lantern Corps #8  -- 36,924
01/2008: Green Lantern Corps #20 -- 44,607 [48,577]
01/2009: Green Lantern Corps #32 -- 44,312
01/2010: Green Lantern Corps #44 -- 76,458
------------------------------------------
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%)
03/2011: Green Lantern Corps #58 -- 60,100 (+13.9%)
04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%)
05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%)
06/2011: --
07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%)
07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%)
08/2011: Green Lantern Corps #63 -- 53,372 (- 7.9%)
09/2011: Green Lantern Corps #1  -- 83,077 (+55.7%) [94,800]
10/2011: Green Lantern Corps #2  -- 78,501 (- 5.5%)
11/2011: Green Lantern Corps #3  -- 65,393 (-16.7%)
12/2011: Green Lantern Corps #4  -- 57,180 (-12.6%)
01/2012: Green Lantern Corps #5  -- 54,088 (- 5.4%)
----------------
6 months: - 8.9%
1 year  : + 0.8%
2 years : -29.3%
5 years : +46.5%
24 - GREEN LANTERN: NEW GUARDIANS
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)
02/2011: Emerald Warriors #7  -- 44,828 (+ 3.1%)
03/2011: Emerald Warriors #8  -- 51,322 (+14.5%) [54,110]
04/2011: Emerald Warriors #9  -- 51,784 (+ 0.5%)
05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%)
06/2011: Emerald Warriors #11 -- 53,927 (+ 1.8%)
07/2011: Emerald Warriors #12 -- 48,087 (-10.8%)
08/2011: Emerald Warriors #13 -- 44,228 (- 8.0%)
09/2011: New Guardians #1     -- 84,033 (+90.0%) [96,596]
10/2011: New Guardians #2     -- 71,713 (-14.7%)
11/2011: New Guardians #3     -- 59,774 (-16.7%)
12/2011: New Guardians #4     -- 53,305 (-10.8%)
01/2012: New Guardians #5     -- 52,305 (- 1.9%)
----------------
6 months: + 8.8%
1 year  : +20.3%

The two Green Lantern spin-off series appear to be settling down where they left off before the relaunch, though Green Lantern Corps probably hasn’t found its level yet. New Guardians was one of the three titles that switched from the special-discount promotion to a 1:25 variant-cover promotion in January. Maybe that’s why the drop is a little bit smoother there.
—–

25 - BATWOMAN
09/2011: Batwoman #1  --  72,228 (+64.6%) [87,952]
10/2011: Batwoman #2  --  74,392 (+ 3.0%)
11/2011: Batwoman #3  --  61,997 (-16.7%)
12/2011: Batwoman #4  --  52,757 (-14.9%)
01/2012: Batwoman #5  --  51,924 (- 1.6%)

Another title that’s settling down very quickly now. Batwoman also switched from discount to variant.
—–

40 - RED LANTERNS
09/2011: Red Lanterns #1  -- 73,940          [89,170]
10/2011: Red Lanterns #2  -- 74,163 (+ 0.3%)
11/2011: Red Lanterns #3  -- 60,823 (-18.0%)
12/2011: Red Lanterns #4  -- 50,271 (-17.4%)
01/2012: Red Lanterns #5  -- 46,992 (- 6.5%)

Sales of the fourth and final Green Lantern spin-off on the chart keep sliding.
—–

42 - CATWOMAN
01/2007: Catwoman #63 -- 21,597
01/2008: Catwoman #75 -- 21,580
-------------------------------
09/2011: Catwoman #1  -- 59,633          [75,566]
10/2011: Catwoman #2  -- 63,573 (+ 6.6%)
11/2011: Catwoman #3  -- 52,196 (-17.9%)
12/2011: Catwoman #4  -- 45,581 (-12.7%)
01/2012: Catwoman #5  -- 44,034 (- 3.4%)
-----------------
5 years : +103.9%

Levelling out.
—–

37 - SWAMP THING
09/2011: Swamp Thing #1  -- 54,757          [73,683]
10/2011: Swamp Thing #2  -- 58,634 (+ 7.1%)
11/2011: Swamp Thing #3  -- 52,300 (-10.8%)
12/2011: Swamp Thing #4  -- 44,660 (-14.6%)
01/2012: Swamp Thing #5  -- 43,806 (- 1.9%)

Levelling out. Swamp Thing is the third of the three books on the chart that switched from special discount to variant edition in January.
—–

45 - RED HOOD AND THE OUTLAWS
09/2011: Red Hood #1  -- 56,112          [70,244]
10/2011: Red Hood #2  -- 59,382 (+ 5.8%)
11/2011: Red Hood #3  -- 50,140 (-15.6%)
12/2011: Red Hood #4  -- 44,278 (-11.7%)
12/2011: Red Hood #5  -- 42,560 (- 3.9%)

Another Batman spin-off that’s finding its level.
—–

49 - SUPERGIRL
01/2007: --
01/2008: Supergirl #25 --  36,459
01/2009: Supergirl #37 --  34,060
01/2010: Supergirl #49 --  27,728
---------------------------------
01/2011: Supergirl #60 --  22,568 (-  0.2%)
02/2011: Supergirl #61 --  22,048 (-  2.3%)
03/2011: Supergirl #62 --  21,786 (-  1.2%)
04/2011: Supergirl #63 --  21,598 (-  0.9%)
05/2011: Supergirl #64 --  21,411 (-  0.9%)
06/2011: Supergirl #65 --  20,985 (-  2.0%)
07/2011: Supergirl #66 --  20,001 (-  4.7%)
08/2011: Supergirl #67 --  19,764 (-  1.2%)
09/2011: Supergirl #1  --  60,058 (+203.9%) [74,218]
10/2011: Supergirl #2  --  61,388 (+  2.2%)
11/2011: Supergirl #3  --  50,784 (- 17.3%)
12/2011: Supergirl #4  --  44,180 (- 13.0%)
01/2012: Supergirl #5  --  41,446 (-  6.2%)
-----------------
6 months: +107.2%
1 year  : + 83.7%
2 years : + 49.5%
5 years :   n.a.

Supergirl is taking its time settling down, but sales are still very comfortably ahead of the last volume.
—–

51 - JUSTICE LEAGUE INTERNATIONAL
09/2011: Justice League International #1  -- 67,866          [78,869]
10/2011: Justice League International #2  -- 66,100 (- 2.6%)
11/2011: Justice League International #3  -- 54,413 (-17.7%)
12/2011: Justice League International #4  -- 44,062 (-19.0%)
01/2012: Justice League International #5  -- 41,147 (- 6.6%)
52 - JUSTICE LEAGUE DARK
09/2011: Justice League Dark #1   -- 69,840          [81,955]
10/2011: Justice League Dark #2   -- 63,392 (- 9.2%)
11/2011: Justice League Dark #3   -- 51,674 (-18.5%)
12/2011: Justice League Dark #4   -- 44,750 (-13.4%)
01/2012: Justice League Dark #5   -- 40,996 (- 8.4%)

Justice League Dark drops past Justice League International in January. Neither of the two books seems to have found its level yet.
—–

53 - ANIMAL MAN
09/2011: Animal Man #1     -- 46,051          [65,229]
10/2011: Animal Man #2     -- 53,432 (+16.0%)
11/2011: Animal Man #3     -- 49,184 (- 8.0%)
12/2011: Animal Man #4     -- 42,630 (-13.3%)
01/2012: Animal Man #5     -- 40,573 (- 4.8%)

Probably levelling out. Animal Man remains the “New 52″ title with the smallest overall drop-off since issue #1.
—–

58 - SUPERBOY
01/2011: Superboy #3  --  29,550 (-  7.0%)
02/2011: Superboy #4  --  27,448 (-  7.1%)
03/2011: Superboy #5  --  27,215 (-  0.9%)
04/2011: Superboy #6  --  30,490 (+ 12.0%)
05/2011: Superboy #7  --  24,622 (- 19.3%)
06/2011: Superboy #8  --  23,037 (-  6.4%)
07/2011: Superboy #9  --  22,102 (-  4.1%)
08/2011: Superboy #10 --  20,563 (-  7.0%)
08/2011: Superboy #11 --  20,317 (-  1.2%)
09/2011: Superboy #1  --  55,608 (+173.7%) [69,283]
10/2011: Superboy #2  --  57,424 (+  3.3%)
11/2011: Superboy #3  --  47,442 (- 17.4%)
12/2011: Superboy #4  --  40,002 (- 15.7%)
01/2012: Superboy #5  --  37,419 (-  6.5%)
-----------------
6 months: + 69.3%
1 year  : + 26.6%

Superboy isn’t done dropping, but sales are still well ahead of the last iteration.
—–

62 - GREEN ARROW
01/2007: Green Arrow #70  -- 31,798
01/2008: Arrow/Canary #4  -- 35,039
01/2009: Arrow/Canary #16 -- 24,419
01/2010: Arrow&Canary #28 -- 16,482
-----------------------------------
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
02/2011: Green Arrow #9   -- 33,922 (-  3.9%)
03/2011: Green Arrow #10  -- 33,085 (-  2.5%)
04/2011: Green Arrow #11  -- 32,669 (-  1.3%)
05/2011: Green Arrow #12  -- 31,742 (-  2.8%)
06/2011: Green Arrow #13  -- 27,552 (- 13.2%)
07/2011: Green Arrow #14  -- 25,568 (-  7.2%)
08/2011: Green Arrow #15  -- 23,883 (-  6.6%)
09/2011: Green Arrow #1   -- 61,680 (+158.3%) [72,359]
10/2011: Green Arrow #2   -- 58,708 (-  4.8%)
11/2011: Green Arrow #3   -- 46,899 (- 20.1%)
12/2011: Green Arrow #4   -- 37,116 (- 20.9%)
01/2012: Green Arrow #5   -- 33,593 (-  9.5%)
-----------------
6 months: + 31.4%
1 year  : -  4.9%
2 years : +103.8%
5 years : +  5.7%

The “New 52″ effect is gone, and sales keep sliding down the chart.
—–

64 - SUICIDE SQUAD
01/2008: Raise the Flag #5 of 8 -- 17,094 -----------------------------------------
09/2011: Suicide Squad #1       -- 49,979          [61,815]
10/2011: Suicide Squad #2       -- 49,570 (- 0.8%)
11/2011: Suicide Squad #3       -- 40,827 (-17.6%)
12/2011: Suicide Squad #4       -- 34,550 (-15.4%)
01/2012: Suicide Squad #5       -- 32,726 (- 5.3%)

Probably settling down around the 30K mark, if the trend holds. Not bad for this type of book.
—–

67 - BIRDS OF PREY
01/2007: Birds of Prey #102 -- 29,043
01/2008: Birds of Prey #114 -- 24,211
01/2009: Birds of Prey #126 -- 20,772
-------------------------------------
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
02/2011: Birds of Prey #9   -- 30,641 (-  3.1%)
03/2011: Birds of Prey #10  -- 30,777 (+  0.4%)
04/2011: Birds of Prey #11  -- 30,270 (-  1.7%)
05/2011: Birds of Prey #12  -- 29,690 (-  1.9%)
06/2011: Birds of Prey #13  -- 28,992 (-  2.4%)
07/2011: Birds of Prey #14  -- 27,102 (-  6.5%)
08/2011: Birds of Prey #15  -- 26,043 (-  3.9%)
09/2011: Birds of Prey #1   -- 56,073 (+115.3%) [66,423]
10/2011: Birds of Prey #2   -- 53,156 (-  5.2%)
11/2011: Birds of Prey #3   -- 40,891 (- 23.1%)
12/2011: Birds of Prey #4   -- 34,460 (- 15.7%)
01/2012: Birds of Prey #5   -- 31,700 (-  8.0%)
-----------------
6 months: + 17.0%
1 year  : +  0.3%
5 years : +  9.2%

Another title where the relaunch effect is largely gone, with a larger-than-average drop in January.
—–

65 - STORMWATCH
01/2007: Stormwatch: PHD #3   -- 18,371
01/2008: --
01/2009: Stormwatch: PHD #18  --  6,030
---------------------------------------
09/2011: Stormwatch #1        -- 46,397          [57,287]
10/2011: Stormwatch #2        -- 47,520 (+ 2.4%)
11/2011: Stormwatch #3        -- 39,262 (-17.4%)
12/2011: Stormwatch #4        -- 30,987 (-21.1%)
01/2012: Stormwatch #5        -- 29,112 (- 6.1%)
----------------
5 years : +58.5%

The creative team keeps changing with the next few issues, so it’ll probably be a while before Stormwatch sales find their proper level.
—–

73 - ALL STAR WESTERN
01/2007: Jonah Hex #15 -- 17,987
01/2008: Jonah Hex #27 -- 13,881
01/2009: Jonah Hex #39 -- 11,705
01/2010: Jonah Hex #51 -- 11,184
--------------------------------
01/2011: Jonah Hex #63 -- 10,752 (-  1.4%)
02/2011: Jonah Hex #64 -- 10,255 (-  4.6%)
03/2011: Jonah Hex #65 -- 10,353 (+  1.0%)
04/2011: Jonah Hex #66 -- 10,335 (-  0.2%)
05/2011: Jonah Hex #67 -- 10,288 (-  0.5%)
06/2011: Jonah Hex #68 -- 10,224 (-  0.6%)
07/2011: Jonah Hex #69 -- 10,521 (+  2.9%)
08/2011: Jonah Hex #70 -- 10,369 (-  1.5%)
09/2011: ASW #1        -- 43,681 (+321.3%) [54,992]
10/2011: ASW #2        -- 39,857 (-  8.8%)
11/2011: ASW #3        -- 32,776 (- 17.8%)
12/2011: ASW #4        -- 29,349 (- 10.5%)
01/2012: ASW #5        -- 27,206 (-  7.3%)
-----------------
6 months: +158.6%
1 year  : +153.0%
2 years : +143.3%
5 years : + 51.3%

The book is in no hurry to level out. With numbers still massively ahead of Jonah Hex, though, there’s no reason to worry here.
—–

78 - DEMON KNIGHTS
09/2011: Demon Knights #1  -- 41,602          [52,329]
10/2011: Demon Knights #2  -- 42,230 (+ 1.5%)
11/2011: Demon Knights #3  -- 34,681 (-17.9%)
12/2011: Demon Knights #4  -- 28,109 (-19.0%)
01/2012: Demon Knights #5  -- 25,823 (- 8.1%)

The January drop is smaller, at least, but sales aren’t really levelling out yet.
—–

79 - THE LEGION OF SUPER-HEROES
01/2007: SLoSH #26            -- 32,342
01/2008: LoSH #38             -- 33,045
01/2009: LoSH #50             -- 22,327
---------------------------------------
01/2011: LoSH #9              -- 24,230 (-  3.3%)
02/2011: LoSH #10             -- 23,738 (-  2.0%)
03/2011: LoSH #11             -- 23,667 (-  0.3%)
04/2011: LoSH #12             -- 23,419 (-  1.1%)
05/2011: LoSH #13             -- 23,105 (-  1.3%)
06/2011: LoSH #14             -- 22,600 (-  2.2%)
07/2011: LoSH #15             -- 21,788 (-  3.6%)
08/2011: LoSH #16             -- 21,373 (-  1.9%)
09/2011: LoSH #1              -- 50,402 (+135.8%) [58,325]
10/2011: LoSH #2              -- 47,227 (-  6.3%)
11/2011: LoSH #3              -- 34,979 (- 25.9%)
12/2011: LoSH #4              -- 27,832 (- 20.4%)
01/2012: LoSH #5              -- 25,624 (-  7.9%)
-----------------
6 months: + 17.6%
1 year  : +  5.8%
5 years : - 20.8%

The “New 52″ effect is just about gone, and the numbers keep slipping.
—–

84 - BATWING
09/2011: Batwing #1  -- 45,980          [53,721]
10/2011: Batwing #2  -- 42,750 (- 7.0%)
11/2011: Batwing #3  -- 35,110 (-17.9%)
12/2011: Batwing #4  -- 26,726 (-23.9%)
01/2012: Batwing #5  -- 24,036 (-10.1%)

The Batman spin-off slips below 25K with another double-digit drop. Not encouraging, obviously.
—–

85 - THE SAVAGE HAWKMAN
01/2007: Hawkgirl #60       -- 17,893
-------------------------------------
09/2011: Savage Hawkman #1  -- 55,954          [63,959]
10/2011: Savage Hawkman #2  -- 47,763 (-14.6%)
11/2011: Savage Hawkman #3  -- 35,177 (-26.4%)
12/2011: Savage Hawkman #4  -- 28,263 (-19.7%)
01/2012: Savage Hawkman #5  -- 23,967 (-15.2%)
----------------
5 years : +34.0%

Hawkman numbers keep crashing.
—–

86 - DEATHSTROKE
09/2011: Deathstroke #1  -- 47,028          [56,820]
10/2011: Deathstroke #2  -- 44,647 (- 5.1%)
11/2011: Deathstroke #3  -- 33,754 (-24.4%)
12/2011: Deathstroke #4  -- 26,367 (-21.9%)
01/2012: Deathstroke #5  -- 23,872 (- 9.5%)

Still slipping more quickly than it should, at this stage.
—–

76 - THE HUNTRESS
10/2011: Huntress #1 of 6 -- 36,099
11/2011: Huntress #2 of 6 -- 28,377 (-21.4%)
12/2011: Huntress #3 of 6 -- 25,215 (-11.1%)
01/2012: Huntress #4 of 6 -- 23,863 (- 5.4%)

This is the best-selling post-“New 52″ launch on the January chart. It seems safe to say that any new DC Universe titles launched in 2012 will have to succeed on their own merits again.
—–

91 - FRANKENSTEIN: AGENT OF S.H.A.D.E.
09/2011: Frankenstein #1          -- 41,551          [50,817]
10/2011: Frankenstein #2          -- 40,423 (- 2.7%)
11/2011: Frankenstein #3          -- 31,869 (-21.2%)
12/2011: Frankenstein #4          -- 24,812 (-22.1%)
01/2012: Frankenstein #5          -- 22,737 (- 8.4%)
93 - DC UNIVERSE PRESENTS
09/2011: DCU Presents #1  -- 45,701          [53,103]
10/2011: DCU Presents #2  -- 41,584 (- 9.0%)
11/2011: DCU Presents #3  -- 31,019 (-25.4%)
12/2011: DCU Presents #4  -- 24,398 (-21.4%)
01/2012: DCU Presents #4  -- 22,048 (- 9.6%)
94 - LEGION LOST
09/2011: Legion Lost #1  -- 46,362          [54,588]
10/2011: Legion Lost #2  -- 42,650 (- 8.0%)
11/2011: Legion Lost #3  -- 31,226 (-26.8%)
12/2011: Legion Lost #4  -- 24,020 (-23.1%)
01/2012: Legion Lost #5  -- 21,549 (-10.3%)
96 - THE FURY OF FIRESTORM: THE NUCLEAR MEN
09/2011: Firestorm #1  -- 51,537          [62,076]
10/2011: Firestorm #2  -- 43,990 (-14.6%)
11/2011: Firestorm #3  -- 31,654 (-28.0%)
12/2011: Firestorm #4  -- 25,610 (-19.1%)
01/2012: Firestorm #5  -- 21,329 (-16.7%)
101 - RESURRECTION MAN
09/2011: Resurrection Man #1  -- 41,740          [50,230]
10/2011: Resurrection Man #2  -- 38,560 (- 7.6%)
11/2011: Resurrection Man #3  -- 29,480 (-23.6%)
12/2011: Resurrection Man #4  -- 23,060 (-21.8%)
01/2012: Resurrection Man #5  -- 20,750 (-10.0%)

Five more “New 52″ titles with less-than-ideal January performances.
—–

88 - BATMAN: ODYSSEY VOL. 2
07/2010: Batman: Odyssey #1  of 6  -- 61,827
08/2010: Batman: Odyssey #2  of 6  -- 47,675 (-22.9%)
09/2010: Batman: Odyssey #3  of 6  -- 40,046 (-16.0%)
10/2010: Batman: Odyssey #4  of 12 -- 35,307 (-11.8%)
11/2010: Batman: Odyssey #5  of 13 -- 31,386 (-11.1%)
02/2011: Batman: Odyssey #6  of 13 -- 29,093 (- 7.3%)
--------------------------------------------
10/2011: Odyssey Vol. 2 #1  of 7   -- 30,410 (+ 4.5%)
11/2011: Odyssey Vol. 2 #2  of 7   -- 24,271 (-20.2%)
12/2011: Odyssey Vol. 2 #3  of 7   -- 23,089 (- 4.9%)
01/2012: Odyssey Vol. 2 #4  of 7   -- 20,722 (-10.3%)
----------------
1 year  : n.a.

That’s an unexpectedly stiff drop for the Neal Adams vehicle.
—–

105 - GRIFTER
09/2011: Grifter #1  -- 41,222          [50,959]
10/2011: Grifter #2  -- 39,900 (- 3.2%)
11/2011: Grifter #3  -- 29,802 (-25.3%)
12/2011: Grifter #4  -- 22,486 (-24.6%)
01/2012: Grifter #5  -- 20,060 (-10.8%)

Another “New 52″ title about to drop below the 20K mark, evidently. I doubt any of the relaunch books selling below this point are long for this world, to be frank.
—–

111 - BLUE BEETLE
01/2007: Blue Beetle #11 -- 19,865
01/2008: Blue Beetle #23 -- 14,961
01/2009: Blue Beetle #35 -- 10,593
----------------------------------
09/2011: Blue Beetle #1  -- 44,448          [52,288]
10/2011: Blue Beetle #2  -- 39,396 (-11.4%)
11/2011: Blue Beetle #3  -- 27,612 (-29.9%)
12/2011: Blue Beetle #4  -- 21,408 (-22.5%)
01/2012: Blue Beetle #5  -- 19,042 (-11.1%)
----------------
5 years : - 4.1%
112 - I, VAMPIRE
09/2011: I, Vampire #1  -- 39,683          [46,993]
10/2011: I, Vampire #2  -- 34,599 (-12.8%)
11/2011: I, Vampire #3  -- 26,070 (-24.7%)
12/2011: I, Vampire #4  -- 21,601 (-17.1%)
01/2012: I, Vampire #5  -- 18,816 (-12.9%)

Two more “New 52″ with already terrible sales that keep slipping.
—–

102 - PENGUIN: PAIN AND PREJUDICE
10/2011: Penguin #1 of 5 -- 26,380
11/2011: Penguin #2 of 5 -- 21,021 (-20.3%)
12/2011: Penguin #3 of 5 -- 19,131 (- 9.0%)
01/2012: Penguin #4 of 5 -- 18,452 (- 3.6%)

Average sales for a Batman spin-off miniseries.
—–

117 - VOODOO
09/2011: Voodoo #1  -- 40,301          [47,112]
10/2011: Voodoo #2  -- 34,690 (-13.9%)
11/2011: Voodoo #3  -- 25,067 (-27.7%)
12/2011: Voodoo #4  -- 20,703 (-17.4%)
01/2012: Voodoo #5  -- 17,683 (-14.6%)

Sales keep crashing.
—–

107 - FABLES (Vertigo)
01/2007: Fables #57  -- 25,744
01/2008: --
01/2009: Fables #80  -- 22,617
01/2010: Fables #92  -- 20,180
------------------------------
01/2011: Fables #101 -- 19,183 (-16.7%)
02/2011: Fables #102 -- 19,215 (+ 0.2%)
03/2011: Fables #103 -- 18,910 (- 1.6%)
04/2011: Fables #104 -- 18,811 (- 0.5%)
05/2011: Fables #105 -- 18,749 (- 0.3%)
06/2011: Fables #106 -- 18,505 (- 1.3%)
07/2011: Fables #107 -- 18,523 (+ 0.1%)
08/2011: Fables #108 -- 18,390 (- 0.7%)
09/2011: Fables #109 -- 18,072 (- 1.7%)
10/2011: Fables #110 -- 18,109 (+ 0.2%)
11/2011: Fables #111 -- 17,687 (- 2.3%)
12/2011: Fables #112 -- 17,602 (- 0.5%)
01/2012: Fables #113 -- 17,588 (- 0.1%)
----------------
6 months: - 5.1%
1 year  : - 8.3%
2 years : -12.8%
5 years : -31.7%

Sales of the flagship Vertigo title are holding level.
—–

119 - HAWK & DOVE
09/2011: Hawk & Dove #1  -- 42,294          [47,999]
10/2011: Hawk & Dove #2  -- 36,068 (-14.7%)
11/2011: Hawk & Dove #3  -- 27,464 (-23.9%)
12/2011: Hawk & Dove #4  -- 20,016 (-27.1%)
01/2012: Hawk & Dove #5  -- 17,528 (-12.4%)

Cancelled with issue #8.
—–

108 - THE SHADE
10/2011: Shade #1  of 12 -- 30,648
11/2011: Shade #2  of 12 -- 21,431 (-30.1%)
12/2011: Shade #3  of 12 -- 18,922 (-11.7%)
01/2012: Shade #4  of 12 -- 17,512 (- 7.5%)

Not quite finding its level yet. There was a 1:10 variant, as usual.
—–

120 - CAPTAIN ATOM
09/2011: Captain Atom #1  -- 44,110          [51,314]
10/2011: Captain Atom #2  -- 38,309 (-13.2%)
11/2011: Captain Atom #3  -- 26,829 (-30.0%)
12/2011: Captain Atom #4  -- 19,908 (-25.8%)
01/2012: Captain Atom #5  -- 17,437 (-12.4%)

Not officially cancelled yet, surprisingly.
—–

115 - LEGION: SECRET ORIGIN
10/2011: Secret Origin #1 of 6 -- 38,248
11/2011: Secret Origin #2 of 6 -- 22,435 (-41.3%)
12/2011: Secret Origin #3 of 6 -- 20,033 (-10.7%)
01/2012: Secret Origin #4 of 6 -- 16,585 (-17.2%)

A disaster, at this stage, but given the sales history of the mother title, that’s hardly a big surprise.
—–

125 - O.M.A.C.
09/2011: O.M.A.C. #1  -- 37,312          [42,871]
10/2011: O.M.A.C. #2  -- 32,704 (-12.4%)
11/2011: O.M.A.C. #3  -- 25,080 (-23.3%)
12/2011: O.M.A.C. #4  -- 18,371 (-26.8%)
01/2012: O.M.A.C. #5  -- 16,242 (-11.6%)
130 - MISTER TERRIFIC
09/2011: Mister Terrific #1  -- 41,450          [48,352]
10/2011: Mister Terrific #2  -- 35,963 (-13.2%)
11/2011: Mister Terrific #3  -- 25,282 (-29.7%)
12/2011: Mister Terrific #4  -- 17,963 (-29.0%)
01/2012: Mister Terrific #5  -- 15,336 (-14.6%)
132 - STATIC SHOCK
06/2011: Special #1 of 1  --  9,976
-----------------------------------
09/2011: Static Shock #1  -- 37,782 (+278.7%) [43,046]
10/2011: Static Shock #2  -- 32,360 (- 14.4%)
11/2011: Static Shock #3  -- 24,374 (- 24.7%)
12/2011: Static Shock #4  -- 17,514 (- 28.2%)
01/2012: Static Shock #5  -- 15,056 (- 14.0%)

Three more “New 52″ books cancelled with issue #8 each.
—–

127 - AMERICAN VAMPIRE (Vertigo)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
02/2011: American Vampire #12 -- 16,522 (- 2.6%)
03/2011: American Vampire #13 -- 17,269 (+ 4.5%)
04/2011: American Vampire #14 -- 16,168 (- 6.4%)
05/2011: American Vampire #15 -- 15,876 (- 1.8%)
06/2011: American Vampire #16 -- 15,705 (- 1.1%)
07/2011: American Vampire #17 -- 15,565 (- 0.9%)
08/2011: American Vampire #18 -- 15,423 (- 0.9%)
09/2011: American Vampire #19 -- 15,288 (- 0.9%)
10/2011: --
11/2011: American Vampire #20 -- 15,685 (+ 2.6%)
12/2011: American Vampire #21 -- 15,026 (- 4.2%)
12/2011: American Vampire #22 -- 14,759 (- 1.8%)
01/2012: American Vampire #23 -- 14,240 (- 3.5%)
----------------
6 months: - 8.5%
1 year  : -16.1%

The second-best-selling Vertigo title hasn’t been as stable as it used to be for the last couple of months.
—–

137 - MEN OF WAR
09/2011: Men of War #1  -- 37,488
10/2011: Men of War #2  -- 31,446 (-16.1%)
11/2011: Men of War #3  -- 23,770 (-24.4%)
12/2011: Men of War #4  -- 16,641 (-30.0%)
01/2012: Men of War #5  -- 14,110 (-15.2%)
143 - BLACKHAWKS
09/2011: Blackhawks #1  -- 40,014          [46,435]
10/2011: Blackhawks #2  -- 31,704 (-20.8%)
11/2011: Blackhawks #3  -- 22,349 (-29.5%)
12/2011: Blackhawks #4  -- 16,810 (-24.8%)
01/2012: Blackhawks #5  -- 13,630 (-18.9%)

The two lowest-selling “New 52″ series, both cancelled with issue #8.
—–

131 - THE RAY
12/2011: The Ray #1 of 4 -- 17,779
01/2012: The Ray #2 of 4 -- 13,587 (-23.6%)

An abysmal drop for a four-issue miniseries.
—–

140/141 - DC UNIVERSE ONLINE: LEGENDS
02/2011: DCU Online: Legends #1  -- 36,517
02/2011: DCU Online: Legends #2  -- 28,953 (-20.7%)
03/2011: DCU Online: Legends #3  -- 24,824 (-14.3%)
03/2011: DCU Online: Legends #4  -- 23,001 (- 7.3%)
04/2011: DCU Online: Legends #5  -- 21,427 (- 6.8%)
04/2011: DCU Online: Legends #6  -- 20,461 (- 4.5%)
05/2011: DCU Online: Legends #7  -- 20,064 (- 1.9%)
05/2011: DCU Online: Legends #8  -- 19,471 (- 3.0%)
06/2011: DCU Online: Legends #9  -- 18,759 (- 3.7%)
06/2011: DCU Online: Legends #10 -- 18,178 (- 3.1%)
07/2011: DCU Online: Legends #11 -- 17,509 (- 3.7%)
07/2011: DCU Online: Legends #12 -- 17,223 (- 1.6%)
08/2011: DCU Online: Legends #13 -- 16,540 (- 4.0%)
08/2011: DCU Online: Legends #14 -- 16,018 (- 3.2%)
09/2011: --
10/2011: DCU Online: Legends #15 -- 15,460 (- 3.5%)
10/2011: DCU Online: Legends #16 -- 15,238 (- 1.4%)
11/2011: DCU Online: Legends #17 -- 14,226 (- 6.6%)
11/2011: DCU Online: Legends #18 -- 13,955 (- 1.9%)
12/2011: DCU Online: Legends #19 -- 13,350 (- 4.3%)
12/2011: DCU Online: Legends #20 -- 13,219 (- 1.0%)
01/2012: DCU Online: Legends #21 -- 12,578 (- 4.9%)
01/2012: DCU Online: Legends #22 -- 12,455 (- 1.0%)
----------------
6 months: -27.9%

Ending with issue #26.
—–

159 - T.H.U.N.D.E.R. AGENTS
01/2011: T.H.U.N.D.E.R. Agents #3  -- 10,602 (- 5.6%)
02/2011: T.H.U.N.D.E.R. Agents #4  -- 10,124 (- 4.5%)
03/2011: T.H.U.N.D.E.R. Agents #5  --  9,934 (- 1.9%)
04/2011: T.H.U.N.D.E.R. Agents #6  --  9,680 (- 2.6%)
05/2011: T.H.U.N.D.E.R. Agents #7  --  9,453 (- 2.4%)
06/2011: T.H.U.N.D.E.R. Agents #8  --  8,954 (- 5.3%)
07/2011: T.H.U.N.D.E.R. Agents #9  --  8,710 (- 2.7%)
08/2011: T.H.U.N.D.E.R. Agents #10 --  8,453 (- 3.0%)
09/2011: --
10/2011: --
11/2011: Vol. 2 #1 of 6            -- 14,794 (+75.0%)
12/2011: Vol. 2 #2 of 6            -- 12,015 (-18.8%)
01/2012: Vol. 2 #3 of 6            -- 10,354 (-13.8%)
----------------
6 months: +18.9%
1 year  : - 2.3%

Predictably poor numbers.
—–

162 - THE UNWRITTEN (Vertigo)
01/2010: The Unwritten #9  -- 13,792
------------------------------------
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
02/2011: The Unwritten #22 -- 11,371 (- 0.6%)
03/2011: The Unwritten #23 -- 11,319 (- 0.5%)
04/2011: The Unwritten #24 -- 11,028 (- 2.6%)
05/2011: The Unwritten #25 -- 11,137 (+ 1.0%)
06/2011: The Unwritten #26 -- 10,979 (- 1.4%)
07/2011: The Unwritten #27 -- 10,787 (- 1.8%)
08/2011: The Unwritten #28 -- 10,731 (- 0.5%)
09/2011: The Unwritten #29 -- 10,511 (- 2.1%)
10/2011: The Unwritten #30 -- 10,481 (- 0.3%)
11/2011: The Unwritten #31 -- 10,434 (- 0.5%)
11/2011: The Unwritten #.5 -- 10,183 (- 2.4%)
12/2011: The Unwritten #32 -- 10,073 (- 1.1%)
12/2011: The Unwritten #.5 --  9,759 (- 3.1%)
01/2012: The Unwritten #33 --  9,888 (+ 1.3%)
01/2012: The Unwritten #.5 --  9,483 (- 4.1%)
----------------
6 months: -10.2%
1 year  : -15.4%
2 years : -29.8%

The book has lost some of its stability since it started coming out two times a month.
—–

168 - HELLBLAZER (Vertigo)
01/2007: Hellblazer #228 -- 12,956
01/2008: Hellblazer #240 -- 12,213
01/2009: Hellblazer #251 -- 11,290
01/2010: Hellblazer #263 -- 10,179
----------------------------------
01/2011: Hellblazer #275 --  9,507 (+1.8%)
02/2011: Hellblazer #276 --  9,466 (-0.4%)
03/2011: Hellblazer #277 --  9,525 (+0.6%)
04/2011: Hellblazer #278 --  9,417 (-1.1%)
05/2011: Hellblazer #279 --  9,454 (+0.4%)
06/2011: Hellblazer #280 --  9,329 (-1.3%)
07/2011: Hellblazer #281 --  9,225 (-1.1%)
08/2011: Hellblazer #282 --  9,372 (+1.5%)
09/2011: Hellblazer #283 --  9,597 (+2.4%)
10/2011: Hellblazer #284 --  9,608 (+0.1%)
11/2011: Hellblazer #285 --  9,500 (-1.1%)
12/2011: Hellblazer #286 --  9,404 (-1.0%)
01/2012: Hellblazer #287 --  9,368 (-0.4%)
----------------
6 months: + 1.6%
1 year  : - 1.5%
2 years : - 8.0%
5 years : -27.7%

A pretty solid performer overall.
—–

179 - I, ZOMBIE (Vertigo)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
02/2011: I, Zombie #10 -- 11,182 (- 3.1%)
03/2011: I, Zombie #11 -- 10,874 (- 2.8%)
04/2011: I, Zombie #12 -- 10,727 (- 1.4%)
05/2011: I, Zombie #13 -- 10,567 (- 1.5%)
06/2011: I, Zombie #14 -- 10,320 (- 2.3%)
07/2011: I, Zombie #15 -- 10,006 (- 3.0%)
08/2011: I, Zombie #16 --  9,568 (- 4.4%)
09/2011: I, Zombie #17 --  9,316 (- 2.6%)
10/2011: I, Zombie #18 --  9,237 (- 0.9%)
11/2011: I, Zombie #19 --  8,999 (- 2.6%)
12/2011: I, Zombie #20 --  8,805 (- 2.2%)
01/2012: I, Zombie #21 --  8,514 (- 3.3%)
----------------
6 months: -14.9%
1 year  : -26.2%

Slipping.

—–

183 - SWEET TOOTH (Vertigo)
01/2010: Sweet Tooth #5  --  9,787
----------------------------------
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
02/2011: Sweet Tooth #18 --  8,466 (- 0.7%)
03/2011: Sweet Tooth #19 --  8,532 (+ 0.8%)
04/2011: Sweet Tooth #20 --  8,361 (- 2.0%)
05/2011: Sweet Tooth #21 --  8,360 (- 0.0%)
06/2011: Sweet Tooth #22 --  8,252 (- 1.3%)
07/2011: Sweet Tooth #23 --  8,018 (- 2.8%)
08/2011: Sweet Tooth #24 --  7,948 (- 0.9%)
09/2011: Sweet Tooth #25 --  7,896 (- 0.7%)
10/2011: Sweet Tooth #26 --  7,963 (+ 0.9%)
11/2011: Sweet Tooth #27 --  7,923 (- 0.5%)
12/2011: Sweet Tooth #28 --  7,699 (- 2.8%)
01/2012: Sweet Tooth #29 --  8,128 (+ 5.6%)
----------------
6 months: + 1.4%
1 year  : - 4.6%
2 years : -17.0%

The slight increase is due to a 1:10 variant edition with a cover drawn by Travel Foreman, the artist of Animal Man.
—–

189 - TINY TITANS (Johnny DC)
01/2009: Tiny Titans #12 --  8,733
01/2010: Tiny Titans #24 --  7,844
----------------------------------
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
02/2011: Tiny Titans #37 --  7,426 (- 0.7%)
03/2011: Tiny Titans #38 --  7,372 (- 0.7%)
04/2011: Tiny Titans #39 --  7,445 (+ 1.0%)
05/2011: Tiny Titans #40 --  7,847 (+ 5.4%)
06/2011: Tiny Titans #41 --  7,811 (- 0.5%)
07/2011: Tiny Titans #42 --  7,664 (- 1.9%)
08/2011: Tiny Titans #43 --  7,534 (- 1.7%)
09/2011: Tiny Titans #44 --  7,619 (+ 1.1%)
10/2011: Tiny Titans #45 --  7,836 (+ 2.9%)
11/2011: Tiny Titans #46 --  7,748 (- 1.1%)
12/2011: Tiny Titans #47 --  7,689 (- 0.8%)
01/2012: Tiny Titans #48 --  7,819 (+ 1.7%)
----------------
6 months: + 2.0%
1 year  : + 4.5%
2 years : - 0.3%

The best-selling Johnny DC title on the chart. See small print.
—–

193 - MY GREATEST ADVENTURE
01/2011: Weird Worlds #1 of 6 -- 14,964
02/2011: Weird Worlds #2 of 6 -- 11,587 (- 22.6%)
03/2011: Weird Worlds #3 of 6 -- 10,470 (-  9.6%)
04/2011: Weird Worlds #4 of 6 --  9,665 (-  7.7%)
05/2011: Weird Worlds #5 of 6 --  9,043 (-  6.4%)
06/2011: Weird Worlds #6 of 6 --  8,536 (-  5.6%)
---------------------------------------
10/2011: MGA #1 of 6          -- 17,222 (+101.8%)
11/2011: MGA #2 of 6          -- 11,782 (- 31.6%)
12/2011: MGA #3 of 6          --  8,858 (- 24.8%)
01/2012: MGA #4 of 6          --  7,591 (- 14.3%)
----------------
1 year  : -49.3%

Retailers still aren’t done slashing their orders here.
—–

218 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  --  9,412
02/2011: Young Justice #1  -- 10,777 (+14.5%)
03/2011: Young Justice #2  --  9,612 (-10.8%)
04/2011: Young Justice #3  --  9,407 (- 2.1%)
05/2011: Young Justice #4  --  9,729 (+ 3.4%)
06/2011: Young Justice #5  --  8,988 (- 7.6%)
07/2011: Young Justice #6  --  8,642 (- 3.9%)
08/2011: Young Justice #7  --  8,062 (- 6.7%)
09/2011: Young Justice #8  --  7,930 (- 1.6%)
10/2011: Young Justice #9  --  7,737 (- 2.4%)
11/2011: Young Justice #10 --  7,650 (- 1.1%)
12/2011: Young Justice #11 --  7,221 (- 5.6%)
01/2012: Young Justice #12 --  7,288 (+ 0.9%)
----------------
6 months: -15.7%
1 year  : -22.6%
206 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
01/2007: Batman Strikes! #29   --  7,330
01/2008: Batman Strikes! #41   --  6,723
01/2009: Brave & Bold #1       -- 13,935
01/2010: Brave & Bold #13      --  6,129
----------------------------------------
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
02/2011: All-New BBB #4        --  6,561 (+  0.1%)
03/2011: All-New BBB #5        --  6,463 (-  1.5%)
04/2011: All-New BBB #6        --  6,324 (-  2.1%)
05/2011: All-New BBB #7        --  6,869 (+  8.6%)
06/2011: All-New BBB #8        --  6,645 (-  3.3%)
07/2011: All-New BBB #9        --  6,404 (-  3.6%)
08/2011: All-New BBB #10       --  6,351 (-  0.8%)
09/2011: All-New BBB #11       --  6,410 (+  0.9%)
10/2011: All-New BBB #12       --  6,771 (+  5.6%)
11/2011: All-New BBB #13       --  7,143 (+  5.5%)
12/2011: All-New BBB #14       --  6,724 (-  5.9%)
01/2012: All-New BBB #15       --  6,827 (+  1.5%)
----------------
6 months: + 6.6%
1 year  : + 4.1%
2 years : +11.4%
5 years : - 6.9%

Two more Johnny DC books.
—–

210 - NORTHLANDERS (Vertigo)
01/2008: Northlanders #2  -- 15,945
01/2009: Northlanders #14 --  9,467
01/2010: Northlanders #24 --  7,935
-----------------------------------
01/2011: Northlanders #36 --  6,806 (- 3.6%)
02/2011: Northlanders #37 --  7,006 (+ 2.9%)
03/2011: Northlanders #38 --  7,020 (+ 0.2%)
04/2011: Northlanders #39 --  6,983 (- 0.5%)
05/2011: Northlanders #40 --  7,055 (+ 1.0%)
06/2011: Northlanders #41 --  6,954 (- 1.4%)
07/2011: Northlanders #42 --  6,989 (+ 0.5%)
08/2011: Northlanders #43 --  6,901 (- 1.3%)
09/2011: Northlanders #44 --  6,858 (- 0.6%)
10/2011: Northlanders #45 --  6,973 (+ 1.7%)
11/2011: Northlanders #46 --  6,792 (- 2.6%)
12/2011: --
01/2012: Northlanders #47 --  6,665 (- 1.9%)
----------------
6 months: - 4.6%
1 year  : - 2.1%
2 years : -16.0%

Cancelled with issue #50.
—–

215 - SUPERNATURAL
10/2011: Supernatrl #1 of 6 --  8,896
11/2011: Supernatrl #2 of 6 --  7,506 (-15.6%)
12/2011: Supernatrl #3 of 6 --  6,638 (-11.6%)
01/2012: Supernatrl #4 of 6 --  6,251 (- 5.8%)

The TV adaptation is levelling out.
—–

218 - SCALPED (Vertigo)
01/2007: Scalped #1  -- 13,644
01/2008: Scalped #13 --  6,993
01/2009: --
01/2010: --
------------------------------
01/2011: Scalped #45 --  6,187 (- 0.1%)
02/2011: Scalped #46 --  6,179 (- 0.1%)
03/2011: Scalped #47 --  6,222 (+ 0.7%)
04/2011: Scalped #48 --  6,272 (+ 0.8%)
05/2011: --
06/2011: Scalped #49 --  6,333 (+ 1.0%)
06/2011: Scalped #50 --  6,471 (+ 2.2%)
07/2011: --
08/2011: Scalped #51 --  6,409 (- 1.0%)
09/2011: Scalped #52 --  6,270 (- 2.2%)
10/2011: Scalped #53 --  6,203 (- 1.1%)
11/2011: Scalped #54 --  6,157 (- 0.7%)
12/2011: --
01/2012: Scalped #55 --  6,083 (- 1.2%)
----------------
6 months:  n.a.
1 year  : - 1.7%
2 years :  n.a.
5 years : -55.4%

Ending with issue #60.
—–

246 - UNCHARTED
11/2011: Uncharted #1 of 6 -- 6,171
12/2011: Uncharted #2 of 6 -- 4,532 (-26.6%)
01/2012: Uncharted #3 of 6 -- 4,643 (+ 2.5%)

A video-game adaptation.
—–

249 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
01/2007: Scooby Doo #116 -- 4,285
01/2008: Scooby Doo #128 -- 4,147
01/2009: Scooby Doo #140 -- 3,800
01/2010: Scooby Doo #152 -- 3,724
---------------------------------
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
02/2011: SD:WAY? #6      -- 4,456 (- 1.9%)
03/2011: SD:WAY? #7      -- 4,522 (+ 1.5%)
04/2011: SD:WAY? #8      -- 4,599 (+ 1.7%)
05/2011: SD:WAY? #9      -- 4,838 (+ 5.2%)
06/2011: SD:WAY? #10     -- 4,774 (- 1.3%)
07/2011: SD:WAY? #11     -- 4,791 (+ 0.4%)
08/2011: SD:WAY? #12     -- 4,686 (- 2.2%)
09/2011: SD:WAY? #13     -- 4,701 (+ 0.3%)
10/2011: SD:WAY? #14     -- ?
11/2011: SD:WAY? #15     -- 4,701
12/2011: SD:WAY? #16     -- 4,627 (- 1.6%)
01/2012: SD:WAY? #17     -- 4,533 (- 2.0%)
----------------
6 months: - 5.4%
1 year  : - 0.2%
2 years : +21.7%
5 years : + 5.8%

Another Johnny DC book.
—–

251 - DIABLO
11/2011: Diablo #1 of 5 -- 5,612
12/2011: --
01/2012: Diablo #2 of 5 -- 4,366 (-22.2%)

And another comic based on a video game. As of May 2012, this is the only serial adaptation of a licensed TV or game franchise. Given the performance of those books, which look suspiciously like hangovers from the defunct WildStorm imprint, I wouldn’t be surprised to see them petering out or move completely to the digital realm.

Another adaptation, End of Nations #3, also shipped in January, but failed to make the chart. As always, for the purposes of the average-sales statistics below, I’m assuming it sold as many units as the No. 300 title on the chart, which was 2,606 in December.
—–

REORDERS:
225: 5,541 -- Justice League #1 (5th)
288: 3,026 -- Justice League #4
296: 2,829 -- Batman #4

—–

"NEW 52" #5 CHANGES
+ 1.0%: Batman
+ 0.2%: Aquaman
------
- 0.0%: Detective Comics
- 0.1%: Wonder Woman
- 0.6%: Teen Titans
- 1.6%: Batwoman
- 1.9%: GL: New Guardians
- 1.9%: Swamp Thing
- 2.4%: Batman: The Dark Knight
- 2.4%: Nightwing
- 3.1%: Action Comics
- 3.1%: Justice League
- 3.4%: Catwoman
- 3.7%: Superman
- 3.9%: Red Hood
- 4.2%: Batman and Robin
- 4.8%: Animal Man
- 4.9%: Batgirl
------
- 5.3%: Suicide Squad
- 5.4%: GL Corps
- 6.0%: Green Lantern
- 6.1%: Stormwatch
- 6.2%: Supergirl
- 6.5%: Red Lanterns
- 6.5%: Superboy
- 6.6%: JLI
- 7.3%: All Star Western
- 7.4%: Flash
- 7.9%: LoSH
- 8.0%: Birds of Prey
- 8.1%: Demon Knights
- 8.4%: Frankenstein
- 8.4%: JLD
- 9.5%: Deathstroke
- 9.5%: Green Arrow
- 9.6%: DCU Presents
------
-10.0%: Resurrection Man
-10.1%: Batwing
-10.3%: Legion Lost
-10.8%: Grifter
-11.1%: Blue Beetle
-11.6%: OMAC
-12.4%: Captain Atom
-12.4%: Hawk & Dove
-12.9%: I, Vampire
-14.0%: Static Shock
-14.6%: Mister Terrific
-14.6%: Voodoo
------
-15.2%: Hawkman
-15.2%: Men of War
-16.7%: Firestorm
-18.9%: Blackhawks

—–

6-MONTH COMPARISONS
+232.2%: JLA
+172.0%: Action Comics
+163.0%: Batman
+158.6%: All Star Western
+155.5%: Detective Comics
+152.1%: Batgirl
+136.2%: Teen Titans
+107.2%: Supergirl
+101.2%: Superman
+ 93.9%: Wonder Woman
+ 69.3%: Superboy
+ 31.9%: Batman and Robin
+ 31.4%: Green Arrow
+ 31.3%: Green Lantern
+ 22.4%: Dark Knight
+ 18.9%: THUNDER Agents
+ 17.6%: LoSH
+ 17.0%: Birds of Prey
+  8.8%: New Guardians
+  6.6%: All-New BBB
+  2.0%: Tiny Titans
+  1.6%: Hellblazer
+  1.4%: Sweet Tooth
-  4.6%: Northlanders
-  5.1%: Fables
-  5.4%: Scooby-Doo
-  8.5%: American Vampire
-  8.9%: GL Corps
- 10.2%: Unwritten
- 14.9%: I, Zombie
- 15.7%: Young Justice
- 27.9%: DCU Online

—–

1-YEAR COMPARISONS
+240.3%: Action Comics
+207.2%: JLA
+158.6%: Detective Comics
+153.0%: All Star Western
+126.4%: Batgirl
+124.4%: Batman
+114.6%: Teen Titans
+ 83.7%: Supergirl
+ 76.2%: Superman
+ 71.5%: Wonder Woman
+ 26.6%: Superboy
+ 20.3%: New Guardians
+ 17.8%: Batman and Robin
+  5.8%: LoSH
+  4.5%: Tiny Titans
+  4.1%: All-New BBB
+  0.8%: GL Corps
+  0.3%: Birds of Prey
-  0.2%: Scooby-Doo
-  1.5%: Hellblazer
-  1.7%: Scalped
-  2.1%: Northlanders
-  2.3%: THUNDER Agents
-  4.6%: Sweet Tooth
-  4.9%: Green Arrow
-  8.3%: Fables
- 15.4%: Unwritten
- 16.1%: American Vampire
- 22.6%: Young Justice
- 26.2%: I, Zombie
- 49.3%: Greatest Adventure

—–

2-YEAR COMPARISONS
+256.4%: Action Comics
+143.3%: All Star Western
+132.4%: JLA
+130.8%: Superman
+129.1%: Wonder Woman
+116.3%: Detective Comics
+112.9%: Batman
+103.8%: Green Arrow
+ 96.5%: Teen Titans
+ 87.6%: Batgirl
+ 49.5%: Supergirl
+ 21.7%: Scooby-Doo
+ 11.4%: All-New BBB
-  0.3%: Tiny Titans
-  8.0%: Hellblazer
-  8.1%: Green Lantern
- 12.8%: Fables
- 16.0%: Northlanders
- 17.0%: Sweet Tooth
- 17.1%: Batman and Robin
- 29.3%: GL Corps
- 29.8%: Unwritten

—–

5-YEAR COMPARISONS
+103.9%: Catwoman
+ 86.4%: Batman
+ 65.2%: Nightwing
+ 58.5%: Stormwatch
+ 51.3%: All Star Western
+ 48.1%: Green Lantern
+ 46.5%: GL Corps
+ 34.0%: Hawkman
+ 21.5%: Superman
+  9.2%: Birds of Prey
+  5.8%: Scooby-Doo
+  5.7%: Green Arrow
-  4.1%: Blue Beetle
-  6.9%: All-New BBB
-  9.4%: Teen Titans
- 20.8%: LoSH
- 27.7%: Hellblazer
- 31.7%: Fables
- 55.4%: Scalped

—–
Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
01/2007: 29,706
01/2008: 27,033
01/2009: 24,273
01/2010: 25,657**
---------------
01/2011: 21,922 (-  8.2%)**
02/2011: 23,252 (+  6.1%)**
03/2011: 23,976 (+  3.1%)**
04/2011: 25,651 (+  7.0%)
05/2011: 24,561 (-  4.3%)**
06/2011: 25,814 (+  5.1%)**
07/2011: 26,138 (+  1.3%)**
08/2011: 25,632 (-  1.9%)**
09/2011: 57,224 (+123.3%)
10/2011: 51,280 (- 10.4%)**
11/2011: 41,414 (- 19.2%)**
12/2011: 35,397 (- 14.5%)**
01/2012: 33,887 (-  4.3%)**
-----------------
6 months: + 29.7%
1 year  : + 54.6%
2 years : + 32.1%
5 years : + 14.1%
DC UNIVERSE
01/2007: 38,302
01/2008: 33,654
01/2009: 32,705
01/2010: 33,698
---------------
01/2011: 24,321 (- 21.2%)**
02/2011: 25,887 (+  6.4%)**
03/2011: 26,720 (+  3.2%)**
04/2011: 29,126 (+  9.0%)
05/2011: 27,745 (-  4.7%)**
06/2011: 28,673 (+  3.4%)**
07/2011: 28,586 (-  0.3%)**
08/2011: 27,761 (-  2.9%)**
09/2011: 67,411 (+142.8%)
10/2011: 59,146 (- 12.3%)**
11/2011: 46,670 (- 21.1%)**
12/2011: 39,390 (- 15.6%)**
01/2012: 37,145 (-  5.7%)**
-----------------
6 months: + 29.9%
1 year  : + 52.7%
2 years : + 10.2%
5 years : -  3.0%
VERTIGO
01/2007: 13,572
01/2008: 10,115
01/2009: 10,980
01/2010: 11,267
---------------
01/2011: 10,145 (- 9.4%)
02/2011: 10,295 (+ 1.5%)
03/2011: 10,450 (+ 1.5%)
04/2011: 10,014 (- 4.2%)
05/2011: 10,668 (+ 6.5%)
06/2011: 10,415 (- 2.4%)
07/2011: 10,784 (+ 3.5%)
08/2011: 10,147 (- 5.9%)
09/2011:  9,995 (- 1.5%)
10/2011: 10,643 (+ 6.5%)
11/2011: 10,355 (- 2.7%)
12/2011: 11,082 (+ 7.0%)
01/2012:  9,995 (- 9.8%)
-----------------
6 months: -  7.3%
1 year  : -  1.5%
2 years : - 11.3%
5 years : - 26.4%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

DC Month-to-Month Sales: December 2011

201201271410.jpg

by Marc-Oliver Frisch

Sales of the “New 52″ books show no sign of stabilization, four issues into DC’s big relaunch. The average “New 52″ title dropped by 17.4% in December, versus 19.6% in November and 5.2% in October.

The only “New 52″ titles with single-digit drops in December are Aquaman (6.0%), Teen Titans (9.6%) and Batman: The Dark Knight (9.7%). The three “New 52″ titles with the biggest fourth-issue drops are Static Shock (28.2%), Mister Terrific (29.0%) and Men of War (30.0%). Overall, there are 18 “New 52″ titles with drops in excess of 20% in December, down from 22 in November. The lack of re-orders on the chart also suggests that the sheen is off the “New 52.” Whereas 51 of the debut issues made the chart again in October, only two of the second issues charted again in November. In December, none of the third issues made the chart again.

The average drop-off in first-month sales since issue #1 for the “New 52″ books is 36.4%, as of December. The three titles with the smallest overall drop-off are Animal Man (7.4%), Detective Comics (13.5%) and Nightwing (17.6%). The three titles with the largest overall drop-off are Blackhawks (58.0%), Mister Terrific (56.7%) and Men of War (55.6%). Only 7 of the “New 52″ titles display an overall drop-off of less than 20%, while 9 of them have already lost more than 50% of their debut first-month sales.

As you may have heard, Hawk & Dove, O.M.A.C., Mister Terrific, Static Shock, Blackhawks and Men of War are getting the axe at issue #8 and are to be replaced with six other titles in May. With the exception of Hawk & Dove, which still narrowly outsells Captain Atom, those are the six lowest-selling “New 52″ titles in December, so they would seem to be logical choices. Ignoring Captain Atom, which dropped below that mark in December but remains ongoing for the time being, it appears that 20K is the new baseline expectation for DC Universe titles.

The thing is, there’s a quite substantial number of “New 52″ books that aren’t doing much better than the ones that are being cancelled. In November, 12 of the “New 52″ were selling below the 30K mark. In December, it’s 22. And out of the 16 of those that have not been cancelled, 9 are already selling below 25K.

Nor are the six post-“New 52″ DC Universe launches doing any better. The best-selling one of them, The Huntress, sold an estimated 25,215 copies in December. Only two more managed to crack 20K. The latest, The Ray, launched with estimated sales of 17,779 in December. If it weren’t a four-issue miniseries to begin with, the book would be dead on arrival, by DC’s new standards.

So it’s odd for DC to readjust their baseline expectations at this early stage of the relaunch. The way things look right now, their overall numbers may be back to pre-“New 52″ levels in a few months. The average DC Universe book has dropped by almost 30K since September and remains ahead of its June level by fewer than 11K, at this stage (see below for the statistics). It’s possible that DC’s plan to apply the “New 52″ brand to six new titles in May 2012 will get people to pay attention once again, but I wouldn’t bet on it. It looks more like any new titles will have to succeed or fail on their own merits, the same as before the “New 52″ relaunch.

In other news, it appears that the lower-selling among the “New 52″ books are also the ones with the largest drops. (The one notable exception is All Star Western, which displayed the 5th-lowest drop in December, despite being the No. 31 “New 52″ title on the chart.) A possible explanation for this phenomenon may be that the conditions for DC’s retailer incentives (see below), which are continuing through April, are favoring higher-selling titles. After all, the more copies of a given title you can sell to begin with, the lower the risk involved in meeting the thresholds required to qualify for variant covers, discounts or returnability. (And, yes, even returnable books come with risks for retailers. DC charges a fee for each returned unit, and the process of returning them also requires time and man-power.)

Consequently, the incentives probably aren’t as much of a distorting factor as Marvel’s lead percussionist Tom Brevoort makes them out to be, at this stage. By the time DC drops the incentives, I don’t expect many retailers will be left using them, anyway.

As usual, please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

And, once again, two procedural notes on the “New 52.”

One: The fact that 41 of the “New 52″ titles below are listed with higher numbers than over at ICv2.com is not an error. It’s because Diamond only reported 90% of their sales on the chart, to compensate for the fact that they were made returnable by DC if retailers met a specific quota. Since Diamond’s way of accounting for the incentive seems fairly arbitrary, I’ve re-added the missing 10% for those books to get a more accurate picture. Just keep in mind that those numbers probably wouldn’t have been as high if retailers weren’t required to meet a certain threshold to qualify for returnability. It’s just one more gimmick that publishers use. (As another result of this, don’t be surprised if the chart positions are all over the place, by the way.)

Two: Of the 11 remaining “New 52″ books, Batman, Justice League, Action Comics, Green Lantern and Flash have been promoted with multiple variant-cover editions, including 1:200 ones, that are likely to have boosted sales, as well. Special discounts, which also required retailers to meet a certain unit threshold, apply to Batwoman, Green Lantern: New Guardians, Stormwatch, Swamp Thing, Teen Titans and Wonder Woman, meanwhile. I’ll just mention those here, so keep in mind that these promotional initiatives are likely to have affected the numbers of those books. Whether it affected them more than the thresholds for returnability affected the other 41 titles, or less so, we have no way of knowing.

—–

1 - JUSTICE LEAGUE
12/2006: Justice League #4   -- 136,709 [139,123]
12/2006: Justice League #5   -- 132,460 [133,924]
12/2007: Justice League #15  -- 100,234
12/2007: Justice League #16  --  95,557
12/2008: Justice League #27  --  75,803
12/2009: Justice League #40  --  68,672
---------------------------------------
12/2010: JL of America #52   --  48,501 (-  4.7%)
01/2011: JL of America #53   --  47,093 (-  2.9%)
02/2011: JL of America #54   --  46,269 (-  1.8%)
03/2011: JL of America #55   --  50,533 (+  9.2%)
04/2011: JL of America #56   --  47,179 (-  6.6%)
05/2011: JL of America #57   --  46,729 (-  1.0%)
06/2011: JL of America #58   --  45,442 (-  2.8%)
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%) [255,556]
09/2011: --
10/2011: Justice League #2   -- 196,569 (+  5.8%)
11/2011: Justice League #3   -- 168,679 (- 14.2%)
12/2011: Justice League #4   -- 149,314 (- 11.5%)
-----------------
6 months: +228.6%
1 year  : +207.9%
2 years : +117.4%
5 years : + 10.9%

The flagship title of the “New 52″ loses almost 20K, but still remains ahead of the next book on the chart by more than 15K. As the five-year comparison shows, Justice League also still outsells its previous incarnation. The 7,068 units of the $4.99 Combo Pack edition that charted at No. 224 are included in the December number.
—–

2 - BATMAN
12/2006: Batman #660 --  76,967
12/2006: Batman #661 --  75,512
12/2007: Batman #672 --  71,189
12/2008: Batman #682 --  93,469
12/2009: Batman #694 --  65,908
-------------------------------
12/2010: Batman #705 --  63,262 (-  3.0%)
01/2011: Batman #706 --  60,231 (-  4.8%)
02/2011: Batman #707 --  58,803 (-  2.4%)
03/2011: Batman #708 --  58,594 (-  0.4%)
04/2011: Batman #709 --  56,578 (-  3.4%)
05/2011: Batman #710 --  55,086 (-  2.6%)
06/2011: Batman #711 --  53,113 (-  3.6%)
07/2011: Batman #712 --  51,385 (-  3.3%)
08/2011: Batman #713 --  51,760 (+  0.7%)
09/2011: Batman #1   -- 188,420 (+264.0%) [211,520]
10/2011: Batman #2   -- 172,428 (-  8.5%) [177,721]
11/2011: Batman #3   -- 150,984 (- 12.4%)
12/2011: Batman #4   -- 133,781 (- 11.4%)
-----------------
6 months: +151.9%
1 year  : +111.5%
2 years : +103.0%
5 years : + 75.5%

Likewise, Batman loses close to 20,000 units, but stays above Action Comics by more than 15,000. Writer Scott Snyder is one of the big winners of the “New 52″ relaunch, which DC is exploiting by making his book the launch pad of a big crossover.
—–

3 - ACTION COMICS
12/2006: --
12/2007: Action Comics #860 --  56,254
12/2008: Action Comics #872 --  57,175
12/2009: Action Comics #884 --  31,873
--------------------------------------
12/2010: Action Comics #896 --  32,357 (-  2.2%)
01/2011: Action Comics #897 --  32,134 (-  0.7%)
02/2011: Action Comics #898 --  31,935 (-  0.6%)
03/2011: Action Comics #899 --  31,808 (-  0.4%)
04/2011: Action Comics #900 --  60,152 (+ 89.1%) [ 73,004]
05/2011: Action Comics #901 --  44,143 (- 26.6%)
06/2011: Action Comics #902 --  41,960 (-  5.0%)
07/2011: Action Comics #903 --  40,205 (-  4.2%)
08/2011: Action Comics #904 --  39,323 (-  2.2%)
09/2011: Action Comics #1   -- 182,748 (+364.7%) [200,947]
10/2011: Action Comics #2   -- 153,855 (- 15.8%)
11/2011: Action Comics #3   -- 134,875 (- 12.3%)
12/2011: Action Comics #4   -- 112,839 (- 16.3%)
-----------------
6 months: +168.9%
1 year  : +248.7%
2 years : +254.0%
5 years :  n.a.

Action Comics is the 3rd-best-selling “New 52″ book overall, but displays the biggest percentage drop among the 17 top-selling “New 52″ titles in December. The lack of a consistent art team may be hampering the book’s performance.
—–

4 - GREEN LANTERN
12/2006: --
12/2007: Green Lantern #25  --  90,545
12/2007: Green Lantern #26  --  69,986
12/2008: Green Lantern #36  --  64,755 [ 74,005]
12/2009: Green Lantern #49  --  97,285
--------------------------------------
12/2010: Green Lantern #60  --  76,360 (+ 0.3%)
12/2010: Green Lantern #61  --  72,203 (- 5.4%)
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
03/2011: Green Lantern #63  --  75,632 (+ 5.8%)
03/2011: Green Lantern #64  --  76,898 (+ 1.7%)
04/2011: Green Lantern #65  --  75,780 (- 1.5%)
05/2011: Green Lantern #66  --  75,371 (- 0.5%)
06/2011: --
07/2011: Green Lantern #67  --  74,521 (- 1.1%)
08/2011: --
09/2011: Green Lantern #1   -- 141,682 (+90.1%) [169,159]
10/2011: Green Lantern #2   -- 142,344 (+ 0.5%)
11/2011: Green Lantern #3   -- 122,644 (-13.8%)
12/2011: Green Lantern #4   -- 104,199 (-15.0%)
-----------------
6 months:  n.a.
1 year  : + 40.3%
2 years : +  7.1%
5 years :  n.a.

Quickly dropping back towards its previous level. Given that the Green Lantern franchise was in rock-solid shape before the relaunch and the creative team remains the same, though, an increase of 20K versus July is still more than decent.
—–

6 - DETECTIVE COMICS
12/2006: Detective Comics #826 --  59,657
12/2006: Detective Comics #827 --  55,031
12/2007: Detective Comics #839 --  62,297 [65,773]
12/2008: Detective Comics #851 --  64,961
12/2009: Detective Comics #860 --  52,295
-----------------------------------------
12/2010: Detective Comics #872 --  37,961 (+  2.8%) [ 39,758]
01/2011: Detective Comics #873 --  38,417 (+  1.2%)
02/2011: Detective Comics #874 --  39,106 (+  1.8%)
03/2011: Detective Comics #875 --  40,047 (+  2.4%)
04/2011: Detective Comics #876 --  40,133 (+  0.2%)
05/2011: Detective Comics #877 --  39,609 (-  1.3%)
06/2011: Detective Comics #878 --  39,152 (-  1.2%)
07/2011: Detective Comics #879 --  39,185 (+  0.1%)
07/2011: Detective Comics #880 --  38,585 (-  1.5%)
08/2011: Detective Comics #881 --  39,729 (+  3.0%)
09/2011: Detective Comics #1   -- 114,880 (+189.2%) [154,427]
10/2011: Detective Comics #2   -- 123,099 (+  7.2%)
11/2011: Detective Comics #3   -- 111,197 (-  9.7%)
12/2011: Detective Comics #4   --  99,366 (- 10.6%)
-----------------
6 months: +153.8%
1 year  : +161.8%
2 years : + 90.0%
5 years : + 73.3%

Dropping below 100K. But Detective Comics still massively outsells both its pre-relaunch version and writer/artist Tony Daniel’s pre-“New 52″ stint on Batman. It’s another book that’s profiting considerably from the relaunch. The first issue went into its fourth printing and sold another 4,024 units in re-orders, meanwhile — it’s the only DC title that made the chart again in December.
—–

9 - BATMAN: THE DARK KNIGHT
12/2010: Dark Knight #1  --  89,985           [ 92,791]
01/2011: --
02/2011: --
03/2011: Dark Knight #2  --  71,108 (- 21.0%)
04/2011: --
05/2011: --
06/2011: --
07/2011: Dark Knight #3  --  62,792 (- 11.7%)
07/2011: Dark Knight #4  --  57,333 (-  8.7%)
08/2011: Dark Knight #5  --  52,908 (-  7.7%)
09/2011: Dark Knight #1  -- 109,321 (+106.6%) [128,689]
10/2011: Dark Knight #2  -- 100,494 (-  8.1%)
11/2011: Dark Knight #3  --  87,133 (- 13.3%)
12/2011: Dark Knight #4  --  78,689 (-  9.7%)
-----------------
6 months:  n.a.
1 year  : - 12.6%

The David Finch vehicle is, along with Green Arrow, among the first two “New 52″ titles with a negative 12-month comparison.

Then again, the comparison is with issue #1 of the book’s previous run, in this case, which was also by Finch. Compared with issue #4 of that series, the “New 52″ version still wins by more than 20K units, so it’s another title that’s profited quite noticeably from the relaunch.
—–

8 - THE FLASH
12/2006: Flash: FMA #7   --  53,600
12/2007: Flash #235      --  43,788
12/2008: Flash #247      --  26,498
12/2009: --
-----------------------------------
12/2010: Flash #7        --  56,304 (-  2.4%)
12/2010: Flash #8        --  53,975 (-  4.1%)
01/2011: --
02/2011: Flash #9        --  55,980 (+  3.7%)
03/2011: --
04/2011: Flash #10       --  54,953 (-  1.8%)
04/2011: Flash #11       --  54,633 (-  0.6%)
05/2011: Flash #12       --  54,914 (+  0.5%)
06/2011: --
07/2011: --
08/2011: --
09/2011: Flash #1        -- 129,260 (+135.4%) [147,818]
10/2011: Flash #2        -- 114,137 (- 11.7%)
11/2011: Flash #3        --  90,417 (- 20.8%)
12/2011: Flash #4        --  77,336 (- 14.5%)
-----------------
6 months:  n.a.
1 year  : + 40.3%
2 years :  n.a.
5 years : + 44.3%

The last Flash #4 sold an estimated 64,832 units in July 2010, with the same art team and with superstar writer Geoff Johns at the wheel. So, once again, the relaunch is paying off. On the downside, the book’s overall drop-off since September has been a steep 40.2%.
—–

10 - SUPERMAN
12/2006: --
12/2007: Superman #671 --  45,290
12/2008: Superman #683 --  55,287
12/2009: Superman #695 --  32,482
---------------------------------
12/2010: Superman #706 --  43,027 (-  7.0%)
01/2011: Superman #707 --  41,843 (-  2.8%)
02/2011: Superman #708 --  40,639 (-  2.9%)
03/2011: Superman #709 --  39,846 (-  2.0%)
04/2011: Superman #710 --  39,644 (-  0.5%)
05/2011: Superman #711 --  38,471 (-  3.0%)
06/2011: Superman #712 --  37,362 (-  2.9%)
07/2011: Superman #713 --  36,646 (-  1.9%)
08/2011: Superman #714 --  35,919 (-  2.0%)
09/2011: Superman #1   -- 131,529 (+266.2%) [150,128]
10/2011: Superman #2   -- 104,703 (- 20.4%)
11/2011: Superman #3   --  86,386 (- 17.5%)
12/2011: Superman #4   --  76,532 (- 11.4%)
-----------------
6 months: +104.8%
1 year  : + 77.9%
2 years : +135.6%
5 years :  n.a.

The secondary Superman title remains way ahead of its previous incarnation, and the numbers appear to be levelling out. Like Flash, though, Superman isn’t doing well in terms of overall drop-off: It lost 41.8% since issue #1, in first-month sales.
—–

11 - BATMAN AND ROBIN
12/2009: --
----------------------------------------
12/2010: Batman and Robin #18 --  68,814 (- 2.5%)
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
02/2011: Batman and Robin #20 --  60,642 (- 1.9%)
03/2011: Batman and Robin #21 --  59,818 (- 1.4%)
04/2011: Batman and Robin #22 --  59,076 (- 1.2%)
05/2011: Batman and Robin #23 --  57,525 (- 2.6%)
06/2011: Batman and Robin #24 --  54,984 (- 4.4%)
07/2011: Batman and Robin #25 --  55,172 (+ 0.3%)
08/2011: Batman and Robin #26 --  52,704 (- 4.5%)
09/2011: Batman and Robin #1  --  94,713 (+79.7%) [116,053]
10/2011: Batman and Robin #2  --  98,807 (+ 4.3%)
11/2011: Batman and Robin #3  --  86,309 (-12.7%)
12/2011: Batman and Robin #4  --  76,000 (-11.9%)
----------------
6 months: +38.2%
1 year  : +10.4%
2 years :  n.a.

Another book that’s not quite levelling out, but still handsomely outsells its pre-relaunch incarnation.
—–

14 - AQUAMAN
09/2011: Aquaman #1  -- 80,302          [108,545]
10/2011: Aquaman #2  -- 79,156 (- 1.4%) [ 83,626]
11/2011: Aquaman #3  -- 69,137 (-12.7%)
12/2011: Aquaman #4  -- 64,961 (- 6.0%)

Aquaman was the “New 52″ title with the smallest fourth-issue drop in December. These are fantastic numbers for a B-list book, obviously. To a degree, this was to be expected, given that it’s by the creative team of Blackest Night. Still, the mild overall drop-off suggests that Johns and Reis are connecting with the audience.
—–

23 - BATGIRL
12/2008: Batgirl #6 of 6 -- 20,750
12/2009: Batgirl #5      -- 32,482
----------------------------------
12/2010: Batgirl #16     -- 25,225 (-  2.3%)
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
02/2011: Batgirl #18     -- 24,390 (-  3.2%)
03/2011: Batgirl #19     -- 24,821 (+  1.8%)
04/2011: Batgirl #20     -- 24,310 (-  2.1%)
05/2011: Batgirl #21     -- 24,043 (-  1.1%)
06/2011: Batgirl #22     -- 23,323 (-  3.0%)
07/2011: Batgirl #23     -- 22,619 (-  3.0%)
08/2011: Batgirl #24     -- 22,695 (+  0.3%)
09/2011: Batgirl #1      -- 90,543 (+299.0%) [107,055]
10/2011: Batgirl #2      -- 83,586 (-  7.7%)
11/2011: Batgirl #3      -- 69,971 (- 16.3%)
12/2011: Batgirl #4      -- 59,972 (- 14.3%)
-----------------
6 months: +157.1%
1 year  : +137.8%
2 years : + 84.6%

Another title that hasn’t found its level yet. Batgirl is still moving more than twice as many units as its pre-“New 52″ version, though.
—–

16 - WONDER WOMAN
12/2006: --
12/2007: Wonder Woman #15  --  44,628
12/2008: Wonder Woman #27  --  32,322
12/2009: Wonder Woman #39  --  26,152
-------------------------------------
12/2010: Wonder Woman #605 --  35,495 (-  5.1%)
01/2011: Wonder Woman #606 --  33,601 (-  5.3%)
02/2011: Wonder Woman #607 --  33,053 (-  1.6%)
03/2011: Wonder Woman #608 --  32,540 (-  1.6%)
03/2011: Wonder Woman #609 --  31,421 (-  3.4%)
04/2011: Wonder Woman #610 --  31,002 (-  1.3%)
05/2011: --
06/2011: Wonder Woman #611 --  30,874 (-  0.4%)
06/2011: Wonder Woman #612 --  30,690 (-  0.6%)
07/2011: Wonder Woman #613 --  29,720 (-  3.2%)
08/2011: Wonder Woman #614 --  29,223 (-  1.7%)
09/2011: Wonder Woman #1   --  76,214 (+160.8%) [95,902]
10/2011: Wonder Woman #2   --  79,060 (+  3.7%)
11/2011: Wonder Woman #3   --  65,621 (- 17.0%)
12/2011: Wonder Woman #4   --  57,675 (- 12.1%)
-----------------
6 months: + 87.4%
1 year  : + 62.5%
2 years : +120.5%
5 years :  n.a.

Brian Azzarello and Cliff Chiang’s Wonder Woman relaunch is one of the more acclaimed “New 52″ titles. Maybe the critical reception is contributing to the relatively mild drop-off. In terms of absolute numbers, the book still performing solidly, as well, historically, even if the relaunch didn’t exactly send sales through the roof.
—–

27 - NIGHTWING
12/2006: Nightwing #127 -- 34,889
12/2007: Nightwing #139 -- 49,291 [52,607]
12/2008: Nightwing #151 -- 35,210
---------------------------------
09/2011: Nightwing #1   -- 69,686         [87,561]
10/2011: Nightwing #2   -- 73,054 ( +4.8%)
11/2011: Nightwing #3   -- 64,098 (-12.3%)
12/2011: Nightwing #4   -- 57,409 (-10.4%)
-----------------
5 years : + 64.6%

The book with the 3rd-smallest overall drop-off among the “New 52″ titles, as of December. Readers like what they find here, evidently.
—–

28 - GREEN LANTERN CORPS
12/2006: Green Lantern Corps #7  -- 38,737
12/2007: Green Lantern Corps #19 -- 50,516
12/2008: Green Lantern Corps #31 -- 44,033
12/2009: Green Lantern Corps #43 -- 77,774
------------------------------------------
12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%)
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%)
03/2011: Green Lantern Corps #58 -- 60,100 (+13.9%)
04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%)
05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%)
06/2011: --
07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%)
07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%)
08/2011: Green Lantern Corps #63 -- 53,372 (- 7.9%)
09/2011: Green Lantern Corps #1  -- 83,077 (+55.7%) [94,800]
10/2011: Green Lantern Corps #2  -- 78,501 (- 5.5%)
11/2011: Green Lantern Corps #3  -- 65,393 (-16.7%)
12/2011: Green Lantern Corps #4  -- 57,180 (-12.6%)
----------------
6 months:  n.a.
1 year  : + 5.1%
2 years : -26.5%
5 years : +47.6%

The book is back at pre-relaunch levels. Given that it was a perfectly good level to begin with, though, that’s not a problem, per se. On the other hand, it doesn’t look like Green Lantern Corps is done dropping yet.
—–

19 - TEEN TITANS
12/2006: Teen Titans #42  -- 60,165
12/2007: Teen Titans #54  -- 53,790
12/2008: Teen Titans #66  -- 36,808
12/2009: Teen Titans #78  -- 43,400
-----------------------------------
12/2010: Teen Titans #90  -- 25,997 (-  1.7%)
01/2011: Teen Titans #91  -- 25,443 (-  2.1%)
02/2011: Teen Titans #92  -- 26,170 (+  2.9%)
03/2011: Teen Titans #93  -- 24,957 (-  4.6%)
04/2011: Teen Titans #94  -- 25,187 (+  0.9%)
05/2011: Teen Titans #95  -- 24,738 (-  1.8%)
06/2011: Teen Titans #96  -- 23,849 (-  3.6%)
07/2011: Teen Titans #97  -- 23,138 (-  3.0%)
07/2011: Teen Titans #98  -- 23,095 (-  0.2%)
08/2011: Teen Titans #99  -- 23,756 (+  2.9%)
08/2011: Teen Titans #100 -- 27,459 (+ 15.6%)
09/2011: Teen Titans #1   -- 73,675 (+168.3%) [89,056]
10/2011: Teen Titans #2   -- 72,107 (-  2.1%)
11/2011: Teen Titans #3   -- 60,758 (- 15.7%)
12/2011: Teen Titans #4   -- 54,929 (-  9.6%)
-----------------
6 months: +130.3%
1 year  : +111.3%
2 years : + 26.6%
5 years : -  8.7%

Teen Titans is the “New 52″ book with the 2nd-smallest drop in December.
—–

24 - GREEN LANTERN: NEW GUARDIANS
12/2010: Emerald Warriors #5  -- 44,077 (- 4.8%)
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)
02/2011: Emerald Warriors #7  -- 44,828 (+ 3.1%)
03/2011: Emerald Warriors #8  -- 51,322 (+14.5%) [54,110]
04/2011: Emerald Warriors #9  -- 51,784 (+ 0.5%)
05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%)
06/2011: Emerald Warriors #11 -- 53,927 (+ 1.8%)
07/2011: Emerald Warriors #12 -- 48,087 (-10.8%)
08/2011: Emerald Warriors #13 -- 44,228 (- 8.0%)
09/2011: New Guardians #1     -- 84,033 (+90.0%) [96,596]
10/2011: New Guardians #2     -- 71,713 (-14.7%)
11/2011: New Guardians #3     -- 59,774 (-16.7%)
12/2011: New Guardians #4     -- 53,305 (-10.8%)
----------------
6 months: - 1.2%
1 year  : +20.9%

Another Green Lantern spin-off whose numbers are already back in pre-“New 52″ territory, four issues in. The relaunch didn’t accomplish a whole lot here.
—–

26 - BATWOMAN
09/2011: Batwoman #1  --  72,228 (+64.6%) [87,952]
10/2011: Batwoman #2  --  74,392 (+ 3.0%)
11/2011: Batwoman #3  --  61,997 (-16.7%)
12/2011: Batwoman #4  --  52,757 (-14.9%)
35 - RED LANTERNS
09/2011: Red Lanterns #1  -- 73,940          [89,170]
10/2011: Red Lanterns #2  -- 74,163 (+ 0.3%)
11/2011: Red Lanterns #3  -- 60,823 (-18.0%)
12/2011: Red Lanterns #4  -- 50,271 (-17.4%)

These two spin-off titles are holding up relatively well, ranking at No. 14 and No. 20 among the “New 52″ in terms of overall drop-off, respectively. They’re not yet levelling out in a meaningful way, though.
—–

39 - CATWOMAN
12/2006: Catwoman #62 -- 22,305
12/2007: Catwoman #74 -- 18,623
-------------------------------
09/2011: Catwoman #1  -- 59,633          [75,566]
10/2011: Catwoman #2  -- 63,573 (+ 6.6%)
11/2011: Catwoman #3  -- 52,196 (-17.9%)
12/2011: Catwoman #4  -- 45,581 (-12.7%)
-----------------
5 years : +104.4%

Catwoman is No. 9, as far as overall drop-off is concerned, and No. 15 in terms of its issue #4 drop. Encouraging signs, particularly given that sales are still fairly high, historically.
—–

40 - JUSTICE LEAGUE DARK
09/2011: Justice League Dark #1   -- 69,840          [81,955]
10/2011: Justice League Dark #2   -- 63,392 (- 9.2%)
11/2011: Justice League Dark #3   -- 51,674 (-18.5%)
12/2011: Justice League Dark #4   -- 44,750 (-13.4%)

An average performer in the context of the “New 52.”
—–

37 - SWAMP THING
09/2011: Swamp Thing #1  -- 54,757          [73,683]
10/2011: Swamp Thing #2  -- 58,634 (+ 7.1%)
11/2011: Swamp Thing #3  -- 52,300 (-10.8%)
12/2011: Swamp Thing #4  -- 44,660 (-14.6%)

Scott Snyder and Yanick Paquette’s Swamp Thing revamp is doing comparatively well, displaying the fourth-smallest overall drop-off since issue #1. Then again, the drops are increasing, so the picture is mixed.
—–

41 - RED HOOD AND THE OUTLAWS
09/2011: Red Hood #1  -- 56,112          [70,244]
10/2011: Red Hood #2  -- 59,382 (+ 5.8%)
11/2011: Red Hood #3  -- 50,140 (-15.6%)
12/2011: Red Hood #4  -- 44,278 (-11.7%)
42 - SUPERGIRL
12/2006: Supergirl #12 --  59,819
12/2006: Supergirl #13 --  56,648
12/2007: Supergirl #24 --  37,922
12/2008: Supergirl #36 --  45,491
12/2009: Supergirl #48 --  28,176
---------------------------------
12/2010: Supergirl #59 --  22,606 (- 11.0%)
01/2011: Supergirl #60 --  22,568 (-  0.2%)
02/2011: Supergirl #61 --  22,048 (-  2.3%)
03/2011: Supergirl #62 --  21,786 (-  1.2%)
04/2011: Supergirl #63 --  21,598 (-  0.9%)
05/2011: Supergirl #64 --  21,411 (-  0.9%)
06/2011: Supergirl #65 --  20,985 (-  2.0%)
07/2011: Supergirl #66 --  20,001 (-  4.7%)
08/2011: Supergirl #67 --  19,764 (-  1.2%)
09/2011: Supergirl #1  --  60,058 (+203.9%) [74,218]
10/2011: Supergirl #2  --  61,388 (+  2.2%)
11/2011: Supergirl #3  --  50,784 (- 17.3%)
12/2011: Supergirl #4  --  44,180 (- 13.0%)
-----------------
6 months: +110.5%
1 year  : + 95.4%
2 years : + 56.8%
5 years : - 24.1%

Two relatively good performers, all things considered.
—–

43 - JUSTICE LEAGUE INTERNATIONAL
09/2011: Justice League International #1  -- 67,866          [78,869]
10/2011: Justice League International #2  -- 66,100 (- 2.6%)
11/2011: Justice League International #3  -- 54,413 (-17.7%)
12/2011: Justice League International #4  -- 44,062 (-19.0%)

Mediocre sales, and the decline is accelerating.
—–

38 - BATMAN INCORPORATED: LEVIATHAN STRIKES
11/2010: Batman, Inc. #1  --  95,587
12/2010: Batman, Inc. #2  --  71,544 (-25.2%) [72,957]
03/2011: Batman, Inc. #3  --  66,772 (- 6.7%)
03/2011: Batman, Inc. #4  --  65,315 (- 2.2%)
04/2011: Batman, Inc. #5  --  62,204 (- 4.8%)
05/2011: Batman, Inc. #6  --  60,480 (- 2.8%)
06/2011: Batman, Inc. #7  --  56,108 (- 7.2%)
08/2011: Batman, Inc. #8  --  53,481 (- 4.7%)
------------------------------------
12/2011: Lev Strikes #1   --  43,048 (-19.5%)
----------------
6 months: -23.3%
1 year  : -39.8%

The wrap-up to the first volume of Grant Morrison’s Batman, Inc. is a $6.99 paperback (or “prestige format” title, as they used to call it), so the 10K drop isn’t as dire as it looks. Still, I’m curious where sales will pick up when the book returns in May. It’s probably going to hinge on whether DC can convince the audience that Morrison’s long-term Batman arc is still relevant in the relaunched DC Universe.
—–

46 - ANIMAL MAN
09/2011: Animal Man #1     -- 46,051          [65,229]
10/2011: Animal Man #2     -- 53,432 (+16.0%)
11/2011: Animal Man #3     -- 49,184 (- 8.0%)
12/2011: Animal Man #4     -- 42,630 (-13.3%)

Jeff Lemire and Travel Foreman are producing the “New 52″ title with the smallest overall drop-off since issue #1 in terms of first-month sales, by a wide margin. Animal Man dropped a mere 7.4% in its first four months, and by fewer than 4,000 units. That’s a remarkable performance by any standard. On the downside, once again, the drops are increasing, small as they may be compared to the rest of the line.
—–

54 - SUPERBOY
12/2010: Superboy #2  --  31,761 (- 20.0%)
01/2011: Superboy #3  --  29,550 (-  7.0%)
02/2011: Superboy #4  --  27,448 (-  7.1%)
03/2011: Superboy #5  --  27,215 (-  0.9%)
04/2011: Superboy #6  --  30,490 (+ 12.0%)
05/2011: Superboy #7  --  24,622 (- 19.3%)
06/2011: Superboy #8  --  23,037 (-  6.4%)
07/2011: Superboy #9  --  22,102 (-  4.1%)
08/2011: Superboy #10 --  20,563 (-  7.0%)
08/2011: Superboy #11 --  20,317 (-  1.2%)
09/2011: Superboy #1  --  55,608 (+173.7%) [69,283]
10/2011: Superboy #2  --  57,424 (+  3.3%)
11/2011: Superboy #3  --  47,442 (- 17.4%)
12/2011: Superboy #4  --  40,002 (- 15.7%)
-----------------
6 months: + 73.6%
1 year  : + 26.0%

No sign yet that sales are levelling out, though they remain way ahead of the previous run.
—–

57 - GREEN ARROW
12/2006: Green Arrow #69  -- 32,234
12/2007: Arrow/Canary #3  -- 40,321
12/2008: Arrow/Canary #15 -- 24,526
12/2009: Arrow&Canary #27 -- 16,904
-----------------------------------
11/2010: Green Arrow #6   -- 39,575 (-  6.2%)
12/2010: Green Arrow #7   -- 36,835 (-  6.9%)
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
02/2011: Green Arrow #9   -- 33,922 (-  3.9%)
03/2011: Green Arrow #10  -- 33,085 (-  2.5%)
04/2011: Green Arrow #11  -- 32,669 (-  1.3%)
05/2011: Green Arrow #12  -- 31,742 (-  2.8%)
06/2011: Green Arrow #13  -- 27,552 (- 13.2%)
07/2011: Green Arrow #14  -- 25,568 (-  7.2%)
08/2011: Green Arrow #15  -- 23,883 (-  6.6%)
09/2011: Green Arrow #1   -- 61,680 (+158.3%) [72,359]
10/2011: Green Arrow #2   -- 58,708 (-  4.8%)
11/2011: Green Arrow #3   -- 46,899 (- 20.1%)
12/2011: Green Arrow #4   -- 37,116 (- 20.9%)
-----------------
6 months: + 34.7%
1 year  : -  6.2%
2 years : +119.6%
5 years : + 15.2%

As you may guess from looking at the drops to date, Green Arrow isn’t doing all that well. It’s one of the first two “New 52″ titles to display a negative 12-month comparison, and unlike Batman: The Dark Knight, it doesn’t have a good excuse. The last Green Arrow #4, also written by J.T. Krul and published in September 2010, sold an estimated 44,220 units, so the “New 52″ relaunch isn’t very sustaining by comparison.

Nor, for that matter, does it look like the book is finding its level anytime soon. The new creative team taking over with issue #7 have their work cut out for them.
—–

62 - SUICIDE SQUAD
12/2007: Raise the Flag #1 of 8 -- 18,025
-----------------------------------------
09/2011: Suicide Squad #1       -- 49,979          [61,815]
10/2011: Suicide Squad #2       -- 49,570 (- 0.8%)
11/2011: Suicide Squad #3       -- 40,827 (-17.6%)
12/2011: Suicide Squad #4       -- 34,550 (-15.4%)

Suicide Squad is No. 18 among the “New 52″ in terms of overall drop-off and No. 23 in terms of December drop-off, and it’s the 28th-best-selling “New 52″ title on the December chart. Not a stellar performance, but not bad for a C-list concept without established creators or top-rung characters, certainly.
—–

63 - BIRDS OF PREY
12/2006: Birds of Prey #101 -- 29,825
12/2007: Birds of Prey #113 -- 24,717
12/2008: Birds of Prey #125 -- 20,161
-------------------------------------
12/2010: Birds of Prey #7   -- 33,114 (-  3.9%)
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
02/2011: Birds of Prey #9   -- 30,641 (-  3.1%)
03/2011: Birds of Prey #10  -- 30,777 (+  0.4%)
04/2011: Birds of Prey #11  -- 30,270 (-  1.7%)
05/2011: Birds of Prey #12  -- 29,690 (-  1.9%)
06/2011: Birds of Prey #13  -- 28,992 (-  2.4%)
07/2011: Birds of Prey #14  -- 27,102 (-  6.5%)
08/2011: Birds of Prey #15  -- 26,043 (-  3.9%)
09/2011: Birds of Prey #1   -- 56,073 (+115.3%) [66,423]
10/2011: Birds of Prey #2   -- 53,156 (-  5.2%)
11/2011: Birds of Prey #3   -- 40,891 (- 23.1%)
12/2011: Birds of Prey #4   -- 34,460 (- 15.7%)
-----------------
6 months: + 18.7%
1 year  : +  4.1%
5 years : + 15.5%

Well, at least the December drop was smaller. Overall, though, the drop-off so far is bigger than average for Birds of Prey. And the last issue #4 sold an estimated 46,149 units in August 2010, so this isn’t impressive by any stretch.
—–

64 - STORMWATCH
12/2006: StormWatch: PHD #2   -- 21,605
12/2007: --
12/2008: StormWatch: PHD #17  --  6,468
---------------------------------------
09/2011: Stormwatch #1        -- 46,397          [57,287]
10/2011: Stormwatch #2        -- 47,520 (+ 2.4%)
11/2011: Stormwatch #3        -- 39,262 (-17.4%)
12/2011: Stormwatch #4        -- 30,987 (-21.1%)
-----------------
5 years : + 43.4%

The best-selling of the three former WildStorm Universe titles remains massively ahead of its previous incarnations, at least. Compared to the other “New 52″ books, sales and drop-off are average, though. And it’s nowhere near having found its level.

And that’s the last DC title selling above 30K in December.
—–

70 - ALL STAR WESTERN
12/2006: Jonah Hex #14 -- 18,295
12/2007: Jonah Hex #26 -- 14,088
12/2008: Jonah Hex #38 -- 12,132
12/2009: Jonah Hex #50 -- 15,131
--------------------------------
12/2010: Jonah Hex #62 -- 10,899 (+  1.0%)
01/2011: Jonah Hex #63 -- 10,752 (-  1.4%)
02/2011: Jonah Hex #64 -- 10,255 (-  4.6%)
03/2011: Jonah Hex #65 -- 10,353 (+  1.0%)
04/2011: Jonah Hex #66 -- 10,335 (-  0.2%)
05/2011: Jonah Hex #67 -- 10,288 (-  0.5%)
06/2011: Jonah Hex #68 -- 10,224 (-  0.6%)
07/2011: Jonah Hex #69 -- 10,521 (+  2.9%)
08/2011: Jonah Hex #70 -- 10,369 (-  1.5%)
09/2011: ASW #1        -- 43,681 (+321.3%) [54,992]
10/2011: ASW #2        -- 39,857 (-  8.8%)
11/2011: ASW #3        -- 32,776 (- 17.8%)
12/2011: ASW #4        -- 29,349 (- 10.5%)
-----------------
6 months: +187.1%
1 year  : +169.3%
2 years : + 94.0%
5 years : + 60.4%

All Star Western may not be a good seller in absolute numbers, but it displays an unusually small overall drop-off, as well as the 5th-smallest December drop. That’s impressive, particularly if you consider that sales are still almost three times what they were in August.
—–

74 - THE SAVAGE HAWKMAN
12/2006: Hawkgirl #59       -- 18,141
-------------------------------------
09/2011: Savage Hawkman #1  -- 55,954          [63,959]
10/2011: Savage Hawkman #2  -- 47,763 (-14.6%)
11/2011: Savage Hawkman #3  -- 35,177 (-26.4%)
12/2011: Savage Hawkman #4  -- 28,263 (-19.7%)
-----------------
5 years : + 55.8%

With an overall drop-off of 49.5% since issue #1, Hawkman is one of the least successful “New 52″ books. Rob Liefeld, to the rescue?
—–

75 - DEMON KNIGHTS
09/2011: Demon Knights #1  -- 41,602          [52,329]
10/2011: Demon Knights #2  -- 42,230 (+ 1.5%)
11/2011: Demon Knights #3  -- 34,681 (-17.9%)
12/2011: Demon Knights #4  -- 28,109 (-19.0%)

Not levelling out.
—–

77 - THE LEGION OF SUPER-HEROES
12/2006: SLoSH #25            -- 33,288
12/2007: LoSH #37             -- 45,803
12/2008: LoSH #49             -- 22,180
---------------------------------------
12/2010: LoSH #8              -- 25,063 (-  5.2%)
01/2011: LoSH #9              -- 24,230 (-  3.3%)
02/2011: LoSH #10             -- 23,738 (-  2.0%)
03/2011: LoSH #11             -- 23,667 (-  0.3%)
04/2011: LoSH #12             -- 23,419 (-  1.1%)
05/2011: LoSH #13             -- 23,105 (-  1.3%)
06/2011: LoSH #14             -- 22,600 (-  2.2%)
07/2011: LoSH #15             -- 21,788 (-  3.6%)
08/2011: LoSH #16             -- 21,373 (-  1.9%)
09/2011: LoSH #1              -- 50,402 (+135.8%) [58,325]
10/2011: LoSH #2              -- 47,227 (-  6.3%)
11/2011: LoSH #3              -- 34,979 (- 25.9%)
12/2011: LoSH #4              -- 27,832 (- 20.4%)
-----------------
6 months: + 23.2%
1 year  : + 11.1%
5 years : - 16.4%

Sales are back at pre-“New 52″ levels. In August 2010, the last Legion of Super-Heroes #4, also written by Paul Levitz, sold an estimated 34,239 units, so, once again, the relaunch fails to have a lasting effect on sales.
—–

80 - BATWING
09/2011: Batwing #1  -- 45,980          [53,721]
10/2011: Batwing #2  -- 42,750 (- 7.0%)
11/2011: Batwing #3  -- 35,110 (-17.9%)
12/2011: Batwing #4  -- 26,726 (-23.9%)
82 - DEATHSTROKE
09/2011: Deathstroke #1  -- 47,028          [56,820]
10/2011: Deathstroke #2  -- 44,647 (- 5.1%)
11/2011: Deathstroke #3  -- 33,754 (-24.4%)
12/2011: Deathstroke #4  -- 26,367 (-21.9%)

These drops are not encouraging, obviously.
—–

87 - THE FURY OF FIRESTORM: THE NUCLEAR MEN
12/2006: Firestorm #32 -- 15,255
--------------------------------
09/2011: Firestorm #1  -- 51,537          [62,076]
10/2011: Firestorm #2  -- 43,990 (-14.6%)
11/2011: Firestorm #3  -- 31,654 (-28.0%)
12/2011: Firestorm #4  -- 25,610 (-19.1%)
-----------------
5 years : + 67.9%

Firestorm is one of nine “New 52″ books that have lost more than half of their September sales — and six of those have already been axed.

If the trends on display so far continue for another couple of months, the “New 52″ titles below this point — nine books, not counting the ones DC already cancelled — will be in cancellation territory, basically.
—–

76 - THE HUNTRESS
10/2011: Huntress #1 of 6 -- 36,099
11/2011: Huntress #2 of 6 -- 28,377 (-21.4%)
12/2011: Huntress #3 of 6 -- 25,215 (-11.1%)

Levelling out after the stiff second-issue drop.
—–

90 - FRANKENSTEIN: AGENT OF S.H.A.D.E.
09/2011: Frankenstein #1          -- 41,551          [50,817]
10/2011: Frankenstein #2          -- 40,423 (- 2.7%)
11/2011: Frankenstein #3          -- 31,869 (-21.2%)
11/2011: Frankenstein #4          -- 24,812 (-22.1%)
92 - DC UNIVERSE PRESENTS
09/2011: DCU Presents #1  -- 45,701          [53,103]
10/2011: DCU Presents #2  -- 41,584 (- 9.0%)
11/2011: DCU Presents #3  -- 31,019 (-25.4%)
12/2011: DCU Presents #4  -- 24,398 (-21.4%)
94 - LEGION LOST
09/2011: Legion Lost #1  -- 46,362          [54,588]
10/2011: Legion Lost #2  -- 42,650 (- 8.0%)
11/2011: Legion Lost #3  -- 31,226 (-26.8%)
12/2011: Legion Lost #4  -- 24,020 (-23.1%)

Three more “New 52″ titles with no indication that the numbers may be stabilizing anytime soon.
—–

86 - BATMAN: ODYSSEY VOL. 2
07/2010: Batman: Odyssey #1  of 6  -- 61,827
08/2010: Batman: Odyssey #2  of 6  -- 47,675 (-22.9%)
09/2010: Batman: Odyssey #3  of 6  -- 40,046 (-16.0%)
10/2010: Batman: Odyssey #4  of 12 -- 35,307 (-11.8%)
11/2010: Batman: Odyssey #5  of 13 -- 31,386 (-11.1%)
02/2011: Batman: Odyssey #6  of 13 -- 29,093 (- 7.3%)
--------------------------------------------
10/2011: Odyssey Vol. 2 #1  of 7   -- 30,410 (+ 4.5%)
11/2011: Odyssey Vol. 2 #2  of 7   -- 24,271 (-20.2%)
12/2011: Odyssey Vol. 2 #3  of 7   -- 23,089 (- 4.9%)
----------------
1 year  : n.a.

This Neal Adams vehicle is levelling out nicely after the harsh initial drop.
—–

99 - RESURRECTION MAN
09/2011: Resurrection Man #1  -- 41,740          [50,230]
10/2011: Resurrection Man #2  -- 38,560 (- 7.6%)
11/2011: Resurrection Man #3  -- 29,480 (-23.6%)
12/2011: Resurrection Man #4  -- 23,060 (-21.8%)
100 - GRIFTER
09/2011: Grifter #1  -- 41,222          [50,959]
10/2011: Grifter #2  -- 39,900 (- 3.2%)
11/2011: Grifter #3  -- 29,802 (-25.3%)
12/2011: Grifter #4  -- 22,486 (-24.6%)

Two more “New 52″ titles that aren’t levelling out.
—–

103 - I, VAMPIRE
09/2011: I, Vampire #1  -- 39,683          [46,993]
10/2011: I, Vampire #2  -- 34,599 (-12.8%)
11/2011: I, Vampire #3  -- 26,070 (-24.7%)
11/2011: I, Vampire #4  -- 21,601 (-17.1%)
104 - BLUE BEETLE
12/2006: Blue Beetle #10 -- 21,358
12/2007: Blue Beetle #22 -- 15,256
12/2008: Blue Beetle #34 -- 11,020
----------------------------------
09/2011: Blue Beetle #1  -- 44,448          [52,288]
10/2011: Blue Beetle #2  -- 39,396 (-11.4%)
11/2011: Blue Beetle #3  -- 27,612 (-29.9%)
12/2011: Blue Beetle #4  -- 21,408 (-22.5%)
-----------------
5 years : +  0.2%
110 - VOODOO
09/2011: Voodoo #1  -- 40,301          [47,112]
10/2011: Voodoo #2  -- 34,690 (-13.9%)
11/2011: Voodoo #3  -- 25,067 (-27.7%)
12/2011: Voodoo #4  -- 20,703 (-17.4%)

For Voodoo, Blue Beetle and I, Vampire, at least the drops are getting smaller. Blue Beetle is another one of the titles that have already lost more than 50% of their sales since September, however, and the other two aren’t far behind.
—–

101 - LEGION: SECRET ORIGIN
10/2011: Secret Origin #1 of 6 -- 38,248
11/2011: Secret Origin #2 of 6 -- 22,435 (-41.3%)
12/2011: Secret Origin #3 of 6 -- 20,033 (-10.7%)

Levelling out, now that the harsh initial drop is out ouf the way.
—–

114 - HAWK & DOVE
09/2011: Hawk & Dove #1  -- 42,294          [47,999]
10/2011: Hawk & Dove #2  -- 36,068 (-14.7%)
11/2011: Hawk & Dove #3  -- 27,464 (-23.9%)
12/2011: Hawk & Dove #4  -- 20,016 (-27.1%)

Horrible sales all around, and axed with issue #8. Bluntly, these figures don’t suggest that Rob Liefeld is the guy to call if you want to save a low-selling book from cancellation. Or maybe the assignment is to keep them afloat until issue #12, leading to another round of replacements in September? Blind speculation, obviously.
—–

115 - CAPTAIN ATOM
09/2011: Captain Atom #1  -- 44,110          [51,314]
10/2011: Captain Atom #2  -- 38,309 (-13.2%)
11/2011: Captain Atom #3  -- 26,829 (-30.0%)
12/2011: Captain Atom #4  -- 19,908 (-25.8%)

This one’s not cancelled yet, despite the No. 4 most horrible overall drop-off, the No. 6 most horrible December drop and being narrowly outsold by a book that was just axed. The writing is on the wall.
—–

107 - PENGUIN: PAIN AND PREJUDICE
10/2011: Penguin #1 of 5 -- 26,380
11/2011: Penguin #2 of 5 -- 21,021 (-20.3%)
12/2011: Penguin #3 of 5 -- 19,131 (- 9.0%)
108 - THE SHADE
10/2011: Shade #1  of 12 -- 30,648
11/2011: Shade #2  of 12 -- 21,431 (-30.1%)
12/2011: Shade #3  of 12 -- 18,922 (-11.7%)

Two DC Universe miniseries with mediocre sales.
—–

126 - O.M.A.C.
09/2011: O.M.A.C. #1  -- 37,312          [42,871]
10/2011: O.M.A.C. #2  -- 32,704 (-12.4%)
11/2011: O.M.A.C. #3  -- 25,080 (-23.3%)
12/2011: O.M.A.C. #4  -- 18,371 (-26.8%)
127 - MISTER TERRIFIC
09/2011: Mister Terrific #1  -- 41,450          [48,352]
10/2011: Mister Terrific #2  -- 35,963 (-13.2%)
11/2011: Mister Terrific #3  -- 25,282 (-29.7%)
12/2011: Mister Terrific #4  -- 17,963 (-29.0%)

Two “New 52″ titkes axed with issue #8.
—–

117 - THE RAY
12/2011: The Ray #1 of 4 -- 17,779

A new DC Universe mini with abysmal figures.
—–

120 - FABLES (Vertigo)
12/2006: Fables #56  -- 25,892
12/2007: Fables #68  -- 24,574
12/2008: Fables #79  -- 22,769
12/2009: Fables #91  -- 20,450
------------------------------
12/2010: Fables #100 -- 23,014 (+17.1%)
01/2011: Fables #101 -- 19,183 (-16.7%)
02/2011: Fables #102 -- 19,215 (+ 0.2%)
03/2011: Fables #103 -- 18,910 (- 1.6%)
04/2011: Fables #104 -- 18,811 (- 0.5%)
05/2011: Fables #105 -- 18,749 (- 0.3%)
06/2011: Fables #106 -- 18,505 (- 1.3%)
07/2011: Fables #107 -- 18,523 (+ 0.1%)
08/2011: Fables #108 -- 18,390 (- 0.7%)
09/2011: Fables #109 -- 18,072 (- 1.7%)
10/2011: Fables #110 -- 18,109 (+ 0.2%)
11/2011: Fables #111 -- 17,687 (- 2.3%)
12/2011: Fables #112 -- 17,602 (- 0.5%)
----------------
6 months: - 4.9%
1 year  : -23.5%
2 years : -13.9%
5 years : -32.0%

Vertigo’s top-selling periodical franchise is about to spawn a new ongoing title. The mothership had a reasonably stable year, meanwhile, if you ignore the bump for issue #100 in December 2010.
—–

131 - STATIC SHOCK
06/2011: Special #1 of 1  --  9,976
-----------------------------------
09/2011: Static Shock #1  -- 37,782 (+278.7%) [43,046]
10/2011: Static Shock #2  -- 32,360 (- 14.4%)
11/2011: Static Shock #3  -- 24,374 (- 24.7%)
12/2011: Static Shock #4  -- 17,514 (- 28.2%)
135 - BLACKHAWKS
09/2011: Blackhawks #1  -- 40,014          [46,435]
10/2011: Blackhawks #2  -- 31,704 (-20.8%)
11/2011: Blackhawks #3  -- 22,349 (-29.5%)
12/2011: Blackhawks #4  -- 16,810 (-24.8%)
139 - MEN OF WAR
09/2011: Men of War #1  -- 37,488
10/2011: Men of War #2  -- 31,446 (-16.1%)
11/2011: Men of War #3  -- 23,770 (-24.4%)
12/2011: Men of War #4  -- 16,641 (-30.0%)

Three “New 52″ titles, cancelled at issue #8 each.

Despite selling fewer than 20K, these books also each lost more than 50% of their debut sales, and they show some of the worst December drops. It’s not hard to see why DC pulled the plug here.
—–

136/140 - AMERICAN VAMPIRE (Vertigo)
12/2010: American Vampire #9  -- 19,019 (- 4.2%)
12/2010: American Vampire #10 -- 17,761 (- 6.6%)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
02/2011: American Vampire #12 -- 16,522 (- 2.6%)
03/2011: American Vampire #13 -- 17,269 (+ 4.5%)
04/2011: American Vampire #14 -- 16,168 (- 6.4%)
05/2011: American Vampire #15 -- 15,876 (- 1.8%)
06/2011: American Vampire #16 -- 15,705 (- 1.1%)
07/2011: American Vampire #17 -- 15,565 (- 0.9%)
08/2011: American Vampire #18 -- 15,423 (- 0.9%)
09/2011: American Vampire #19 -- 15,288 (- 0.9%)
10/2011: --
11/2011: American Vampire #20 -- 15,685 (+ 2.6%)
12/2011: American Vampire #21 -- 15,026 (- 4.2%)
12/2011: American Vampire #22 -- 14,759 (- 1.8%)
----------------
6 months: - 5.2%
1 year  : -21.7%

Standard attrition.
—–

149 - SPACEMAN (Vertigo)
10/2011: Spaceman #1 of 9 -- 22,355
11/2011: Spaceman #2 of 9 -- 14,962 (-33.1%)
12/2011: Spaceman #3 of 9 -- 13,492 (- 9.8%)

Levelling out, following the stiff second-issue drop resulting from the loss-leader $1.00 price point of issue #1.
—–

150/152 - DC UNIVERSE ONLINE: LEGENDS
02/2011: DCU Online: Legends #1  -- 36,517
02/2011: DCU Online: Legends #2  -- 28,953 (-20.7%)
03/2011: DCU Online: Legends #3  -- 24,824 (-14.3%)
03/2011: DCU Online: Legends #4  -- 23,001 (- 7.3%)
04/2011: DCU Online: Legends #5  -- 21,427 (- 6.8%)
04/2011: DCU Online: Legends #6  -- 20,461 (- 4.5%)
05/2011: DCU Online: Legends #7  -- 20,064 (- 1.9%)
05/2011: DCU Online: Legends #8  -- 19,471 (- 3.0%)
06/2011: DCU Online: Legends #9  -- 18,759 (- 3.7%)
06/2011: DCU Online: Legends #10 -- 18,178 (- 3.1%)
07/2011: DCU Online: Legends #11 -- 17,509 (- 3.7%)
07/2011: DCU Online: Legends #12 -- 17,223 (- 1.6%)
08/2011: DCU Online: Legends #13 -- 16,540 (- 4.0%)
08/2011: DCU Online: Legends #14 -- 16,018 (- 3.2%)
09/2011: --
10/2011: DCU Online: Legends #15 -- 15,460 (- 3.5%)
10/2011: DCU Online: Legends #16 -- 15,238 (- 1.4%)
11/2011: DCU Online: Legends #17 -- 14,226 (- 6.6%)
11/2011: DCU Online: Legends #18 -- 13,955 (- 1.9%)
12/2011: DCU Online: Legends #19 -- 13,350 (- 4.3%)
12/2011: DCU Online: Legends #20 -- 13,219 (- 1.0%)
----------------
6 months: -28.1%

The video-game adaptation continues a slow decline. It’s a 26-issue maxiseries, evidently.
—–

161 - T.H.U.N.D.E.R. AGENTS
12/2010: T.H.U.N.D.E.R. Agents #2  -- 11,227 (-30.4%)
01/2011: T.H.U.N.D.E.R. Agents #3  -- 10,602 (- 5.6%)
02/2011: T.H.U.N.D.E.R. Agents #4  -- 10,124 (- 4.5%)
03/2011: T.H.U.N.D.E.R. Agents #5  --  9,934 (- 1.9%)
04/2011: T.H.U.N.D.E.R. Agents #6  --  9,680 (- 2.6%)
05/2011: T.H.U.N.D.E.R. Agents #7  --  9,453 (- 2.4%)
06/2011: T.H.U.N.D.E.R. Agents #8  --  8,954 (- 5.3%)
07/2011: T.H.U.N.D.E.R. Agents #9  --  8,710 (- 2.7%)
08/2011: T.H.U.N.D.E.R. Agents #10 --  8,453 (- 3.0%)
09/2011: --
10/2011: --
11/2011: Vol. 2 #1 of 6            -- 14,794 (+75.0%)
12/2011: Vol. 2 #2 of 6            -- 12,015 (-18.8%)
----------------
6 months: +34.2%
1 year  : + 7.0%

On the plus side, the second issue outsells last year’s #2.
—–

174/178 - THE UNWRITTEN (Vertigo)
12/2009: The Unwritten #8  -- 14,257
------------------------------------
12/2010: The Unwritten #20 -- 11,684 (- 2.9%)
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
02/2011: The Unwritten #22 -- 11,371 (- 0.6%)
03/2011: The Unwritten #23 -- 11,319 (- 0.5%)
04/2011: The Unwritten #24 -- 11,028 (- 2.6%)
05/2011: The Unwritten #25 -- 11,137 (+ 1.0%)
06/2011: The Unwritten #26 -- 10,979 (- 1.4%)
07/2011: The Unwritten #27 -- 10,787 (- 1.8%)
08/2011: The Unwritten #28 -- 10,731 (- 0.5%)
09/2011: The Unwritten #29 -- 10,511 (- 2.1%)
10/2011: The Unwritten #30 -- 10,481 (- 0.3%)
11/2011: The Unwritten #31 -- 10,434 (- 0.5%)
11/2011: The Unwritten #.5 -- 10,183 (- 2.4%)
12/2011: The Unwritten #32 -- 10,073 (- 1.1%)
12/2011: The Unwritten #.5 --  9,759 (- 3.1%)
----------------
6 months: - 9.7%
1 year  : -15.1%
2 years : -30.5%

Retailers don’t seem very enthusiastic about these #.5 issues.
—–

181 - HELLBLAZER (Vertigo)
12/2006: Hellblazer #227 -- 13,231
12/2007: Hellblazer #239 -- 12,344
12/2008: Hellblazer #250 -- 12,478
12/2009: Hellblazer #262 -- 10,334
----------------------------------
12/2010: Hellblazer #274 --  9,342 (-3.1%)
01/2011: Hellblazer #275 --  9,507 (+1.8%)
02/2011: Hellblazer #276 --  9,466 (-0.4%)
03/2011: Hellblazer #277 --  9,525 (+0.6%)
04/2011: Hellblazer #278 --  9,417 (-1.1%)
05/2011: Hellblazer #279 --  9,454 (+0.4%)
06/2011: Hellblazer #280 --  9,329 (-1.3%)
07/2011: Hellblazer #281 --  9,225 (-1.1%)
08/2011: Hellblazer #282 --  9,372 (+1.5%)
09/2011: Hellblazer #283 --  9,597 (+2.4%)
10/2011: Hellblazer #284 --  9,608 (+0.1%)
11/2011: Hellblazer #285 --  9,500 (-1.1%)
12/2011: Hellblazer #286 --  9,404 (-1.0%)
----------------
6 months: + 0.8%
1 year  : + 0.7%
2 years : - 9.0%
5 years : -28.9%
184 - HELLBLAZER ANNUAL (Vertigo)
12/2011: Hellblazer Annual #1 -- 9,289

Standard attrition, and the Annual sells very close to the mother title. Relatively solid numbers overall.
—–

187 - MY GREATEST ADVENTURE
01/2011: Weird Worlds #1 of 6 -- 14,964
02/2011: Weird Worlds #2 of 6 -- 11,587 (- 22.6%)
03/2011: Weird Worlds #3 of 6 -- 10,470 (-  9.6%)
04/2011: Weird Worlds #4 of 6 --  9,665 (-  7.7%)
05/2011: Weird Worlds #5 of 6 --  9,043 (-  6.4%)
06/2011: Weird Worlds #6 of 6 --  8,536 (-  5.6%)
---------------------------------------
10/2011: MGA #1 of 6          -- 17,222 (+101.8%)
11/2011: MGA #2 of 6          -- 11,782 (- 31.6%)
12/2011: MGA #3 of 6          --  8,858 (- 24.8%)
----------------
6 months: + 3.8%

Crashing. Seems like retailers were way too optimistic on the first two issues.
—–

189 - I, ZOMBIE (Vertigo)
12/2010: I, Zombie #8  -- 12,038 (- 6.0%)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
02/2011: I, Zombie #10 -- 11,182 (- 3.1%)
03/2011: I, Zombie #11 -- 10,874 (- 2.8%)
04/2011: I, Zombie #12 -- 10,727 (- 1.4%)
05/2011: I, Zombie #13 -- 10,567 (- 1.5%)
06/2011: I, Zombie #14 -- 10,320 (- 2.3%)
07/2011: I, Zombie #15 -- 10,006 (- 3.0%)
08/2011: I, Zombie #16 --  9,568 (- 4.4%)
09/2011: I, Zombie #17 --  9,316 (- 2.6%)
10/2011: I, Zombie #18 --  9,237 (- 0.9%)
11/2011: I, Zombie #19 --  8,999 (- 2.6%)
12/2011: I, Zombie #20 --  8,805 (- 2.2%)
----------------
6 months: -14.7%
1 year  : -26.9%
206 - SWEET TOOTH (Vertigo)
12/2009: Sweet Tooth #4  --  9,817
----------------------------------
12/2010: Sweet Tooth #16 --  8,602 (- 1.7%)
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
02/2011: Sweet Tooth #18 --  8,466 (- 0.7%)
03/2011: Sweet Tooth #19 --  8,532 (+ 0.8%)
04/2011: Sweet Tooth #20 --  8,361 (- 2.0%)
05/2011: Sweet Tooth #21 --  8,360 (- 0.0%)
06/2011: Sweet Tooth #22 --  8,252 (- 1.3%)
07/2011: Sweet Tooth #23 --  8,018 (- 2.8%)
08/2011: Sweet Tooth #24 --  7,948 (- 0.9%)
09/2011: Sweet Tooth #25 --  7,896 (- 0.7%)
10/2011: Sweet Tooth #26 --  7,963 (+ 0.9%)
11/2011: Sweet Tooth #27 --  7,923 (- 0.5%)
12/2011: Sweet Tooth #28 --  7,699 (- 2.8%)
----------------
6 months: - 6.7%
1 year  : -10.5%
2 years : -21.6%

Standard attrition for the two lowest-selling Vertigo books that don’t yet have an official end date.
—–

208 - TINY TITANS (Johnny DC)
12/2008: Tiny Titans #11 --  9,085
12/2009: Tiny Titans #23 --  8,017
----------------------------------
12/2010: Tiny Titans #35 --  7,515 (- 2.6%)
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
02/2011: Tiny Titans #37 --  7,426 (- 0.7%)
03/2011: Tiny Titans #38 --  7,372 (- 0.7%)
04/2011: Tiny Titans #39 --  7,445 (+ 1.0%)
05/2011: Tiny Titans #40 --  7,847 (+ 5.4%)
06/2011: Tiny Titans #41 --  7,811 (- 0.5%)
07/2011: Tiny Titans #42 --  7,664 (- 1.9%)
08/2011: Tiny Titans #43 --  7,534 (- 1.7%)
09/2011: Tiny Titans #44 --  7,619 (+ 1.1%)
10/2011: Tiny Titans #45 --  7,836 (+ 2.9%)
11/2011: Tiny Titans #46 --  7,748 (- 1.1%)
12/2011: Tiny Titans #47 --  7,689 (- 0.8%)
----------------
6 months: - 1.6%
1 year  : + 2.3%
2 years : - 4.1%
218 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  --  9,412
02/2011: Young Justice #1  -- 10,777 (+14.5%)
03/2011: Young Justice #2  --  9,612 (-10.8%)
04/2011: Young Justice #3  --  9,407 (- 2.1%)
05/2011: Young Justice #4  --  9,729 (+ 3.4%)
06/2011: Young Justice #5  --  8,988 (- 7.6%)
07/2011: Young Justice #6  --  8,642 (- 3.9%)
08/2011: Young Justice #7  --  8,062 (- 6.7%)
09/2011: Young Justice #8  --  7,930 (- 1.6%)
10/2011: Young Justice #9  --  7,737 (- 2.4%)
11/2011: Young Justice #10 --  7,650 (- 1.1%)
12/2011: Young Justice #11 --  7,221 (- 5.6%)
----------------
6 months: -19.7%
233 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
12/2006: Batman Strikes! #28   --  7,427
12/2007: Batman Strikes! #40   --  6,492
12/2009: Brave & Bold #12      --  6,342
----------------------------------------
12/2010: All-New BBB #2        --  6,688 (- 20.5%)
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
02/2011: All-New BBB #4        --  6,561 (+  0.1%)
03/2011: All-New BBB #5        --  6,463 (-  1.5%)
04/2011: All-New BBB #6        --  6,324 (-  2.1%)
05/2011: All-New BBB #7        --  6,869 (+  8.6%)
06/2011: All-New BBB #8        --  6,645 (-  3.3%)
07/2011: All-New BBB #9        --  6,404 (-  3.6%)
08/2011: All-New BBB #10       --  6,351 (-  0.8%)
09/2011: All-New BBB #11       --  6,410 (+  0.9%)
10/2011: All-New BBB #12       --  6,771 (+  5.6%)
11/2011: All-New BBB #13       --  7,143 (+  5.5%)
12/2011: All-New BBB #14       --  6,724 (-  5.9%)
----------------
6 months: + 1.2%
1 year  : + 0.5%
2 years : + 6.0%
5 years : - 9.5%

Three Johnny DC titles. See small print.
—–

234 - SUPERNATURAL
10/2011: Supernatrl #1 of 6 --  8,896
11/2011: Supernatrl #2 of 6 --  7,506 (-15.6%)
12/2011: Supernatrl #3 of 6 --  6,638 (-11.6%)

A TV-show adaptation, well below the radar.
—–

239/295 - DC COMICS PRESENTS
12/2011: Elseworlds 80-Page Giant #1 -- 6,115
12/2011: Batman: Urban Legends #1    -- 3,195

Two more reprint books.
—–

242 - DMZ (Vertigo)
12/2006: DMZ #14 -- 13,731
12/2007: DMZ #26 -- 11,027
12/2008: DMZ #37 --  8,823
12/2009: DMZ #48 --  6,977
--------------------------
12/2010: DMZ #60 --  6,023 (-0.4%)
01/2011: DMZ #61 --  5,855 (-2.8%)
02/2011: DMZ #62 --  5,781 (-1.3%)
03/2011: DMZ #63 --  5,877 (+1.7%)
04/2011: DMZ #64 --  5,851 (-0.4%)
05/2011: DMZ #65 --  5,865 (+0.2%)
06/2011: DMZ #66 --  5,825 (-0.7%)
07/2011: DMZ #67 --  5,720 (-1.8%)
08/2011: DMZ #68 --  5,668 (-0.9%)
09/2011: DMZ #69 --  5,544 (-2.2%)
10/2011: DMZ #70 --  5,610 (+1.2%)
11/2011: DMZ #71 --  5,579 (-0.6%)
12/2011: DMZ #72 --  5,990 (+7.4%)
----------------
6 months: + 2.8%
1 year  : - 0.6%
2 years : -14.2%
5 years : -56.4%

Concluding its run after six years. A few years back, Brian Wood comics used to be comparatively solid performers at Vertigo, both as periodicals and as paperback collections, but this doesn’t seem to be true anymore. Nor, for that matter, does it look like there’s much of anything at Vertigo that may get to issue #72, at this stage.
—–

260 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
12/2006: Scooby Doo #115 -- 4,364
12/2007: Scooby Doo #127 -- 4,293
12/2008: Scooby Doo #139 -- ?
12/2009: Scooby Doo #151 -- 3,906
---------------------------------
12/2010: SD:WAY? #4      -- 4,802 (- 1.2%)
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
02/2011: SD:WAY? #6      -- 4,456 (- 1.9%)
03/2011: SD:WAY? #7      -- 4,522 (+ 1.5%)
04/2011: SD:WAY? #8      -- 4,599 (+ 1.7%)
05/2011: SD:WAY? #9      -- 4,838 (+ 5.2%)
06/2011: SD:WAY? #10     -- 4,774 (- 1.3%)
07/2011: SD:WAY? #11     -- 4,791 (+ 0.4%)
08/2011: SD:WAY? #12     -- 4,686 (- 2.2%)
09/2011: SD:WAY? #13     -- 4,701 (+ 0.3%)
10/2011: SD:WAY? #14     -- ?
11/2011: SD:WAY? #15     -- 4,701
12/2011: SD:WAY? #16     -- 4,627 (- 1.6%)
----------------
6 months: - 3.1%
1 year  : - 3.6%
2 years : +18.5%
5 years : + 6.0%

Another Johnny DC book.
—–

265 - UNCHARTED
11/2011: Uncharted #1 of 6 -- 6,171
12/2011: Uncharted #2 of 6 -- 4,532 (-26.6%)
268 - GEARS OF WAR
12/2009: --
12/2010: GoW #3  -- 12,095
--------------------------
12/2010: GoW #15 --  4,709 (- 9.5%)
01/2011: --
02/2011: --
03/2011: GoW #16 --  4,719 (+ 0.2%)
04/2011: --
05/2011: --
06/2011: GoW #17 --  4,652 (- 1.4%)
07/2011: GoW #18 --  4,327 (- 7.0%)
08/2011: GoW #19 --  ?
09/2011: --
10/2011: GoW #20 --  ?
11/2011: --
12/2011: GoW #21 --  4,374
----------------
6 months: - 6.0%
1 year  : - 7.1%
2 years : -63.8%

Two more video-game adaptations.

Another one, End of Nations #2, also shipped in December, but failed to make the chart. As always, for the purposes of the average-sales statistics below, I’m assuming it sold as many units as the No. 300 title on the chart, which was 3,105 in December.
—–

"NEW 52" #4 CHANGES
- 6.0%: Aquaman
- 9.6%: Teen Titans
- 9.7%: Batman: The Dark Knight
------
-10.4%: Nightwing
-10.5%: All Star Western
-10.6%: Detective Comics
-10.8%: New Guardians
-11.4%: Batman
-11.4%: Superman
-11.5%: Justice League
-11.7%: Red Hood
-11.9%: Batman and Robin
-12.1%: Wonder Woman
-12.6%: GL Corps
-12.7%: Catwoman
-13.0%: Supergirl
-13.3%: Animal Man
-13.4%: JLD
-14.3%: Batgirl
-14.5%: Flash
-14.6%: Swamp Thing
-14.9%: Batwoman
------
-15.0%: Green Lantern
-15.4%: Suicide Squad
-15.7%: Birds of Prey
-15.7%: Superboy
-16.3%: Action Comics
-17.1%: I, Vampire
-17.4%: Red Lanterns
-17.4%: Voodoo
-19.0%: Demon Knights
-19.0%: JLI
-19.1%: Firestorm
-19.7%: Hawkman
------
-20.4%: LoSH
-20.9%: Green Arrow
-21.1%: Stormwatch
-21.4%: DCU Presents
-21.8%: Resurrection Man
-21.9%: Deathstroke
-22.1%: Frankenstein
-22.5%: Blue Beetle
-23.1%: Legion Lost
-23.9%: Batwing
-24.6%: Grifter
-24.8%: Blackhawks
-25.8%: Captain Atom
-26.8%: OMAC
-27.1%: Hawk & Dove
-28.2%: Static Shock
-29.0%: Mister Terrific
-30.0%: Men of War

—–

6-MONTH COMPARISONS
+228.6%: JLA
+187.1%: All Star Western
+168.9%: Action Comics
+157.1%: Batgirl
+153.8%: Detective Comics
+151.9%: Batman
+130.3%: Teen Titans
+110.5%: Supergirl
+104.8%: Superman
+ 87.4%: Wonder Woman
+ 73.6%: Superboy
+ 38.2%: Batman and Robin
+ 34.7%: Green Arrow
+ 34.2%: THUNDER Agents
+ 23.2%: LoSH
+ 18.7%: Birds of Prey
+  3.8%: My Greatest Adventure
+  2.8%: DMZ
+  1.2%: All-New BBB
+  0.8%: Hellblazer
-  1.2%: New Guardians
-  1.6%: Tiny Titans
-  3.1%: Scooby-Doo
-  4.9%: Fables
-  5.2%: American Vampire
-  6.0%: GoW
-  6.7%: Sweet Tooth
-  9.7%: Unwritten
- 14.7%: I, Zombie
- 19.7%: Young Justice
- 23.3%: Batman, Inc.
- 28.1%: DCU Online

—–

1-YEAR COMPARISONS
+248.7%: Action Comics
+207.9%: JLA
+169.3%: All Star Western
+161.8%: Detective Comics
+137.8%: Batgirl
+111.5%: Batman
+111.3%: Teen Titans
+ 95.4%: Supergirl
+ 77.9%: Superman
+ 62.5%: Wonder Woman
+ 40.3%: Flash
+ 40.3%: Green Lantern
+ 26.0%: Superboy
+ 20.9%: New Guardians
+ 11.1%: LoSH
+ 10.4%: Batman and Robin
+  7.0%: THUNDER Agents
+  5.1%: GL Corps
+  2.3%: Birds of Prey
+  0.7%: Hellblazer
+  0.5%: All-New BBB
-  0.6%: DMZ
-  3.6%: Scooby-Doo
-  6.2%: Green Arrow
-  7.1%: GoW
- 10.5%: Sweet Tooth
- 12.6%: Batman: The Dark Knight
- 15.1%: Unwritten
- 21.7%: American Vampire
- 23.5%: Fables
- 26.9%: I, Zombie
- 39.8%: Batman, Inc.

—–

2-YEAR COMPARISONS
+254.0%: Action Comics
+135.6%: Superman
+120.5%: Wonder Woman
+119.6%: Green Arrow
+117.4%: JLA
+103.0%: Batman
+ 94.0%: All Star Western
+ 90.0%: Detective Comics
+ 84.6%: Batgirl
+ 56.8%: Supergirl
+ 26.6%: Teen Titans
+  7.1%: Green Lantern
+  6.0%: All-New BBB
-  4.1%: Tiny Titans
-  9.0%: Hellblazer
- 13.9%: Fables
- 14.2%: DMZ
- 21.6%: Sweet Tooth
- 26.5%: GL Corps
- 30.5%: Unwritten

—–

5-YEAR COMPARISONS
+104.4%: Catwoman
+ 75.5%: Batman
+ 73.3%: Detective Comics
+ 67.9%: Firestorm
+ 64.6%: Nightwing
+ 60.4%: All Star Western
+ 55.8%: Hawkman
+ 47.6%: GL Corps
+ 44.3%: Flash
+ 43.4%: Stormwatch
+ 15.5%: Birds of Prey
+ 15.2%: Green Arrow
+ 10.9%: JLA
+  6.0%: Scooby-Doo
+  0.2%: Blue Beetle
-  8.7%: Teen Titans
-  9.5%: All-New BBB
- 16.4%: LoSH
- 24.1%: Supergirl
- 28.9%: Hellblazer
- 32.0%: Fables
- 56.4%: DMZ

—–
Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
12/2006: 34,418
12/2007: 33,138
12/2008: 26,793**
12/2009: 25,904**
---------------
12/2010: 23,869 (-  6.4%)**
01/2011: 21,922 (-  8.2%)**
02/2011: 23,252 (+  6.1%)**
03/2011: 23,976 (+  3.1%)**
04/2011: 25,651 (+  7.0%)
05/2011: 24,561 (-  4.3%)**
06/2011: 25,814 (+  5.1%)**
07/2011: 26,138 (+  1.3%)**
08/2011: 25,632 (-  1.9%)**
09/2011: 57,224 (+123.3%)
10/2011: 51,280 (- 10.4%)**
11/2011: 41,414 (- 19.2%)**
12/2011: 35,397 (- 14.5%)**
-----------------
6 months: + 37.1%
1 year  : + 48.3%
2 years : + 36.7%
5 years : +  2.8%
DC UNIVERSE
12/2006: 44,641
12/2007: 40,074
12/2008: 35,050
12/2009: 35,473**
---------------
12/2010: 30,870 (-  9.7%)
01/2011: 24,321 (- 21.2%)**
02/2011: 25,887 (+  6.4%)**
03/2011: 26,720 (+  3.2%)**
04/2011: 29,126 (+  9.0%)
05/2011: 27,745 (-  4.7%)**
06/2011: 28,673 (+  3.4%)**
07/2011: 28,586 (-  0.3%)**
08/2011: 27,761 (-  2.9%)**
09/2011: 67,411 (+142.8%)
10/2011: 59,146 (- 12.3%)**
11/2011: 46,670 (- 21.1%)**
12/2011: 39,390 (- 15.6%)**
-----------------
6 months: + 37.4%
1 year  : + 27.6%
2 years : + 11.0%
5 years : - 11.8%
VERTIGO
12/2006: 13,834
12/2007: 11,035
12/2008: 11,603
12/2009: 10,583
---------------
12/2010: 11,193 (+23.9%)
01/2011: 10,145 (- 9.4%)
02/2011: 10,295 (+ 1.5%)
03/2011: 10,450 (+ 1.5%)
04/2011: 10,014 (- 4.2%)
05/2011: 10,668 (+ 6.5%)
06/2011: 10,415 (- 2.4%)
07/2011: 10,784 (+ 3.5%)
08/2011: 10,147 (- 5.9%)
09/2011:  9,995 (- 1.5%)
10/2011: 10,643 (+ 6.5%)
11/2011: 10,355 (- 2.7%)
12/2011: 11,082 (+ 7.0%)
-----------------
6 months: +  6.4%
1 year  : -  1.0%
2 years : +  4.7%
5 years : - 19.9%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

DC Comics Month-to-Month Sales: November 2011

201112301532.jpg
by Marc-Oliver Frisch

Three months into the wholesale makeover of DC’s line of superhero comic books, the direct-market numbers suggest three main things: One, the “New 52″ relaunch was extremely successful at mobilizing comics specialty retailers; two, this success doesn’t seem to be affecting, for good or ill, any other comics beyond the initial 52 titles; and three, the number of new comics readers the “New 52″ has brought into comics stores seems negligible, overall.

Retailers continued to adjust their orders for the “New 52″ titles in November, and this time, the downward correction was more noticeable. On average, sales of new DC comic books dropped by nearly 10,000 units or 19.2% in November, versus 10.4% in October. The average drop on the third issues of the 52 new superhero titles was 18.8%, versus 5.2% for the second issues. Animal Man (-8.0%) and Detective Comics (-9.7%) were the “New 52″ books with the smallest drops in November, while Blackhawks (-29.5%), Mister Terrific (-29.7%), Blue Beetle (-29.9%) and Captain Atom (-30.0%) were at the tail end of the spectrum.

In contrast to October, when all but one of the “New 52″ debut issues made the chart again with significant re-orders, only two of the #3 issues — namely Batman and Aquaman — charted again in November. On balance, the drop-off on those titles is still better than average. The fact that the larger drop came in November and the lack of more #2 re-orders both suggest that customer interest in the “New 52″ peaked early, however.

Over at The Comics Reporter, Tom Spurgeon, who as usual seems barely able to conceal his excitement when it comes to talking about sales figures, suggests that the direct market seems to be be reverting to pre-“New 52″ patterns in November. The average and total sales figures back him up.

Among the 105 months since March 2003 that we have sales information on, DC’s November 2011 comic-book output ranks at No. 6 for average unit sales (41,414), at No. 13 for average DC Universe unit sales (46,670), at No. 4 each for total unit sales (3.2 million) and total DC Universe unit sales (3.0 million).

That’s an excellent showing in the context of the direct market of the last 10 years, particularly since the pre-“New 52″ months of 2011 and 2010, with few exceptions, don’t register in the Top 50 of those particular statistics. It’s well worth noting that, with the “New 52,” DC managed to mobilize the direct market in a way that hasn’t happened for them in five years.

Total dollar sales for new DC comic books further support the notion: The five top spots go to October 2011 (11.9 million), September 2011 (10.9 million), May 2006 (10.2 million), November 2011 (9.8 million) and October 2007 (9.3 million). So DC got retailers to buy a hell of a lot of merchandise in terms of cover price. (There are all kinds of extra discounts and returnability schemes involved in the “New 52,” though, so it’s not directly comparable with earlier numbers, strictly speaking. Also, these statistics don’t include units shipped after the first calendar month; otherwise, the huge number of “New 52″ re-orders that appeared on the chart in October would further bolster the September figure.)

One of the two notable things the “New 52″ hasn’t done, though, is to flush new audiences into the direct market — or if it has, it hasn’t been in the kind of quantity required to grow noticeably beyond the pre-existing comics audience. DC gave it their best shot, but the ceiling of the market, in terms of units, is still broadly the same as it was five years ago, when the big DC Comics publishing events of the year were called 52 and “One Year Later.” Given the unprecedented promotional push, large-scale returnability incentives and lip service paid to the idea of attracting new readers this time around, this failure to expand beyond the existing direct-market readership is well worth mentioning.

The other thing the “New 52″ push lacks, to date, is the kind of sustainability needed to extend beyond the initial 52 relaunch titles. Through November, within two months of the big “New 52″ launch month September, DC has launched a number of additional miniseries, most of them in its main DC Universe imprint, but with no measurable effect from the extra traffic in comics stores purportedly generated by the “New 52.”

For everything on the “New 52″ not pertaining to sales figures, finally, I may direct you to Comiks Debris, where, for my sins, I review every last one of the debut books and identify some prominent trends and issues among the bunch: “New 52 Redux: The Good, the Bad and the Kinky.”

As usual, please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

And, once again, two procedural notes on the “New 52.”

One: The fact that 41 of the “New 52″ titles below are listed with higher numbers than over at ICv2.com is not an error. It’s because Diamond only reported 90% of their sales on the chart, to compensate for the fact that they were made returnable by DC if retailers met a specific sales quota. Since Diamond’s way of accounting for the incentive seems fairly arbitrary, I’ve re-added the missing 10% for those books to get a more accurate picture. Just keep in mind that those numbers probably wouldn’t have been as high if retailers weren’t required to meet a certain threshold to qualify for returnability. It’s just one more gimmick that publishers use. (As another result of this, don’t be surprised if the chart positions are all over the place, by the way.)

Two: Of the 11 remaining “New 52″ books, Batman, Justice League, Action Comics, Green Lantern and Flash were promoted with a 1:25 variant-cover edition and a 1:200 variant-cover edition each. The special discount, which also required retailers to meet a certain quota, applies to Batwoman, Green Lantern: New Guardians, Stormwatch, Swamp Thing, Teen Titans and Wonder Woman, meanwhile. I’ll just mention those here, so keep in mind that these promotional initiatives are likely to have affected the numbers of those books. Whether it affected them more than the thresholds for returnability affected the other 41 titles or less so, we have no way of knowing.

—–

1 - JUSTICE LEAGUE
11/2006: Justice League #3   -- 140,939 [143,310]
11/2007: --
11/2008: --
11/2009: Justice League #39  --  89,376 (+46.5%)
--------------------------------------
11/2010: JL of America #51   --  50,887 (- 14.7%)
12/2010: JL of America #52   --  48,501 (-  4.7%)
01/2011: JL of America #53   --  47,093 (-  2.9%)
02/2011: JL of America #54   --  46,269 (-  1.8%)
03/2011: JL of America #55   --  50,533 (+  9.2%)
04/2011: JL of America #56   --  47,179 (-  6.6%)
05/2011: JL of America #57   --  46,729 (-  1.0%)
06/2011: JL of America #58   --  45,442 (-  2.8%)
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%) [255,556]
09/2011: --
10/2011: Justice League #2   -- 196,569 (+  5.8%)
11/2011: Justice League #3   -- 168,679 (- 14.2%)
-----------------
6 months: +261.0%
1 year  : +231.5%
2 years : + 88.7%
5 years : + 19.7%

That’s still a pretty mild drop by any standard. Compare it with the Brad Meltzer/Ed Benes relaunch from 2006, for instance: Back then, Justice League of America started out with much higher sales in its first calendar month, but proceeded to drop off much more sharply than it does this time around.

The numbers for issue #3 include 9,979 units of the “Combo Pack” edition, which charted at No. 180 in November.

—–

2 - BATMAN
11/2006: Batman #658 --  94,349
11/2006: Batman #659 --  90,651
11/2007: Batman #671 --  76,764 [ 80,440]
11/2008: Batman #681 -- 103,151 [114,657]
11/2009: Batman #693 --  68,983
-------------------------------
11/2010: Batman #704 --  65,212 (- 15.4%)
12/2010: Batman #705 --  63,262 (-  3.0%)
01/2011: Batman #706 --  60,231 (-  4.8%)
02/2011: Batman #707 --  58,803 (-  2.4%)
03/2011: Batman #708 --  58,594 (-  0.4%)
04/2011: Batman #709 --  56,578 (-  3.4%)
05/2011: Batman #710 --  55,086 (-  2.6%)
06/2011: Batman #711 --  53,113 (-  3.6%)
07/2011: Batman #712 --  51,385 (-  3.3%)
08/2011: Batman #713 --  51,760 (+  0.7%)
09/2011: Batman #1   -- 188,420 (+264.0%) [211,520]
10/2011: Batman #2   -- 172,428 (-  8.5%) [177,721]
11/2011: Batman #3   -- 150,984 (- 12.4%)
-----------------
6 months: +174.1%
1 year  : +131.5%
2 years : +118.9%
5 years : + 63.2%

Batman sales remain way ahead of any pre-“New 52″ month since the final issue of the Loeb/Lee run in September 2003.

The October issue was one of the two “New 52″ #2 issues to chart again, ranking at No. 272 with estimated sales of 5,293.

—–

3 - ACTION COMICS
11/2006: Action Comics #845 --  66,742 [71,135]
11/2007: Action Comics #859 --  54,572
11/2008: Action Comics #871 --  58,547
11/2009: Action Comics #883 --  33,386
--------------------------------------
11/2010: Action Comics #895 --  33,089 (- 21.8%)
12/2010: Action Comics #896 --  32,357 (-  2.2%)
01/2011: Action Comics #897 --  32,134 (-  0.7%)
02/2011: Action Comics #898 --  31,935 (-  0.6%)
03/2011: Action Comics #899 --  31,808 (-  0.4%)
04/2011: Action Comics #900 --  60,152 (+ 89.1%) [ 73,004]
05/2011: Action Comics #901 --  44,143 (- 26.6%)
06/2011: Action Comics #902 --  41,960 (-  5.0%)
07/2011: Action Comics #903 --  40,205 (-  4.2%)
08/2011: Action Comics #904 --  39,323 (-  2.2%)
09/2011: Action Comics #1   -- 182,748 (+364.7%) [200,947]
10/2011: Action Comics #2   -- 153,855 (- 15.8%)
11/2011: Action Comics #3   -- 134,875 (- 12.3%)
-----------------
6 months: +205.5%
1 year  : +307.6%
2 years : +304.0%
5 years : +102.1%

Grant Morrison’s Superman revamp is cooling off rather more quickly than DC’s other four remaining 100K+ titles. It’s already lost almost 50,000 units in first-month sales since issue #1.

—–

4 - GREEN LANTERN
11/2006: Green Lantern #14  --  72,894
11/2006: Green Lantern #15  --  70,148
11/2007: --
11/2008: --
11/2009: Green Lantern #48  -- 100,371
--------------------------------------
11/2010: Green Lantern #59  --  76,173 (- 6.7%)
12/2010: Green Lantern #60  --  76,360 (+ 0.3%)
12/2010: Green Lantern #61  --  72,203 (- 5.4%)
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
03/2011: Green Lantern #63  --  75,632 (+ 5.8%)
03/2011: Green Lantern #64  --  76,898 (+ 1.7%)
04/2011: Green Lantern #65  --  75,780 (- 1.5%)
05/2011: Green Lantern #66  --  75,371 (- 0.5%)
06/2011: --
07/2011: Green Lantern #67  --  74,521 (- 1.1%)
08/2011: --
09/2011: Green Lantern #1   -- 141,682 (+90.1%) [169,159]
10/2011: Green Lantern #2   -- 142,344 (+ 0.5%)
11/2011: Green Lantern #3   -- 122,644 (-13.8%)
-----------------
6 months: + 62.7%
1 year  : + 61.0%
2 years : + 22.2%
5 years : + 71.5%

Considering that the Green Lantern franchise was doing perfectly well before the relaunch, Geoff Johns and Doug Mahnke’s flagship title remains comfortably ahead of the previous incarnation.

—–

8 - DETECTIVE COMICS
11/2006: Detective Comics #825 --  58,940
11/2007: Detective Comics #838 --  60,267 [65,293]
11/2008: Detective Comics #850 --  64,196
11/2009: Detective Comics #859 --  54,392
-----------------------------------------
11/2010: Detective Comics #871 --  36,941 (+  3.6%)
12/2010: Detective Comics #872 --  37,961 (+  2.8%) [ 39,758]
01/2011: Detective Comics #873 --  38,417 (+  1.2%)
02/2011: Detective Comics #874 --  39,106 (+  1.8%)
03/2011: Detective Comics #875 --  40,047 (+  2.4%)
04/2011: Detective Comics #876 --  40,133 (+  0.2%)
05/2011: Detective Comics #877 --  39,609 (-  1.3%)
06/2011: Detective Comics #878 --  39,152 (-  1.2%)
07/2011: Detective Comics #879 --  39,185 (+  0.1%)
07/2011: Detective Comics #880 --  38,585 (-  1.5%)
08/2011: Detective Comics #881 --  39,729 (+  3.0%)
09/2011: Detective Comics #1   -- 114,880 (+189.2%) [150,403]
10/2011: Detective Comics #2   -- 123,099 (+  7.2%)
11/2011: Detective Comics #3   -- 111,197 (-  9.7%)
-----------------
6 months: +180.7%
1 year  : +201.0%
2 years : +104.4%
5 years : + 88.7%

I guess Detective Comics is one of the breakout hits of the “New 52″ titles. The book has one of only two third-issue drops below the 10% mark, and the first issue sold yet another 9,368 units in November.

Don’t ask me why, though.

—–

9 - THE FLASH
11/2006: Flash: FMA #6   --  56,789
11/2007: Flash #234      --  46,435
11/2008: Flash #246      --  27,746
11/2009: Rebirth #5 of 6 --  73,875
-----------------------------------
11/2010: Flash #6        --  57,673 (-  7.1%)
12/2010: Flash #7        --  56,304 (-  2.4%)
12/2010: Flash #8        --  53,975 (-  4.1%)
01/2011: --
02/2011: Flash #9        --  55,980 (+  3.7%)
03/2011: --
04/2011: Flash #10       --  54,953 (-  1.8%)
04/2011: Flash #11       --  54,633 (-  0.6%)
05/2011: Flash #12       --  54,914 (+  0.5%)
06/2011: --
07/2011: --
08/2011: --
09/2011: Flash #1        -- 129,260 (+135.4%) [147,818]
10/2011: Flash #2        -- 114,137 (- 11.7%)
11/2011: Flash #3        --  90,417 (- 20.8%)
-----------------
6 months: + 64.7%
1 year  : + 56.8%
2 years : + 22.4%
5 years : + 59.2%

That’s a steep drop-off, overall.

It’s still the best Flash sales since the debut issue of the 2010 relaunch written by Geoff Johns, though.

—–

12 - BATMAN: THE DARK KNIGHT
12/2010: Dark Knight #1  --  89,985           [ 92,791]
01/2011: --
02/2011: --
03/2011: Dark Knight #2  --  71,108 (- 21.0%)
04/2011: --
05/2011: --
06/2011: --
07/2011: Dark Knight #3  --  62,792 (- 11.7%)
07/2011: Dark Knight #4  --  57,333 (-  8.7%)
08/2011: Dark Knight #5  --  52,908 (-  7.7%)
09/2011: Dark Knight #1  -- 109,321 (+106.6%) [128,689]
10/2011: Dark Knight #2  -- 100,494 (-  8.1%)
11/2011: Dark Knight #3  --  87,133 (- 13.3%)
-----------------
6 months:  n.a.

The numbers are still ahead of the book’s last run by about 35,000 units.

—–

13 - SUPERMAN
11/2006: Superman #657 --  62,327
11/2007: Superman #670 --  48,407
11/2008: Superman #682 --  55,435
11/2009: Superman #694 --  34,430
---------------------------------
11/2010: Superman #705 --  46,261 (-  1.0%)
12/2010: Superman #706 --  43,027 (-  7.0%)
01/2011: Superman #707 --  41,843 (-  2.8%)
02/2011: Superman #708 --  40,639 (-  2.9%)
03/2011: Superman #709 --  39,846 (-  2.0%)
04/2011: Superman #710 --  39,644 (-  0.5%)
05/2011: Superman #711 --  38,471 (-  3.0%)
06/2011: Superman #712 --  37,362 (-  2.9%)
07/2011: Superman #713 --  36,646 (-  1.9%)
08/2011: Superman #714 --  35,919 (-  2.0%)
09/2011: Superman #1   -- 131,529 (+266.2%) [150,128]
10/2011: Superman #2   -- 104,703 (- 20.4%)
11/2011: Superman #3   --  86,386 (- 17.5%)
-----------------
6 months: +124.6%
1 year  : + 86.7%
2 years : +150.9%
5 years : + 38.6%

Similar to Action Comics, we’re seeing another very stiff drop-off for Superman. Which suggests it may be a brand issue.

—–

14 - BATMAN AND ROBIN
11/2009: Batman and Robin #6  --  95,690
----------------------------------------
11/2010: Batman and Robin #16 --  80,343 (+ 0.2%)
11/2010: Batman and Robin #17 --  70,600 (-12.1%)
12/2010: Batman and Robin #18 --  68,814 (- 2.5%)
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
02/2011: Batman and Robin #20 --  60,642 (- 1.9%)
03/2011: Batman and Robin #21 --  59,818 (- 1.4%)
04/2011: Batman and Robin #22 --  59,076 (- 1.2%)
05/2011: Batman and Robin #23 --  57,525 (- 2.6%)
06/2011: Batman and Robin #24 --  54,984 (- 4.4%)
07/2011: Batman and Robin #25 --  55,172 (+ 0.3%)
08/2011: Batman and Robin #26 --  52,704 (- 4.5%)
09/2011: Batman and Robin #1  --  94,713 (+79.7%) [116,053]
10/2011: Batman and Robin #2  --  98,807 (+ 4.3%)
11/2011: Batman and Robin #3  --  86,309 (-12.7%)
----------------
6 months: +50.0%
1 year  : + 7.4%
2 years : - 9.8%

The final core Batman title on the chart, coming in less than 1,000 units below Batman: The Dark Knight.

—–

18 - BATGIRL
11/2008: Batgirl #5 of 6 -- 21,595
11/2009: Batgirl #4      -- 34,697
----------------------------------
11/2010: Batgirl #15     -- 25,827 (-  3.9%)
12/2010: Batgirl #16     -- 25,225 (-  2.3%)
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
02/2011: Batgirl #18     -- 24,390 (-  3.2%)
03/2011: Batgirl #19     -- 24,821 (+  1.8%)
04/2011: Batgirl #20     -- 24,310 (-  2.1%)
05/2011: Batgirl #21     -- 24,043 (-  1.1%)
06/2011: Batgirl #22     -- 23,323 (-  3.0%)
07/2011: Batgirl #23     -- 22,619 (-  3.0%)
08/2011: Batgirl #24     -- 22,695 (+  0.3%)
09/2011: Batgirl #1      -- 90,543 (+299.0%) [107,055]
10/2011: Batgirl #2      -- 83,586 (-  7.7%)
11/2011: Batgirl #3      -- 69,971 (- 16.3%)
-----------------
6 months: +191.0%
1 year  : +170.9%
2 years : +101.7%

Batgirl remains the best-selling DC solo title starring a female character.

—–

19 - AQUAMAN
09/2011: Aquaman #1  -- 80,302          [108,545]
10/2011: Aquaman #2  -- 79,156 (- 1.4%) [ 83,626]
11/2011: Aquaman #3  -- 69,137 (-12.7%)

The second and final “New 52″ #2 issue that made the chart again in November was Aquaman #2, which ranked at No. 293 with estimated sales of 4,470. The drop-off is very smooth here, as well, so this looks like another breakout title.

—–

17 - WONDER WOMAN
11/2006: Wonder Woman #3   --  76,998
11/2007: Wonder Woman #14  --  53,090
11/2008: Wonder Woman #26  --  33,277
11/2009: Wonder Woman #38  --  26,265
-------------------------------------
11/2010: --
12/2010: Wonder Woman #605 --  35,495 (-  5.1%)
01/2011: Wonder Woman #606 --  33,601 (-  5.3%)
02/2011: Wonder Woman #607 --  33,053 (-  1.6%)
03/2011: Wonder Woman #608 --  32,540 (-  1.6%)
03/2011: Wonder Woman #609 --  31,421 (-  3.4%)
04/2011: Wonder Woman #610 --  31,002 (-  1.3%)
05/2011: --
06/2011: Wonder Woman #611 --  30,874 (-  0.4%)
06/2011: Wonder Woman #612 --  30,690 (-  0.6%)
07/2011: Wonder Woman #613 --  29,720 (-  3.2%)
08/2011: Wonder Woman #614 --  29,223 (-  1.7%)
09/2011: Wonder Woman #1   --  76,214 (+160.8%) [95,902]
10/2011: Wonder Woman #2   --  79,060 (+  3.7%)
11/2011: Wonder Woman #3   --  65,621 (- 17.0%)
-----------------
6 months:  n.a.
1 year  :  n.a.
2 years : +149.8%
5 years : - 14.8%

That’s not a gigantic drop, but then again, Wonder Woman hasn’t set the charts on fire to begin with. 65K is still a good number in the context of the last few years, mind you, but as the long-term comparison shows, it falls more than 10,000 units short of the last Wonder Woman #3, released in November 2006.

—–

24 - GREEN LANTERN CORPS
11/2006: Green Lantern Corps #6  -- 41,089
11/2007: Green Lantern Corps #18 -- 55,838 [59,049]
11/2008: Green Lantern Corps #30 -- 43,600
11/2009: Green Lantern Corps #42 -- 80,391
------------------------------------------
11/2010: Green Lantern Corps #54 -- 57,448 (- 5.5%)
12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%)
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%)
03/2011: Green Lantern Corps #58 -- 60,100 (+13.9%)
04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%)
05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%)
06/2011: --
07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%)
07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%)
08/2011: Green Lantern Corps #63 -- 53,372 (- 7.9%)
09/2011: Green Lantern Corps #1  -- 83,077 (+55.7%) [94,800]
10/2011: Green Lantern Corps #2  -- 78,501 (- 5.5%)
11/2011: Green Lantern Corps #3  -- 65,393 (-16.7%)
----------------
6 months: + 7.3%
1 year  : +13.8%
2 years : -18.7%
5 years : +59.2%

The best-selling Green Lantern spin-off on the November chart sees a stiff third-issue drop, but remains slightly ahead of its previous run.

—–

28 - NIGHTWING
11/2006: Nightwing #126 -- 36,145
11/2007: Nightwing #138 -- 46,757 [52,282]
11/2008: Nightwing #150 -- 50,993
---------------------------------
09/2011: Nightwing #1   -- 69,686         [87,561]
10/2011: Nightwing #2   -- 73,054 ( +4.8%)
11/2011: Nightwing #3   -- 64,098 (-12.3%)
-----------------
5 years : + 77.3%

That’s not much of a drop-off, overall. Nightwing keeps doing well.

—–

20 - BATWOMAN
11/2010: Batwoman #0  --  43,891
--------------------------------
09/2011: Batwoman #1  --  72,228 (+64.6%) [87,952]
10/2011: Batwoman #2  --  74,392 (+ 3.0%)
11/2011: Batwoman #3  --  61,997 (-16.7%)
----------------
1 year  : +41.3%

Sales remain ahead of the character’s Detective Comics run by about 15K.

—–

32 - RED LANTERNS
09/2011: Red Lanterns #1  -- 73,940          [89,170]
10/2011: Red Lanterns #2  -- 74,163 (+ 0.3%)
11/2011: Red Lanterns #3  -- 60,823 (-18.0%)

Not a bad sales level for the second Green Lantern spin-off.

—–

21 - TEEN TITANS
11/2006: Teen Titans #40  -- 64,176
11/2006: Teen Titans #41  -- 61,714
11/2007: Teen Titans #53  -- 54,387
11/2008: Teen Titans #65  -- 37,880
11/2009: Teen Titans #77  -- 46,239
-----------------------------------
11/2010: Teen Titans #89  -- 26,444 (-  4.3%)
12/2010: Teen Titans #90  -- 25,997 (-  1.7%)
01/2011: Teen Titans #91  -- 25,443 (-  2.1%)
02/2011: Teen Titans #92  -- 26,170 (+  2.9%)
03/2011: Teen Titans #93  -- 24,957 (-  4.6%)
04/2011: Teen Titans #94  -- 25,187 (+  0.9%)
05/2011: Teen Titans #95  -- 24,738 (-  1.8%)
06/2011: Teen Titans #96  -- 23,849 (-  3.6%)
07/2011: Teen Titans #97  -- 23,138 (-  3.0%)
07/2011: Teen Titans #98  -- 23,095 (-  0.2%)
08/2011: Teen Titans #99  -- 23,756 (+  2.9%)
08/2011: Teen Titans #100 -- 27,459 (+ 15.6%)
09/2011: Teen Titans #1   -- 73,675 (+168.3%) [89,056]
10/2011: Teen Titans #2   -- 72,107 (-  2.1%)
11/2011: Teen Titans #3   -- 60,758 (- 15.7%)
-----------------
6 months: +145.6%
1 year  : +129.8%
2 years : + 31.4%
5 years : -  3.5%

Still much improved versus the previous series, obviously.

—–

23 - GREEN LANTERN: NEW GUARDIANS
11/2010: Emerald Warriors #4  -- 46,319 (- 8.3%)
12/2010: Emerald Warriors #5  -- 44,077 (- 4.8%)
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)
02/2011: Emerald Warriors #7  -- 44,828 (+ 3.1%)
03/2011: Emerald Warriors #8  -- 51,322 (+14.5%) [54,110]
04/2011: Emerald Warriors #9  -- 51,784 (+ 0.5%)
05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%)
06/2011: Emerald Warriors #11 -- 53,927 (+ 1.8%)
07/2011: Emerald Warriors #12 -- 48,087 (-10.8%)
08/2011: Emerald Warriors #13 -- 44,228 (- 8.0%)
09/2011: New Guardians #1     -- 84,033 (+90.0%) [96,596]
10/2011: New Guardians #2     -- 71,713 (-14.7%)
11/2011: New Guardians #3     -- 59,774 (-16.7%)
----------------
6 months: +12.8%
1 year  : +29.1%

That’s almost 25K gone since issue #1, in first-month sales. That aside, though, we’ve got three Green Lantern spin-off books selling at 60K or better, so I doubt DC will complain much.

—–

40 - JUSTICE LEAGUE INTERNATIONAL
09/2011: Justice League International #1  -- 67,866          [78,869]
10/2011: Justice League International #2  -- 66,100 (- 2.6%)
11/2011: Justice League International #3  -- 54,413 (-17.7%)

Smooth drop-off, overall, for one of the more traditional “New 52″ titles.

—–

36 - SWAMP THING
09/2011: Swamp Thing #1  -- 54,757          [73,683]
10/2011: Swamp Thing #2  -- 58,634 (+ 7.1%)
11/2011: Swamp Thing #3  -- 52,300 (-10.8%)

That’s less than 3,000 units down from issue #1, as far as the first-month figures are concerned, plus an additional 4,941 units in re-orders for Swamp Thing #1 that made the chart again in November 2011 at No. 4,941. The people heart the Swamp Thing.

—–

41 - CATWOMAN
11/2006: Catwoman #61 -- 23,182
11/2007: Catwoman #73 -- 18,815
-------------------------------
09/2011: Catwoman #1  -- 59,633          [75,566]
10/2011: Catwoman #2  -- 63,573 (+ 6.6%)
11/2011: Catwoman #3  -- 52,196 (-17.9%)
-----------------
5 years : +125.2%

Another book that’s been doing very well since the relaunch. Catwoman lost about 7K since issue #1, which is a great performance by any standard.

This is where DC’s traditionally remarkable instincts when it comes to the direct-market audience’s tremendous appreciation of the goofy, kinky, rubbery kind of sex are paying dividends.

—–

42 - JUSTICE LEAGUE DARK
09/2011: Justice League Dark #1   -- 69,840          [81,955]
10/2011: Justice League Dark #2   -- 63,392 (- 9.2%)
11/2011: Justice League Dark #3   -- 51,674 (-18.5%)

Peter Milligan and Mikel Janin’s weirdo Justice League shows one of the steeper overall drops.

—–

43 - SUPERGIRL
11/2006: Supergirl #11 --  62,544
11/2007: Supergirl #23 --  45,460
11/2008: Supergirl #35 --  45,518
11/2009: Supergirl #47 --  29,159
---------------------------------
11/2010: Supergirl #58 --  25,412 (+  6.6%)
12/2010: Supergirl #59 --  22,606 (- 11.0%)
01/2011: Supergirl #60 --  22,568 (-  0.2%)
02/2011: Supergirl #61 --  22,048 (-  2.3%)
03/2011: Supergirl #62 --  21,786 (-  1.2%)
04/2011: Supergirl #63 --  21,598 (-  0.9%)
05/2011: Supergirl #64 --  21,411 (-  0.9%)
06/2011: Supergirl #65 --  20,985 (-  2.0%)
07/2011: Supergirl #66 --  20,001 (-  4.7%)
08/2011: Supergirl #67 --  19,764 (-  1.2%)
09/2011: Supergirl #1  --  60,058 (+203.9%) [74,218]
10/2011: Supergirl #2  --  61,388 (+  2.2%)
11/2011: Supergirl #3  --  50,784 (- 17.3%)
-----------------
6 months: +137.2%
1 year  : + 99.8%
2 years : + 74.2%
5 years : - 18.8%

Still more than twice the sales of the previous run.

—–

44 - RED HOOD AND THE OUTLAWS
09/2011: Red Hood #1  -- 56,112          [70,244]
10/2011: Red Hood #2  -- 59,382 (+ 5.8%)
11/2011: Red Hood #3  -- 50,140 (-15.6%)

The final book above the 50K mark; an overall drop-off of not even 6,000 units speaks for itself, I think. This was a niche waiting to be filled ever since J. Scott Campbell left Gen13. All the Bloodhound Gang aficionados in the comic-book market are eating this up.

—–

45 - ANIMAL MAN
09/2011: Animal Man #1     -- 46,051          [65,229]
10/2011: Animal Man #2     -- 53,432 (+16.0%)
11/2011: Animal Man #3     -- 49,184 (- 8.0%)

This is the only “New 52″ title that still outsells its debut issue in November. Speaking of which, Animal Man #1 also charted for the third time, selling an additional 4,676 units in November.

—–

47 - SUPERBOY
11/2010: Superboy #1  --  39,701
12/2010: Superboy #2  --  31,761 (- 20.0%)
01/2011: Superboy #3  --  29,550 (-  7.0%)
02/2011: Superboy #4  --  27,448 (-  7.1%)
03/2011: Superboy #5  --  27,215 (-  0.9%)
04/2011: Superboy #6  --  30,490 (+ 12.0%)
05/2011: Superboy #7  --  24,622 (- 19.3%)
06/2011: Superboy #8  --  23,037 (-  6.4%)
07/2011: Superboy #9  --  22,102 (-  4.1%)
08/2011: Superboy #10 --  20,563 (-  7.0%)
08/2011: Superboy #11 --  20,317 (-  1.2%)
09/2011: Superboy #1  --  55,608 (+173.7%) [69,283]
10/2011: Superboy #2  --  57,424 (+  3.3%)
11/2011: Superboy #3  --  47,442 (- 17.4%)
-----------------
6 months: + 92.7%
1 year  : + 19.5%

Smooth drop-off. Sales are still better than they were for the debut issue of the last relaunch, which happened, erm, 12 months ago.

—–

48 - GREEN ARROW
11/2006: Green Arrow #68  -- 32,135
11/2007: Arrow/Canary #2  -- 42,827
11/2008: Arrow/Canary #14 -- 25,599
11/2009: Arrow&Canary #26 -- 17,384
-----------------------------------
10/2010: Green Arrow #5   -- 42,188 (-  4.6%)
11/2010: Green Arrow #6   -- 39,575 (-  6.2%)
12/2010: Green Arrow #7   -- 36,835 (-  6.9%)
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
02/2011: Green Arrow #9   -- 33,922 (-  3.9%)
03/2011: Green Arrow #10  -- 33,085 (-  2.5%)
04/2011: Green Arrow #11  -- 32,669 (-  1.3%)
05/2011: Green Arrow #12  -- 31,742 (-  2.8%)
06/2011: Green Arrow #13  -- 27,552 (- 13.2%)
07/2011: Green Arrow #14  -- 25,568 (-  7.2%)
08/2011: Green Arrow #15  -- 23,883 (-  6.6%)
09/2011: Green Arrow #1   -- 61,680 (+158.3%) [72,359]
10/2011: Green Arrow #2   -- 58,708 (-  4.8%)
11/2011: Green Arrow #3   -- 46,899 (- 20.1%)
-----------------
6 months: + 47.8%
1 year  : + 11.2%
2 years : +169.8%
5 years : + 45.9%

Holding up nicely, historically.

—–

61 - BIRDS OF PREY
11/2006: Birds of Prey #100 -- 34,607
11/2007: Birds of Prey #112 -- 25,117
11/2008: Birds of Prey #124 -- 20,959
-------------------------------------
11/2010: Birds of Prey #6   -- 34,440 (- 14.2%)
12/2010: Birds of Prey #7   -- 33,114 (-  3.9%)
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
02/2011: Birds of Prey #9   -- 30,641 (-  3.1%)
03/2011: Birds of Prey #10  -- 30,777 (+  0.4%)
04/2011: Birds of Prey #11  -- 30,270 (-  1.7%)
05/2011: Birds of Prey #12  -- 29,690 (-  1.9%)
06/2011: Birds of Prey #13  -- 28,992 (-  2.4%)
07/2011: Birds of Prey #14  -- 27,102 (-  6.5%)
08/2011: Birds of Prey #15  -- 26,043 (-  3.9%)
09/2011: Birds of Prey #1   -- 56,073 (+115.3%) [66,423]
10/2011: Birds of Prey #2   -- 53,156 (-  5.2%)
11/2011: Birds of Prey #3   -- 40,891 (- 23.1%)
-----------------
6 months: + 37.7%
1 year  : + 18.7%
5 years : + 18.2%

This one is briskly heading back towards its pre-relaunch sales level.

—–

62 - SUICIDE SQUAD
11/2007: Raise the Flag #3 of 8 -- 19,774
-----------------------------------------
09/2011: Suicide Squad #1       -- 49,979          [61,815]
10/2011: Suicide Squad #2       -- 49,570 (- 0.8%)
11/2011: Suicide Squad #3       -- 40,827 (-17.6%)
56 - STORMWATCH
11/2006: StormWatch: PHD #1   -- 29,975
11/2007: --
11/2008: StormWatch: PHD #16  --  6,824
11/2009: StormWatch: PHD #24  --  4,598
---------------------------------------
09/2011: Stormwatch #1        -- 46,397          [57,287]
10/2011: Stormwatch #2        -- 47,520 (+ 2.4%)
11/2011: Stormwatch #3        -- 39,262 (-17.4%)
-----------------
2 years : +753.9%
5 years : + 31.0%

Very small overall drop-off on Suicide Squad and Stormwatch.

—–

69 - THE SAVAGE HAWKMAN
11/2006: Hawkgirl #58       -- 18,634
-------------------------------------
09/2011: Savage Hawkman #1  -- 55,954          [63,959]
10/2011: Savage Hawkman #2  -- 47,763 (-14.6%)
11/2011: Savage Hawkman #3  -- 35,177 (-26.4%)
-----------------
5 years : + 88.8%

The same cannot be said for Hawkman. That’s one of the steeper declines. Couldn’t have been the prose, possibly.

—–

70 - BATWING
09/2011: Batwing #1  -- 45,980          [53,721]
10/2011: Batwing #2  -- 42,750 (- 7.0%)
11/2011: Batwing #3  -- 35,110 (-17.9%)

On its way to being a solid mid-level performer, evidently, which isn’t unusual for Batman spin-off series.

—–

71 - THE LEGION OF SUPER-HEROES
11/2006: SLoSH #24            -- 33,985
11/2007: SLoSH #36            -- 26,814
11/2008: LoSH #48             -- 22,917
---------------------------------------
11/2010: LoSH #7              -- 26,439 (- 12.6%)
12/2010: LoSH #8              -- 25,063 (-  5.2%)
01/2011: LoSH #9              -- 24,230 (-  3.3%)
02/2011: LoSH #10             -- 23,738 (-  2.0%)
03/2011: LoSH #11             -- 23,667 (-  0.3%)
04/2011: LoSH #12             -- 23,419 (-  1.1%)
05/2011: LoSH #13             -- 23,105 (-  1.3%)
06/2011: LoSH #14             -- 22,600 (-  2.2%)
07/2011: LoSH #15             -- 21,788 (-  3.6%)
08/2011: LoSH #16             -- 21,373 (-  1.9%)
09/2011: LoSH #1              -- 50,402 (+135.8%) [58,325]
10/2011: LoSH #2              -- 47,227 (-  6.3%)
11/2011: LoSH #3              -- 34,979 (- 25.9%)
-----------------
6 months: + 48.1%
1 year  : + 32.3%
5 years : +  2.9%

Declining swiftly now. It looks like the people who bought the first issue may have read it. For the sakes of DC and the whole comic-book direct market in America, let’s hold on tight and just hope this isn’t turning into some type of new trend.

—–

72 - DEMON KNIGHTS
09/2011: Demon Knights #1  -- 41,602          [52,329]
10/2011: Demon Knights #2  -- 42,230 (+ 1.5%)
11/2011: Demon Knights #3  -- 34,681 (-17.9%)

Very smooth decline, all told. Establishing itself as a consistent mid-level performer would be a big success for this type of book.

—–

74 - DEATHSTROKE
09/2011: Deathstroke #1  -- 47,028          [56,820]
10/2011: Deathstroke #2  -- 44,647 (- 5.1%)
11/2011: Deathstroke #3  -- 33,754 (-24.4%)

That’s an average drop-off, overall.

—–

75 - ALL STAR WESTERN
11/2006: Jonah Hex #13 -- 18,747
11/2007: Jonah Hex #25 -- 14,577
11/2008: Jonah Hex #37 -- 12,537
11/2009: Jonah Hex #49 -- 11,146
--------------------------------
11/2010: Jonah Hex #61 -- 10,796 (-  3.1%)
12/2010: Jonah Hex #62 -- 10,899 (+  1.0%)
01/2011: Jonah Hex #63 -- 10,752 (-  1.4%)
02/2011: Jonah Hex #64 -- 10,255 (-  4.6%)
03/2011: Jonah Hex #65 -- 10,353 (+  1.0%)
04/2011: Jonah Hex #66 -- 10,335 (-  0.2%)
05/2011: Jonah Hex #67 -- 10,288 (-  0.5%)
06/2011: Jonah Hex #68 -- 10,224 (-  0.6%)
07/2011: Jonah Hex #69 -- 10,521 (+  2.9%)
08/2011: Jonah Hex #70 -- 10,369 (-  1.5%)
09/2011: ASW #1        -- 43,681 (+321.3%) [54,992]
10/2011: ASW #2        -- 39,857 (-  8.8%)
11/2011: ASW #3        -- 32,776 (- 17.8%)
-----------------
6 months: +218.6%
1 year  : +203.6%
2 years : +194.1%
5 years : + 74.8%

Still three times the numbers it did as Jonah Hex.

—–

76 - FRANKENSTEIN: AGENT OF S.H.A.D.E.
09/2011: Frankenstein #1          -- 41,551          [50,817]
10/2011: Frankenstein #2          -- 40,423 (- 2.7%)
11/2011: Frankenstein #3          -- 31,869 (-21.2%)

Not a tremendous drop, but given that DC’s bean counters seem to be getting awfully and unreasonably trigger-happy as a result of the relaunch (see below), 30K may be the new 15K at DC.

So let’s all hope for the best here.

—–

78 - THE FURY OF FIRESTORM: THE NUCLEAR MEN
11/2006: Firestorm #31 -- 16,068
--------------------------------
09/2011: Firestorm #1  -- 51,537          [62,076]
10/2011: Firestorm #2  -- 43,990 (-14.6%)
11/2011: Firestorm #3  -- 31,654 (-28.0%)
-----------------
5 years : + 97.0%

Very steep drop-off. On top of my head, I can only assume the torture and death scenes in issue #1 were not graphic enough for the notoriously bloodthirsty Firestorm fanbase.

—–

80 - LEGION LOST
09/2011: Legion Lost #1  -- 46,362          [54,588]
10/2011: Legion Lost #2  -- 42,650 (- 8.0%)
11/2011: Legion Lost #3  -- 31,226 (-26.8%)

Another one that’s declining stiffly. But, well, it’s a Legion spin-off.

—–

79 - THE HUNTRESS
10/2011: Huntress #1 of 6 -- 36,099
11/2011: Huntress #2 of 6 -- 28,377 (-21.4%)

Very stiff drop for a miniseries. If anyone was still waiting for a delayed effect from the “New 52,” it didn’t happen.

—–

81 - DC UNIVERSE PRESENTS
09/2011: DCU Presents #1  -- 45,701          [53,103]
10/2011: DCU Presents #2  -- 41,584 (- 9.0%)
11/2011: DCU Presents #3  -- 31,019 (-25.4%)
84 - GRIFTER
09/2011: Grifter #1  -- 41,222          [50,959]
10/2011: Grifter #2  -- 39,900 (- 3.2%)
11/2011: Grifter #3  -- 29,802 (-25.3%)
85 - RESURRECTION MAN
09/2011: Resurrection Man #1  -- 41,740          [50,230]
10/2011: Resurrection Man #2  -- 38,560 (- 7.6%)
11/2011: Resurrection Man #3  -- 29,480 (-23.6%)

Three “New 52″ titles with a steep overall decline.

—–

89 - BLUE BEETLE
11/2006: Blue Beetle #8  -- 25,861
11/2007: Blue Beetle #21 -- 15,645
11/2008: Blue Beetle #33 -- 11,452
----------------------------------
09/2011: Blue Beetle #1  -- 44,448          [52,288]
10/2011: Blue Beetle #2  -- 39,396 (-11.4%)
11/2011: Blue Beetle #3  -- 27,612 (-29.9%)
-----------------
5 years : +  6.8%

Dropping very stiffly, despite the tasteful displays of genocide, mutilation and burned human flesh in the debut issue.

What’s wrong with kids today?

—–

90 - HAWK & DOVE
09/2011: Hawk & Dove #1  -- 42,294          [47,999]
10/2011: Hawk & Dove #2  -- 36,068 (-14.7%)
11/2011: Hawk & Dove #3  -- 27,464 (-23.9%)

The sales of Rob Liefeld comics aren’t what they used to be.

—–

92 - BATMAN: ODYSSEY VOL. 2
07/2010: Batman: Odyssey #1  of 6  -- 61,827
08/2010: Batman: Odyssey #2  of 6  -- 47,675 (-22.9%)
09/2010: Batman: Odyssey #3  of 6  -- 40,046 (-16.0%)
10/2010: Batman: Odyssey #4  of 12 -- 35,307 (-11.8%)
11/2010: Batman: Odyssey #5  of 13 -- 31,386 (-11.1%)
02/2011: Batman: Odyssey #6  of 13 -- 29,093 (- 7.3%)
--------------------------------------------
10/2011: Odyssey Vol. 2 #1  of 7   -- 30,410 (+ 4.5%)
11/2011: Odyssey Vol. 2 #2  of 7   -- 24,271 (-20.2%)
----------------
1 year  : -22.7%

A stiff drop for a miniseries, but perhaps still respectable, considering that Odyssey is basically a hangover from last year that could easily have been lost in the shuffle.

—–

93 - CAPTAIN ATOM
09/2011: Captain Atom #1  -- 44,110          [51,314]
10/2011: Captain Atom #2  -- 38,309 (-13.2%)
11/2011: Captain Atom #3  -- 26,829 (-30.0%)
96 - I, VAMPIRE
09/2011: I, Vampire #1  -- 39,683          [46,993]
10/2011: I, Vampire #2  -- 34,599 (-12.8%)
11/2011: I, Vampire #3  -- 26,070 (-24.7%)
99 - MISTER TERRIFIC
09/2011: Mister Terrific #1  -- 41,450          [48,352]
10/2011: Mister Terrific #2  -- 35,963 (-13.2%)
11/2011: Mister Terrific #3  -- 25,282 (-29.7%)
104 - O.M.A.C.
09/2011: O.M.A.C. #1  -- 37,312          [42,871]
10/2011: O.M.A.C. #2  -- 32,704 (-12.4%)
11/2011: O.M.A.C. #3  -- 25,080 (-23.3%)
105 - VOODOO
09/2011: Voodoo #1  -- 40,301          [47,112]
10/2011: Voodoo #2  -- 34,690 (-13.9%)
11/2011: Voodoo #3  -- 25,067 (-27.7%)
109 - STATIC SHOCK
06/2011: Special #1 of 1  --  9,976
-----------------------------------
09/2011: Static Shock #1  -- 37,782 (+278.7%) [43,046]
10/2011: Static Shock #2  -- 32,360 (- 14.4%)
11/2011: Static Shock #3  -- 24,374 (- 24.7%)
112 - MEN OF WAR
09/2011: Men of War #1  -- 37,488
10/2011: Men of War #2  -- 31,446 (-16.1%)
11/2011: Men of War #3  -- 23,770 (-24.4%)

That’s a whole bunch of “New 52″ titles headed for sales around the 20K mark at best, it seems. From recent comments made by DC, it seems they’re willing to give the relaunch titles at least a year before pulling the plug, so who knows.

On the plus side, I don’t think any of these books would be selling above 20,000 units without the push of the “New 52.”

—–

108 - LEGION: SECRET ORIGIN
10/2011: Secret Origin #1 of 6 -- 38,248
11/2011: Secret Origin #2 of 6 -- 22,435 (-41.3%)

There was some sort of promotion involving plastic rings for issue #1, hence the monstrous drop. Again, if there’s any effect from the “New 52″ here, it’s negligible.

—–

115 - BLACKHAWKS
09/2011: Blackhawks #1  -- 40,014          [46,435]
10/2011: Blackhawks #2  -- 31,704 (-20.8%)
11/2011: Blackhawks #3  -- 22,349 (-29.5%)

No plastic-ring-shaped excuse here. That’s a terrible drop-off.

Still, hats off to DC for trying their hand at a 24-hour comic with the debut issue. Good sportsmanship!

—–

111 - THE SHADE
10/2011: Shade #1  of 12 -- 30,648
11/2011: Shade #2  of 12 -- 21,431 (-30.1%)

Both issues had 1:10 variant covers, so that’s a very stiff drop-off.

Which is bad news, because again, there was no visible effect from the “New 52″ to begin with. That said, I’m still surprised by The Shade writer James Robinson’s suggestion that the maxiseries may be in danger of cancellation. The Shade is doing poorly by “New 52″ standards, but in the context of the direct market of the last year prior to the relaunch, these numbers are decent enough; it’s what you’d expect for the combination of a fan-favorite creative team and property. And, frankly, the “New 52″ numbers to date don’t strike me as being of such a quality as to suggest that those expectations would need to be re-adjusted.

—–

114 - PENGUIN: PAIN AND PREJUDICE
10/2011: Penguin #1 of 5 -- 26,380
11/2011: Penguin #2 of 5 -- 21,021 (-20.3%)

Steep drop for a mini, and again: no visible effect from the “New 52.”

—–

125 - FABLES (Vertigo)
11/2006: Fables #55  -- 25,635
11/2007: Fables #67  -- 24,841
11/2008: Fables #78  -- 23,345
11/2009: Fables #90  -- 20,882
------------------------------
11/2010: --
12/2010: Fables #100 -- 23,014 (+17.1%)
01/2011: Fables #101 -- 19,183 (-16.7%)
02/2011: Fables #102 -- 19,215 (+ 0.2%)
03/2011: Fables #103 -- 18,910 (- 1.6%)
04/2011: Fables #104 -- 18,811 (- 0.5%)
05/2011: Fables #105 -- 18,749 (- 0.3%)
06/2011: Fables #106 -- 18,505 (- 1.3%)
07/2011: Fables #107 -- 18,523 (+ 0.1%)
08/2011: Fables #108 -- 18,390 (- 0.7%)
09/2011: Fables #109 -- 18,072 (- 1.7%)
10/2011: Fables #110 -- 18,109 (+ 0.2%)
11/2011: Fables #111 -- 17,687 (- 2.3%)
----------------
6 months: - 5.7%
1 year  :  n.a.
2 years : -15.3%
5 years : -31.0%

Business as usual for Vertigo’s flagship title.

—–

132 - AMERICAN VAMPIRE (Vertigo)
11/2010: American Vampire #8  -- 19,850 (- 9.4%)
12/2010: American Vampire #9  -- 19,019 (- 4.2%)
12/2010: American Vampire #10 -- 17,761 (- 6.6%)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
02/2011: American Vampire #12 -- 16,522 (- 2.6%)
03/2011: American Vampire #13 -- 17,269 (+ 4.5%)
04/2011: American Vampire #14 -- 16,168 (- 6.4%)
05/2011: American Vampire #15 -- 15,876 (- 1.8%)
06/2011: American Vampire #16 -- 15,705 (- 1.1%)
07/2011: American Vampire #17 -- 15,565 (- 0.9%)
08/2011: American Vampire #18 -- 15,423 (- 0.9%)
09/2011: American Vampire #19 -- 15,288 (- 0.9%)
10/2011: --
11/2011: American Vampire #20 -- 15,685 (+ 2.6%)
----------------
6 months: - 1.2%
1 year  : -21.0%

The Scott Snyder-written Vertigo book returns with a marginal increase that may or may not be “New 52″-related. (He’s writing the super-successful Batman and Swamp Thing, so who knows.)

—–

136 - SPACEMAN (Vertigo)
10/2011: Spaceman #1 of 9 -- 22,355
11/2011: Spaceman #2 of 9 -- 14,962 (-33.1%)

On the one hand, that drop-off was to be expected, because the first issue came with a $1.00 price tag subsidized by the marketing department. Then again, though, this is a pretty poor showing for an established, critically acclaimed creative team, especially in a situation where the “New 52″ relaunch is said to have brought a lot of people into stores. If Vertigo can’t succeed with a $1.00 Spaceman #1 by Brian Azzarello and Eduardo Risso in this climate, it’s a pretty tough road ahead for them.

—–

137 - T.H.U.N.D.E.R. AGENTS
11/2010: T.H.U.N.D.E.R. Agents #1  -- 16,122
12/2010: T.H.U.N.D.E.R. Agents #2  -- 11,227 (-30.4%)
01/2011: T.H.U.N.D.E.R. Agents #3  -- 10,602 (- 5.6%)
02/2011: T.H.U.N.D.E.R. Agents #4  -- 10,124 (- 4.5%)
03/2011: T.H.U.N.D.E.R. Agents #5  --  9,934 (- 1.9%)
04/2011: T.H.U.N.D.E.R. Agents #6  --  9,680 (- 2.6%)
05/2011: T.H.U.N.D.E.R. Agents #7  --  9,453 (- 2.4%)
06/2011: T.H.U.N.D.E.R. Agents #8  --  8,954 (- 5.3%)
07/2011: T.H.U.N.D.E.R. Agents #9  --  8,710 (- 2.7%)
08/2011: T.H.U.N.D.E.R. Agents #10 --  8,453 (- 3.0%)
09/2011: --
10/2011: --
11/2011: Vol. 2 #1 of 6            -- 14,794 (+75.0%)
----------------
6 months: +56.5%
1 year  : - 8.2%

The critically acclaimed and low-selling DC title of 2011 returns for a six-issue miniseries and, well, you know the drill. Despite the “New 52,” the new T.H.U.N.D.E.R. Agents #1 sold fewer copies than the debut issue of the ongoing title that was cancelled a couple months back did this time last year.

—–

141/144 - DC UNIVERSE ONLINE: LEGENDS
02/2011: DCU Online: Legends #1  -- 36,517
02/2011: DCU Online: Legends #2  -- 28,953 (-20.7%)
03/2011: DCU Online: Legends #3  -- 24,824 (-14.3%)
03/2011: DCU Online: Legends #4  -- 23,001 (- 7.3%)
04/2011: DCU Online: Legends #5  -- 21,427 (- 6.8%)
04/2011: DCU Online: Legends #6  -- 20,461 (- 4.5%)
05/2011: DCU Online: Legends #7  -- 20,064 (- 1.9%)
05/2011: DCU Online: Legends #8  -- 19,471 (- 3.0%)
06/2011: DCU Online: Legends #9  -- 18,759 (- 3.7%)
06/2011: DCU Online: Legends #10 -- 18,178 (- 3.1%)
07/2011: DCU Online: Legends #11 -- 17,509 (- 3.7%)
07/2011: DCU Online: Legends #12 -- 17,223 (- 1.6%)
08/2011: DCU Online: Legends #13 -- 16,540 (- 4.0%)
08/2011: DCU Online: Legends #14 -- 16,018 (- 3.2%)
09/2011: --
10/2011: DCU Online: Legends #15 -- 15,460 (- 3.5%)
10/2011: DCU Online: Legends #16 -- 15,238 (- 1.4%)
11/2011: DCU Online: Legends #17 -- 14,226 (- 6.6%)
11/2011: DCU Online: Legends #18 -- 13,955 (- 1.9%)
----------------
6 months: -28.7%

Business as usual for the video-game adaptation.

—–

153 - GREEN LANTERN: THE ANIMATED SERIES (Johnny DC)
11/2011: GL: TAS #0 -- 13,569

A new Johnny DC title. See small print below.

—–

163 - MY GREATEST ADVENTURE
01/2011: Weird Worlds #1 of 6 -- 14,964
02/2011: Weird Worlds #2 of 6 -- 11,587 (- 22.6%)
03/2011: Weird Worlds #3 of 6 -- 10,470 (-  9.6%)
04/2011: Weird Worlds #4 of 6 --  9,665 (-  7.7%)
05/2011: Weird Worlds #5 of 6 --  9,043 (-  6.4%)
06/2011: Weird Worlds #6 of 6 --  8,536 (-  5.6%)
---------------------------------------
10/2011: MGA #1 of 6          -- 17,222 (+101.8%)
11/2011: MGA #2 of 6          -- 11,782 (- 31.6%)
----------------
6 months: +30.3%

Steep drop, but still ahead of its predecessor; about what you’d expect for the resident weirdo DC Universe thing, really.

—–

175/178 - THE UNWRITTEN (Vertigo)
11/2009: The Unwritten #7  -- 14,763
------------------------------------
11/2010: The Unwritten #19 -- 12,036 (- 1.9%)
12/2010: The Unwritten #20 -- 11,684 (- 2.9%)
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
02/2011: The Unwritten #22 -- 11,371 (- 0.6%)
03/2011: The Unwritten #23 -- 11,319 (- 0.5%)
04/2011: The Unwritten #24 -- 11,028 (- 2.6%)
05/2011: The Unwritten #25 -- 11,137 (+ 1.0%)
06/2011: The Unwritten #26 -- 10,979 (- 1.4%)
07/2011: The Unwritten #27 -- 10,787 (- 1.8%)
08/2011: The Unwritten #28 -- 10,731 (- 0.5%)
09/2011: The Unwritten #29 -- 10,511 (- 2.1%)
10/2011: The Unwritten #30 -- 10,481 (- 0.3%)
11/2011: The Unwritten #31 -- 10,434 (- 0.5%)
11/2011: The Unwritten #.5 -- 10,183 (- 2.4%)
----------------
6 months: - 7.4%
1 year  : -14.4%
2 years : -30.2%

Well, the “point” thing is working better than it did for Marvel, at least.

—–

185 - HELLBLAZER (Vertigo)
11/2006: Hellblazer #226 -- 13,388
11/2007: Hellblazer #238 -- 12,536
11/2008: Hellblazer #249 -- 11,445
11/2009: Hellblazer #261 -- 10,553
----------------------------------
11/2010: Hellblazer #273 --  9,645 (-0.1%)
12/2010: Hellblazer #274 --  9,342 (-3.1%)
01/2011: Hellblazer #275 --  9,507 (+1.8%)
02/2011: Hellblazer #276 --  9,466 (-0.4%)
03/2011: Hellblazer #277 --  9,525 (+0.6%)
04/2011: Hellblazer #278 --  9,417 (-1.1%)
05/2011: Hellblazer #279 --  9,454 (+0.4%)
06/2011: Hellblazer #280 --  9,329 (-1.3%)
07/2011: Hellblazer #281 --  9,225 (-1.1%)
08/2011: Hellblazer #282 --  9,372 (+1.5%)
09/2011: Hellblazer #283 --  9,597 (+2.4%)
10/2011: Hellblazer #284 --  9,608 (+0.1%)
11/2011: Hellblazer #285 --  9,500 (-1.1%)
----------------
6 months: + 0.5%
1 year  : - 1.5%
2 years : -10.0%
5 years : -29.0%

Standard attrition in November, and rock-solid numbers for the last year, overall.

—–

194 - I, ZOMBIE (Vertigo)
11/2010: I, Zombie #7  -- 12,800 (- 7.1%)
12/2010: I, Zombie #8  -- 12,038 (- 6.0%)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
02/2011: I, Zombie #10 -- 11,182 (- 3.1%)
03/2011: I, Zombie #11 -- 10,874 (- 2.8%)
04/2011: I, Zombie #12 -- 10,727 (- 1.4%)
05/2011: I, Zombie #13 -- 10,567 (- 1.5%)
06/2011: I, Zombie #14 -- 10,320 (- 2.3%)
07/2011: I, Zombie #15 -- 10,006 (- 3.0%)
08/2011: I, Zombie #16 --  9,568 (- 4.4%)
09/2011: I, Zombie #17 --  9,316 (- 2.6%)
10/2011: I, Zombie #18 --  9,237 (- 0.9%)
11/2011: I, Zombie #19 --  8,999 (- 2.6%)
----------------
6 months: -14.8%
1 year  : -29.7%

It’s not quite levelled out yet.

—–

212 - SWEET TOOTH (Vertigo)
11/2009: Sweet Tooth #3  -- 10,363
----------------------------------
11/2010: Sweet Tooth #15 --  8,750 (- 2.1%)
12/2010: Sweet Tooth #16 --  8,602 (- 1.7%)
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
02/2011: Sweet Tooth #18 --  8,466 (- 0.7%)
03/2011: Sweet Tooth #19 --  8,532 (+ 0.8%)
04/2011: Sweet Tooth #20 --  8,361 (- 2.0%)
05/2011: Sweet Tooth #21 --  8,360 (- 0.0%)
06/2011: Sweet Tooth #22 --  8,252 (- 1.3%)
07/2011: Sweet Tooth #23 --  8,018 (- 2.8%)
08/2011: Sweet Tooth #24 --  7,948 (- 0.9%)
09/2011: Sweet Tooth #25 --  7,896 (- 0.7%)
10/2011: Sweet Tooth #26 --  7,963 (+ 0.9%)
11/2011: Sweet Tooth #27 --  7,923 (- 0.5%)
----------------
6 months: - 5.2%
1 year  : - 9.5%
2 years : -23.6%

This Jeff Lemire vehicle been steady around the 8K mark for the last few months, at least. Maybe there’s some crossover from the writer’s acclaimed Animal Man and Frankenstein books.

On the other hand, Sweet Tooth is the lowest-selling ongoing Vertigo book without an official expiration date.

—–

220 - TINY TITANS (Johnny DC)
11/2008: Tiny Titans #10 --  9,239
11/2009: Tiny Titans #22 --  8,100
----------------------------------
11/2010: Tiny Titans #34 --  7,713 (- 4.1%)
12/2010: Tiny Titans #35 --  7,515 (- 2.6%)
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
02/2011: Tiny Titans #37 --  7,426 (- 0.7%)
03/2011: Tiny Titans #38 --  7,372 (- 0.7%)
04/2011: Tiny Titans #39 --  7,445 (+ 1.0%)
05/2011: Tiny Titans #40 --  7,847 (+ 5.4%)
06/2011: Tiny Titans #41 --  7,811 (- 0.5%)
07/2011: Tiny Titans #42 --  7,664 (- 1.9%)
08/2011: Tiny Titans #43 --  7,534 (- 1.7%)
09/2011: Tiny Titans #44 --  7,619 (+ 1.1%)
10/2011: Tiny Titans #45 --  7,836 (+ 2.9%)
11/2011: Tiny Titans #46 --  7,748 (- 1.1%)
----------------
6 months: - 1.3%
1 year  : + 0.5%
2 years : - 4.4%
222 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  --  9,412
02/2011: Young Justice #1  -- 10,777 (+14.5%)
03/2011: Young Justice #2  --  9,612 (-10.8%)
04/2011: Young Justice #3  --  9,407 (- 2.1%)
05/2011: Young Justice #4  --  9,729 (+ 3.4%)
06/2011: Young Justice #5  --  8,988 (- 7.6%)
07/2011: Young Justice #6  --  8,642 (- 3.9%)
08/2011: Young Justice #7  --  8,062 (- 6.7%)
09/2011: Young Justice #8  --  7,930 (- 1.6%)
10/2011: Young Justice #9  --  7,737 (- 2.4%)
11/2011: Young Justice #10 --  7,650 (- 1.1%)
----------------
6 months: -21.4%

Two Johnny DC titles. See small print.

—–

224 - SUPERNATURAL
10/2007: Origins #6         -- 12,350
-------------------------------------
10/2011: Supernatrl #1 of 6 --  8,896
11/2011: Supernatrl #2 of 6 --  7,506 (-15.6%)

Average drop-off for the TV adaptation.

—–

229 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
11/2006: Batman Strikes! #27   --  7,567
11/2007: Batman Strikes! #39   --  6,464
11/2009: Brave & Bold #11      --  6,438
----------------------------------------
11/2010: All-New BBB #1        --  8,408 (+ 39.1%)
12/2010: All-New BBB #2        --  6,688 (- 20.5%)
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
02/2011: All-New BBB #4        --  6,561 (+  0.1%)
03/2011: All-New BBB #5        --  6,463 (-  1.5%)
04/2011: All-New BBB #6        --  6,324 (-  2.1%)
05/2011: All-New BBB #7        --  6,869 (+  8.6%)
06/2011: All-New BBB #8        --  6,645 (-  3.3%)
07/2011: All-New BBB #9        --  6,404 (-  3.6%)
08/2011: All-New BBB #10       --  6,351 (-  0.8%)
09/2011: All-New BBB #11       --  6,410 (+  0.9%)
10/2011: All-New BBB #12       --  6,771 (+  5.6%)
11/2011: All-New BBB #13       --  7,143 (+  5.5%)
----------------
6 months: + 4.0%
1 year  : -15.1%
2 years : +11.0%
5 years : - 5.6%

Another Johnny DC title.

—–

235 - NORTHLANDERS (Vertigo)
11/2008: Northlanders #12 -- 10,048
11/2009: Northlanders #22 --  8,136
-----------------------------------
11/2010: Northlanders #34 --  7,018 (- 2.1%)
12/2010: Northlanders #35 --  7,061 (+ 0.6%)
01/2011: Northlanders #36 --  6,806 (- 3.6%)
02/2011: Northlanders #37 --  7,006 (+ 2.9%)
03/2011: Northlanders #38 --  7,020 (+ 0.2%)
04/2011: Northlanders #39 --  6,983 (- 0.5%)
05/2011: Northlanders #40 --  7,055 (+ 1.0%)
06/2011: Northlanders #41 --  6,954 (- 1.4%)
07/2011: Northlanders #42 --  6,989 (+ 0.5%)
08/2011: Northlanders #43 --  6,901 (- 1.3%)
09/2011: Northlanders #44 --  6,858 (- 0.6%)
10/2011: Northlanders #45 --  6,973 (+ 1.7%)
11/2011: Northlanders #46 --  6,792 (- 2.6%)
----------------
6 months: - 3.7%
1 year  : - 3.2%
2 years : -16.5%

Cancelled with issue #50.

—–

253 - UNCHARTED
11/2011: Uncharted #1 of 6 -- 6,171

Another video-game adaptation with poor numbers.

There was a 1:10 variant.

—–

255 - SCALPED (Vertigo)
11/2007: Scalped #11 --  7,323
11/2008: Scalped #23 --  6,910
11/2009: --
------------------------------
11/2010: Scalped #43 --  6,324 (- 2.4%)
12/2010: Scalped #44 --  6,192 (- 2.1%)
01/2011: Scalped #45 --  6,187 (- 0.1%)
02/2011: Scalped #46 --  6,179 (- 0.1%)
03/2011: Scalped #47 --  6,222 (+ 0.7%)
04/2011: Scalped #48 --  6,272 (+ 0.8%)
05/2011: --
06/2011: Scalped #49 --  6,333 (+ 1.0%)
06/2011: Scalped #50 --  6,471 (+ 2.2%)
07/2011: --
08/2011: Scalped #51 --  6,409 (- 1.0%)
09/2011: Scalped #52 --  6,270 (- 2.2%)
10/2011: Scalped #53 --  6,203 (- 1.1%)
11/2011: Scalped #54 --  6,157 (- 0.7%)
----------------
6 months:  n.a.
1 year  : - 2.6%
2 years :  n.a.

Ending with issue #60.

—–

263 - DIABLO
11/2011: Diablo #1 of 5 -- 5,612

Another video-game adaptation with poor sales, but this time without a variant edition.

—–

264 - DMZ (Vertigo)
11/2006: DMZ #13 -- 14,228
11/2007: DMZ #25 -- 11,277
11/2008: DMZ #36 --  8,851
11/2009: DMZ #47 --  7,187
--------------------------
11/2010: DMZ #59 --  6,046 (-2.5%)
12/2010: DMZ #60 --  6,023 (-0.4%)
01/2011: DMZ #61 --  5,855 (-2.8%)
02/2011: DMZ #62 --  5,781 (-1.3%)
03/2011: DMZ #63 --  5,877 (+1.7%)
04/2011: DMZ #64 --  5,851 (-0.4%)
05/2011: DMZ #65 --  5,865 (+0.2%)
06/2011: DMZ #66 --  5,825 (-0.7%)
07/2011: DMZ #67 --  5,720 (-1.8%)
08/2011: DMZ #68 --  5,668 (-0.9%)
09/2011: DMZ #69 --  5,544 (-2.2%)
10/2011: DMZ #70 --  5,610 (+1.2%)
11/2011: DMZ #71 --  5,579 (-0.6%)
----------------
6 months: - 4.9%
1 year  : - 7.7%
2 years : -22.4%
5 years : -60.8%

Ending with issue #72.

—–

289 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
11/2006: Scooby Doo #114 -- 4,387
11/2007: Scooby Doo #126 -- 4,237
11/2008: Scooby Doo #138 -- 4,068
11/2009: Scooby Doo #150 -- 4,044
---------------------------------
11/2010: SD:WAY? #3      -- 4,861 (- 1.3%)
12/2010: SD:WAY? #4      -- 4,802 (- 1.2%)
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
02/2011: SD:WAY? #6      -- 4,456 (- 1.9%)
03/2011: SD:WAY? #7      -- 4,522 (+ 1.5%)
04/2011: SD:WAY? #8      -- 4,599 (+ 1.7%)
05/2011: SD:WAY? #9      -- 4,838 (+ 5.2%)
06/2011: SD:WAY? #10     -- 4,774 (- 1.3%)
07/2011: SD:WAY? #11     -- 4,791 (+ 0.4%)
08/2011: SD:WAY? #12     -- 4,686 (- 2.2%)
09/2011: SD:WAY? #13     -- 4,701 (+ 0.3%)
10/2011: SD:WAY? #14     -- ?
11/2011: SD:WAY? #15     -- 4,701
----------------
6 months: - 2.8%
1 year  : - 3.3%
2 years : +16.3%
5 years : + 7.2%

And another Johnny DC book.

Another game adaptation, End of Nations #1 (of 4), also shipped in November, but it didn’t make the Top 300. As usual, I’m assuming it sold as many units as the No. 300 title on the chart for the purposes of the average-sales statistics below, which in November was an estimated 4,330 units.

Thanks for reading, and have a great 2012!

—–

"NEW 52" RE-ORDERS
188:  9,368 -- Detective Comics #1
272:  5,293 -- Batman #2
281:  4,941 -- Swamp Thing #1
290:  4,676 -- Animal Man #1
293:  4,470 -- Aquaman #2

—–

"NEW 52" #3 CHANGES
- 8.0%: Animal Man
- 9.7%: Detective Comics
------
-10.8%: Swamp Thing
-12.3%: Action Comics
-12.3%: Nightwing
-12.4%: Batman
-12.7%: Aquaman
-12.7%: Batman and Robin
-13.8%: Green Lantern
-14.2%: Justice League
------
-15.6%: Red Hood
-15.7%: Teen Titans
-16.3%: Batgirl
-16.7%: Batwoman
-16.7%: GL Corps
-16.7%: New Guardians
-17.0%: Wonder Woman
-17.3%: Supergirl
-17.4%: Stormwatch
-17.4%: Superboy
-17.5%: Superman
-17.6%: Suicide Squad
-17.7%: JLI
-17.8%: All Star Western
-17.9%: Batwing
-17.9%: Catwoman
-17.9%: Demon Knights
-18.0%: Red Lanterns
-18.5%: JLD
------
-20.1%: Green Arrow
-20.8%: Flash
-21.2%: Frankenstein
-23.1%: Birds of Prey
-23.3%: OMAC
-23.6%: Resurrection Man
-23.9%: Hawk & Dove
-24.4%: Deathstroke
-24.4%: Men of War
-24.7%: I, Vampire
-24.7%: Static Shock
-25.3%: Grifter
-25.4%: DCU Presents
-25.9%: LoSH
-26.4%: Hawkman
-26.8%: Legion Lost
-27.7%: Voodoo
-28.0%: Firestorm
-29.5%: Blackhawks
-29.7%: Mister Terrific
-29.9%: Blue Beetle
-30.0%: Captain Atom

—–

6-MONTH COMPARISONS
+261.0%: JLA
+218.6%: All Star Western
+205.5%: Action Comics
+191.0%: Batgirl
+180.7%: Detective Comics
+174.1%: Batman
+145.6%: Teen Titans
+137.2%: Supergirl
+124.6%: Superman
+ 92.7%: Superboy
+ 64.7%: Flash
+ 62.7%: Green Lantern
+ 56.5%: THUNDER Agents
+ 50.0%: Batman and Robin
+ 48.1%: LoSH
+ 47.8%: Green Arrow
+ 37.7%: Birds of Prey
+ 30.3%: My Greatest Adventure
+ 12.8%: New Guardians
+  7.3%: GL Corps
+  4.0%: All-New BBB
+  0.5%: Hellblazer
-  1.2%: American Vampire
-  1.3%: Tiny Titans
-  2.8%: Scooby-Doo
-  3.7%: Northlanders
-  4.9%: DMZ
-  5.2%: Sweet Tooth
-  5.7%: Fables
-  7.4%: Unwritten
- 14.8%: I, Zombie
- 21.4%: Young Justice
- 28.7%: DCU Online

—–

1-YEAR COMPARISONS
+307.6%: Action Comics
+231.5%: JLA
+203.6%: All Star Western
+201.0%: Detective Comics
+170.9%: Batgirl
+131.5%: Batman
+129.8%: Teen Titans
+ 99.8%: Supergirl
+ 86.7%: Superman
+ 61.0%: Green Lantern
+ 56.8%: Flash
+ 41.3%: Batwoman
+ 32.3%: LoSH
+ 29.1%: New Guardians
+ 19.5%: Superboy
+ 18.7%: Birds of Prey
+ 13.8%: GL Corps
+ 11.2%: Green Arrow
+  7.4%: Batman and Robin
+  0.5%: Tiny Titans
-  1.5%: Hellblazer
-  2.6%: Scalped
-  3.2%: Northlanders
-  3.3%: Scooby-Doo
-  7.7%: DMZ
-  8.2%: THUNDER Agents
-  9.5%: Sweet Tooth
- 14.4%: Unwritten
- 15.1%: All-New BBB
- 21.0%: American Vampire
- 22.7%: Batman: Odyssey
- 29.7%: I, Zombie

—–

2-YEAR COMPARISONS
+753.9%: Stormwatch
+304.0%: Action Comics
+194.1%: All Star Western
+169.8%: Green Arrow
+150.9%: Superman
+149.8%: Wonder Woman
+118.9%: Batman
+104.4%: Detective Comics
+101.7%: Batgirl
+ 88.7%: JLA
+ 74.2%: Supergirl
+ 31.4%: Teen Titans
+ 22.4%: Flash
+ 22.2%: Green Lantern
+ 16.3%: Scooby-Doo
+ 11.0%: All-New BBB
-  4.4%: Tiny Titans
-  9.8%: Batman and Robin
- 10.0%: Hellblazer
- 15.3%: Fables
- 16.5%: Northlanders
- 18.7%: GL Corps
- 22.4%: DMZ
- 23.6%: Sweet Tooth
- 30.2%: Unwritten

—–

5-YEAR COMPARISONS
+150.9%: Superman
+125.2%: Catwoman
+102.1%: Action Comics
+ 97.0%: Firestorm
+ 88.8%: Hawkman
+ 88.7%: Detective Comics
+ 77.3%: Nightwing
+ 74.8%: All Star Western
+ 71.5%: Green Lantern
+ 63.2%: Batman
+ 59.2%: Flash
+ 59.2%: GL Corps
+ 45.9%: Green Arrow
+ 31.0%: Stormwatch
+ 19.7%: JLA
+ 18.2%: Birds of Prey
+  7.2%: Scooby-Doo
+  6.8%: Blue Beetle
+  2.9%: LoSH
-  3.5%: Teen Titans
-  5.6%: All-New BBB
- 14.8%: Wonder Woman
- 18.8%: Supergirl
- 29.0%: Hellblazer
- 31.0%: Fables
- 60.8%: DMZ

—–
Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
11/2006: 34,907
11/2007: 29,429
11/2008: 25,340
11/2009: 28,913**
---------------
11/2010: 25,497 (+  7.3%)**
12/2010: 23,869 (-  6.4%)**
01/2011: 21,922 (-  8.2%)**
02/2011: 23,252 (+  6.1%)**
03/2011: 23,976 (+  3.1%)**
04/2011: 25,651 (+  7.0%)
05/2011: 24,561 (-  4.3%)**
06/2011: 25,814 (+  5.1%)**
07/2011: 26,138 (+  1.3%)**
08/2011: 25,632 (-  1.9%)**
09/2011: 57,224 (+123.3%)
10/2011: 51,280 (- 10.4%)**
11/2011: 41,414 (-19.2%)**
-----------------
6 months: + 68.6%
1 year  : + 62.4%
2 years : + 43.2%
5 years : + 18.6%
DC UNIVERSE
11/2006: 45,399
11/2007: 37,257
11/2008: 33,096
11/2009: 38,488
---------------
11/2010: 34,180 (+  4.1%)
12/2010: 30,870 (-  9.7%)
01/2011: 24,321 (- 21.2%)**
02/2011: 25,887 (+  6.4%)**
03/2011: 26,720 (+  3.2%)**
04/2011: 29,126 (+  9.0%)
05/2011: 27,745 (-  4.7%)**
06/2011: 28,673 (+  3.4%)**
07/2011: 28,586 (-  0.3%)**
08/2011: 27,761 (-  2.9%)**
09/2011: 67,411 (+142.8%)
10/2011: 59,146 (- 12.3%)**
11/2011: 46,670 (- 21.1%)**
-----------------
6 months: + 68.2%
1 year  : + 36.5%
2 years : + 21.3%
5 years : +  2.8%
VERTIGO
11/2006: 13,773
11/2007: 10,946
11/2008: 11,936
11/2009: 11,036
---------------
11/2010:  9,034 (- 5.4%)
12/2010: 11,193 (+23.9%)
01/2011: 10,145 (- 9.4%)
02/2011: 10,295 (+ 1.5%)
03/2011: 10,450 (+ 1.5%)
04/2011: 10,014 (- 4.2%)
05/2011: 10,668 (+ 6.5%)
06/2011: 10,415 (- 2.4%)
07/2011: 10,784 (+ 3.5%)
08/2011: 10,147 (- 5.9%)
09/2011:  9,995 (- 1.5%)
10/2011: 10,643 (+ 6.5%)
11/2011: 10,355 (- 2.7%)
-----------------
6 months: -  2.9%
1 year  : + 14.6%
2 years : -  6.2%
5 years : - 24.8%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

DC Comics Month-to-Month Sales: October 2011

201111221603.jpg
by Marc-Oliver Frisch

October was a first litmus test for the good “New 52″ relaunch numbers, as it was the first month that allowed retailers to react to customer feedback on DC’s “New 52″ initiative in a meaningful way.

As a result, Marvel won a little less of the market share than usual got really spanked by DC in October, which took the Top 6 spots, along with a whopping 17 out of the Top 20 (and 32 out of the Top 50, and 60 out of the Top 100), as well as 50.97 percent of the unit market share and 42.47 percent of the dollar share.

DC’s average periodical numbers were down a bit from September and are now in the exact same area as right after the line-wide “One Year Later” event in May 2006, which had been DC’s high-water mark before the current relaunch. Back then, the average new DC comic book (not counting the now-defunct WildStorm) sold an estimated 50,519 units, the average new DC Universe comic book 59,505. In October 2011, now, it’s 51,280 and 59,146, respectively. These numbers don’t suggest we need to build a new ball park quite yet, but DC certainly did a great job of filling up the old one in a way that hasn’t happened since, well, 2006.

While a slight drop-off from September was to be expected, it turns out to be very slight indeed, because 16 of the “New 52″ titles didn’t drop at all, but rather increased in sales. They’re led by Animal Man, which, on the back of good reviews, saw an impressive second-issue increase of 16 percent. And even most of the rest of the bunch displays much slighter drops than we’re used to, for that matter. Only 16 of the percentage drops are in the double digits, and only four of those — Action Comics, Men of War, Superman and Blackhawks — are in the area you’d usually suspect. As a result, the average second-issue drop for the “New 52″ is a tiny 5.2 percent — a dream figure by any standard.

(Also, it’s worth noting that many of the books with the bigger second-issue drops came out in the last week of October. Technically, this means that they were disadvantaged, because all subsequent re-orders slipped into November. On the other hand, the first issues of those titles shipped in the last week of September, too, of course, so it should have evened out. In any case, we’ll get a clearer picture of what’s going on with the November chart.)

As far as DC’s market-share dominance is concerned, massive re-orders for all debut issues except one (poor Men of War) played a big role. The leader in October re-orders was Aquaman #1, which sold an additional 28,243 units. Given that the book first shipped in the last week of September, all post-release re-orders fell into October, so it had a slight edge over runners-up Green Lantern #1 and Detective Comics #1. Still, DC’s Aquaman revamp looks like a big success, so far. Overall, the re-orders bring the average sales of the “New 52″ debut issues up to an impressive 83,474 units. (Below the individual month-to-month changes, I’ve added some extra statistics on “New 52″ re-orders, aggregate total sales of the debut issues and second-issue changes.)

Thanks to an increased number of releases in October (74 new DC Universe and Vertigo titles in October versus 62 in September; plus 52 re-ordered September issues, of course), DC’s new comic-book output cracked the $11-million mark for the first time since Diamond Distributors started reporting data on actual sales to retailers in March 2003. In October 2011, DC’s new periodicals resulted in a total dollar value of 11.8 million, 11.5 million of which fall on the DC Universe imprint. Both are record-breaking numbers for the publisher.

However, there’s still cause to remain skeptical when it comes to the longevity of the “New 52″ buzz and the company’s current success. For one thing, the additional traffic doesn’t seem to have affected Vertigo by more than a few hundred copies total. More importantly, though, it doesn’t seem to have affected the new DC Universe launches in October much, either. For all the success of the “New 52″ books themselves, there’s virtually no indication that October launches like The Shade, The Huntress or Penguin profited from the event — and all of these came out in the first two weeks of October, so it’s not like there wasn’t enough time to get more copies to retailers.
[Read more…]

DC Comics Month-to-Month Sales: September 2011

Batman #1 new 52
by Marc-Oliver Frisch

September was business as usual for DC Comics’ periodical sales, as… oh, wait.

The “New 52″ project, a relaunch of its complete superhero line via 52 #1 issues, made September 2011 a record-breaking month for DC Comics — and a joyously eventful one for the people watching their sales. It’s not often that publishers attempt something on this scale, unfortunately, so it’s nice not to come up with 52 different ways of expressing that sales have mostly been going down, for a change. It’s a little bit like that myth about Eskimos and the words they have for snow.

Anyway: The average DC comic book sold an estimated 57,224 units in September, the average DC Universe comic book a whopping 67,411 units. That’s more than double what it was in August for both, as well as more than in any previous month since sole distributor Diamond started releasing information on actual sales to specialty retailers in March 2003. The month that comes closest is May 2006, when DC’s line-wide “One Year Later” initiative kicked off, with 44,554 (DC total) and 59,505 (DC Universe) units, respectively.

And, while we’re breaking records: May 2006 was also the only previous time when the total dollar value of DC’s periodical comic books exceeded 10 million, with an estimated $10,157,965. In September 2011, the amount was $10.9 million for DC total and $10.5 million for the DC Universe line, which never broke the 10-million mark on its own before. (Average cover prices were about the same, by the way: $3.05 for DC total and $3.04 for DC Universe in 2006, and vice versa in 2011.)

In terms of the estimated total number of copies shifted, it’s a closer shave, but September 2011 still wins versus the previous record month, which, again, was May 2006. That month, the publisher sold an estimated 3.4 million books total, 3.0 million of which DC Universe comic books. In September 2011, it was 3.6 million DC comic books, of which 3.4 were DC Universe titles.

Incidentally, as you may guess from reading the introduction, we’ll be coming back to the year 2006 a few more times in the comparisons below. For now, let’s just say September was a really good month for DC and the DC Universe line in particular.

DC’s Vertigo imprint didn’t set any records in September, meanwhile, but dropped below the 10K mark again for the first time since November 2010.

A procedural note: The fact that 41 of the “New 52″ titles below are listed with higher numbers than over at ICv2.com is not an error. It’s because Diamond only reported 90% of their sales on the chart, to compensate for the fact that they were made returnable by DC if retailers met a specific sales quota. Since Diamond’s way of accounting for the incentive seems fairly arbitrary, I’ve re-added the missing 10% for those books to get a more accurate picture. Just keep in mind that those numbers probably wouldn’t have been as high if retailers weren’t required to meet a certain threshold to qualify for returnability. It’s just one more gimmick that publishers use — the other 11 “New 52″ titles were promoted through variant-cover editions and special discounts, for instance, and Marvel uses its own share of sales-boosting incentives.

Finally, a special thanks to John Jackson Miller for pointing out that Diamond indeed only took off 10% for returnability in September, as opposed to 20%, as they did in previous cases. If you’re interested in comic-book sales, by the way, check out Miller’s Web site, <em>The Comics Chronicles</em> — it’s an essential resource for anyone dealing with these numbers, stuffed with sales data and context going back decades.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

1 - BATMAN
09/2006: Batman #657 --  91,357 [ 96,127]
09/2007: Batman #669 --  73,471
09/2008: --
09/2009: Batman #690 --  77,001
-------------------------------
09/2010: Batman #703 --  77,033 (+  4.9%)
10/2010: --
11/2010: Batman #704 --  65,212 (- 15.4%)
12/2010: Batman #705 --  63,262 (-  3.0%)
01/2011: Batman #706 --  60,231 (-  4.8%)
02/2011: Batman #707 --  58,803 (-  2.4%)
03/2011: Batman #708 --  58,594 (-  0.4%)
04/2011: Batman #709 --  56,578 (-  3.4%)
05/2011: Batman #710 --  55,086 (-  2.6%)
06/2011: Batman #711 --  53,113 (-  3.6%)
07/2011: Batman #712 --  51,385 (-  3.3%)
08/2011: Batman #713 --  51,760 (+  0.7%)
09/2011: Batman #1   -- 188,420 (+264.0%)
-----------------
6 months: +221.6%
1 year  : +144.6%
2 years : +144.7%
5 years : +106.3%

Perhaps surprisingly, Grant Morrison’s Action Comics did not take the top spot in the chart, but Scott Snyder and Greg Capullo’s Batman relaunch. Even more surprisingly, it also beats last August’s Justice League #1 by about 3,000 units.

In retrospect, it makes sense, though, given the recent success of the property in film and videogames, the good reception of Scott Snyder’s American Vampire and Detective Comics and, maybe, Greg Capullo’s draw as a major artist of the 1990s who hasn’t done any work for DC, to date.

According to ICv2.com‘s estimates, these are the highest first-month sales for Batman since September 2003, when Batman #619, the conclusion of Jeph Loeb and Jim Lee’s “Hush” storyline, sold an estimated 233,775 units. (The total count for that issue, including all reorders that made the chart in subsequent months, ended up being 308,945.) If you look at other titles published since March 2003, 188K is still very good, but nowhere near record-breaking. See last month’s column for a run-down of the best-selling comics of the period covered by our current estimates.

So, ultimately, the September numbers further support the notion that, rather than to kick-start the direct market by bringing in huge crowds of people that have never set foot in a comics store before, DC mobilized the full potential of the market as it stands, in a way that hasn’t been managed since 2006. Which is still a great success, of course, given the economic situation and the sales erosion of the last couple of years.

By the way: Batman #1 was promoted with a 1:25 variant-cover edition and a 1:200 variant-cover edition, as were Justice League #1, Action Comics #1, Green Lantern #1 and Flash #1. The special discount mentioned in the introduction, which also required retailers to meet a certain quota, applies to Batwoman #1, Green Lantern: New Guardians #1, Stormwatch #1, Swamp Thing #1, Teen Titans #1 and Wonder Woman #1, meanwhile. I’ll just mention them here, so keep in mind that these promotional initiatives are likely to have affected the numbers of those books. Whether it affected them more than the thresholds for returnability reflected the other 41 titles or less so, we have no way of knowing.

—–

2 - ACTION COMICS
09/2006: Action Comics #843 --  56,084
09/2007: --
09/2008: Action Comics #869 --  49,597
09/2009: Action Comics #881 --  36,183
--------------------------------------
09/2010: Action Comics #893 --  33,948 (-  6.7%)
10/2010: Action Comics #894 --  42,291 (+ 24.6%)
11/2010: Action Comics #895 --  33,089 (- 21.8%)
12/2010: Action Comics #896 --  32,357 (-  2.2%)
01/2011: Action Comics #897 --  32,134 (-  0.7%)
02/2011: Action Comics #898 --  31,935 (-  0.6%)
03/2011: Action Comics #899 --  31,808 (-  0.4%)
04/2011: Action Comics #900 --  60,152 (+ 89.1%) [73,004]
05/2011: Action Comics #901 --  44,143 (- 26.6%)
06/2011: Action Comics #902 --  41,960 (-  5.0%)
07/2011: Action Comics #903 --  40,205 (-  4.2%)
08/2011: Action Comics #904 --  39,323 (-  2.2%)
09/2011: Action Comics #1   -- 182,748 (+364.7%)
-----------------
6 months: +474.5%
1 year  : +438.3%
2 years : +405.1%
5 years : +225.9%

Grant Morrison and Rags Morales reinvent Superman with the book’s highest recorded sales since Diamond started reporting actual numbers in March 2003. The issue that held the record until now was Action Comics #844, the start of the Johns/Donner/Kubert run, which had estimated first-month numbers of 78,869 in October 2006.

It’s not unusual for Morrison’s major projects to hit 100K+ sales levels, of course, but a book that shifts 180K in its first month is a record even for him, in the period covered by these estimates. So far, the closest he came was with 52 #1, which moved an estimated 176,214 units in May 2006, and All Star Superman #1, which sold 170,802 copies in November 2005.

—–

3 - GREEN LANTERN
09/2006: Green Lantern #13  --  78,101
09/2007: Green Lantern #23  --  79,084 [82,168]
09/2008: Green Lantern #34  --  63,825
09/2009: Green Lantern #46  -- 103,666
--------------------------------------
09/2010: Green Lantern #57  --  85,179 (+ 1.2%)
10/2010: Green Lantern #58  --  81,626 (- 4.2%)
11/2010: Green Lantern #59  --  76,173 (- 6.7%)
12/2010: Green Lantern #60  --  76,360 (+ 0.3%)
12/2010: Green Lantern #61  --  72,203 (- 5.4%)
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
03/2011: Green Lantern #63  --  75,632 (+ 5.8%)
03/2011: Green Lantern #64  --  76,898 (+ 1.7%)
04/2011: Green Lantern #65  --  75,780 (- 1.5%)
05/2011: Green Lantern #66  --  75,371 (- 0.5%)
06/2011: --
07/2011: Green Lantern #67  --  74,521 (- 1.1%)
08/2011: --
09/2011: Green Lantern #1   -- 141,682 (+90.1%)
-----------------
6 months: + 85.8%
1 year  : + 66.3%
2 years : + 36.7%
5 years : + 81.4%

Green Lantern and its spin-off titles were already doing perfectly well before the relaunch, so it’s only natural that the increases aren’t entirely as explosive here as in some other cases.

Geoff Johns and Doug Mahnke’s new debut issue is the best-selling one since Green Lantern #1 from May 2005, also written by Johns, which sold an estimated 168,353 in its first month and has recorded total sales of 180,483.

—–

4 - THE FLASH
09/2006: Flash: FMA #4   --  66,663
09/2007: Flash #232      --  56,969
09/2008: Flash #244      --  29,180
09/2009: --
-----------------------------------
09/2010: Flash #5        --  62,063 (-  4.3%)
10/2010: --
11/2010: Flash #6        --  57,673 (-  7.1%)
12/2010: Flash #7        --  56,304 (-  2.4%)
12/2010: Flash #8        --  53,975 (-  4.1%)
01/2011: --
02/2011: Flash #9        --  55,980 (+  3.7%)
03/2011: --
04/2011: Flash #10       --  54,953 (-  1.8%)
04/2011: Flash #11       --  54,633 (-  0.6%)
05/2011: Flash #12       --  54,914 (+  0.5%)
06/2011: --
07/2011: --
08/2011: --
09/2010: Flash #1        -- 129,260 (+135.4%)
-----------------
6 months:   n.a.
1 year  : +108.3%
2 years :   n.a.
5 years : + 93.9%

The creative team of Francis Manapul and Brian Buccellato turn in the second record-breaking launch of the month.

To date, the best-selling recorded issues of Flash were the previous relaunch debuts of the last few years: The Flash #1 (April 2010, 100,903 units), The Flash: Rebirth #1 (April 2009, 102,429), All Flash #1 (July 2007, 98,694) and Flash: The Fastest Man Alive #1 (June 2006, 120,404).

The new relaunch beats all of those quite handsomely and puts the Flash next to Batman, Superman and Green Lantern, as far as DC’s most popular comics properties are concerned. The rest of the Top 10 is filled out with another Superman book and three more Batman titles.

Considering that Geoff Johns — maybe the most popular Flash creator of the last 10 years and certainly one of the three most popular writers in superhero comics right now — is nowhere in sight here, that’s quite a good number for the “New 52″ relaunch.

—–

5 - SUPERMAN
09/2006: Superman #656 --  64,288
09/2007: Superman #667 --  48,608
09/2008: Superman #680 --  46,585
09/2009: Superman #692 --  37,695
---------------------------------
09/2010: --
10/2010: Superman #703 --  50,460 (+  0.9%)
10/2010: Superman #704 --  46,741 (-  7.4%)
11/2010: Superman #705 --  46,261 (-  1.0%)
12/2010: Superman #706 --  43,027 (-  7.0%)
01/2011: Superman #707 --  41,843 (-  2.8%)
02/2011: Superman #708 --  40,639 (-  2.9%)
03/2011: Superman #709 --  39,846 (-  2.0%)
04/2011: Superman #710 --  39,644 (-  0.5%)
05/2011: Superman #711 --  38,471 (-  3.0%)
06/2011: Superman #712 --  37,362 (-  2.9%)
07/2011: Superman #713 --  36,646 (-  1.9%)
08/2011: Superman #714 --  35,919 (-  2.0%)
09/2011: Superman #1   -- 131,529 (+266.2%)
-----------------
6 months: +230.1%
1 year  :   n.a.
2 years : +248.9%
5 years : +104.6%

It’s been a while since Superman sold this well — issues #204 through #207, to be specific, which sold between 231,411 and 138,984 units in their first calendar months in 2004 (there was a numbering change in-between, before you ask). Those were the first four issues of the Jeph Loeb/Jim Lee run, though, so I’d say George Pérez and Jesús Merino are off to a good start.

But of course — and this goes for most of the books below as well — it’s premature to draw conclusions on the performance of individual books, at this juncture. We’ll have to wait another few months until sales to retailers reflect what’s really going on out there with any given series, presumably.

—–

6 - DETECTIVE COMICS
09/2006: Detective Comics #823 --  64,215
09/2007: Detective Comics #836 --  49,475
09/2008: Detective Comics #848 --  68,306
09/2009: Detective Comics #857 --  57,063
-----------------------------------------
09/2010: Detective Comics #869 --  37,394 (-  3.3%)
10/2010: Detective Comics #870 --  35,674 (-  4.6%)
11/2010: Detective Comics #871 --  36,941 (+  3.6%)
12/2010: Detective Comics #872 --  37,961 (+  2.8%) [39,758]
01/2011: Detective Comics #873 --  38,417 (+  1.2%)
02/2011: Detective Comics #874 --  39,106 (+  1.8%)
03/2011: Detective Comics #875 --  40,047 (+  2.4%)
04/2011: Detective Comics #876 --  40,133 (+  0.2%)
05/2011: Detective Comics #877 --  39,609 (-  1.3%)
06/2011: Detective Comics #878 --  39,152 (-  1.2%)
07/2011: Detective Comics #879 --  39,185 (+  0.1%)
07/2011: Detective Comics #880 --  38,585 (-  1.5%)
08/2011: Detective Comics #881 --  39,729 (+  3.0%)
09/2011: Detective Comics #1   -- 114,880 (+189.2%)
-----------------
6 months: +186.9%
1 year  : +207.2%
2 years : +101.3%
5 years : + 78.9%

Tony Daniel, who’d been steering Batman for the last couple of years, takes over the character’s original title with the book’s highest sales to date. The previous record holder was issue #853, the second part of Neil Gaiman and Andy Kubert’s “Whatever Happened to the Caped Crusader?” story, which sold 104,107 copies in April 2009.

—–

7 - BATMAN: THE DARK KNIGHT
12/2010: Dark Knight #1  --  89,985           [92,791]
01/2011: --
02/2011: --
03/2011: Dark Knight #2  --  71,108 (- 21.0%)
04/2011: --
05/2011: --
06/2011: --
07/2011: Dark Knight #3  --  62,792 (- 11.7%)
07/2011: Dark Knight #4  --  57,333 (-  8.7%)
08/2011: Dark Knight #5  --  52,908 (-  7.7%)
09/2011: Dark Knight #1  -- 109,321 (+106.6%)
-----------------
6 months: + 53.7%

David Finch and his last-minute co-writer Paul Jenkins beat the debut of the book’s last incarnation.

—–

10 - BATMAN AND ROBIN
09/2009: Batman and Robin #4  -- 106,925
----------------------------------------
09/2010: Batman and Robin #14 --  82,894 (- 3.4%)
10/2010: Batman and Robin #15 --  80,173 (- 3.3%)
11/2010: Batman and Robin #16 --  80,343 (+ 0.2%)
11/2010: Batman and Robin #17 --  70,600 (-12.1%)
12/2010: Batman and Robin #18 --  68,814 (- 2.5%)
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
02/2011: Batman and Robin #20 --  60,642 (- 1.9%)
03/2011: Batman and Robin #21 --  59,818 (- 1.4%)
04/2011: Batman and Robin #22 --  59,076 (- 1.2%)
05/2011: Batman and Robin #23 --  57,525 (- 2.6%)
06/2011: Batman and Robin #24 --  54,984 (- 4.4%)
07/2011: Batman and Robin #25 --  55,172 (+ 0.3%)
08/2011: Batman and Robin #26 --  52,704 (- 4.5%)
09/2011: Batman and Robin #1  --  94,713 (+79.7%)
----------------
6 months: +58.3%
1 year  : +14.3%
2 years : -11.4%

Well, it’s the highest sales for Batman and Robin since issue #6 from November 2009. So no record-breaking here.

Still, it’s worth noting that all four Batman titles (and both Superman ones) made the Top 10. So if there was any question whether retailers were going to gravitate towards known quantities when placing their orders, this should settle it.

—–

11 - GREEN LANTERN: NEW GUARDIANS
09/2010: Emerald Warriors #2  -- 56,289 (-17.6%)
10/2010: Emerald Warriors #3  -- 50,490 (-10.3%)
11/2010: Emerald Warriors #4  -- 46,319 (- 8.3%)
12/2010: Emerald Warriors #5  -- 44,077 (- 4.8%)
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)
02/2011: Emerald Warriors #7  -- 44,828 (+ 3.1%)
03/2011: Emerald Warriors #8  -- 51,322 (+14.5%) [54,110]
04/2011: Emerald Warriors #9  -- 51,784 (+ 0.5%)
05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%)
06/2011: Emerald Warriors #11 -- 53,927 (+ 1.8%)
07/2011: Emerald Warriors #12 -- 48,087 (-10.8%)
08/2011: Emerald Warriors #13 -- 44,228 (- 8.0%)
09/2011: New Guardians #1     -- 84,033 (+90.0%)
----------------
6 months: +63.7%
1 year  : +49.3%

This one’s by the creative team that did Green Lantern Corps until August. The book’s predecessor Emerald Warriors debuted with first-month sales of 68,332 in August 2010, so this is a very good number.

—–

12 - BATGIRL
09/2008: Batgirl #3 of 6 -- 24,932
09/2009: Batgirl #2      -- 40,626
----------------------------------
09/2010: Batgirl #14     -- 26,861 (-  1.4%)
10/2010: --
11/2010: Batgirl #15     -- 25,827 (-  3.9%)
12/2010: Batgirl #16     -- 25,225 (-  2.3%)
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
02/2011: Batgirl #18     -- 24,390 (-  3.2%)
03/2011: Batgirl #19     -- 24,821 (+  1.8%)
04/2011: Batgirl #20     -- 24,310 (-  2.1%)
05/2011: Batgirl #21     -- 24,043 (-  1.1%)
06/2011: Batgirl #22     -- 23,323 (-  3.0%)
07/2011: Batgirl #23     -- 22,619 (-  3.0%)
08/2011: Batgirl #24     -- 22,695 (+  0.3%)
09/2011: Batgirl #1      -- 90,543 (+299.0%)
-----------------
6 months: +264.8%
1 year  : +237.1%
2 years : +122.9%

The combination of writer Gail Simone and getting the Barbara Gordon character back in the leading role seems to have convinced retailers to order way, way more copies of Batgirl than in any previous recorded month. The last relaunch sold an estimated 51,724 units with its debut issue in August 2009.

—–

13 - WONDER WOMAN
09/2006: --
09/2007: --
09/2008: Wonder Woman #24  --  34,583
09/2009: Wonder Woman #36  --  28,806
-------------------------------------
09/2010: Wonder Woman #603 --  38,852 (+  2.2%)
10/2010: Wonder Woman #604 --  37,405 (-  3.7%)
11/2010: --
12/2010: Wonder Woman #605 --  35,495 (-  5.1%)
01/2011: Wonder Woman #606 --  33,601 (-  5.3%)
02/2011: Wonder Woman #607 --  33,053 (-  1.6%)
03/2011: Wonder Woman #608 --  32,540 (-  1.6%)
03/2011: Wonder Woman #609 --  31,421 (-  3.4%)
04/2011: Wonder Woman #610 --  31,002 (-  1.3%)
05/2011: --
06/2011: Wonder Woman #611 --  30,874 (-  0.4%)
06/2011: Wonder Woman #612 --  30,690 (-  0.6%)
07/2011: Wonder Woman #613 --  29,720 (-  3.2%)
08/2011: Wonder Woman #614 --  29,223 (-  1.7%)
09/2011: Wonder Woman #1   --  76,214 (+160.8%)
-----------------
6 months: +138.3%
1 year  : + 96.2%
2 years : +164.6%
5 years :  n.a.

Measured against the pre-publication hype Brian Azzarello and Cliff Chiang’s Wonder Woman relaunch received, this number isn’t all that impressive — and certainly not measured against DC’s treatment of the character as one of the company’s “big three” heroes along with Superman and Batman.

In the context of estimates recorded since March 2003, for that matter, the new debut is only the fourth-best-selling Wonder Woman book. The top three spots are taken by the first three issues of the 2006 relaunch, which sold between 132,580 and 76,998 units.

So, clearly, it’s still the guys who are wearing the pants at DC.

—–

14 - GREEN LANTERN CORPS
09/2006: Green Lantern Corps #4  -- 46,619
09/2007: --
09/2008: Green Lantern Corps #28 -- 44,939
09/2009: Green Lantern Corps #40 -- 83,112
------------------------------------------
09/2010: Green Lantern Corps #52 -- 63,577 (- 5.3%)
10/2010: Green Lantern Corps #53 -- 60,808 (- 4.4%)
11/2010: Green Lantern Corps #54 -- 57,448 (- 5.5%)
12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%)
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%)
03/2011: Green Lantern Corps #58 -- 60,100 (+13.9%)
04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%)
05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%)
06/2011: --
07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%)
07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%)
08/2011: Green Lantern Corps #63 -- 53,372 (- 7.9%)
09/2011: Green Lantern Corps #1  -- 83,077 (+55.7%)
----------------
6 months: +38.2%
1 year  : +30.7%
2 years : - 0.0%
5 years : +78.2%

As I say above, the Green Lantern franchise was already doing very well, so the fact that the relaunch only gets Green Lantern Corps numbers back to the level of the Blackest Night tie-in issues from two years ago isn’t necessarily a surprise. It’s still a big number for a Green Lantern spin-off.

—–

15 - TEEN TITANS
09/2006: Teen Titans #39  -- 65,969
09/2007: Teen Titans #51  -- 57,851
09/2008: Teen Titans #63  -- 41,790
09/2009: Teen Titans #75  -- 32,808
-----------------------------------
09/2010: Teen Titans #87  -- 23,259 (-  6.9%)
10/2010: Teen Titans #88  -- 27,637 (+ 18.8%)
11/2010: Teen Titans #89  -- 26,444 (-  4.3%)
12/2010: Teen Titans #90  -- 25,997 (-  1.7%)
01/2011: Teen Titans #91  -- 25,443 (-  2.1%)
02/2011: Teen Titans #92  -- 26,170 (+  2.9%)
03/2011: Teen Titans #93  -- 24,957 (-  4.6%)
04/2011: Teen Titans #94  -- 25,187 (+  0.9%)
05/2011: Teen Titans #95  -- 24,738 (-  1.8%)
06/2011: Teen Titans #96  -- 23,849 (-  3.6%)
07/2011: Teen Titans #97  -- 23,138 (-  3.0%)
07/2011: Teen Titans #98  -- 23,095 (-  0.2%)
08/2011: Teen Titans #99  -- 23,756 (+  2.9%)
08/2011: Teen Titans #100 -- 27,459 (+ 15.6%)
09/2011: Teen Titans #1   -- 73,675 (+168.3%)
-----------------
6 months: +195.2%
1 year  : +216.8%
2 years : +124.6%
5 years : + 11.7%

Scott Lobdell and Brett Booth restore Teen Titans sales to the glory days of, ah, 2006.

—–

16 - AQUAMAN
09/2011: Aquaman #1  -- 80,302

That’s a great number for Aquaman, certainly, even considering the book is by the creative team of Blackest Night.

The last Aquaman title ran for 39 issues from 2002 through 2006. Between #4 (the first one covered by current estimates) and #39, its numbers dropped from 36,908 to 18,326 units. The debut issue had initial orders of 45,112, which would presumably place its actual first-month sales around the 50K mark.

—–

17 - BATWOMAN
11/2010: Batwoman #0  --  43,891
--------------------------------
09/2011: Batwoman #1  --  72,228 (+64.6%)

The first issue of the Rucka/Williams “Batgirl” stint in Detective Comics sold an estimated 72,808 units in June 2009, so it seems clear what retailers used as a reference point for the new series.

—–

19 - RED LANTERNS
09/2011: Red Lanterns #1  -- 73,940

The latest Green Lantern spin-off is the fourth book in the franchise, if you’re keeping count, so sales of 70K+ are rather good.

—–

20 - JUSTICE LEAGUE DARK
06/2011: FP: Secret Seven #1 of 3 -- 33,069
07/2011: FP: Secret Seven #2 of 3 -- 25,745 (- 22.2%)
08/2011: FP: Secret Seven #3 of 3 -- 23,747 (-  7.8%)
09/2011: Justice League Dark #1   -- 69,840 (+194.1%)

Peter Milligan and Mikel Janin do a Vertigo-styled Justice League spin-off.

—–

21 - NIGHTWING
09/2006: Nightwing #124 -- 38,251
09/2007: Nightwing #136 -- 29,256
09/2008: Nightwing #148 -- 53,210
---------------------------------
09/2011: Nightwing #1   -- 69,686
-----------------
5 years : + 82.2%

These are the book’s highest sales by about 20,000 units in the batch of estimates dating back to 2003. Evidently, Nightwing’s stint as Batman convinced retailers to up their orders for the relaunch.

—–

24 - JUSTICE LEAGUE INTERNATIONAL
09/2011: Justice League International #1  -- 67,866

The lower-selling of the two Justice League spin-off books by about 2,000 copies.

—–

28 - GREEN ARROW
09/2006: Green Arrow #66  -- 33,793
09/2007: Year One #5 of 6 -- 31,504
09/2008: Arrow/Canary #12 -- 27,896
09/2009: Arrow&Canary #24 -- 18,780
-----------------------------------
09/2010: Green Arrow #4   -- 44,220 (-  4.5%)
10/2010: Green Arrow #5   -- 42,188 (-  4.6%)
11/2010: Green Arrow #6   -- 39,575 (-  6.2%)
12/2010: Green Arrow #7   -- 36,835 (-  6.9%)
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
02/2011: Green Arrow #9   -- 33,922 (-  3.9%)
03/2011: Green Arrow #10  -- 33,085 (-  2.5%)
04/2011: Green Arrow #11  -- 32,669 (-  1.3%)
05/2011: Green Arrow #12  -- 31,742 (-  2.8%)
06/2011: Green Arrow #13  -- 27,552 (- 13.2%)
07/2011: Green Arrow #14  -- 25,568 (-  7.2%)
08/2011: Green Arrow #15  -- 23,883 (-  6.6%)
09/2011: Green Arrow #1   -- 61,680 (+158.3%)
-----------------
6 months: + 86.7%
1 year  : + 39.5%
2 years : +228.4%
5 years : + 82.5%

The July 2007 relaunch sold an estimated 52,183 units, the June 2010 one managed 54,400, and now the book hits 61,680, its highest sales in the period since March 2003. Diminishing returns don’t seem to be an issue for Green Arrow. Maybe they should do a relaunch.

—–

24 - SWAMP THING
09/2011: Swamp Thing #1  -- 54,757

Scott Snyder and Yanick Paquette return the character to the DC Universe proper. The last Swamp Thing title at Vertigo launched with an estimated 33,382 units in March 2004 and was cancelled in August 2006, with sales of 7,448 for the final issue, #29.

—–

31 - SUPERGIRL
09/2006: Supergirl #10 --  67,358
09/2007: Supergirl #21 --  44,656
09/2008: Supergirl #33 --  27,609
09/2009: Supergirl #45 --  32,240
---------------------------------
09/2010: Supergirl #56 --  25,034 (-  3.3%)
10/2010: Supergirl #57 --  23,842 (-  4.8%)
11/2010: Supergirl #58 --  25,412 (+  6.6%)
12/2010: Supergirl #59 --  22,606 (- 11.0%)
01/2011: Supergirl #60 --  22,568 (-  0.2%)
02/2011: Supergirl #61 --  22,048 (-  2.3%)
03/2011: Supergirl #62 --  21,786 (-  1.2%)
04/2011: Supergirl #63 --  21,598 (-  0.9%)
05/2011: Supergirl #64 --  21,411 (-  0.9%)
06/2011: Supergirl #65 --  20,985 (-  2.0%)
07/2011: Supergirl #66 --  20,001 (-  4.7%)
08/2011: Supergirl #67 --  19,764 (-  1.2%)
09/2011: Supergirl #1  --  60,058 (+203.9%)
-----------------
6 months: +175.7%
1 year  : +139.9%
2 years : + 86.3%
5 years : - 10.8%

That’s the best Supergirl sales since issue #11, released in November 2006.

—–

33 - CATWOMAN
09/2006: Catwoman #59 -- 25,324
09/2007: Catwoman #71 -- 19,492
-------------------------------
09/2011: Catwoman #1  -- 59,633
-----------------
5 years : +135.5%

Catwoman gets another record-setting number for the period covered by the current set of estimates, by more than 20,000 units.

—–

39 - RED HOOD AND THE OUTLAWS
09/2011: Red Hood #1  -- 56,112

Another Scott Lobdell-written title, this time a team book starring former Robin Jason Todd in a threesome with Starfire and some dude that shoots arrows.

—–

40 - BIRDS OF PREY
09/2006: Birds of Prey #98  -- 32,715
09/2007: Birds of Prey #110 -- 27,148
09/2008: Birds of Prey #122 -- 21,318
-------------------------------------
09/2010: Birds of Prey #5   -- 40,146 (- 13.0%)
10/2010: --
11/2010: Birds of Prey #6   -- 34,440 (- 14.2%)
12/2010: Birds of Prey #7   -- 33,114 (-  3.9%)
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
02/2011: Birds of Prey #9   -- 30,641 (-  3.1%)
03/2011: Birds of Prey #10  -- 30,777 (+  0.4%)
04/2011: Birds of Prey #11  -- 30,270 (-  1.7%)
05/2011: Birds of Prey #12  -- 29,690 (-  1.9%)
06/2011: Birds of Prey #13  -- 28,992 (-  2.4%)
07/2011: Birds of Prey #14  -- 27,102 (-  6.5%)
08/2011: Birds of Prey #15  -- 26,043 (-  3.9%)
09/2011: Birds of Prey #1   -- 56,073 (+115.3%)
-----------------
6 months: + 82.1%
1 year  : + 39.7%
5 years : + 71.4%

Even though fan-favorite writer Gail Simone isn’t helming the series, it beats the May 2010 relaunch by about 6,000 units.

—–

41 - THE SAVAGE HAWKMAN
09/2006: Hawkgirl #56       -- 21,560
-------------------------------------
09/2011: Savage Hawkman #1  -- 55,954
-----------------
5 years : +159.5%

The last series was launched in 2002, renamed Hawkgirl in 2006 and cancelled with estimated sales below 15K in 2007.

—–

42 - SUPERBOY
11/2010: Superboy #1  --  39,701
12/2010: Superboy #2  --  31,761 (- 20.0%)
01/2011: Superboy #3  --  29,550 (-  7.0%)
02/2011: Superboy #4  --  27,448 (-  7.1%)
03/2011: Superboy #5  --  27,215 (-  0.9%)
04/2011: Superboy #6  --  30,490 (+ 12.0%)
05/2011: Superboy #7  --  24,622 (- 19.3%)
06/2011: Superboy #8  --  23,037 (-  6.4%)
07/2011: Superboy #9  --  22,102 (-  4.1%)
08/2011: Superboy #10 --  20,563 (-  7.0%)
08/2011: Superboy #11 --  20,317 (-  1.2%)
09/2011: Superboy #1  --  55,608 (+173.7%)
-----------------
6 months: +104.3%

Completing the Scott Lobdell renaissance at DC, the new Superboy beats the last revamp — which happened less than a year ago — by about 16,000 copies.

—–

44 - JUSTICE LEAGUE
09/2006: Justice League #2  -- 143,412 [158,480]
09/2007: Justice League #13 -- 119,471 [124,006]
09/2008: --
09/2009: Justice League #37 --  55,478
--------------------------------------
09/2010: JL of America #49   --  57,616 (-  5.1%)
10/2010: JL of America #50   --  59,686 (+  3.6%)
11/2010: JL of America #51   --  50,887 (- 14.7%)
12/2010: JL of America #52   --  48,501 (-  4.7%)
01/2011: JL of America #53   --  47,093 (-  2.9%)
02/2011: JL of America #54   --  46,269 (-  1.8%)
03/2011: JL of America #55   --  50,533 (+  9.2%)
04/2011: JL of America #56   --  47,179 (-  6.6%)
05/2011: JL of America #57   --  46,729 (-  1.0%)
06/2011: JL of America #58   --  45,442 (-  2.8%)
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%) [232,426]
09/2011: --
-----------------
6 months: n/a
1 year  : n/a
2 years : n/a
5 years : n/a

Justice League #2 didn’t come out until October, but a lot of reorders for the debut issue showed up on the chart in September — and beat 24 of the “New 52″ debut issues, incidentally.

The book shifted another 46,650 units, which puts its total numbers past 200K and in the same ball park as those of the 2006 relaunch by Brad Meltzer and Ed Benes.

—–

45 - STORMWATCH
09/2007: StormWatch: PHD #11  -- 10,440
09/2008: StormWatch: PHD #14  --  7,883
09/2009: StormWatch: PHD #23  --  4,840
---------------------------------------
09/2011: Stormwatch #1        -- 46,397
-----------------
2 years : +858.6%

Paul Cornell’s Stormwatch relaunch is the best-selling of the three former WildStorm titles that are part of the “New 52″ initiative.

It’s the most spectacular two-year comparison of the pack, certainly, but given the pitiable state of the WildStorm Universe line when DC pulled the plug, that’s not all that surprising.

—–

46 - THE FURY OF FIRESTORM: THE NUCLEAR MEN
09/2006: Firestorm #29 -- 17,449
--------------------------------
09/2011: Firestorm #1  -- 51,537
-----------------
5 years : +195.4%

Co-writers Ethan Van Sciver and Gail Simone relaunch another C-list DC character.

—–

47 - THE LEGION OF SUPER-HEROES
09/2006: Supergirl & LoSH #22 -- 36,735
09/2007: Supergirl & LoSH #34 -- 28,294
09/2008: LoSH #46             -- 24,959
---------------------------------------
09/2010: LoSH #5              -- 32,417 (-  5.3%)
10/2010: LoSH #6              -- 30,246 (-  6.7%)
11/2010: LoSH #7              -- 26,439 (- 12.6%)
12/2010: LoSH #8              -- 25,063 (-  5.2%)
01/2011: LoSH #9              -- 24,230 (-  3.3%)
02/2011: LoSH #10             -- 23,738 (-  2.0%)
03/2011: LoSH #11             -- 23,667 (-  0.3%)
04/2011: LoSH #12             -- 23,419 (-  1.1%)
05/2011: LoSH #13             -- 23,105 (-  1.3%)
06/2011: LoSH #14             -- 22,600 (-  2.2%)
07/2011: LoSH #15             -- 21,788 (-  3.6%)
08/2011: LoSH #16             -- 21,373 (-  1.9%)
09/2011: LoSH #1              -- 50,402 (+135.8%)
-----------------
6 months: +113.0%
1 year  : + 55.5%
5 years : + 37.2%

The 2010 relaunch, helmed by Paul Levitz, sold 44,415 units in its first month, Jim Shooter’s return to the book in 2007 managed 45,803, the first “One Year Later” issue sold 47,426 units in 2006, and the Mark Waid/Barry Kitson version launched in 2004, finally, shifted an estimated 50,691 units with its debut issue.

The “New 52″ series, once again helmed by Levitz, comes in at pretty much the exact same number as that latter comic.

—–

49 - SUICIDE SQUAD
09/2007: Raise the Flag #1 of 8 -- 29,506
-----------------------------------------
09/2011: Suicide Squad #1       -- 49,979
54 - DEATHSTROKE
09/2011: Deathstroke #1  -- 47,028

These were virtual unknowns for retailers, and they’re very similar types of books, so it makes sense that sales are similar.

—–

56 - LEGION LOST
09/2011: Legion Lost #1  -- 46,362

Replacing Adventure Comics as the resident Legion spin-off.

—–

57 - ANIMAL MAN
09/2009: Last Days #5 of 6 -- 11,791
------------------------------------
09/2011: Animal Man #1     -- 46,051
-----------------
2 years : +290.6%

Jeff Lemire and Travel Foreman bring back another former Vertigo property. The two-year comparison is with the Last Days of Animal Man miniseries, the last Animal Man title proper ran from 1988 through 1995.

—–

58 - BATWING
09/2011: Batwing #1  -- 45,980

Spinning out of Grant Morrison’s Batman stories.

—–

60 - DC UNIVERSE PRESENTS
09/2011: DCU Presents #1  -- 45,701

Paul Jenkins and Bernard Chang kick off the book with a Deadman arc.

—–

62 - BLUE BEETLE
09/2006: Blue Beetle #7  -- 29,079
09/2007: Blue Beetle #19 -- 15,737
09/2008: Blue Beetle #31 -- 12,302
----------------------------------
09/2011: Blue Beetle #1  -- 44,448
-----------------
5 years : + 52.9%

The last Blue Beetle series, which ran for 36 issues from 2006 through 2009, debuted with estimated sales of 50,678 in its first month and went on to sell 69,752 total.

—–

63 - CAPTAIN ATOM
09/2011: Captain Atom #1  -- 44,110

There was a nine-issue Captain Atom miniseries (as part of a WildStorm Universe publishing event) that launched with estimated sales of 40,662 in October 2005 and was down to 20,279 by its final issue.

—–

65 - ALL STAR WESTERN
09/2006: Jonah Hex #11 -- 18,957
09/2007: Jonah Hex #23 -- 15,157
09/2008: Jonah Hex #35 -- 13,231
09/2009: Jonah Hex #47 -- 12,231
--------------------------------
09/2010: Jonah Hex #59 -- 11,444 (-  2.8%)
10/2010: Jonah Hex #60 -- 11,141 (-  2.7%)
11/2010: Jonah Hex #61 -- 10,796 (-  3.1%)
12/2010: Jonah Hex #62 -- 10,899 (+  1.0%)
01/2011: Jonah Hex #63 -- 10,752 (-  1.4%)
02/2011: Jonah Hex #64 -- 10,255 (-  4.6%)
03/2011: Jonah Hex #65 -- 10,353 (+  1.0%)
04/2011: Jonah Hex #66 -- 10,335 (-  0.2%)
05/2011: Jonah Hex #67 -- 10,288 (-  0.5%)
06/2011: Jonah Hex #68 -- 10,224 (-  0.6%)
07/2011: Jonah Hex #69 -- 10,521 (+  2.9%)
08/2011: Jonah Hex #70 -- 10,369 (-  1.5%)
09/2011: ASW #1        -- 43,681 (+321.3%)
-----------------
6 months: +321.9%
1 year  : +281.7%
2 years : +257.1%
5 years : +130.4%

Well, All Star Western is, pretty much, just a straight relaunch of Jonah Hex with a different title, so I’d say this is a huge vote of confidence from retailers.

—–

68 - HAWK & DOVE
09/2011: Hawk & Dove #1  -- 42,294

I’m somewhat surprised this didn’t do better, to be honest.

Say what you will about Rob Liefeld’s art, but it used to sell a lot of books. Given the nostalgia factor of his return to these characters, I certainly didn’t expect the book to land in the lowest-selling quarter of the relaunch.

—–

71 - RESURRECTION MAN
09/2011: Resurrection Man #1  -- 41,740
72 - DEMON KNIGHTS
09/2011: Demon Knights #1  -- 41,602
73 - FRANKENSTEIN: AGENT OF S.H.A.D.E.
06/2011: FP: Frankenstein #1 of 3 -- 30,508
07/2011: FP: Frankenstein #2 of 3 -- 23,900 (-21.7%)
08/2011: FP: Frankenstein #3 of 3 -- 23,131 (- 3.2%)
09/2011: Frankenstein #1          -- 41,551 (+79.6%)

Co-writers Dan Abnett and Andy Lanning relaunch one of the weirder DC Universe titles of the 1990s (the original ran for 28 issues in 1997 and 1998), Paul Cornell does a series set in the Dark Ages of the DC Universe and indie creator Jeff Lemire follows up his Flashpoint tie-in miniseries with an ongoing title.

What these three titles have in common is that they’re set on the dark fringes of the relaunched superhero line and don’t have much of a recent sales history. That may explain why they’re right next to each other on the chart.

—–

74 - MISTER TERRIFIC
09/2011: Mister Terrific #1  -- 41,450
75 - GRIFTER
09/2011: Grifter #1  -- 41,222
76 - VOODOO
09/2011: Voodoo #1  -- 40,301
77 - BLACKHAWKS
09/2011: Blackhawks #1  -- 40,014
78 - I, VAMPIRE
09/2011: I, Vampire #1  -- 39,683
80 - STATIC SHOCK
06/2011: Special #1 of 1  --  9,976
-----------------------------------
09/2011: Static Shock #1  -- 37,782 (+278.7%)
81 - MEN OF WAR
09/2011: Men of War #1  -- 37,488
82 - O.M.A.C.
09/2011: O.M.A.C. #1  -- 37,312

And the same picture here, for this bunch of direct-market odd ducks — war, sci-fi, vampires, two former WildStorm Universe titles, a Milestone Media property, a first-time solo book starring a D-stringer and a Jack Kirby pastiche.

These were virtual unknowns for retailers: None of the eight lowest-selling “New 52″ titles have any recent sales history that retailers could have relied on for their orders. They’re practically new introductions to the direct market. So, ultimately, it’s not surprising to see that they’re grouped together like this, and at the bottom end of the “New 52″.

—–

118 - FABLES (Vertigo)
09/2006: Fables #53  -- 25,388
09/2007: Fables #65  -- 25,311
09/2008: Fables #75  -- 25,266
09/2008: Fables #76  -- 23,914
09/2009: Fables #88  -- 21,508
------------------------------
09/2010: Fables #98  -- 19,594 (- 0.2%)
10/2010: Fables #99  -- 19,656 (+ 0.3%)
11/2010: --
12/2010: Fables #100 -- 23,014 (+17.1%)
01/2011: Fables #101 -- 19,183 (-16.7%)
02/2011: Fables #102 -- 19,215 (+ 0.2%)
03/2011: Fables #103 -- 18,910 (- 1.6%)
04/2011: Fables #104 -- 18,811 (- 0.5%)
05/2011: Fables #105 -- 18,749 (- 0.3%)
06/2011: Fables #106 -- 18,505 (- 1.3%)
07/2011: Fables #107 -- 18,523 (+ 0.1%)
08/2011: Fables #108 -- 18,390 (- 0.7%)
09/2011: Fables #109 -- 18,072 (- 1.7%)
----------------
6 months: - 4.4%
1 year  : - 7.8%
2 years : -16.0%
5 years : -28.8%

Over at Vertigo, September was business as usual, meanwhile.

The publisher recently announced a couple of new ongoing titles, so it doesn’t look like they’re giving up on the idea quite yet, after all.

—–

137 - AMERICAN VAMPIRE (Vertigo)
09/2010: American Vampire #6  -- 23,349 (- 6.1%)
10/2010: American Vampire #7  -- 21,910 (- 6.2%)
11/2010: American Vampire #8  -- 19,850 (- 9.4%)
12/2010: American Vampire #9  -- 19,019 (- 4.2%)
12/2010: American Vampire #10 -- 17,761 (- 6.6%)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
02/2011: American Vampire #12 -- 16,522 (- 2.6%)
03/2011: American Vampire #13 -- 17,269 (+ 4.5%)
04/2011: American Vampire #14 -- 16,168 (- 6.4%)
05/2011: American Vampire #15 -- 15,876 (- 1.8%)
06/2011: American Vampire #16 -- 15,705 (- 1.1%)
07/2011: American Vampire #17 -- 15,565 (- 0.9%)
08/2011: American Vampire #18 -- 15,423 (- 0.9%)
09/2011: American Vampire #19 -- 15,288 (- 0.9%)
----------------
6 months: -11.5%
1 year  : -34.5%
146 - AMERICAN VAMPIRE: SURVIVAL OF THE FITTEST (Vertigo)
06/2011: Survival #1 of 5 -- 17,160
07/2011: Survival #2 of 5 -- 14,590 (-15.0%)
08/2011: Survival #3 of 5 -- 14,696 (+ 0.7%)
09/2011: Survival #4 of 5 -- 14,204 (- 3.5%)

Pretty consistent numbers over here.

—–

177 - THE UNWRITTEN (Vertigo)
09/2009: The Unwritten #5  -- 16,011
------------------------------------
09/2010: The Unwritten #17 -- 12,796 (+ 0.2%)
10/2010: The Unwritten #18 -- 12,273 (- 4.1%)
11/2010: The Unwritten #19 -- 12,036 (- 1.9%)
12/2010: The Unwritten #20 -- 11,684 (- 2.9%)
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
02/2011: The Unwritten #22 -- 11,371 (- 0.6%)
03/2011: The Unwritten #23 -- 11,319 (- 0.5%)
04/2011: The Unwritten #24 -- 11,028 (- 2.6%)
05/2011: The Unwritten #25 -- 11,137 (+ 1.0%)
06/2011: The Unwritten #26 -- 10,979 (- 1.4%)
07/2011: The Unwritten #27 -- 10,787 (- 1.8%)
08/2011: The Unwritten #28 -- 10,731 (- 0.5%)
09/2011: The Unwritten #29 -- 10,511 (- 2.1%)
----------------
6 months: - 7.1%
1 year  : -17.9%
2 years : -34.4%

Standard attrition.

—–

183 - HELLBLAZER (Vertigo)
09/2006: Hellblazer #224 -- 13,704
09/2007: Hellblazer #236 -- 12,938
09/2008: Hellblazer #247 -- 11,851
09/2009: Hellblazer #259 -- 10,813
----------------------------------
09/2010: Hellblazer #271 --  9,851 (-0.8%)
10/2010: Hellblazer #272 --  9,650 (-2.0%)
11/2010: Hellblazer #273 --  9,645 (-0.1%)
12/2010: Hellblazer #274 --  9,342 (-3.1%)
01/2011: Hellblazer #275 --  9,507 (+1.8%)
02/2011: Hellblazer #276 --  9,466 (-0.4%)
03/2011: Hellblazer #277 --  9,525 (+0.6%)
04/2011: Hellblazer #278 --  9,417 (-1.1%)
05/2011: Hellblazer #279 --  9,454 (+0.4%)
06/2011: Hellblazer #280 --  9,329 (-1.3%)
07/2011: Hellblazer #281 --  9,225 (-1.1%)
08/2011: Hellblazer #282 --  9,372 (+1.5%)
09/2011: Hellblazer #283 --  9,597 (+2.4%)
----------------
6 months: + 0.8%
1 year  : - 2.6%
2 years : -11.3%
5 years : -30.0%

Maybe the slight increase is due to John Constantine’s role in Justice League Dark.

—–

187 - I, ZOMBIE (Vertigo)
09/2010: I, Zombie #5  -- 14,839 (- 5.9%)
10/2010: I, Zombie #6  -- 13,782 (- 7.1%)
11/2010: I, Zombie #7  -- 12,800 (- 7.1%)
12/2010: I, Zombie #8  -- 12,038 (- 6.0%)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
02/2011: I, Zombie #10 -- 11,182 (- 3.1%)
03/2011: I, Zombie #11 -- 10,874 (- 2.8%)
04/2011: I, Zombie #12 -- 10,727 (- 1.4%)
05/2011: I, Zombie #13 -- 10,567 (- 1.5%)
06/2011: I, Zombie #14 -- 10,320 (- 2.3%)
07/2011: I, Zombie #15 -- 10,006 (- 3.0%)
08/2011: I, Zombie #16 --  9,568 (- 4.4%)
09/2011: I, Zombie #17 --  9,316 (- 2.6%)
----------------
6 months: -14.3%
1 year  : -37.2%

Sliding down.

—–

210 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  --  9,412
02/2011: Young Justice #1  -- 10,777 (+14.5%)
03/2011: Young Justice #2  --  9,612 (-10.8%)
04/2011: Young Justice #3  --  9,407 (- 2.1%)
05/2011: Young Justice #4  --  9,729 (+ 3.4%)
06/2011: Young Justice #5  --  8,988 (- 7.6%)
07/2011: Young Justice #6  --  8,642 (- 3.9%)
08/2011: Young Justice #7  --  8,062 (- 6.7%)
09/2011: Young Justice #8  --  7,930 (- 1.6%)
----------------
6 months: -17.5%

A Johnny DC title. See disclaimers below.

—–

212 - SWEET TOOTH (Vertigo)
09/2009: Sweet Tooth #1  -- 18,657
----------------------------------
09/2010: Sweet Tooth #13 --  9,097 (- 1.6%)
10/2010: Sweet Tooth #14 --  8,933 (- 1.8%)
11/2010: Sweet Tooth #15 --  8,750 (- 2.1%)
12/2010: Sweet Tooth #16 --  8,602 (- 1.7%)
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
02/2011: Sweet Tooth #18 --  8,466 (- 0.7%)
03/2011: Sweet Tooth #19 --  8,532 (+ 0.8%)
04/2011: Sweet Tooth #20 --  8,361 (- 2.0%)
05/2011: Sweet Tooth #21 --  8,360 (- 0.0%)
06/2011: Sweet Tooth #22 --  8,252 (- 1.3%)
07/2011: Sweet Tooth #23 --  8,018 (- 2.8%)
08/2011: Sweet Tooth #24 --  7,948 (- 0.9%)
09/2011: Sweet Tooth #25 --  7,896 (- 0.7%)
----------------
6 months: - 7.5%
1 year  : -13.2%
2 years : -57.7%

To be fair, that two-year comparison is with issue #1, which was a $ 1.00 promotional issue. Apart from that, the numbers have been relatively stable over the last year.

Still, Sweet Tooth remains the lowest-selling Vertigo title that doesn’t have an official ending date yet.

—–

216 - TINY TITANS (Johnny DC)
09/2008: Tiny Titans #8  --  9,795
09/2009: Tiny Titans #20 --  8,435
----------------------------------
09/2010: Tiny Titans #32 --  8,073 (+ 1.1%)
10/2010: Tiny Titans #33 --  8,045 (- 0.4%)
11/2010: Tiny Titans #34 --  7,713 (- 4.1%)
12/2010: Tiny Titans #35 --  7,515 (- 2.6%)
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
02/2011: Tiny Titans #37 --  7,426 (- 0.7%)
03/2011: Tiny Titans #38 --  7,372 (- 0.7%)
04/2011: Tiny Titans #39 --  7,445 (+ 1.0%)
05/2011: Tiny Titans #40 --  7,847 (+ 5.4%)
06/2011: Tiny Titans #41 --  7,811 (- 0.5%)
07/2011: Tiny Titans #42 --  7,664 (- 1.9%)
08/2011: Tiny Titans #43 --  7,534 (- 1.7%)
09/2011: Tiny Titans #44 --  7,619 (+ 1.1%)
----------------
6 months: + 3.4%
1 year  : - 5.6%
2 years : - 9.7%

A Johnny DC book, see disclaimers.

—–

229 - NORTHLANDERS (Vertigo)
09/2008: Northlanders #10 -- 10,738
09/2009: Northlanders #20 --  8,786
-----------------------------------
09/2010: Northlanders #32 --  7,321 (- 0.8%)
10/2010: Northlanders #33 --  7,169 (- 2.1%)
11/2010: Northlanders #34 --  7,018 (- 2.1%)
12/2010: Northlanders #35 --  7,061 (+ 0.6%)
01/2011: Northlanders #36 --  6,806 (- 3.6%)
02/2011: Northlanders #37 --  7,006 (+ 2.9%)
03/2011: Northlanders #38 --  7,020 (+ 0.2%)
04/2011: Northlanders #39 --  6,983 (- 0.5%)
05/2011: Northlanders #40 --  7,055 (+ 1.0%)
06/2011: Northlanders #41 --  6,954 (- 1.4%)
07/2011: Northlanders #42 --  6,989 (+ 0.5%)
08/2011: Northlanders #43 --  6,901 (- 1.3%)
09/2011: Northlanders #44 --  6,858 (- 0.6%)
----------------
6 months: - 2.3%
1 year  : - 6.3%
2 years : -21.9%

Cancelled with issue #50.

—–

240 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
09/2006: Batman Strikes! #25   --  7,765
09/2007: Batman Strikes! #37   --  6,833
09/2008: Batman Strikes! #49   --  6,387
09/2009: Brave & Bold #9       --  7,064
----------------------------------------
09/2010: Brave & Bold #21      --  6,345 (+  1.6%)
10/2010: Brave & Bold #22      --  6,044 (-  4.7%)
11/2010: All-New BBB #1        --  8,408 (+ 39.1%)
12/2010: All-New BBB #2        --  6,688 (- 20.5%)
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
02/2011: All-New BBB #4        --  6,561 (+  0.1%)
03/2011: All-New BBB #5        --  6,463 (-  1.5%)
04/2011: All-New BBB #6        --  6,324 (-  2.1%)
05/2011: All-New BBB #7        --  6,869 (+  8.6%)
06/2011: All-New BBB #8        --  6,645 (-  3.3%)
07/2011: All-New BBB #9        --  6,404 (-  3.6%)
08/2011: All-New BBB #10       --  6,351 (-  0.8%)
09/2011: All-New BBB #11       --  6,410 (+  0.9%)
----------------
6 months: - 0.8%
1 year  : + 1.0%
2 years : - 9.3%
5 years : -17.5%

Another Johnny DC book.

—–

241 - HOUSE OF MYSTERY (Vertigo)
09/2008: House of Mystery #5  -- 16,721
09/2009: House of Mystery #17 -- 11,142
---------------------------------------
09/2010: House of Mystery #29 --  8,087 (- 1.8%)
10/2010: House of Mystery #30 --  7,913 (- 2.2%)
11/2010: House of Mystery #31 --  7,610 (- 3.8%)
12/2010: House of Mystery #32 --  7,348 (- 3.4%)
01/2011: House of Mystery #33 --  7,227 (- 1.7%)
02/2011: House of Mystery #34 --  7,092 (- 1.9%)
03/2011: House of Mystery #35 --  7,170 (+ 1.1%)
04/2011: House of Mystery #36 --  7,096 (- 1.0%)
05/2011: House of Mystery #37 --  6,909 (- 2.6%)
06/2011: House of Mystery #38 --  6,763 (- 2.1%)
07/2011: House of Mystery #39 --  6,627 (- 2.0%)
08/2011: House of Mystery #40 --  6,512 (- 1.7%)
09/2011: House of Mystery #41 --  6,387 (- 1.9%)
----------------
6 months: -10.9%
1 year  : -21.0%
2 years : -42.7%

Cancelled with issue #42.

—–

244 - SCALPED (Vertigo)
09/2007: Scalped #9  --  7,678
09/2008: Scalped #21 --  7,029
09/2009: --
------------------------------
09/2010: --
10/2010: Scalped #41 --  6,623 (+ 0.5%)
10/2010: Scalped #42 --  6,476 (- 2.2%)
11/2010: Scalped #43 --  6,324 (- 2.4%)
12/2010: Scalped #44 --  6,192 (- 2.1%)
01/2011: Scalped #45 --  6,187 (- 0.1%)
02/2011: Scalped #46 --  6,179 (- 0.1%)
03/2011: Scalped #47 --  6,222 (+ 0.7%)
04/2011: Scalped #48 --  6,272 (+ 0.8%)
05/2011: --
06/2011: Scalped #49 --  6,333 (+ 1.0%)
06/2011: Scalped #50 --  6,471 (+ 2.2%)
07/2011: --
08/2011: Scalped #51 --  6,409 (- 1.0%)
09/2011: Scalped #52 --  6,270 (- 2.2%)
----------------
6 months: + 0.8%
1 year  :  n.a.
2 years :  n.a.

Ending with issue #60.

—–

254 - DMZ (Vertigo)
09/2006: DMZ #11 -- 14,562
09/2007: DMZ #23 -- 11,858
09/2008: --
09/2009: DMZ #45 --  7,589
--------------------------
09/2010: DMZ #57 --  6,333 (-2.9%)
10/2010: DMZ #58 --  6,198 (-2.1%)
11/2010: DMZ #59 --  6,046 (-2.5%)
12/2010: DMZ #60 --  6,023 (-0.4%)
01/2011: DMZ #61 --  5,855 (-2.8%)
02/2011: DMZ #62 --  5,781 (-1.3%)
03/2011: DMZ #63 --  5,877 (+1.7%)
04/2011: DMZ #64 --  5,851 (-0.4%)
05/2011: DMZ #65 --  5,865 (+0.2%)
06/2011: DMZ #66 --  5,825 (-0.7%)
07/2011: DMZ #67 --  5,720 (-1.8%)
08/2011: DMZ #68 --  5,668 (-0.9%)
09/2011: DMZ #69 --  5,544 (-2.2%)
----------------
6 months: - 5.7%
1 year  : -12.5%
2 years : -27.0%
5 years : -61.9%

Ending with issue #72.

—–

272 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
09/2006: Scooby Doo #112 -- 4,385
09/2007: Scooby Doo #124 -- 4,401
09/2008: Scooby Doo #136 -- 4,283
09/2009: Scooby Doo #148 -- 4,103
---------------------------------
09/2010: SD:WAY? #1      -- 6,186 (+51.2%)
10/2010: SD:WAY? #2      -- 4,926 (-20.4%)
11/2010: SD:WAY? #3      -- 4,861 (- 1.3%)
12/2010: SD:WAY? #4      -- 4,802 (- 1.2%)
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
02/2011: SD:WAY? #6      -- 4,456 (- 1.9%)
03/2011: SD:WAY? #7      -- 4,522 (+ 1.5%)
04/2011: SD:WAY? #8      -- 4,599 (+ 1.7%)
05/2011: SD:WAY? #9      -- 4,838 (+ 5.2%)
06/2011: SD:WAY? #10     -- 4,774 (- 1.3%)
07/2011: SD:WAY? #11     -- 4,791 (+ 0.4%)
08/2011: SD:WAY? #12     -- 4,686 (- 2.2%)
09/2011: SD:WAY? #13     -- 4,701 (+ 0.3%)
----------------
6 months: + 4.0%
1 year  : -24.0%
2 years : +14.6%
5 years : + 7.2%

A Johnny DC title, see small print.

REORDERS:
266: 4,972 -- Flashpoint #5

—–

6-MONTH COMPARISONS
+474.5%: Action Comics
+321.9%: All Star Western
+264.8%: Batgirl
+230.1%: Superman
+221.6%: Batman
+195.2%: Teen Titans
+186.9%: Detective Comics
+175.7%: Supergirl
+138.3%: Wonder Woman
+113.0%: LoSH
+104.3%: Superboy
+ 86.7%: Green Arrow
+ 85.8%: Green Lantern
+ 82.1%: Birds of Prey
+ 63.7%: New Guardians
+ 58.3%: Batman and Robin
+ 53.7%: Dark Knight
+ 38.2%: GL Corps
+  4.0%: Scooby-Doo
+  3.4%: Tiny Titans
+  0.8%: Hellblazer
+  0.8%: Scalped
-  0.8%: All-New BBB
-  2.3%: Northlanders
-  4.4%: Fables
-  5.7%: DMZ
-  7.1%: Unwritten
-  7.5%: Sweet Tooth
- 10.9%: House of Mystery
- 11.5%: American Vampire
- 14.3%: I, Zombie
- 17.5%: Young Justice

—–

1-YEAR COMPARISONS
+438.3%: Action Comics
+281.7%: All Star Western
+237.1%: Batgirl
+216.8%: Teen Titans
+207.2%: Detective Comics
+144.6%: Batman
+139.9%: Supergirl
+108.3%: Flash
+ 96.2%: Wonder Woman
+ 66.3%: Green Lantern
+ 55.5%: LoSH
+ 49.3%: New Guardians
+ 39.7%: Birds of Prey
+ 39.5%: Green Arrow
+ 30.7%: GL Corps
+ 14.3%: Batman and Robin
+  1.0%: All-New BBB
+  0.8%: Scalped
-  2.6%: Hellblazer
-  5.6%: Tiny Titans
-  6.3%: Northlanders
-  7.8%: Fables
- 12.5%: DMZ
- 13.2%: Sweet Tooth
- 17.9%: Unwritten
- 21.0%: House of Mystery
- 24.0%: Scooby-Doo
- 34.5%: American Vampire
- 37.2%: I, Zombie

—–

2-YEAR COMPARISONS
+858.6%: Stormwatch
+405.1%: Action Comics
+290.6%: Animal Man
+257.1%: All Star Western
+248.9%: Superman
+228.4%: Green Arrow
+164.6%: Wonder Woman
+144.7%: Batman
+124.6%: Teen Titans
+122.9%: Batgirl
+101.3%: Detective Comics
+ 86.3%: Supergirl
+ 36.7%: Green Lantern
+ 14.6%: Scooby-Doo
-  0.0%: GL Corps
-  9.3%: All-New BBB
-  9.7%: Tiny Titans
- 11.3%: Hellblazer
- 11.4%: Batman and Robin
- 16.0%: Fables
- 21.9%: Northlanders
- 27.0%: DMZ
- 34.4%: Unwritten
- 42.7%: House of Mystery
- 57.7%: Sweet Tooth

—–

5-YEAR COMPARISONS
+225.9%: Action Comics
+195.4%: Firestorm
+159.5%: Hawkman
+135.5%: Catwoman
+130.4%: All Star Western
+106.3%: Batman
+104.6%: Superman
+ 93.9%: Flash
+ 82.5%: Green Arrow
+ 82.2%: Nightwing
+ 81.4%: Green Lantern
+ 78.9%: Detective Comics
+ 78.2%: GL Corps
+ 71.4%: Birds of Prey
+ 52.9%: Blue Beetle
+ 37.2%: LoSH
+ 11.7%: Teen Titans
+  7.2%: Scooby-Doo
- 10.8%: Supergirl
- 17.5%: All-New BBB
- 28.8%: Fables
- 30.0%: Hellblazer
- 61.9%: DMZ

—–

Average Periodical Sales
(not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
09/2006: 34,920
09/2007: 32,332
09/2008: 25,562
09/2009: 28,493**
---------------
09/2010: 23,212 (-  0.5%)**
10/2010: 23,756 (-  2.3%)**
11/2010: 25,497 (+  7.3%)**
12/2010: 23,869 (-  6.4%)**
01/2011: 21,922 (-  8.2%)**
02/2011: 23,252 (+  6.1%)**
03/2011: 23,976 (+  3.1%)**
04/2011: 25,651 (+  7.0%)
05/2011: 24,561 (-  4.3%)**
06/2011: 25,814 (+  5.1%)**
07/2011: 26,138 (+  1.3%)**
08/2011: 25,632 (-  1.9%)**
09/2011: 57,224 (+123.3%)
-----------------
6 months: +138.7%
1 year  : +146.5%
2 years : +100.8%
5 years : + 63.9%
DC UNIVERSE
09/2006: 46,329
09/2007: 42,894
09/2008: 33,591
09/2009: 36,725**
---------------
09/2010: 32,042 (-  4.1%)
10/2010: 32,832 (+  2.5%)
11/2010: 34,180 (+  4.1%)
12/2010: 30,870 (-  9.7%)
01/2011: 24,321 (- 21.2%)**
02/2011: 25,887 (+  6.4%)**
03/2011: 26,720 (+  3.2%)**
04/2011: 29,126 (+  9.0%)
05/2011: 27,745 (-  4.7%)**
06/2011: 28,673 (+  3.4%)**
07/2011: 28,586 (-  0.3%)**
08/2011: 27,761 (-  2.9%)**
09/2011: 67,411 (+142.8%)
-----------------
6 months: +152.3%
1 year  : +110.4%
2 years : + 83.6%
5 years : + 45.5%
VERTIGO
09/2006: 15,399
09/2007: 11,806
09/2008: 11,748
09/2009: 11,345
---------------
09/2010: 11,622 (+27.8%)
10/2010:  9,546 (-17.9%)
11/2010:  9,034 (- 5.4%)
12/2010: 11,193 (+23.9%)
01/2011: 10,145 (- 9.4%)
02/2011: 10,295 (+ 1.5%)
03/2011: 10,450 (+ 1.5%)
04/2011: 10,014 (- 4.2%)
05/2011: 10,668 (+ 6.5%)
06/2011: 10,415 (- 2.4%)
07/2011: 10,784 (+ 3.5%)
08/2011: 10,147 (- 5.9%)
09/2011:  9,995 (- 1.5%)
----------------
6 months: - 4.4%
1 year  : -14.0%
2 years : -11.9%
5 years : -35.1%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

DC Comics Month-to-Month Sales: August 2011

Justice League.jpg
by Marc-Oliver Frisch

As you may have heard, DC had this relaunch thing going on in September, ending several months of deck-clearing and water-treading in the company’s superhero line. The kick-off came in the last week of August, with the release of Geoff Johns and Jim Lee’s Justice League #1, which — to nobody’s surprise — leads the August charts by quite a margin. To gauge what this means in the broader context of the comic-book direct market, though, we’ll have to go back a few years.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

1/29/160 - JUSTICE LEAGUE
08/2006: JL of America #1    -- 212,581 [251,266]
08/2007: JL of America #12   -- 131,420 [137,181]
08/2008: JL of America #24   --  81,451
08/2009: JL of America #36   --  57,549
--------------------------------------
08/2010: JL of America #48   --  60,733 (+  0.6%)
09/2010: JL of America #49   --  57,616 (-  5.1%)
10/2010: JL of America #50   --  59,686 (+  3.6%)
11/2010: JL of America #51   --  50,887 (- 14.7%)
12/2010: JL of America #52   --  48,501 (-  4.7%)
01/2011: JL of America #53   --  47,093 (-  2.9%)
02/2011: JL of America #54   --  46,269 (-  1.8%)
03/2011: JL of America #55   --  50,533 (+  9.2%)
04/2011: JL of America #56   --  47,179 (-  6.6%)
05/2011: JL of America #57   --  46,729 (-  1.0%)
06/2011: JL of America #58   --  45,442 (-  2.8%)
07/2011: JL of America #59   --  43,545 (-  4.2%)
08/2011: JL of America #60   --  42,587 (-  2.2%)
08/2011: Justice League #1   -- 185,776 (+336.2%)
-----------------
6 months: +146.8%
1 year  : + 88.0%
2 years : + 98.4%
5 years : - 46.3%

Included in the numbers above are an estimated 14,432 units of a so-called “Combo Pack” edition that came with an access code to the book’s digital version and retailed for $ 4.99, as opposed to the $ 3.99 of the regular edition, and charted at No. 160.

Another thing that’s worth noting here is that Justice League #1 didn’t actually result in an increase of average comic-book sales for DC in August — both the DC Universe and the overall DC figure went down by a few notches and remained firmly in their established ranges. Once the rest of DC’s line follows suit, that’s likely to change, of course.

With that out of the way: Is Justice League #1 the biggest thing since sliced bread?

Well, as the five-year comparison happens to show, handily, the first-month sales aren’t even close to setting any sort of record, for starters. Even if you only look at this particular title, and even if you just consider the context of the last five years, there’s Justice League of America #1, from August 2006, which sold an estimated 212,581 units in its first month.

And that’s not the only book released in this period whose first-month sales outnumber those of the new Justice League #1. There are also Captain America: Reborn #1 (July 2009, estimated first-month sales of 193,142), the “Obama” issue of Amazing Spider-Man (January 2009, 352,953) and Secret Invasion #1 (April 2008, 250,263) — plus five others that came out since August 2006. So, overall, Justice League #1 ranks No. 10, as far as the comic books with the best first-month sales of the last five years are concerned.

But that’s only one part of the relevant context here, of course. Another is that Justice League #1 is the best-selling comic book since Captain America: Reborn #1 came out in July 2009, in terms of first-month sales. Runners-up: Avengers #1 (May 2010, 163,867), Ultimate Comics: Spider-Man #160 (June 2011, 159,355) and Blackest Night #2 (August 2009, 146,092). And, overall, there have only been 41 comic books with estimated first-month sales above 100,000 in the last two years, only 7 of which (in a word: SEVEN!) came out in the last 12 months. As a point of comparison: Between March 2003 (which is the earliest comparable ICv2.com estimate we have) and July 2006 alone — a period of less than three and a half years — 103 comic books with estimated first-month sales of 100,000 and up were released by DC Comics alone — not counting all the ones from Marvel and other publishers.

In this context, it’s not hard to believe DC — or retailers, for that matter — when they say that the demand for Justice League #1 exceeded their wildest expectations. For the industry as it’s developed over the last couple of years, it’s quite a success, relatively speaking. The farther you go back beyond the last two years, however — and you don’t actually have to go back that far — the clearer it becomes that this isn’t remotely close to being game-changer territory. Bluntly, these are not numbers that suggest that the comic-book direct market is suddenly going to be brimming again with all-new customers eager to spend money.

Now, if this doesn’t come as a great surprise to you, I tend to agree: There’s ample reason to be skeptical, as far as visions of another sustained upswing for comic books sold in specialty stores are concerned. If you take the stance that DC’s digital initiative was the real game-changer here — which I think makes a lot of sense — then more or less stable direct-market figures in the wake of the relaunch would arguably have to rate as a success, as long as digital sales get a significant jolt from this in the long term.

Either way, it’s going to be an interesting couple of years for the industry, from here on.
[Read more…]

DC Comics Month-to-Month Sales: June 2011

201108181343.jpg
by Marc-Oliver Frisch

The countdown to DC’s big relaunch continued in June with a whole lot of Flashpoint tie-in books — few of which seem to have stood out in any way to retailers, if the sales figures are any indication. Given that the upcoming relaunch titles are drawing on the same pool of creators, characters and concepts, that’s not ideal for DC. If it’s asking too much of readers and retailers to pick and choose among 16 titles of a certain mold, putting out 52 of them at once seems ill-advised.

Over at the publisher’s Vertigo imprint, meanwhile, almost half the current ongoing series are about to end within the next year. There’s still plenty of time for Vertigo to announce replacements, certainly. But in combination with the recent WildStorm shutdown and the re-absorption of a number of key Vertigo properties into the DC Universe line, there seems to be a lot less patience than there used to be at DC for material that’s not expected to immediately do well in the direct market.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

3 - FLASHPOINT
05/2011: Flashpoint #1 of 5 --  86,981         [95,845]
06/2011: Flashpoint #2 of 5 --  87,505 (+0.6%)

Thanks to a promotional plastic ring that came with every copy of the book, there’s a slight increase in first-month sales.
As you may recall, DC infamously used promotional plastic rings to promote “Blackest Night” in late 2009. Back then, though, comics retailers were required to buy truckloads of books they had no hope of selling to get those rings. This time around, we’re looking at a far more moderate and less potentially destructive proposal.
[Read more…]

DC Comics Month-to-Month Sales: May 2011

201107071636.jpg
by Marc-Oliver Frisch

Despite the debut of this year’s big blockbuster series Flashpoint, average DC comic-book sales were down in May. In part, that’s because Flashpoint itself came in 13,000 units below the magical 100K mark and ended up charting second after Marvel’s Fear Itself #2, which has to be quite a disappointment for DC. On the other hand, most of the rest of DC’s line didn’t join in the crossover until June, so the overall numbers may still pick up.

The other notable thing about DC’s May output is that there wasn’t a lot of it. The number of new comic books released by DC in May was 59, which, along with January 2004, holds the record for the fewest number of books released by the company since Diamond started publishing data on actual sales. Looking at the solicitations, it’s not hard to find the reason: None of the five Green Lantern film tie-in books scheduled for May came out (one of them still hasn’t been published as I’m writing this), while the launch dates of Static Shock and Batwoman were pushed back to September.

And, while we’re at it, the David Finch vehicle Batman: The Dark Knight remained in limbo in May. DC’s Web site currently lists issue #3 for July 13 and issue #5 for August, with no information on #4. So not even DC seems entirely sure what’s going on with the book.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

2 - FLASHPOINT
05/2011: Flashpoint #1 of 5 --  86,981

DC’s latest blockbuster series, by the big-ticket creative team of Geoff Johns and Andy Kubert, falls short of 90,000 units. Now, of course, 100K+ juggernauts are a lot less common than they used to be. But comparing these numbers with those of the competition’s current flagship, it’s also quite clear that Flashpoint failed to mobilize retailers in May.

The first two issues of Marvel’s Fear Itself sold an estimated 129,000 and 96,000 copies in April and May, respectively, and they don’t even have Brian Michael Bendis’s name on the cover. It’s still early in the “big event” season, but for now, Flashpoint looks like a major disappointment, commercially.

—–

3 - GREEN LANTERN
05/2006: Green Lantern #11  --  78,926
05/2007: Green Lantern #19  --  62,439
05/2007: Green Lantern #20  --  60,556
05/2008: Green Lantern #31  --  65,874
05/2009: Green Lantern #41  --  81,491
--------------------------------------
05/2010: Green Lantern #54  --  88,292 (-12.0%)
06/2010: Green Lantern #55  --  85,930 (- 2.7%)
07/2010: Green Lantern #56  --  84,164 (- 2.1%)
08/2010: --
09/2010: Green Lantern #57  --  85,179 (+ 1.2%)
10/2010: Green Lantern #58  --  81,626 (- 4.2%)
11/2010: Green Lantern #59  --  76,173 (- 6.7%)
12/2010: Green Lantern #60  --  76,360 (+ 0.3%)
12/2010: Green Lantern #61  --  72,203 (- 5.4%)
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
03/2011: Green Lantern #63  --  75,632 (+ 5.8%)
03/2011: Green Lantern #64  --  76,898 (+ 1.7%)
04/2011: Green Lantern #65  --  75,780 (- 1.5%)
05/2011: Green Lantern #66  --  75,371 (- 0.5%)
-----------------
6 months: -  1.1%
1 year  : - 14.6%
2 years : -  7.5%
5 years : -  4.5%
6 - GREEN LANTERN CORPS
05/2007: Green Lantern Corps #12 -- 33,267
05/2008: Green Lantern Corps #24 -- 46,948
05/2009: Green Lantern Corps #36 -- 61,591
------------------------------------------
05/2010: Green Lantern Corps #48 -- 68,826 (- 4.6%)
06/2010: Green Lantern Corps #49 -- 66,652 (- 3.2%)
07/2010: Green Lantern Corps #50 -- 67,035 (+ 0.6%)
08/2010: Green Lantern Corps #51 -- 67,124 (+ 0.1%)
09/2010: Green Lantern Corps #52 -- 63,577 (- 5.3%)
10/2010: Green Lantern Corps #53 -- 60,808 (- 4.4%)
11/2010: Green Lantern Corps #54 -- 57,448 (- 5.5%)
12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%)
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%)
03/2011: Green Lantern Corps #58 -- 60,100 (+13.9%)
04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%)
05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%)
----------------
6 months: + 6.1%
1 year  : -11.4%
2 years : - 1.0%

The Green Lantern books were still dealing with the “War of the Green Lanterns” crossover, meanwhile. Sales are holding up nicely.

—–

8 - BATMAN, INC.
11/2010: Batman, Inc. #1  --  95,587
12/2010: Batman, Inc. #2  --  71,544 (-25.2%) [72,957]
01/2011: --
02/2011: --
03/2011: Batman, Inc. #3  --  66,772 (- 6.7%)
03/2011: Batman, Inc. #4  --  65,315 (- 2.2%)
04/2011: Batman, Inc. #5  --  62,204 (- 4.8%)
05/2011: Batman, Inc. #6  --  60,480 (- 2.8%)
----------------
6 months: -36.7%

Cancelled with issue #10. The current plan is for Grant Morrison to wrap up his Batman saga with a 10-part maxiseries in 2012. Looking at these numbers, a steady art team and a regular schedule probably won’t hurt.

—–

12 - BATMAN AND ROBIN
05/2010: Batman and Robin #12 --  84,843 (+ 1.0%)
06/2010: --
07/2010: Batman and Robin #13 --  85,804 (+ 1.1%)
08/2010: --
09/2010: Batman and Robin #14 --  82,894 (- 3.4%)
10/2010: Batman and Robin #15 --  80,173 (- 3.3%)
11/2010: Batman and Robin #16 --  80,343 (+ 0.2%)
11/2010: Batman and Robin #17 --  70,600 (-12.1%)
12/2010: Batman and Robin #18 --  68,814 (- 2.5%)
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
02/2011: Batman and Robin #20 --  60,642 (- 1.9%)
03/2011: Batman and Robin #21 --  59,818 (- 1.4%)
04/2011: Batman and Robin #22 --  59,076 (- 1.2%)
05/2011: Batman and Robin #23 --  57,525 (- 2.6%)
----------------
6 months: -23.8%
1 year  : -32.2%

To be relaunched with a new #1 in September, by the same creative team that was meant to take over with issue #17 and ended up only doing #20 through #22 of the current run.

—–

14 - BATMAN
05/2006: Batman #653 --  77,257 [ 78,435]
05/2007: Batman #665 --  80,122
05/2008: Batman #676 -- 105,039 [122,877]
05/2009: BfC #3 of 3 --  89,170
-------------------------------
05/2010: Batman #699 --  62,377 (+ 2.4%)
06/2010: Batman #700 -- 104,755 (+67.9%)
07/2010: Batman #701 --  76,398 (-27.1%)
08/2010: Batman #702 --  73,414 (- 3.9%)
09/2010: Batman #703 --  77,033 (+ 4.9%)
10/2010: --
11/2010: Batman #704 --  65,212 (-15.4%)
12/2010: Batman #705 --  63,262 (- 3.0%)
01/2011: Batman #706 --  60,231 (- 4.8%)
02/2011: Batman #707 --  58,803 (- 2.4%)
03/2011: Batman #708 --  58,594 (- 0.4%)
04/2011: Batman #709 --  56,578 (- 3.4%)
05/2011: Batman #710 --  55,086 (- 2.6%)
----------------
6 months: -15.5%
1 year  : -11.7%
2 years : -38.2%
5 years : -28.7%

With the new #1 in September, Scott Snyder, who’s currently writing Detective Comics, and artist Greg Capullo will take over. An intriguing combination, which, in the absence of Grant Morrison, looks like a solid choice, both critically and commercially — see below.

—–

15 - THE FLASH
05/2007: Flash: FMA #12  --  47,809
05/2008: Flash #240      --  31,944
05/2009: Rebirth #2 of 5 --  86,183
-----------------------------------
05/2010: Flash #2        --  76,560 (- 24.1%)
06/2010: Flash #3        --  68,804 (- 10.1%)
07/2010: Flash #4        --  64,832 (-  5.8%)
08/2010: --
09/2010: Flash #5        --  62,063 (-  4.3%)
10/2010: --
11/2010: Flash #6        --  57,673 (-  7.1%)
12/2010: Flash #7        --  56,304 (-  2.4%)
12/2010: Flash #8        --  53,975 (-  4.1%)
01/2011: --
02/2011: Flash #9        --  55,980 (+  3.7%)
03/2011: --
04/2011: Flash #10       --  54,953 (-  1.8%)
04/2011: Flash #11       --  54,633 (-  0.6%)
05/2011: Flash #12       --  54,914 (+  0.5%)
-----------------
6 months: -  4.8%
1 year  : - 28.3%
2 years : - 36.3%

A Flashpoint tie-in wraps up the current run. The book returns in September, naturally.

—–

17 - GREEN LANTERN: EMERALD WARRIORS
08/2010: Emerald Warriors #1  -- 68,332
09/2010: Emerald Warriors #2  -- 56,289 (-17.6%)
10/2010: Emerald Warriors #3  -- 50,490 (-10.3%)
11/2010: Emerald Warriors #4  -- 46,319 (- 8.3%)
12/2010: Emerald Warriors #5  -- 44,077 (- 4.8%)
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)
02/2011: Emerald Warriors #7  -- 44,828 (+ 3.1%)
03/2011: Emerald Warriors #8  -- 51,322 (+14.5%) [54,110]
04/2011: Emerald Warriors #9  -- 51,784 (+ 0.5%)
05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%)
----------------
6 months: +14.4%

Sales remain on the rise thanks to “War of the Green Lanterns.”

—–

25 - JUSTICE LEAGUE OF AMERICA
05/2007: Justice League #9  -- 129,285
05/2008: Justice League #21 --  90,035
05/2009: Justice League #33 --  63,867
--------------------------------------
05/2010: Justice League #45 --  62,465 (+ 0.2%)
06/2010: Justice League #46 --  62,754 (+ 0.5%)
07/2010: Justice League #47 --  60,368 (- 3.8%)
08/2010: Justice League #48 --  60,733 (+ 0.6%)
09/2010: Justice League #49 --  57,616 (- 5.1%)
10/2010: Justice League #50 --  59,686 (+ 3.6%)
11/2010: Justice League #51 --  50,887 (-14.7%)
12/2010: Justice League #52 --  48,501 (- 4.7%)
01/2011: Justice League #53 --  47,093 (- 2.9%)
02/2011: Justice League #54 --  46,269 (- 1.8%)
03/2011: Justice League #55 --  50,533 (+ 9.2%)
04/2011: Justice League #56 --  47,179 (- 6.6%)
05/2011: Justice League #57 --  46,729 (- 1.0%)
----------------
6 months: - 8.2%
1 year  : -25.2%
2 years : -26.8%

To be relaunched by Geoff Johns and Jim Lee in August.

—–

32 - ACTION COMICS
05/2006: Action Comics #838 -- 62,702
05/2006: Action Comics #839 -- 61,898 [64,278]
05/2007: Action Comics #849 -- 53,610
05/2007: Action Comics #850 -- 56,166
05/2008: Action Comics #865 -- 46,764
05/2009: Action Comics #877 -- 41,772
-------------------------------------
05/2010: --
06/2010: Action Comics #890 -- 34,744 (+19.4%) [40,039]
07/2010: Action Comics #891 -- 35,328 (+ 1.7%)
08/2010: Action Comics #892 -- 36,401 (+ 3.0%)
09/2010: Action Comics #893 -- 33,948 (- 6.7%)
10/2010: Action Comics #894 -- 42,291 (+24.6%)
11/2010: Action Comics #895 -- 33,089 (-21.8%)
12/2010: Action Comics #896 -- 32,357 (- 2.2%)
01/2011: Action Comics #897 -- 32,134 (- 0.7%)
02/2011: Action Comics #898 -- 31,935 (- 0.6%)
03/2011: Action Comics #899 -- 31,808 (- 0.4%)
04/2011: Action Comics #900 -- 60,152 (+89.1%) [73,004]
05/2011: Action Comics #901 -- 44,143 (-26.6%)
-----------------
6 months: + 33.4%
1 year  :  n.a.
2 years : +  5.7%
5 years : - 29.2%

Soon to be one of DC’s flagship titles, courtesy of Grant Morrison and Rags Morales. In the meantime, the “Reign of Doomsday” crossover is keeping the numbers at a higher-than-usual level. Also, issue #900 sold another estimated 12,852 units in May, putting the total to 73,004.

—–

35 - DETECTIVE COMICS
05/2006: Detective Comics #819 --  65,800
05/2007: Detective Comics #832 --  51,727
05/2008: Detective Comics #844 --  48,394
05/2009: --
-----------------------------------------
05/2010: Detective Comics #865 --  41,501 (- 2.2%)
06/2010: Detective Comics #866 --  46,178 (+11.3%)
07/2010: Detective Comics #867 --  40,371 (-12.6%)
08/2010: Detective Comics #868 --  38,682 (- 4.2%)
09/2010: Detective Comics #869 --  37,394 (- 3.3%)
10/2010: Detective Comics #870 --  35,674 (- 4.6%)
11/2010: Detective Comics #871 --  36,941 (+ 3.6%)
12/2010: Detective Comics #872 --  37,961 (+ 2.8%) [39,758]
01/2011: Detective Comics #873 --  38,417 (+ 1.2%)
02/2011: Detective Comics #874 --  39,106 (+ 1.8%)
03/2011: Detective Comics #875 --  40,047 (+ 2.4%)
04/2011: Detective Comics #876 --  40,133 (+ 0.2%)
05/2011: Detective Comics #877 --  39,609 (- 1.3%)
-----------------
6 months: +  7.2%
1 year  : -  4.6%
2 years :  n.a.
5 years : - 39.8%

The book’s sales and critical reception over the last six months make a pretty good case for Scott Snyder as the new flagship writer of the line. Detective Comics, in turn, will be the new vehicle for Batman writer/artist Tony Daniel.

—–

38 - SUPERMAN
05/2006: Superman #652 --  70,458
05/2007: Superman #662 --  55,236
05/2008: Superman #676 --  45,644
05/2009: Superman #688 --  41,642
---------------------------------
05/2010: --
06/2010: Superman #700 --  67,571 (+103.6%)
07/2010: Superman #701 --  54,506 (- 19.3%)
08/2010: Superman #702 --  50,023 (-  8.2%)
09/2010: --
10/2010: Superman #703 --  50,460 (+  0.9%)
10/2010: Superman #704 --  46,741 (-  7.4%)
11/2010: Superman #705 --  46,261 (-  1.0%)
12/2010: Superman #706 --  43,027 (-  7.0%)
01/2011: Superman #707 --  41,843 (-  2.8%)
02/2011: Superman #708 --  40,639 (-  2.9%)
03/2011: Superman #709 --  39,846 (-  2.0%)
04/2011: Superman #710 --  39,644 (-  0.5%)
05/2011: Superman #711 --  38,471 (-  3.0%)
-----------------
6 months: - 16.8%
1 year  :   n.a.
2 years : -  7.6%
5 years : - 45.4%

To be relaunched by George Pérez, which probably explains why DC didn’t bother with a great change in direction when Straczynski quit his run halfway through.

—–

41 - BATMAN: ARKHAM CITY
05/2011: Arkham City #1 of 5 -- 36,597
46 - BATMAN: GATES OF GOTHAM
05/2011: Gates of Gotham #1 of 6 -- 32,432

Arkham City is a videogame tie-in promoted with a 1:10 variant edition, while Gates of Gotham, which comes with a 1:25 variant, promised to follow up on some plot points introduced by Morrison and prepare the ground for “several exciting storylines in 2011.” Retailers just shrugged and penciled in their number for “token completist miniseries,” evidently.

—–

48 - GREEN ARROW
05/2006: Green Arrow #62  -- 39,185
05/2007: Green Arrow #74  -- 30,751
05/2008: Arrow/Canary #8  -- 30,864
05/2009: Arrow/Canary #20 -- 21,445
-----------------------------------
06/2010: Green Arrow #1   -- 54,400 (+ 86.7%) [57,554]
07/2010: Green Arrow #2   -- 44,118 (- 18.9%)
08/2010: Green Arrow #3   -- 46,308 (+  5.0%)
09/2010: Green Arrow #4   -- 44,220 (-  4.5%)
10/2010: Green Arrow #5   -- 42,188 (-  4.6%)
11/2010: Green Arrow #6   -- 39,575 (-  6.2%)
12/2010: Green Arrow #7   -- 36,835 (-  6.9%)
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
02/2011: Green Arrow #9   -- 33,922 (-  3.9%)
03/2011: Green Arrow #10  -- 33,085 (-  2.5%)
04/2011: Green Arrow #11  -- 32,669 (-  1.3%)
05/2011: Green Arrow #12  -- 31,742 (-  2.8%)
-----------------
6 months: - 19.8%
2 years : + 48.0%
5 years : - 19.0%

To be relaunched with the same writer in September, not surprisingly. Sales may not have leveled out yet, but they’re still spectacular compared to the previous volume.

—–

50 - BIRDS OF PREY
05/2006: Birds of Prey #94  -- 34,905
05/2007: Birds of Prey #106 -- 28,363
05/2008: Birds of Prey #118 -- 21,941
-------------------------------------
05/2010: Birds of Prey #1   -- 50,428 (+135.4%) [54,965]
06/2010: Birds of Prey #2   -- 44,064 (- 12.6%)
07/2010: Birds of Prey #3   -- 43,420 (-  1.5%)
08/2010: Birds of Prey #4   -- 46,149 (+  6.3%)
09/2010: Birds of Prey #5   -- 40,146 (- 13.0%)
10/2010: --
11/2010: Birds of Prey #6   -- 34,440 (- 14.2%)
12/2010: Birds of Prey #7   -- 33,114 (-  3.9%)
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
02/2011: Birds of Prey #9   -- 30,641 (-  3.1%)
03/2011: Birds of Prey #10  -- 30,777 (+  0.4%)
04/2011: Birds of Prey #11  -- 30,270 (-  1.7%)
05/2011: Birds of Prey #12  -- 29,690 (-  1.9%)
----------------- 
6 months: - 13.8%
1 year  : - 41.1%
5 years : - 14.9%

To be relaunched by a different creative team, surprisingly. Did Gail Simone return to the book knowing that she’d only have a year? I doubt it, and the numbers don’t suggest her run needed to be aborted, either. Frankly, this just looks like DC’s notoriously capricious editorial decided to do something else with Oracle, and Simone is rolling with the punches.

—–

51 - RED ROBIN
05/2006: Robin #150    -- 41,417
05/2007: Robin #162    -- 26,801
05/2008: Robin #174    -- 26,209
-------------------------------- 
05/2010: Red Robin #12 -- 36,273 (+  0.2%)
06/2010: Red Robin #13 -- 35,917 (-  1.0%)
07/2010: Red Robin #14 -- 35,652 (-  0.7%)
08/2010: Red Robin #15 -- 34,709 (-  2.7%)
09/2010: Red Robin #16 -- 33,753 (-  2.8%)
10/2010: --
11/2010: Red Robin #17 -- 31,825 (-  5.7%)
12/2010: Red Robin #18 -- 30,873 (-  3.0%)
01/2011: Red Robin #19 -- 30,547 (-  1.1%)
02/2011: Red Robin #20 -- 30,149 (-  1.3%)
03/2011: Red Robin #21 -- 29,652 (-  1.7%)
04/2011: Red Robin #22 -- 31,786 (+  7.2%)
05/2011: Red Robin #23 -- 29,097 (-  8.5%)
-----------------
6 months: -  8.6%
1 year  : - 19.8%
5 years : - 29.8%

Sales return to normal after the crossover with Gotham City Sirens. Red Robin is cancelled with issue #26. Another odd decision, considering it was just shaping up to be a solid mid-level performer.

—–

54 - JUSTICE SOCIETY OF AMERICA
05/2006: JSA #85             --  52,620
05/2007: Justice Society #6  --  96,900 [99,784]
05/2008: Justice Society #15 --  78,311
05/2009: Justice Society #27 --  56,102
---------------------------------------
05/2010: --
06/2010: Justice Society #39 --  36,630 (-  0.1%)
06/2010: Justice Society #40 --  36,008 (-  1.7%)
07/2010: Justice Society #41 --  48,858 (+ 35.7%)
08/2010: Justice Society #42 --  48,420 (-  0.9%)
09/2010: Justice Society #43 --  36,576 (- 24.5%)
10/2010: Justice Society #44 --  35,483 (-  3.0%)
11/2010: Justice Society #45 --  33,582 (-  5.4%)
12/2010: Justice Society #46 --  31,497 (-  6.2%)
01/2011: Justice Society #47 --  30,071 (-  4.5%)
02/2011: Justice Society #48 --  29,139 (-  3.1%)
03/2011: Justice Society #49 --  28,634 (-  1.7%)
04/2011: Justice Society #50 --  32,251 (+ 12.6%)
05/2011: Justice Society #51 --  28,256 (- 12.4%)
----------------
6 months: -15.9%
1 year  :  n.a.
2 years : -49.6%
5 years : -46.3%

Cancelled with issue #54. In this case, it’s hard to argue with the decision — the numbers have been in free-fall ever since Geoff Johns and Alex Ross left, basically. Giving the franchise some rest doesn’t seem like a terrible decision, at this stage.

—–

57 - SUPERMAN/BATMAN
05/2006: Superman/Batman #25 -- 103,702 [110,845]
05/2006: Superman/Batman #26 -- 118,821 [130,077]
05/2007: Superman/Batman #35 --  68,160
05/2008: Superman/Batman #48 --  52,845
05/2009: Superman/Batman #60 --  39,531
---------------------------------------
05/2010: Superman/Batman #72 --  32,047 (+ 1.1%)
06/2010: Superman/Batman #73 --  31,425 (- 1.9%)
07/2010: Superman/Batman #74 --  30,847 (- 1.8%)
08/2010: Superman/Batman #75 --  34,324 (+11.3%)
09/2010: Superman/Batman #76 --  32,003 (- 6.8%)
10/2010: Superman/Batman #77 --  31,741 (- 0.8%)
11/2010: Superman/Batman #78 --  31,337 (- 1.3%)
12/2010: Superman/Batman #79 --  30,586 (- 2.4%)
01/2011: Superman/Batman #80 --  30,363 (- 0.7%)
02/2011: Superman/Batman #81 --  29,567 (- 2.6%)
03/2011: Superman/Batman #82 --  28,913 (- 2.2%)
04/2011: Superman/Batman #83 --  28,403 (- 1.8%)
05/2011: Superman/Batman #84 --  27,991 (- 1.5%)
----------------
6 months: -10.7%
1 year  : -12.7%
2 years : -29.2%
5 years : -74.8%

Cancelled with issue #87. Sales have stabilized over the last year, to be fair, but let’s be honest: It’s now been five years, to the month, since the book had any reason to exist. For the first 26 issues it was Jeph Loeb and His Amazing Friends producing one of the industry’s top-selling blockbusters. And from the minute they left, it was blindingly obvious that DC wasn’t willing or able to keep up the star power — and didn’t have any other particularly specific plans for the book, either. It’s a mercy killing, and one that’s been long overdue.

—–

63 - BATMAN BEYOND
06/2010: Batman Beyond #1 of 6 -- 35,113          [42,283]
07/2010: Batman Beyond #2 of 6 -- 31,397 (-10.6%)
08/2010: Batman Beyond #3 of 6 -- 31,469 (+ 0.2%)
09/2010: Batman Beyond #4 of 6 -- 31,368 (- 0.3%)
10/2010: Batman Beyond #5 of 6 -- 30,121 (- 4.0%)
11/2010: Batman Beyond #6 of 6 -- 28,485 (- 5.4%)
12/2010: --
01/2011: Batman Beyond #1      -- 35,880 (+26.0%)
02/2011: Batman Beyond #2      -- 28,956 (-19.3%)
03/2011: Batman Beyond #3      -- 28,295 (- 2.3%)
04/2011: Batman Beyond #4      -- 26,722 (- 5.6%)
05/2011: Batman Beyond #5      -- 25,413 (- 4.9%)
----------------
6 months: -10.8%

Still not finding its level. The book ends with issue #8, for the time being, but evidently there are plans to bring it back.

—–

67 - TEEN TITANS
05/2006: Teen Titans #35 -- 72,954
05/2006: Teen Titans #36 -- 71,486
05/2007: Teen Titans #46 -- 61,478
05/2007: Teen Titans #47 -- 63,673
05/2008: Teen Titans #59 -- 46,306
05/2009: Teen Titans #71 -- 34,110
----------------------------------
05/2010: Teen Titans #83 -- 24,960 (- 1.4%)
06/2010: Teen Titans #84 -- 24,593 (- 1.5%)
07/2010: Teen Titans #85 -- 24,248 (- 1.4%)
08/2010: Teen Titans #86 -- 24,971 (+ 3.0%)
09/2010: Teen Titans #87 -- 23,259 (- 6.9%)
10/2010: Teen Titans #88 -- 27,637 (+18.8%)
11/2010: Teen Titans #89 -- 26,444 (- 4.3%)
12/2010: Teen Titans #90 -- 25,997 (- 1.7%)
01/2011: Teen Titans #91 -- 25,443 (- 2.1%)
02/2011: Teen Titans #92 -- 26,170 (+ 2.9%)
03/2011: Teen Titans #93 -- 24,957 (- 4.6%)
04/2011: Teen Titans #94 -- 25,187 (+ 0.9%)
05/2011: Teen Titans #95 -- 24,738 (- 1.8%)
----------------
6 months: - 6.5%
1 year  : - 0.9%
2 years : -27.5%
5 years : -65.8%

To be relaunched by Scott Lobdell and Brett Booth, of all people. If you were wondering when Bob Harras’ influence as editor-in-chief would be starting to show in DC’s output, you can probably stop now.

—–

69 - SUPERBOY
11/2010: Superboy #1  --  39,701
12/2010: Superboy #2  --  31,761 (-20.0%)
01/2011: Superboy #3  --  29,550 (- 7.0%)
02/2011: Superboy #4  --  27,448 (- 7.1%)
03/2011: Superboy #5  --  27,215 (- 0.9%)
04/2011: Superboy #6  --  30,490 (+12.0%)
05/2011: Superboy #7  --  24,622 (-19.3%)
----------------
6 months: -38.0%

Back in free-fall after the “Reign of Doomsday” crossover. In retrospect, this is another book that makes DC look bad. Why let critically acclaimed cartoonist Jeff Lemire helm an Eisner-nominated relaunch, only to start over yet again less than a year later? That would make sense if it had always been the plan, but the fact that there’s a crossover in the middle of the run doesn’t exactly support the notion that there was any degree of long-term planning involved in the upcoming relaunch.

When exactly were creators informed of the relaunch, anyway?

—–

71 - BATGIRL
05/2010: Batgirl #10     -- 28,641 (-  2.7%)
06/2010: Batgirl #11     -- 28,563 (-  0.3%)
07/2010: Batgirl #12     -- 28,011 (-  1.9%)
08/2010: Batgirl #13     -- 27,247 (-  2.7%)
09/2010: Batgirl #14     -- 26,861 (-  1.4%)
10/2010: --
11/2010: Batgirl #15     -- 25,827 (-  3.9%)
12/2010: Batgirl #16     -- 25,225 (-  2.3%)
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
02/2011: Batgirl #18     -- 24,390 (-  3.2%)
03/2011: Batgirl #19     -- 24,821 (+  1.8%)
04/2011: Batgirl #20     -- 24,310 (-  2.1%)
05/2011: Batgirl #21     -- 24,043 (-  1.1%)
----------------
6 months: - 6.9%
1 year  : -16.1%

To be relaunched by Gail Simone, with Barbara Gordon in the leading role, as you may have heard.

—–

74 - BOOSTER GOLD
05/2008: Booster Gold #9  -- 35,030
05/2009: Booster Gold #20 -- 22,549
-----------------------------------
05/2010: Booster Gold #32 -- 20,343 (+  2.7%)
06/2010: Booster Gold #33 -- 19,895 (-  2.2%)
07/2010: Booster Gold #34 -- 19,592 (-  1.5%)
08/2010: Booster Gold #35 -- 19,104 (-  2.5%)
09/2010: Booster Gold #36 -- 18,504 (-  3.1%)
10/2010: Booster Gold #37 -- 17,806 (-  3.8%)
11/2010: Booster Gold #38 -- 17,276 (-  3.0%)
12/2010: Booster Gold #39 -- 16,686 (-  3.4%)
01/2011: Booster Gold #40 -- 16,324 (-  2.2%)
02/2011: Booster Gold #41 -- 15,864 (-  2.8%)
03/2011: Booster Gold #42 -- 16,093 (+  1.4%)
04/2011: Booster Gold #43 -- 16,018 (-  0.5%)
05/2011: Booster Gold #44 -- 23,332 (+ 45.7%)
----------------
6 months: +35.1%
1 year  : +14.7%
2 years : + 3.5%

The Flashpoint tie-in delivers, more or less. Still: cancelled with issue #47.

—–

76 - THE LEGION OF SUPER-HEROES
05/2006: Supergirl & LoSH #18 -- 45,520
05/2007: Supergirl & LoSH #30 -- 30,767
05/2008: LoSH #42             -- 27,940
---------------------------------------
05/2010: LoSH #1              -- 44,415 (+98.9%) [50,106]
06/2010: LoSH #2              -- 39,102 (-12.0%)
07/2010: LoSH #3              -- 36,360 (- 7.0%)
08/2010: LoSH #4              -- 34,239 (- 5.8%)
09/2010: LoSH #5              -- 32,417 (- 5.3%)
10/2010: LoSH #6              -- 30,246 (- 6.7%)
11/2010: LoSH #7              -- 26,439 (-12.6%)
12/2010: LoSH #8              -- 25,063 (- 5.2%)
01/2011: LoSH #9              -- 24,230 (- 3.3%)
02/2011: LoSH #10             -- 23,738 (- 2.0%)
03/2011: LoSH #11             -- 23,667 (- 0.3%)
04/2011: LoSH #12             -- 23,419 (- 1.1%)
05/2011: LoSH #13             -- 23,105 (- 1.3%)
-----------------
6 months: - 12.6%
1 year  : - 48.0%
5 years : - 49.2%
78 - ADVENTURE COMICS
05/2010: Adventure Comics #11  -- 34,794 (- 7.4%)
06/2010: Adventure Comics #12  -- 34,663 (- 0.4%)
07/2010: Adventure Comics #516 -- 30,897 (-10.9%)
08/2010: Adventure Comics #517 -- 28,966 (- 6.3%)
09/2010: Adventure Comics #518 -- 27,028 (- 6.7%)
10/2010: Adventure Comics #519 -- 25,346 (- 6.2%)
11/2010: Adventure Comics #520 -- 24,540 (- 3.2%)
12/2010: Adventure Comics #521 -- 23,787 (- 6.9%)
01/2011: Adventure Comics #522 -- 22,821 (- 4.1%)
02/2011: Adventure Comics #523 -- 23,127 (+ 1.3%)
03/2011: Adventure Comics #524 -- 22,836 (- 1.3%)
04/2011: Adventure Comics #525 -- 22,946 (+ 0.5%)
05/2011: Adventure Comics #526 -- 22,271 (- 2.9%)
----------------
6 months: - 9.3%
1 year  : -36.0%

One of those franchises they keep bringing back out of tradition, no matter how dead they are. Do these numbers suggest that people are queueing up to buy Paul Levitz’s Legion comics? Not really. Will Paul Levitz get the chance to relaunch The Legion of Super-Heroes once again, come September? You bet.

—–

81 - GOTHAM CITY SIRENS
05/2010: GC Sirens #12 -- 26,029 (- 1.3%)
06/2010: GC Sirens #13 -- 25,867 (- 0.6%)
07/2010: GC Sirens #14 -- 25,315 (- 2.1%)
08/2010: GC Sirens #15 -- 24,589 (- 2.9%)
09/2010: GC Sirens #16 -- 23,821 (- 3.1%)
10/2010: --
11/2010: GC Sirens #17 -- 22,107 (- 7.2%)
12/2010: GC Sirens #18 -- 21,344 (- 3.5%)
01/2011: --
02/2011: GC Sirens #19 -- 21,631 (+ 1.4%)
02/2011: GC Sirens #20 -- 20,822 (- 3.7%)
03/2011: GC Sirens #21 -- 20,807 (- 0.1%)
04/2011: GC Sirens #22 -- 24,438 (+17.5%)
05/2011: GC Sirens #23 -- 21,488 (-12.1%)
----------------
6 months: - 2.8%
1 year  : -17.5%

Cancelled with issue #26.

—–

82 - SUPERGIRL
05/2006: Supergirl #6  -- 102,860
05/2007: Supergirl #17 --  50,429
05/2008: Supergirl #29 --  30,192
05/2009: Supergirl #41 --  33,441
---------------------------------
05/2010: --
06/2010: Supergirl #53 --  28,317 (- 4.0%)
07/2010: Supergirl #54 --  26,941 (- 4.9%)
08/2010: Supergirl #55 --  25,891 (- 3.9%)
09/2010: Supergirl #56 --  25,034 (- 3.3%)
10/2010: Supergirl #57 --  23,842 (- 4.8%)
11/2010: Supergirl #58 --  25,412 (+ 6.6%)
12/2010: Supergirl #59 --  22,606 (-11.0%)
01/2011: Supergirl #60 --  22,568 (- 0.2%)
02/2011: Supergirl #61 --  22,048 (- 2.3%)
03/2011: Supergirl #62 --  21,786 (- 1.2%)
04/2011: Supergirl #63 --  21,598 (- 0.9%)
05/2011: Supergirl #64 --  21,411 (- 0.9%)
----------------
6 months: -15.7%
1 year  :  n.a.
2 years : -36.0%
5 years : -79.2%

To be relaunched. Quite why DC think the market is waiting for that, I’m not sure, looking at the numbers. At least the preview information is hinting at a vaguely interesting direction.

—–

84 - TITANS
05/2008: Titans #2      -- 57,358
05/2009: Titans #13     -- 34,343
---------------------------------
05/2010: VfH Special #1 -- 31,718 (+30.7%)
06/2010: Titans #24     -- 33,079 (+ 4.3%)
07/2010: Titans #25     -- 31,505 (- 4.8%)
08/2010: Titans #26     -- 32,800 (+ 4.1%)
09/2010: Titans #27     -- 28,438 (-13.3%)
10/2010: Titans #28     -- 27,430 (- 3.6%)
11/2010: Titans #29     -- 24,138 (-12.0%)
12/2010: Titans #30     -- 22,483 (- 6.9%)
01/2011: Titans #31     -- 21,749 (- 3.3%)
02/2011: Titans #32     -- 20,949 (- 3.7%)
03/2011: Titans #33     -- 20,723 (- 1.1%)
04/2011: Titans #34     -- 20,590 (- 0.6%)
05/2011: Titans #35     -- 20,553 (- 0.2%)
----------------
6 months: -14.9%
1 year  : -35.2%
2 years : -40.2%

Cancelled with issue #38.

—–

87/91 - DC UNIVERSE ONLINE: LEGENDS
02/2011: DCU Online: Legends #1  -- 36,517
02/2011: DCU Online: Legends #2  -- 28,953 (-20.7%)
03/2011: DCU Online: Legends #3  -- 24,824 (-14.3%)
03/2011: DCU Online: Legends #4  -- 23,001 (- 7.3%)
04/2011: DCU Online: Legends #5  -- 21,427 (- 6.8%)
04/2011: DCU Online: Legends #6  -- 20,461 (- 4.5%)
05/2011: DCU Online: Legends #7  -- 20,064 (- 1.9%)
05/2011: DCU Online: Legends #8  -- 19,471 (- 3.0%)

The twice-monthly videogame tie-in is cancelled with issue #14, evidently, though the solicitation copy suggests that some kind of follow-up was planned at the time the copy was written, at least.

—–

90 - SECRET SIX
05/2006: Secret Six #1 of 6 -- 54,961 [57,425]
05/2009: Secret Six #9      -- 27,116
-------------------------------------
05/2010: Secret Six #21     -- 22,334 (- 1.6%)
06/2010: Secret Six #22     -- 21,941 (- 1.8%)
07/2010: Secret Six #23     -- 21,554 (- 1.8%)
08/2010: Secret Six #24     -- 21,177 (- 1.8%)
09/2010: Secret Six #25     -- 20,775 (- 1.9%)
10/2010: Secret Six #26     -- 20,377 (- 1.9%)
11/2010: Secret Six #27     -- 19,963 (- 2.0%)
12/2010: Secret Six #28     -- 19,587 (- 1.9%)
01/2011: Secret Six #29     -- 20,327 (+ 3.8%)
02/2011: Secret Six #30     -- 19,763 (- 2.8%)
03/2011: Secret Six #31     -- 19,822 (+ 0.3%)
04/2011: Secret Six #32     -- 19,714 (- 0.6%)
05/2011: Secret Six #33     -- 19,733 (+ 0.1%)
----------------
6 months: - 1.2%
1 year  : -11.7%
2 years : -27.2%
5 years : -64.1%

Cancelled with issue #36. Another baffling decision. Granted, Secret Six doesn’t set the charts on fire, but its numbers have been very consistent, and it’s consistently well-received by reviewers, too. This is precisely the kind of book that could profit from a relaunch. But apparently not.

—–

94 - FABLES (Vertigo)
05/2006: Fables #49  -- 24,444
05/2007: Fables #61  -- 26,056
05/2008: Fables #73  -- 23,785
05/2009: Fables #84  -- 23,634
------------------------------
05/2010: Fables #95  -- 19,932 (- 0.2%)
06/2010: Fables #96  -- 19,842 (- 0.5%)
07/2010: --
08/2010: Fables #97  -- 19,625 (- 1.1%)
09/2010: Fables #98  -- 19,594 (- 0.2%)
10/2010: Fables #99  -- 19,656 (+ 0.3%)
11/2010: --
12/2010: Fables #100 -- 23,014 (+17.1%)
01/2011: Fables #101 -- 19,183 (-16.7%)
02/2011: Fables #102 -- 19,215 (+ 0.2%)
03/2011: Fables #103 -- 18,910 (- 1.6%)
04/2011: Fables #104 -- 18,811 (- 0.5%)
05/2011: Fables #105 -- 18,749 (- 0.3%)
----------------
6 months:  n.a.
1 year  : - 5.9%
2 years : -29.6%
5 years : -23.3%

Sales on Vertigo’s flagship title have been rock-solid over the last year, on balance.

—–

100 - ZATANNA
05/2010: Zatanna #1  -- 33,691
06/2010: Zatanna #2  -- 29,564 (-12.3%)
07/2010: Zatanna #3  -- 27,792 (- 6.0%)
08/2010: Zatanna #4  -- 27,203 (- 2.1%)
09/2010: Zatanna #5  -- 25,393 (- 6.7%)
10/2010: Zatanna #6  -- 23,427 (- 7.7%)
11/2010: Zatanna #7  -- 20,671 (-11.8%)
12/2010: Zatanna #8  -- 19,321 (- 6.5%)
01/2011: Zatanna #9  -- 18,482 (- 4.3%)
02/2011: --
03/2011: Zatanna #10 -- 18,645 (+ 0.9%)
03/2011: Zatanna #11 -- 18,431 (- 1.2%)
04/2011: Zatanna #12 -- 18,432 (+ 0.0%)
05/2011: Zatanna #13 -- 18,259 (- 0.9%)
----------------
6 months: -11.7%
1 year  : -45.8%

Cancelled with issue #16.

—–

104 - POWER GIRL
05/2009: Power Girl #1  -- 47,322
---------------------------------
05/2010: Power Girl #12 -- 20,681 (+ 0.0%)
06/2010: Power Girl #13 -- 20,583 (- 0.5%)
07/2010: Power Girl #14 -- 19,739 (- 4.1%)
08/2010: Power Girl #15 -- 19,091 (- 3.3%)
09/2010: Power Girl #16 -- 18,404 (- 3.6%)
10/2010: Power Girl #17 -- 17,847 (- 3.0%)
11/2010: Power Girl #18 -- 17,300 (- 3.1%)
12/2010: Power Girl #19 -- 16,763 (- 3.1%)
01/2011: Power Girl #20 -- 16,823 (+ 0.4%)
02/2011: Power Girl #21 -- 16,940 (+ 0.7%)
03/2011: Power Girl #22 -- 17,232 (+ 1.7%)
04/2011: Power Girl #23 -- 17,071 (- 0.9%)
05/2011: Power Girl #24 -- 17,208 (+ 0.8%)
----------------
6 months: - 0.5%
1 year  : -16.8%
2 years : -63.6%

Cancelled with issue #27.

—–

107 - JSA ALL-STARS
05/2010: JSA All-Stars #6  -- 25,306 (- 4.8%)
06/2010: JSA All-Stars #7  -- 24,436 (- 3.4%)
07/2010: JSA All-Stars #8  -- 23,478 (- 3.9%)
08/2010: JSA All-Stars #9  -- 22,347 (- 4.8%)
09/2010: JSA All-Stars #10 -- 21,646 (- 3.1%)
10/2010: JSA All-Stars #11 -- 20,496 (- 5.3%)
11/2010: JSA All-Stars #12 -- 19,630 (- 4.2%)
12/2010: JSA All-Stars #13 -- 18,395 (- 6.3%)
01/2011: JSA All-Stars #14 -- 17,920 (- 2.6%)
02/2011: JSA All-Stars #15 -- 17,409 (- 2.9%)
03/2011: JSA All-Stars #16 -- 16,987 (- 2.4%)
04/2011: JSA All-Stars #17 -- 16,706 (- 1.7%)
04/2011: JSA All-Stars #18 -- 16,384 (- 1.9%)
----------------
6 months: -16.5%
1 year  : -35.3%

Cancelled.

—–

108 - AMERICAN VAMPIRE (Vertigo)
05/2010: American Vampire #3  -- 26,510 (- 1.0%)
06/2010: American Vampire #4  -- 25,977 (- 2.0%)
07/2010: American Vampire #5  -- 24,857 (- 4.3%)
08/2010: --
09/2010: American Vampire #6  -- 23,349 (- 6.1%)
10/2010: American Vampire #7  -- 21,910 (- 6.2%)
11/2010: American Vampire #8  -- 19,850 (- 9.4%)
12/2010: American Vampire #9  -- 19,019 (- 4.2%)
12/2010: American Vampire #10 -- 17,761 (- 6.6%)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
02/2011: American Vampire #12 -- 16,522 (- 2.6%)
03/2011: American Vampire #13 -- 17,269 (+ 4.5%)
04/2011: American Vampire #14 -- 16,168 (- 6.4%)
05/2011: American Vampire #15 -- 15,876 (- 1.8%)
----------------
6 months: -20.0%
1 year  : -40.1%

Standard attrition.

—–

122 - CINDERELLA: FABLES ARE FOREVER (Vertigo)
11/2009: Cinderella: FFwL #1 of 6   -- 20,337
12/2009: Cinderella: FFwL #2 of 6   -- 16,598
01/2010: Cinderella: FFwL #3 of 6   -- 15,827
02/2010: Cinderella: FFwL #4 of 6   -- 15,421
03/2010: Cinderella: FFwL #5 of 6   -- 15,285
04/2010: Cinderella: FFwL #6 of 6   -- 14,956
---------------------------------------------
02/2011: Fables Are Forever #1 of 6 -- 15,026
03/2011: Fables Are Forever #2 of 6 -- 14,029 (-6.6%)
04/2011: Fables Are Forever #3 of 6 -- 13,668 (-2.6%)
05/2011: Fables Are Forever #4 of 6 -- 13,377 (-2.1%)

Standard attrition.

—–

125 - THE OUTSIDERS
05/2006: Outsiders #36 -- 45,705
05/2007: Outsiders #47 -- 33,267
05/2008: Batsiders #7  -- 35,071
05/2009: Outsiders #18 -- 25,995
--------------------------------
05/2010: --
06/2010: Outsiders #30 -- 18,045 (-  5.5%)
07/2010: Outsiders #31 -- 17,173 (-  4.8%)
08/2010: Outsiders #32 -- 15,754 (-  8.3%)
09/2010: --
10/2010: Outsiders #33 -- 15,253 (-  3.2%)
11/2010: Outsiders #34 -- 13,576 (- 11.0%)
12/2010: Outsiders #35 -- 13,133 (-  3.3%)
01/2011: --
02/2011: Outsiders #36 -- 12,848 (-  2.2%)
03/2011: Outsiders #37 -- 20,074 (+ 56.2%)
04/2011: Outsiders #38 -- 13,092 (- 34.8%)
05/2011: Outsiders #39 -- 12,840 (-  1.9%)
----------------
6 months: - 5.4%
1 year  :   n.a.
2 years : -50.6%
5 years : -71.9%

Axed with issue #40.

—–

137 - THE UNWRITTEN (Vertigo)
05/2009: The Unwritten #1  -- 26,915 [31,081]
------------------------------------
05/2010: The Unwritten #13 -- 13,467 (- 0.3%)
06/2010: The Unwritten #14 -- 13,396 (- 0.5%)
07/2010: The Unwritten #15 -- 13,023 (- 2.8%)
08/2010: The Unwritten #16 -- 12,778 (- 1.9%)
09/2010: The Unwritten #17 -- 12,796 (+ 0.2%)
10/2010: The Unwritten #18 -- 12,273 (- 4.1%)
11/2010: The Unwritten #19 -- 12,036 (- 1.9%)
12/2010: The Unwritten #20 -- 11,684 (- 2.9%)
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
02/2011: The Unwritten #22 -- 11,371 (- 0.6%)
03/2011: The Unwritten #23 -- 11,319 (- 0.5%)
04/2011: The Unwritten #24 -- 11,028 (- 2.6%)
05/2011: The Unwritten #25 -- 11,137 (+ 1.0%)
----------------
6 months: - 7.5%
1 year  : -17.3%
2 years : -58.6%

Holding level. Always good news.

—–

143 - I, ZOMBIE (Vertigo)
05/2010: I, Zombie #1  -- 33,025
06/2010: I, Zombie #2  -- 18,620 (-43.6%)
07/2010: I, Zombie #3  -- 16,898 (- 9.3%)
08/2010: I, Zombie #4  -- 15,772 (- 6.7%)
09/2010: I, Zombie #5  -- 14,839 (- 5.9%)
10/2010: I, Zombie #6  -- 13,782 (- 7.1%)
11/2010: I, Zombie #7  -- 12,800 (- 7.1%)
12/2010: I, Zombie #8  -- 12,038 (- 6.0%)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
02/2011: I, Zombie #10 -- 11,182 (- 3.1%)
03/2011: I, Zombie #11 -- 10,874 (- 2.8%)
04/2011: I, Zombie #12 -- 10,727 (- 1.4%)
05/2011: I, Zombie #13 -- 10,567 (- 1.5%)
----------------
6 months: -17.5%
1 year  : -68.0%

Standard attrition.

—–

146 - JONAH HEX
05/2006: Jonah Hex #7  -- 21,910
05/2007: Jonah Hex #19 -- 16,473
05/2008: Jonah Hex #31 -- 13,140
05/2009: Jonah Hex #43 -- 11,606
--------------------------------
05/2010: Jonah Hex #55 -- 11,327 (+ 0.2%)
06/2010: Jonah Hex #56 -- 13,441 (+18.7%)
07/2010: Jonah Hex #57 -- 12,318 (- 8.4%)
08/2010: Jonah Hex #58 -- 11,775 (- 4.4%)
09/2010: Jonah Hex #59 -- 11,444 (- 2.8%)
10/2010: Jonah Hex #60 -- 11,141 (- 2.7%)
11/2010: Jonah Hex #61 -- 10,796 (- 3.1%)
12/2010: Jonah Hex #62 -- 10,899 (+ 1.0%)
01/2011: Jonah Hex #63 -- 10,752 (- 1.4%)
02/2011: Jonah Hex #64 -- 10,255 (- 4.6%)
03/2011: Jonah Hex #65 -- 10,353 (+ 1.0%)
04/2011: Jonah Hex #66 -- 10,335 (- 0.2%)
05/2011: Jonah Hex #67 -- 10,288 (- 0.5%)
----------------
6 months: - 4.7%
1 year  : - 9.2%
2 years : -11.4%
5 years : -53.0%

Holding level. Sales have been remarkably consistent for years, so it makes sense for the book to be relaunched by the same creative team in September — albeit under a new title.

—–

150 - R.E.B.E.L.S.
05/2009: R.E.B.E.L.S. #4  -- 13,468
-----------------------------------
05/2010: R.E.B.E.L.S. #16 -- 11,120 (-  1.3%)
06/2010: R.E.B.E.L.S. #17 -- 11,048 (-  0.7%)
07/2010: R.E.B.E.L.S. #18 -- 11,007 (-  0.4%)
08/2010: R.E.B.E.L.S. #19 -- 10,851 (-  1.4%)
09/2010: R.E.B.E.L.S. #20 -- 11,745 (+  8.2%)
10/2010: R.E.B.E.L.S. #21 -- 11,262 (-  4.1%)
11/2010: R.E.B.E.L.S. #22 -- 10,797 (-  4.1%)
12/2010: R.E.B.E.L.S. #23 -- 10,619 (-  1.7%)
01/2011: R.E.B.E.L.S. #24 -- 10,354 (-  2.5%)
02/2011: R.E.B.E.L.S. #25 -- 10,351 (-  0.0%)
03/2011: R.E.B.E.L.S. #26 -- 10,257 (-  0.9%)
04/2011: R.E.B.E.L.S. #27 -- 10,014 (-  2.4%)
05/2011: R.E.B.E.L.S. #28 -- 10,000 (-  0.1%)
-----------------
6 months: -  7.4%
1 year  : - 10.1%
2 years : - 25.8%

Cancelled.

—–

151 - STRANGE ADVENTURES (Vertigo)
05/2011: Strange Adventures #1  --  9,999

A $ 7.99 one-shot by various critically acclaimed Vertigo talent. Given the cover price, 10K is a good number for this type of book, I’d say.

—–

153 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  --  9,412
02/2011: Young Justice #1  -- 10,777 (+14.5%)
03/2011: Young Justice #2  --  9,612 (-10.8%)
04/2011: Young Justice #3  --  9,407 (- 2.1%)
05/2011: Young Justice #4  --  9,729 (+ 3.4%)

A Johnny DC title. See disclaimers below.

—–

158 - HELLBLAZER (Vertigo)
05/2006: Hellblazer #220 -- 14,161
05/2007: Hellblazer #232 -- 13,164
05/2008: Hellblazer #244 -- 11,826
05/2009: Hellblazer #255 -- 10,937
----------------------------------
05/2010: Hellblazer #267 -- 10,155 (-1.0%)
06/2010: Hellblazer #268 -- 10,221 (+0.7%)
07/2010: Hellblazer #269 -- 10,048 (-1.7%)
08/2010: Hellblazer #270 --  9,928 (-1.2%)
09/2010: Hellblazer #271 --  9,851 (-0.8%)
10/2010: Hellblazer #272 --  9,650 (-2.0%)
11/2010: Hellblazer #273 --  9,645 (-0.1%)
12/2010: Hellblazer #274 --  9,342 (-3.1%)
01/2011: Hellblazer #275 --  9,507 (+1.8%)
02/2011: Hellblazer #276 --  9,466 (-0.4%)
03/2011: Hellblazer #277 --  9,525 (+0.6%)
04/2011: Hellblazer #278 --  9,417 (-1.1%)
05/2011: Hellblazer #279 --  9,454 (+0.4%)
----------------
6 months: - 2.0%
1 year  : - 6.9%
2 years : -13.6%
5 years : -33.2%

Holding level. Another rock-solid performer.

—–

159 - T.H.U.N.D.E.R. AGENTS
11/2010: T.H.U.N.D.E.R. Agents #1  -- 16,122
12/2010: T.H.U.N.D.E.R. Agents #2  -- 11,227 (-30.4%)
01/2011: T.H.U.N.D.E.R. Agents #3  -- 10,602 (- 5.6%)
02/2011: T.H.U.N.D.E.R. Agents #4  -- 10,124 (- 4.5%)
03/2011: T.H.U.N.D.E.R. Agents #5  --  9,934 (- 1.9%)
04/2011: T.H.U.N.D.E.R. Agents #6  --  9,680 (- 2.6%)
05/2011: T.H.U.N.D.E.R. Agents #7  --  9,453 (- 2.4%)
----------------
6 months: -41.4%

Cancelled with issue #10, evidently.

——

162 - DOOM PATROL
05/2010: Doom Patrol #10 -- 12,334 (-  6.0%)
06/2010: Doom Patrol #11 -- 11,857 (-  3.9%)
07/2010: Doom Patrol #12 -- 11,267 (-  5.0%)
08/2010: Doom Patrol #13 -- 10,878 (-  3.5%)
09/2010: Doom Patrol #14 -- 10,780 (-  0.9%)
10/2010: Doom Patrol #15 -- 10,081 (-  6.5%)
11/2010: Doom Patrol #16 --  9,955 (-  1.3%)
12/2010: Doom Patrol #17 --  9,564 (-  3.9%)
01/2011: Doom Patrol #18 --  9,375 (-  2.0%)
02/2011: Doom Patrol #19 -- 10,681 (+ 13.9%)
03/2011: Doom Patrol #20 --  9,386 (- 12.1%)
04/2011: Doom Patrol #21 --  9,435 (+  0.5%)
05/2011: Doom Patrol #22 --  9,299 (-  1.4%)
----------------
6 months: - 6.6%
1 year  : -24.6%

Cancelled.

—–

165 - WEIRD WORLDS
01/2011: Weird Worlds #1 of 6 -- 14,964
02/2011: Weird Worlds #2 of 6 -- 11,587 (-22.6%)
03/2011: Weird Worlds #3 of 6 -- 10,470 (- 9.6%)
04/2011: Weird Worlds #4 of 6 --  9,665 (- 7.7%)
05/2011: Weird Worlds #5 of 6 --  9,043 (- 6.4%)

The drop-off continues to be rather steep.

—–

173 - FREEDOM FIGHTERS
09/2010: Freedom Fighters #1  -- 19,378
10/2010: Freedom Fighters #2  -- 12,758 (-34.2%)
11/2010: Freedom Fighters #3  -- 11,186 (-12.3%)
12/2010: Freedom Fighters #4  -- 10,028 (-10.4%)
01/2011: Freedom Fighters #5  --  9,437 (- 5.9%)
02/2011: Freedom Fighters #6  --  9,050 (- 4.1%)
03/2011: Freedom Fighters #7  --  8,886 (- 1.8%)
04/2011: Freedom Fighters #8  --  8,601 (- 3.2%)
05/2011: Freedom Fighters #9  --  8,425 (- 2.1%)
----------------
6 months: -24.7%

Cancelled.

—–

175 - SWEET TOOTH (Vertigo)
05/2010: Sweet Tooth #9  --  9,654 (+ 0.4%)
06/2010: Sweet Tooth #10 --  9,570 (- 0.9%)
07/2010: Sweet Tooth #11 --  9,478 (- 1.0%)
08/2010: Sweet Tooth #12 --  9,246 (- 2.5%)
09/2010: Sweet Tooth #13 --  9,097 (- 1.6%)
10/2010: Sweet Tooth #14 --  8,933 (- 1.8%)
11/2010: Sweet Tooth #15 --  8,750 (- 2.1%)
12/2010: Sweet Tooth #16 --  8,602 (- 1.7%)
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
02/2011: Sweet Tooth #18 --  8,466 (- 0.7%)
03/2011: Sweet Tooth #19 --  8,532 (+ 0.8%)
04/2011: Sweet Tooth #20 --  8,361 (- 2.0%)
05/2011: Sweet Tooth #21 --  8,360 (- 0.0%)
----------------
6 months: - 4.5%
1 year  : -13.4%

Holding level. Another Vertigo title with very consistent sales.

—–

183 - XOMBI
03/2011: Xombi #1  -- 12,035
04/2011: Xombi #2  --  8,345 (-30.7%)
05/2011: Xombi #3  --  7,977 (- 4.4%)

Finding its level quickly now. Still, cancelled with issue #6.

—–

184 - TINY TITANS (Johnny DC)
05/2008: Tiny Titans #4  -- 10,369
05/2009: Tiny Titans #16 --  8,844
----------------------------------
05/2010: Tiny Titans #28 --  7,959 (- 3.2%)
06/2010: Tiny Titans #29 --  8,195 (+ 3.0%)
07/2010: Tiny Titans #30 --  8,038 (- 1.9%)
08/2010: Tiny Titans #31 --  7,987 (- 0.6%)
09/2010: Tiny Titans #32 --  8,073 (+ 1.1%)
10/2010: Tiny Titans #33 --  8,045 (- 0.4%)
11/2010: Tiny Titans #34 --  7,713 (- 4.1%)
12/2010: Tiny Titans #35 --  7,515 (- 2.6%)
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
02/2011: Tiny Titans #37 --  7,426 (- 0.7%)
03/2011: Tiny Titans #38 --  7,372 (- 0.7%)
04/2011: Tiny Titans #39 --  7,445 (+ 1.0%)
05/2011: Tiny Titans #40 --  7,847 (+ 5.4%)
----------------
6 months: + 1.7%
1 year  : - 1.4%
2 years : -11.3%

A Johnny DC book, see disclaimers.

—–

193 - DOC SAVAGE
05/2010: Doc Savage #2   -- 19,073 (-22.3%)
06/2010: Doc Savage #3   -- 16,153 (-15.3%)
07/2010: Doc Savage #4   -- 14,621 (- 9.5%)
08/2010: Doc Savage #5   -- 13,125 (-10.2%)
09/2010: Doc Savage #6   -- 11,838 (- 9.8%)
10/2010: Doc Savage #7   -- 10,050 (-15.1%)
11/2010: Doc Savage #8   --  9,257 (- 7.9%)
12/2010: Doc Savage #9   --  8,681 (- 6.2%)
01/2011: Doc Savage #10  --  8,407 (- 3.2%)
02/2011: Doc Savage #11  --  7,972 (- 5.2%)
03/2011: Doc Savage #12  --  7,747 (- 2.8%)
04/2011: Doc Savage #13  --  7,426 (- 4.1%)
05/2011: Doc Savage #14  --  7,201 (- 3.0%)
----------------
6 months: -22.2%
1 year  : -62.3%

Cancelled with issue #17.

—–

199 - NORTHLANDERS (Vertigo)
05/2008: Northlanders #6  -- 12,009
05/2009: Northlanders #17 --  9,239
-----------------------------------
05/2010: Northlanders #28 --  7,630 (- 0.7%)
06/2010: Northlanders #29 --  7,498 (- 1.7%)
07/2010: Northlanders #30 --  7,421 (- 1.0%)
08/2010: Northlanders #31 --  7,376 (- 0.6%)
09/2010: Northlanders #32 --  7,321 (- 0.8%)
10/2010: Northlanders #33 --  7,169 (- 2.1%)
11/2010: Northlanders #34 --  7,018 (- 2.1%)
12/2010: Northlanders #35 --  7,061 (+ 0.6%)
01/2011: Northlanders #36 --  6,806 (- 3.6%)
02/2011: Northlanders #37 --  7,006 (+ 2.9%)
03/2011: Northlanders #38 --  7,020 (+ 0.2%)
04/2011: Northlanders #39 --  6,983 (- 0.5%)
05/2011: Northlanders #40 --  7,055 (+ 1.0%)
----------------
6 months: + 0.5%
1 year  : - 7.5%
2 years : -23.6%

The numbers have been rock-solid at the 7K mark for the last six months, but according to writer Brian Wood, the book is cancelled with issue #50 due to low paperback sales.

This also puts a question mark next to lower-selling Vertigo series House of Mystery (see below) and Scalped (which didn’t come out in May).

—–

202 - THE SPIRIT
05/2007: The Spirit #6  -- 23,708
05/2008: The Spirit #17 -- 14,057
05/2009: The Spirit #28 --  8,329
---------------------------------
05/2010: The Spirit #2  -- 14,274 (- 28.1%)
06/2010: The Spirit #3  -- 13,030 (-  8.7%)
07/2010: The Spirit #4  -- 11,915 (-  8.6%)
08/2010: The Spirit #5  -- 11,015 (-  7.6%)
09/2010: The Spirit #6  -- 10,083 (-  8.5%)
10/2010: The Spirit #7  --  9,233 (-  8.4%)
11/2010: The Spirit #8  --  8,706 (-  5.7%)
12/2010: The Spirit #9  --  8,297 (-  4.7%)
01/2011: The Spirit #10 --  7,830 (-  5.6%)
02/2011: The Spirit #11 --  7,417 (-  5.3%)
03/2011: The Spirit #12 --  7,342 (-  1.0%)
04/2011: The Spirit #13 --  7,041 (-  4.1%)
05/2011: The Spirit #14 --  6,911 (-  1.9%)
-----------------
6 months: - 20.6%
1 year  : - 51.6%
2 years : - 17.0%

Cancelled with issue #17.

—–

203 - HOUSE OF MYSTERY (Vertigo)
05/2008: House of Mystery #1  -- 27,492
05/2009: House of Mystery #13 -- 14,358
---------------------------------------
05/2010: House of Mystery #25 --  9,253 (+ 0.9%)
06/2010: House of Mystery #26 --  8,742 (- 5.5%)
07/2010: House of Mystery #27 --  8,481 (- 3.0%)
08/2010: House of Mystery #28 --  8,238 (- 2.9%)
09/2010: House of Mystery #29 --  8,087 (- 1.8%)
10/2010: House of Mystery #30 --  7,913 (- 2.2%)
11/2010: House of Mystery #31 --  7,610 (- 3.8%)
12/2010: House of Mystery #32 --  7,348 (- 3.4%)
01/2011: House of Mystery #33 --  7,227 (- 1.7%)
02/2011: House of Mystery #34 --  7,092 (- 1.9%)
03/2011: House of Mystery #35 --  7,170 (+ 1.1%)
04/2011: House of Mystery #36 --  7,096 (- 1.0%)
05/2011: House of Mystery #37 --  6,909 (- 2.6%)
----------------
6 months: - 9.2%
1 year  : -25.3%
2 years : -51.9%

Standard attrition.

—–

205 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
05/2006: Batman Strikes! #21   --  8,467
05/2007: Batman Strikes! #33   --  7,235
05/2008: Batman Strikes! #45   --  6,611
05/2009: Brave & Bold #5       --  7,994
----------------------------------------
05/2010: Brave & Bold #17      --  6,103 (-  6.2%)
06/2010: Brave & Bold #18      --  6,270 (+  2.7%)
07/2010: Brave & Bold #19      --  6,489 (+  3.5%)
08/2010: Brave & Bold #20      --  6,244 (-  3.8%)
09/2010: Brave & Bold #21      --  6,345 (+  1.6%)
10/2010: Brave & Bold #22      --  6,044 (-  4.7%)
11/2010: All-New BBB #1        --  8,408 (+ 39.1%)
12/2010: All-New BBB #2        --  6,688 (- 20.5%)
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
02/2011: All-New BBB #4        --  6,561 (+  0.1%)
03/2011: All-New BBB #5        --  6,463 (-  1.5%)
04/2011: All-New BBB #6        --  6,324 (-  2.1%)
05/2011: All-New BBB #7        --  6,869 (+  8.6%)
---------------- 
6 months: -18.3%
1 year  : +12.6%
2 years : -14.1%
5 years : -18.9%

Another Johnny DC book.

—–

220 - DMZ (Vertigo)
05/2006: DMZ #7  -- 15,026
05/2007: DMZ #19 -- 13,116
05/2008: DMZ #31 --  9,911
05/2009: --  
--------------------------
05/2010: DMZ #53 --  6,759 (-1.0%)
06/2010: DMZ #54 --  6,661 (-1.5%)
07/2010: DMZ #55 --  6,581 (-1.2%)
08/2010: DMZ #56 --  6,524 (-0.9%)
09/2010: DMZ #57 --  6,333 (-2.9%)
10/2010: DMZ #58 --  6,198 (-2.1%)
11/2010: DMZ #59 --  6,046 (-2.5%)
12/2010: DMZ #60 --  6,023 (-0.4%)
01/2011: DMZ #61 --  5,855 (-2.8%)
02/2011: DMZ #62 --  5,781 (-1.3%)
03/2011: DMZ #63 --  5,877 (+1.7%)
04/2011: DMZ #64 --  5,851 (-0.4%)
05/2011: DMZ #65 --  5,865 (+0.2%)
----------------
6 months: - 3.0%
1 year  : -13.2%
2 years :   n.a.
5 years : -61.0%

The other Brian Wood title has also been one of DC’s more consistent performers of late. DMZ is heading for its natural conclusion with issue #72.

—–

241 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
05/2006: Scooby Doo #108 -- 4,496
05/2007: Scooby Doo #120 -- 4,343
05/2008: Scooby Doo #132 -- 4,309
05/2009: Scooby Doo #144 -- 4,062
---------------------------------
05/2010: Scooby Doo #156 -- 3,857 (+ 0.6%)
06/2010: Scooby Doo #157 -- ?
07/2010: Scooby Doo #158 -- 4,147
08/2010: Scooby Doo #159 -- 4,092 (- 1.3%)
09/2010: SD:WAY? #1      -- 6,186 (+51.2%)
10/2010: SD:WAY? #2      -- 4,926 (-20.4%)
11/2010: SD:WAY? #3      -- 4,861 (- 1.3%)
12/2010: SD:WAY? #4      -- 4,802 (- 1.2%)
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
02/2011: SD:WAY? #6      -- 4,456 (- 1.9%)
03/2011: SD:WAY? #7      -- 4,522 (+ 1.5%)
04/2011: SD:WAY? #8      -- 4,599 (+ 1.7%)
05/2011: SD:WAY? #9      -- 4,838 (+ 5.2%)
----------------
6 months: - 0.5%
1 year  : +25.4%
2 years : +19.1%
5 years : + 7.6%

A Johnny DC title.

—–

264/272/273/278/289 - DC COMICS PRESENTS
10/2010: Green Lantern #1   -- 4,418
10/2010: Jack Cross #1      -- 3,662
10/2010: Batman/Catwoman #1 -- 4,076
10/2010: Brightest Day #1   -- 4,988
10/2010: Batman #1          -- 4,643
10/2010: Superman #1        -- 3,685
11/2010: Flash/GL #1        -- 3,664
11/2010: Batman #2          -- 3,643
11/2010: Brightest Day #2   -- 3,292
11/2010: Superman #2        -- 2,915
12/2010: Batman Beyond #1   -- 4,531
01/2011: Lobo #1            -- 3,280
01/2011: Sole Survivor #1   -- 2,768
01/2011: The Atom #1        -- 2,185
02/2011: GL: Fear Itself #1 -- 4,437
02/2011: Batman: Conspiracy -- 3,308
02/2011: Wonder Woman #1    -- 2,982
04/2011: Batman: Arkham #1  -- 4,143
05/2011: Son of Superman #1 -- 4,081
05/2011: GL: Willworld #1   -- 3,802
05/2011: Batman: Dark City  -- 3,800
05/2011: LoSH #1            -- 3,597
05/2011: Flash #1           -- 3,298

Another bunch of $ 7.99 reprint books. These titles keep doing very well, especially compared to most “proper” paperback collections.

—–

291/294 - INFAMOUS
03/2011: Infamous #1 of 6 --  4,608
03/2011: Infamous #2 of 6 --  ?
04/2011: Infamous #3 of 6 --  3,246
04/2011: Infamous #4 of 6 --  3,092 (-4.7%)
05/2011: Infamous #5 of 6 --  3,177 (+2.8%)
05/2011: Infamous #6 of 6 --  3,105 (-2.3%)

Another videogame adaptation concludes. Speaking of which, Deus Ex #4 also came out in May, but missed the Top 300 chart. As usual, for the average-sales charts below, I’m presuming it sold as many units as the No. 300 comic on the chart, which in May was 2,913.

—–

RE-ORDERS:
124: 12,852 -- Action Comics #900

—–

6-MONTH COMPARISONS
+ 35.1%: Booster Gold
+ 33.4%: Action Comics
+ 14.4%: Emerald Warriors
+  7.1%: Detective Comics
+  6.1%: GL Corps
+  1.7%: Tiny Titans
+  0.5%: Northlanders
-  0.5%: Power Girl
-  0.5%: Scooby-Doo
-  1.1%: Green Lantern
-  1.2%: Secret Six
-  2.0%: Hellblazer
-  2.8%: GC Sirens
-  3.0%: DMZ
-  4.5%: Sweet Tooth
-  4.7%: Jonah Hex
-  4.8%: Flash
-  5.4%: Outsiders
-  6.5%: Teen Titans
-  6.6%: Doom Patrol
-  6.9%: Batgirl
-  7.4%: REBELS
-  7.5%: Unwritten
-  8.2%: JLA
-  8.6%: Red Robin
-  9.2%: House of Mystery
-  9.3%: Adventure Comics
- 10.7%: Superman/Batman
- 10.8%: Batman Beyond
- 11.7%: Zatanna
- 12.6%: LoSH
- 13.8%: Birds of Prey
- 14.9%: Titans
- 15.5%: Batman
- 15.7%: Supergirl
- 15.9%: JSA
- 16.5%: JSA All-Stars
- 16.8%: Superman
- 17.5%: I, Zombie
- 18.3%: All-New BBB
- 19.8%: Green Arrow
- 20.0%: American Vampire
- 20.6%: Spirit
- 22.2%: Doc Savage
- 23.8%: Batman and Robin
- 24.7%: Freedom Fighters
- 36.7%: Batman, Inc.
- 38.0%: Superboy
- 41.4%: THUNDER Agents

—–

1-YEAR COMPARISONS
+ 25.4%: Scooby-Doo
+ 14.7%: Booster Gold
+ 12.6%: All-New BBB
-  0.9%: Teen Titans
-  1.4%: Tiny Titans
-  4.6%: Detective Comics
-  5.9%: Fables
-  6.9%: Hellblazer
-  7.5%: Northlanders
-  9.2%: Jonah Hex
- 10.1%: REBELS
- 11.4%: GL Corps
- 11.7%: Batman
- 11.7%: Secret Six
- 12.7%: Superman/Batman
- 13.2%: DMZ
- 13.4%: Sweet Tooth
- 14.6%: Green Lantern
- 16.1%: Batgirl
- 16.8%: Power Girl
- 17.3%: Unwritten
- 17.5%: GC Sirens
- 19.8%: Red Robin
- 24.6%: Doom Patrol
- 25.2%: JLA
- 25.3%: House of Mystery
- 28.3%: Flash
- 32.2%: Batman and Robin
- 35.2%: Titans
- 35.3%: JSA All-Stars
- 36.0%: Adventure Comics
- 40.1%: American Vampire
- 41.1%: Birds of Prey
- 45.8%: Zatanna
- 48.0%: LoSH
- 51.6%: Spirit
- 62.3%: Doc Savage
- 68.0%: I, Zombie

—–

2-YEAR COMPARISONS
+ 48.0%: Green Arrow
+ 19.1%: Scooby-Doo
+  5.7%: Action Comics
+  3.5%: Booster Gold
-  1.0%: GL Corps
-  7.5%: Green Lantern
-  7.6%: Superman
- 11.3%: Tiny Titans
- 11.4%: Jonah Hex
- 13.6%: Hellblazer
- 14.1%: All-New BBB
- 14.9%: Birds of Prey
- 17.0%: Spirit
- 23.6%: Northlanders
- 25.8%: REBELS
- 26.8%: JLA
- 27.2%: Secret Six
- 27.5%: Teen Titans
- 29.2%: Superman/Batman
- 29.6%: Fables
- 36.0%: Supergirl
- 36.3%: Flash
- 38.2%: Batman
- 40.2%: Titans
- 49.3%: JSA
- 50.6%: Outsiders
- 51.9%: House of Mystery
- 58.6%: Unwritten
- 63.6%: Power Girl

—–

5-YEAR COMPARISONS
+  7.6%: Scooby-Doo
-  4.5%: Green Lantern
- 14.9%: Birds of Prey
- 18.9%: All-New BBB
- 19.0%: Green Arrow
- 23.3%: Fables
- 28.7%: Batman
- 29.2%: Action Comics
- 29.8%: Red Robin
- 33.2%: Hellblazer
- 39.8%: Detective Comics
- 45.4%: Superman
- 46.3%: JSA
- 49.2%: LoSH
- 53.0%: Jonah Hex
- 61.0%: DMZ
- 64.1%: Secret Six
- 65.8%: Teen Titans
- 71.9%: Outsiders
- 74.8%: Superman/Batman
- 79.2%: Supergirl

—–

Average Periodical Sales
(not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
05/2006: 44,554
05/2007: 35,656
05/2008: 27,075
05/2009: 24,386
---------------
05/2010: 27,785 (+17.0%)**
06/2010: 25,788 (- 7.2%)**
07/2010: 25,841 (+ 0.2%)**
08/2010: 23,331 (- 9.7%)**
09/2010: 23,212 (- 0.5%)**
10/2010: 23,756 (- 2.3%)**
11/2010: 25,497 (+ 7.3%)**
12/2010: 23,869 (- 6.4%)**
01/2011: 21,922 (- 8.2%)**
02/2011: 23,252 (+ 6.1%)**
03/2011: 23,976 (+ 3.1%)**
04/2011: 25,651 (+ 7.0%)
05/2011: 24,561 (- 4.3%)**
----------------
6 months: - 3.7%
1 year  : -11.6%
2 years : + 0.7%
5 years : -44.9%
DC UNIVERSE
05/2006: 59,505
05/2007: 49,161
05/2008: 35,230
05/2009: 33,163
---------------
05/2010: 37,463 (+14.0%)
06/2010: 34,612 (- 7.6%)**
07/2010: 35,372 (+ 2.2%)
08/2010: 33,411 (- 5.5%)
09/2010: 32,042 (- 4.1%)
10/2010: 32,832 (+ 2.5%)
11/2010: 34,180 (+ 4.1%)
12/2010: 30,870 (- 9.7%)
01/2011: 24,321 (-21.2%)**
02/2011: 25,887 (+ 6.4%)**
03/2011: 26,720 (+ 3.2%)**
04/2011: 29,126 (+ 9.0%)
05/2011: 27,745 (- 4.7%)**
----------------
6 months: -18.8%
1 year  : -25.9%
2 years : -16.3%
5 years : -53.4%
VERTIGO
05/2006: 15,266
05/2007: 12,256
05/2008: 10,418
05/2009: 12,918
---------------
05/2010: 11,756 (+ 8.7%)
06/2010: 10,995 (- 6.5%
07/2010:  9,515 (-13.5%)
08/2010:  9,094 (- 4.4%)
09/2010: 11,622 (+27.8%)
10/2010:  9,546 (-17.9%)
11/2010:  9,034 (- 5.4%)
12/2010: 11,193 (+23.9%)
01/2011: 10,145 (- 9.4%)
02/2011: 10,295 (+ 1.5%)
03/2011: 10,450 (+ 1.5%)
04/2011: 10,014 (- 4.2%)
05/2011: 10,668 (+ 6.5%)
----------------
6 months: +18.1%
1 year  : - 9.3%
2 years : -17.4%
5 years : -30.1%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

DC Comics Month-to-Month Sales: March 2011

201105131536.jpg
by Marc-Oliver Frisch

Led by the top-selling Batman: The Dark Knight and Batman, Inc., which were back on the racks after a two-month absence, and a double-shipping Green Lantern, DC Comics’ periodical sales continued a slow recovery in February.

Notably, the February numbers also show modest increases across the rest of DC’s line-up. Maybe the company’s decision to cancel around 25% of its current ongoing titles and stick to a $ 2.99 price point is encouraging retailers, after all.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

2/3 - GREEN LANTERN
03/2006: Green Lantern #10  --  79,745 [87,143]
03/2007: Green Lantern #18  --  61,661
03/2008: Green Lantern #29  --  66,536
03/2009: --
--------------------------------------
03/2010: Green Lantern #52  --  97,369 (+ 2.0%)
04/2010: Green Lantern #53  -- 100,356 (+ 3.1%)
05/2010: Green Lantern #54  --  88,292 (-12.0%)
06/2010: Green Lantern #55  --  85,930 (- 2.7%)
07/2010: Green Lantern #56  --  84,164 (- 2.1%)
08/2010: --
09/2010: Green Lantern #57  --  85,179 (+ 1.2%)
10/2010: Green Lantern #58  --  81,626 (- 4.2%)
11/2010: Green Lantern #59  --  76,173 (- 6.7%)
12/2010: Green Lantern #60  --  76,360 (+ 0.3%)
12/2010: Green Lantern #61  --  72,203 (- 5.4%)
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
03/2011: Green Lantern #63  --  75,632 (+ 5.8%)
03/2011: Green Lantern #64  --  76,898 (+ 1.7%)
-----------------
6 months: - 10.5%
1 year  : - 21.7%
2 years :   n.a.
5 years : -  4.4%

With two issues out in March, Green Lantern caught up on its schedule. The “War of the Green Lanterns” crossover gives the book another sales increase.
[Read more…]

DC Month-to-Month Sales: February 2011

201104121616.jpg
by Marc-Oliver Frisch

Unit and dollar sales of DC Comics’ periodical business remained at the lower end of the spectrum in February, despite a slight recovery from January’s all-time low in average unit sales. However, the direct market as a whole has seen better days, and so DC still managed to snatch the three top spots of the chart and six out of the Top 10 in February, regardless of the company’s lackluster sales.

For the publisher’s mainstream DC Universe line, the absence of major titles Batman Incorporated and Batman: The Dark Knight continued to be a problem, while the hangover from the discontinued WildStorm imprint kept dragging down the average. Average comic-book sales of DC’s Vertigo imprint were still hovering above the 10k mark, meanwhile.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

1 - GREEN LANTERN
02/2006: Green Lantern #8   --  89,252
02/2006: Green Lantern #9   --  86,554 [89,974]
02/2007: Green Lantern #17  --  62,018
02/2008: --
02/2009: Green Lantern #38  --  68,908 [77,372]
--------------------------------------
02/2010: Green Lantern #51  --  95,509 (-10.3%)
03/2010: Green Lantern #52  --  97,369 (+ 2.0%)
04/2010: Green Lantern #53  -- 100,356 (+ 3.1%)
05/2010: Green Lantern #54  --  88,292 (-12.0%)
06/2010: Green Lantern #55  --  85,930 (- 2.7%)
07/2010: Green Lantern #56  --  84,164 (- 2.1%)
08/2010: --
09/2010: Green Lantern #57  --  85,179 (+ 1.2%)
10/2010: Green Lantern #58  --  81,626 (- 4.2%)
11/2010: Green Lantern #59  --  76,173 (- 6.7%)
12/2010: Green Lantern #60  --  76,360 (+ 0.3%)
12/2010: Green Lantern #61  --  72,203 (- 5.4%)
01/2011: --
02/2011: Green Lantern #62  --  71,517 (- 1.0%)
-----------------
6 months:   n.a.
1 year  : - 25.1%
2 years : +  3.8%
5 years : - 18.6%

A new crossover gets underway in issue #63, so the book probably won’t continue its recent drop-off, for the time being.

—–

2/3 - BRIGHTEST DAY
04/2010: Brightest Day #0  -- 129,446
05/2010: Brightest Day #1  -- 129,158 (- 0.2%)
05/2010: Brightest Day #2  -- 112,806 (-12.7%)
06/2010: Brightest Day #3  -- 107,269 (- 4.9%)
06/2010: Brightest Day #4  -- 101,730 (- 5.2%)
07/2010: Brightest Day #5  --  97,245 (- 4.4%)
07/2010: Brightest Day #6  --  94,684 (- 2.6%)
08/2010: Brightest Day #7  --  93,459 (- 1.3%)
08/2010: Brightest Day #8  --  91,546 (- 2.1%)
09/2010: Brightest Day #9  --  88,446 (- 3.4%)
09/2010: Brightest Day #10 --  87,241 (- 1.4%)
10/2010: Brightest Day #11 --  83,823 (- 3.9%)
10/2010: Brightest Day #12 --  82,394 (- 1.7%)
11/2010: Brightest Day #13 --  79,955 (- 3.0%)
11/2010: Brightest Day #14 --  78,452 (- 1.9%)
12/2010: Brightest Day #15 --  75,450 (- 3.8%)
12/2010: Brightest Day #16 --  74,871 (- 0.8%)
01/2011: Brightest Day #17 --  72,841 (- 2.7%)
01/2011: Brightest Day #18 --  72,090 (- 1.0%)
02/2011: Brightest Day #19 --  71,063 (- 1.4%)
02/2011: Brightest Day #20 --  69,729 (- 1.9%)
----------------
6 months: -23.9%

There’s not much to compare a twice-monthly, 26-issue event maxiseries with, and a 46% drop 10 months and 20 issues in doesn’t look like a spectacular performance — certainly not compared with 52 or Countdown, DC’s previous, weekly, 52-issue event maxiseries. Both were doing considerably better at this stage, both in terms of absolute numbers and drop-off, in 2007 and 2008, respectively.

Then again, it’s 2011. Any series starring B-list characters like Aquaman or Hawkman and still selling around 70k after 20 issues has to rate as a success. There’s a reason the book is in the Top 3.

—–

7 - BATMAN AND ROBIN
02/2010: Batman and Robin #8  --  87,302 (- 0.6%)
02/2010: Batman and Robin #9  --  84,562 (- 3.1%)
03/2010: Batman and Robin #10 --  85,292 (+ 0.9%)
04/2010: Batman and Robin #11 --  84,006 (- 1.5%)
05/2010: Batman and Robin #12 --  84,843 (+ 1.0%)
06/2010: --
07/2010: Batman and Robin #13 --  85,804 (+ 1.1%)
08/2010: --
09/2010: Batman and Robin #14 --  82,894 (- 3.4%)
10/2010: Batman and Robin #15 --  80,173 (- 3.3%)
11/2010: Batman and Robin #16 --  80,343 (+ 0.2%)
11/2010: Batman and Robin #17 --  70,600 (-12.1%)
12/2010: Batman and Robin #18 --  68,814 (- 2.5%)
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
02/2011: Batman and Robin #20 --  60,642 (- 1.9%)
----------------
6 months:  n.a.
1 year  : -29.4%

Beginning with issue #20, the content matched the solicitation copy again and the creative team that was solicited for issues #17 through #19 actually began its run. Sales continue a slow decline, not unexpectedly, in the wake of Grant Morrison’s departure.

—–

8 - BATMAN
02/2006: Batman #650 --  66,447
02/2007: Batman #663 --  83,167
02/2008: Batman #674 --  68,208
02/2009: Batman #686 -- 111,353 [128,780]
-------------------------------
02/2010: Batman #696 --  61,290 (- 3.4%)
03/2010: Batman #697 --  61,157 (- 0.2%)
04/2010: Batman #698 --  60,934 (- 0.4%)
05/2010: Batman #699 --  62,377 (+ 2.4%)
06/2010: Batman #700 -- 104,755 (+67.9%)
07/2010: Batman #701 --  76,398 (-27.1%)
08/2010: Batman #702 --  73,414 (- 3.9%)
09/2010: Batman #703 --  77,033 (+ 4.9%)
10/2010: --
11/2010: Batman #704 --  65,212 (-15.4%)
12/2010: Batman #705 --  63,262 (- 3.0%)
01/2011: Batman #706 --  60,231 (- 4.8%)
02/2011: Batman #707 --  58,803 (- 2.4%)
----------------
6 months: -19.9%
1 year  : - 4.1%
2 years : -47.2%
5 years : -11.5%

Declining. These are the lowest first-month sales in six years for Batman, to the month. (That was issue #637, part three of the “Under the Hood” storyline, by Judd Winick and Doug Mahnke.)

—–

9 - THE FLASH
02/2007: Flash: FMA #9   --  47,214
02/2008: Flash #237      --  37,719
-----------------------------------
02/2010: Rebirth #6 of 6 --  70,824 (-  4.1%)
03/2010: --
04/2010: Flash #1        -- 100,903 (+ 42.5%)
05/2010: Flash #2        --  76,560 (- 24.1%)
06/2010: Flash #3        --  68,804 (- 10.1%)
07/2010: Flash #4        --  64,832 (-  5.8%)
08/2010: --
09/2010: Flash #5        --  62,063 (-  4.3%)
10/2010: --
11/2010: Flash #6        --  57,673 (-  7.1%)
12/2010: Flash #7        --  56,304 (-  2.4%)
12/2010: Flash #8        --  53,975 (-  4.1%)
01/2011: --
02/2011: Flash #9        --  55,980 (+  3.7%)
-----------------
6 months:  n.a.
1 year  : - 21.0%
2 years :  n.a.
5 years :  n.a.

Cancelled with issue #12, evidently, no doubt to make room for yet another relaunch — which would be the fourth since 2006, not counting a couple of creative teams whose respective runs were aborted midway through their respective relaunches.

And, yes, DC already did solicit The Flash #13 for May, so they either changed their mind again, or it was a red herring all along, or they had to pull the plug early because the book is behind schedule. It’s hard to tell, these days. And, yes, they did that exact same stunt before with this book, back in 2007.

Anyway, looking at the numbers, I’m kind of puzzled. A year in, sales are still above 50k despite the fact that it’s neither Batman nor Green Lantern, the book is by the company’s biggest writer, it’s reasonably well-reviewed, and the numbers are already going up again for the lead-in to the “Flashpoint” crossover although that wasn’t even in the advertising copy for issue #9.

Plainly, unless they’ve got Jim Lee lined up to draw the relaunch, this is as good as it gets right now for a Flash series. I’m not sure what another renumbering stunt is meant to achieve here.

—–

16 - GREEN LANTERN CORPS
02/2006: --
02/2007: Green Lantern Corps #9  -- 34,897
02/2008: Green Lantern Corps #21 -- 47,582
02/2009: Green Lantern Corps #33 -- 44,607 [50,171]
------------------------------------------
02/2010: Green Lantern Corps #45 -- 75,404 (- 1.4%)
03/2010: Green Lantern Corps #46 -- 76,720 (+ 1.8%)
04/2010: Green Lantern Corps #47 -- 72,163 (- 5.9%)
05/2010: Green Lantern Corps #48 -- 68,826 (- 4.6%)
06/2010: Green Lantern Corps #49 -- 66,652 (- 3.2%)
07/2010: Green Lantern Corps #50 -- 67,035 (+ 0.6%)
08/2010: Green Lantern Corps #51 -- 67,124 (+ 0.1%)
09/2010: Green Lantern Corps #52 -- 63,577 (- 5.3%)
10/2010: Green Lantern Corps #53 -- 60,808 (- 4.4%)
11/2010: Green Lantern Corps #54 -- 57,448 (- 5.5%)
12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%)
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%)
----------------
6 months: -21.4%
1 year  : -30.0%
2 years : +18.3%
5 years :  n.a.

Stabilizing again, and the “War of the Green Lanterns” crossover is just around the corner. As the long-term comparisons show, the secondary Green Lantern title is still in pretty good shape.

—–

21 - JUSTICE LEAGUE OF AMERICA
02/2006: JLA #125           --  74,341
02/2007: --
02/2008: Justice League #18 --  89,803
02/2009: Justice League #30 --  69,710
--------------------------------------
02/2010: Justice League #42 --  57,522 (- 7.6%)
03/2010: Justice League #43 --  56,461 (- 1.9%)
04/2010: Justice League #44 --  62,342 (+10.4%)
05/2010: Justice League #45 --  62,465 (+ 0.2%)
06/2010: Justice League #46 --  62,754 (+ 0.5%)
07/2010: Justice League #47 --  60,368 (- 3.8%)
08/2010: Justice League #48 --  60,733 (+ 0.6%)
09/2010: Justice League #49 --  57,616 (- 5.1%)
10/2010: Justice League #50 --  59,686 (+ 3.6%)
11/2010: Justice League #51 --  50,887 (-14.7%)
12/2010: Justice League #52 --  48,501 (- 4.7%)
01/2011: Justice League #53 --  47,093 (- 2.9%)
02/2011: Justice League #54 --  46,269 (- 1.8%)
----------------
6 months: -23.8%
1 year  : -19.6%
2 years : -33.6%
5 years : -37.8%

The numbers appear to be settling down at around 46k. Not a very good level for this book, historically.

—–

23 - GREEN LANTERN: EMERALD WARRIORS
08/2010: Emerald Warriors #1  -- 68,332
09/2010: Emerald Warriors #2  -- 56,289 (-17.6%)
10/2010: Emerald Warriors #3  -- 50,490 (-10.3%)
11/2010: Emerald Warriors #4  -- 46,319 (- 8.3%)
12/2010: Emerald Warriors #5  -- 44,077 (- 4.8%)
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)
02/2011: Emerald Warriors #7  -- 44,828 (+ 3.1%)
----------------
6 months: -34.4%

A prelude to “War of the Green Lanterns” brings a neat little increase for the tertiary Green Lantern book.

—–

32 - SUPERMAN
02/2006: Superman #226 --  63,982
02/2007: Superman #659 --  58,258
02/2008: Superman #673 --  41,580
02/2009: Superman #685 --  48,027
---------------------------------
02/2010: Superman #697 --  31,504 (-  1.4%)
03/2010: Superman #698 --  33,336 (+  5.8%)
04/2010: Superman #699 --  33,183 (-  0.5%)
05/2010: --
06/2010: Superman #700 --  67,571 (+103.6%)
07/2010: Superman #701 --  54,506 (- 19.3%)
08/2010: Superman #702 --  50,023 (-  8.2%)
09/2010: --
10/2010: Superman #703 --  50,460 (+  0.9%)
10/2010: Superman #704 --  46,741 (-  7.4%)
11/2010: Superman #705 --  46,261 (-  1.0%)
12/2010: Superman #706 --  43,027 (-  7.0%)
01/2011: Superman #707 --  41,843 (-  2.8%)
02/2011: Superman #708 --  40,639 (-  2.9%)
-----------------
6 months: - 18.8%
1 year  : + 29.0%
2 years : - 15.4%
5 years : - 36.5%

The “J. Michael Straczynski Presents” run keeps losing more than a thousand units per month.

—–

33 - DETECTIVE COMICS
02/2006: Detective Comics #816 --  35,410
02/2007: Detective Comics #828 --  55,206
02/2008: Detective Comics #841 --  50,535
02/2009: --
-----------------------------------------
02/2010: --
03/2010: Detective Comics #862 --  44,687 (- 2.7%)
03/2010: Detective Comics #863 --  43,119 (- 3.5%)
04/2010: Detective Comics #864 --  42,436 (- 1.6%)
05/2010: Detective Comics #865 --  41,501 (- 2.2%)
06/2010: Detective Comics #866 --  46,178 (+11.3%)
07/2010: Detective Comics #867 --  40,371 (-12.6%)
08/2010: Detective Comics #868 --  38,682 (- 4.2%)
09/2010: Detective Comics #869 --  37,394 (- 3.3%)
10/2010: Detective Comics #870 --  35,674 (- 4.6%)
11/2010: Detective Comics #871 --  36,941 (+ 3.6%)
12/2010: Detective Comics #872 --  37,961 (+ 2.8%) [39,758]
01/2011: Detective Comics #873 --  38,417 (+ 1.2%)
02/2011: Detective Comics #874 --  39,106 (+ 1.8%)
-----------------
6 months: +  1.1%
1 year  :  n.a.
2 years :  n.a.
5 years : + 10.4%

Scott Snyder, Jock and Francesco Francavilla’s collaboration keeps gaining in sales. It’s a rare breed of comic book that does that without any kind of gimmick to jolt the numbers.

—–

36/57 - DC UNIVERSE ONLINE: LEGENDS
02/2011: DCU Online: Legends #1  -- 36,517
02/2011: DCU Online: Legends #2  -- 28,953 (-20.7%)

A twice-monthly, 26-issue videogame tie-in series with surprisingly good debut numbers. It seems retailers preferred to err on the side of caution on this one. Traditionally, I wouldn’t expect this type of book to set the charts on fire by a long shot, though. Should be interesting to see what happens. There was a 1:10 variant edition for issue #1, so the actual drop is rather tame, on balance.

—–

38 - GREEN ARROW
02/2006: Green Arrow #59  -- 31,250
02/2007: Green Arrow #71  -- 31,470
02/2008: Arrow/Canary #5  -- 36,662
02/2009: Arrow/Canary #17 -- 23,392
-----------------------------------
02/2010: Arrow&Canary #29 -- 16,600 (+  0.7%)
02/2010: Black Arrow #30  -- 42,014 (+153.1%)
03/2010: Green Arrow #31  -- 28,486 (- 32.2%)
04/2010: Green Arrow #32  -- 29,137 (+  2.3%)
05/2010: --
06/2010: Green Arrow #1   -- 54,400 (+ 86.7%) [57,554]
07/2010: Green Arrow #2   -- 44,118 (- 18.9%)
08/2010: Green Arrow #3   -- 46,308 (+  5.0%)
09/2010: Green Arrow #4   -- 44,220 (-  4.5%)
10/2010: Green Arrow #5   -- 42,188 (-  4.6%)
11/2010: Green Arrow #6   -- 39,575 (-  6.2%)
12/2010: Green Arrow #7   -- 36,835 (-  6.9%)
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
02/2011: Green Arrow #9   -- 33,922 (-  3.9%)
-----------------
6 months: - 26.8%
1 year  : + 15.8%
2 years : + 45.0%
5 years : +  8.6%

The book still hasn’t found its level. It also still sells twice as many units as the previous volume did before the relaunch came around, mind you.

—–

40 - WONDER WOMAN
02/2006: Wonder Woman #226 --  45,682
02/2007: Wonder Woman #4   --  69,860
02/2008: Wonder Woman #17  --  41,948
02/2009: Wonder Woman #29  --  33,237
-------------------------------------
02/2010: Wonder Woman #41  --  25,354 (+  0.8%)
03/2010: Wonder Woman #42  --  25,240 (-  0.5%)
04/2010: Wonder Woman #43  --  25,369 (+  0.5%)
05/2010: Wonder Woman #44  --  25,443 (+  0.3%)
06/2010: Wonder Woman #600 --  53,525 (+110.4%) [63,700]
07/2010: Wonder Woman #601 --  39,672 (- 25.9%)
08/2010: Wonder Woman #602 --  38,012 (-  4.2%)
09/2010: Wonder Woman #603 --  38,852 (+  2.2%)
10/2010: Wonder Woman #604 --  37,405 (-  3.7%)
11/2010: --
12/2010: Wonder Woman #605 --  35,495 (-  5.1%)
01/2011: Wonder Woman #606 --  33,601 (-  5.3%)
02/2011: Wonder Woman #607 --  33,053 (-  1.6%)
-----------------
6 months: - 13.1%
1 year  : + 30.4%
2 years : -  0.6%
5 years : - 27.7%

Another “JMS Presents” title. This one appears to be finding its level, actually.

—–

43 - ACTION COMICS
02/2006: Action Comics #836 -- 51,722 [55,331]
02/2007: Action Comics #846 -- 64,554 [66,349]
02/2008: Action Comics #862 -- 55,658
02/2009: Action Comics #874 -- 48,360
-------------------------------------
02/2010: Action Comics #886 -- 29,845 (- 2.7%)
03/2010: Action Comics #887 -- 29,460 (- 1.3%)
04/2010: Action Comics #888 -- 29,536 (+ 0.3%)
04/2010: Action Comics #889 -- 29,106 (- 1.5%)
05/2010: --
06/2010: Action Comics #890 -- 34,744 (+19.4%) [40,039]
07/2010: Action Comics #891 -- 35,328 (+ 1.7%)
08/2010: Action Comics #892 -- 36,401 (+ 3.0%)
09/2010: Action Comics #893 -- 33,948 (- 6.7%)
10/2010: Action Comics #894 -- 42,291 (+24.6%)
11/2010: Action Comics #895 -- 33,089 (-21.8%)
12/2010: Action Comics #896 -- 32,357 (- 2.2%)
01/2011: Action Comics #897 -- 32,134 (- 0.7%)
02/2011: Action Comics #898 -- 31,935 (- 0.6%)
----------------
6 months: -12.3%
1 year  : + 7.0%
2 years : -34.0%
5 years : -38.3%

The Paul Cornell/Pete Woods run has found its level, evidently. While they’re not exactly raking in the sales, from a historical perspective, the book is still doing a few notches better than it was a year ago.

—–

46 - BIRDS OF PREY
02/2006: Birds of Prey #91  -- 29,835
02/2007: Birds of Prey #103 -- 28,327
02/2008: Birds of Prey #115 -- 23,157
02/2009: Birds of Prey #127 -- 21,424
-------------------------------------
05/2010: Birds of Prey #1   -- 50,428 (+135.4%) [54,965]
06/2010: Birds of Prey #2   -- 44,064 (- 12.6%)
07/2010: Birds of Prey #3   -- 43,420 (-  1.5%)
08/2010: Birds of Prey #4   -- 46,149 (+  6.3%)
09/2010: Birds of Prey #5   -- 40,146 (- 13.0%)
10/2010: --
11/2010: Birds of Prey #6   -- 34,440 (- 14.2%)
12/2010: Birds of Prey #7   -- 33,114 (-  3.9%)
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
02/2011: Birds of Prey #9   -- 30,641 (-  3.1%)
-----------------
6 months: - 33.6%
2 years :   n.a.
5 years : +  2.7%

Gail Simone’s signature DC title is now back at the upper end of its historical range, outside of short-lived spikes from crossovers and relaunches.

—–

47/51 - JUSTICE LEAGUE: GENERATION LOST
05/2010: Generation Lost #1  -- 50,784
05/2010: Generation Lost #2  -- 44,711 (-12.0%)
06/2010: Generation Lost #3  -- 43,278 (- 3.2%)
06/2010: Generation Lost #4  -- 41,702 (- 3.6%)
07/2010: Generation Lost #5  -- 40,370 (- 3.2%)
07/2010: Generation Lost #6  -- 39,190 (- 2.9%)
08/2010: Generation Lost #7  -- 39,971 (+ 2.0%)
08/2010: Generation Lost #8  -- 38,745 (- 3.1%)
09/2010: Generation Lost #9  -- 37,151 (- 4.1%)
09/2010: Generation Lost #10 -- 36,624 (- 1.4%)
10/2010: Generation Lost #11 -- 35,504 (- 3.1%)
10/2010: Generation Lost #12 -- 34,752 (- 2.1%)
11/2010: Generation Lost #13 -- 33,504 (- 3.6%)
11/2010: Generation Lost #14 -- 32,722 (- 2.3%)
12/2010: Generation Lost #15 -- 31,871 (- 2.6%)
12/2010: Generation Lost #16 -- 31,048 (- 2.6%)
01/2011: Generation Lost #17 -- 30,877 (- 0.6%)
01/2011: Generation Lost #18 -- 30,457 (- 1.4%)
02/2011: Generation Lost #19 -- 30,549 (+ 0.3%)
02/2011: Generation Lost #20 -- 30,040 (- 1.7%)
----------------
6 months: -23.0%

Nothing to complain about here, in terms of absolute numbers. In terms of drop-off, Generation Lost is doing slightly better than its big sister Brightest Day, meanwhile.

—–

49 - RED ROBIN
02/2006: Robin #147    -- 32,120
02/2007: Robin #159    -- 28,210
02/2008: Robin #171    -- 27,781
02/2009: Robin #183    -- 31,682
--------------------------------
02/2010: Red Robin #9  -- 36,466 (-  3.7%)
03/2010: Red Robin #10 -- 36,708 (+  0.7%)
04/2010: Red Robin #11 -- 36,205 (-  1.4%)
05/2010: Red Robin #12 -- 36,273 (+  0.2%)
06/2010: Red Robin #13 -- 35,917 (-  1.0%)
07/2010: Red Robin #14 -- 35,652 (-  0.7%)
08/2010: Red Robin #15 -- 34,709 (-  2.7%)
09/2010: Red Robin #16 -- 33,753 (-  2.8%)
10/2010: --
11/2010: Red Robin #17 -- 31,825 (-  5.7%)
12/2010: Red Robin #18 -- 30,873 (-  3.0%)
01/2011: Red Robin #19 -- 30,547 (-  1.1%)
02/2011: Red Robin #20 -- 30,149 (-  1.3%)
-----------------
6 months: - 13.1%
1 year  : - 17.3%
2 years : -  4.8%
5 years : -  6.1%

Standard attrition. The two-part crossover with Teen Titans #92 (see below) has no visible effect on the book’s sales.

—–

52 - SUPERMAN/BATMAN
02/2006: --
02/2007: --
02/2008: Superman/Batman #46 --  52,009
02/2009: Superman/Batman #55 --  43,962
---------------------------------------
02/2010: Superman/Batman #69 --  33,224 (- 1.9%)
03/2010: Superman/Batman #70 --  32,196 (- 3.1%)
04/2010: Superman/Batman #71 --  31,714 (- 1.5%)
05/2010: Superman/Batman #72 --  32,047 (+ 1.1%)
06/2010: Superman/Batman #73 --  31,425 (- 1.9%)
07/2010: Superman/Batman #74 --  30,847 (- 1.8%)
08/2010: Superman/Batman #75 --  34,324 (+11.3%)
09/2010: Superman/Batman #76 --  32,003 (- 6.8%)
10/2010: Superman/Batman #77 --  31,741 (- 0.8%)
11/2010: Superman/Batman #78 --  31,337 (- 1.3%)
12/2010: Superman/Batman #79 --  30,586 (- 2.4%)
01/2011: Superman/Batman #80 --  30,363 (- 0.7%)
02/2011: Superman/Batman #81 --  29,567 (- 2.6%)
----------------
6 months: -13.9%
1 year  : -11.0%
2 years : -32.7%
5 years :  n.a.

A new arc by a new creative team, with no discernible effect. To be fair, though, Superman/Batman numbers have been rock-solid over the last year.

—–

53 - JUSTICE SOCIETY OF AMERICA
02/2006: JSA #82             --  54,234
02/2007: Justice Society #3  --  84,356 [86,014]
02/2008: Justice Society #12 --  84,162
02/2008: Justice Society #13 --  82,702
02/2009: Justice Society #24 --  65,207
---------------------------------------
02/2010: Justice Society #36 --  39,060 (-  2.2%)
03/2010: Justice Society #37 --  37,381 (-  4.3%)
04/2010: Justice Society #38 --  36,648 (-  2.0%)
05/2010: --
06/2010: Justice Society #39 --  36,630 (-  0.1%)
06/2010: Justice Society #40 --  36,008 (-  1.7%)
07/2010: Justice Society #41 --  48,858 (+ 35.7%)
08/2010: Justice Society #42 --  48,420 (-  0.9%)
09/2010: Justice Society #43 --  36,576 (- 24.5%)
10/2010: Justice Society #44 --  35,483 (-  3.0%)
11/2010: Justice Society #45 --  33,582 (-  5.4%)
12/2010: Justice Society #46 --  31,497 (-  6.2%)
01/2011: Justice Society #47 --  30,071 (-  4.5%)
02/2011: Justice Society #48 --  29,139 (-  3.1%)
----------------
6 months: -39.8%
1 year  : -25.4%
2 years : -55.3%
5 years : -46.3%

Sliding down the charts.

—–

55 - BATMAN: ODYSSEY
07/2010: Batman: Odyssey #1  of  6 -- 61,827
08/2010: Batman: Odyssey #2  of  6 -- 47,675 (-22.9%)
09/2010: Batman: Odyssey #3  of  6 -- 40,046 (-16.0%)
10/2010: Batman: Odyssey #4  of 12 -- 35,307 (-11.8%)
11/2010: Batman: Odyssey #5  of 13 -- 31,386 (-11.1%)
12/2010: --
01/2011: --
02/2011: Batman: Odyssey #6  of 13 -- 29,093 (- 7.3%)
----------------
6 months: -39.0%

Well, the decline has hit single digits, at least. Overall, though, it doesn’t look like comics veteran Neal Adams’s mad trip of a Batman romp is catching on in comics stores.

—–

56 - BATMAN BEYOND
06/2010: Batman Beyond #1 of 6 -- 35,113          [42,283]
07/2010: Batman Beyond #2 of 6 -- 31,397 (-10.6%)
08/2010: Batman Beyond #3 of 6 -- 31,469 (+ 0.2%)
09/2010: Batman Beyond #4 of 6 -- 31,368 (- 0.3%)
10/2010: Batman Beyond #5 of 6 -- 30,121 (- 4.0%)
11/2010: Batman Beyond #6 of 6 -- 28,485 (- 5.4%)
12/2010: --
01/2011: Batman Beyond #1      -- 35,880 (+26.0%)
02/2011: Batman Beyond #2      -- 28,956 (-19.3%)
----------------
6 months: - 8.0%

An average second-issue drop.

—–

64 - SUPERBOY
11/2010: Superboy #1  --  39,701
12/2010: Superboy #2  --  31,761 (-20.0%)
01/2011: Superboy #3  --  29,550 (- 7.0%)
02/2011: Superboy #4  --  27,448 (- 7.1%)

Not levelling out yet.

—–

69 - TEEN TITANS
02/2006: Teen Titans #32 -- 69,131
02/2007: --
02/2008: Teen Titans #56 -- 50,283
02/2009: Teen Titans #68 -- 35,096
----------------------------------
02/2010: Teen Titans #80 -- 26,537 (- 4.5%)
03/2010: Teen Titans #81 -- 25,758 (- 2.9%)
04/2010: Teen Titans #82 -- 25,303 (- 1.8%)
05/2010: Teen Titans #83 -- 24,960 (- 1.4%)
06/2010: Teen Titans #84 -- 24,593 (- 1.5%)
07/2010: Teen Titans #85 -- 24,248 (- 1.4%)
08/2010: Teen Titans #86 -- 24,971 (+ 3.0%)
09/2010: Teen Titans #87 -- 23,259 (- 6.9%)
10/2010: Teen Titans #88 -- 27,637 (+18.8%)
11/2010: Teen Titans #89 -- 26,444 (- 4.3%)
12/2010: Teen Titans #90 -- 25,997 (- 1.7%)
01/2011: Teen Titans #91 -- 25,443 (- 2.1%)
02/2011: Teen Titans #92 -- 26,170 (+ 2.9%)
----------------
6 months: + 4.8%
1 year  : - 1.4%
2 years : -25.4%
5 years : -62.1%

Over here, the crossover with Red Robin brings a slight increase.

—–

74 - BATGIRL
02/2006: Batgirl #73     -- 26,546
----------------------------------
02/2010: Batgirl #7      -- 29,524 (-  2.9%)
03/2010: Batgirl #8      -- 30,886 (+  4.6%)
04/2010: Batgirl #9      -- 29,445 (-  4.7%)
05/2010: Batgirl #10     -- 28,641 (-  2.7%)
06/2010: Batgirl #11     -- 28,563 (-  0.3%)
07/2010: Batgirl #12     -- 28,011 (-  1.9%)
08/2010: Batgirl #13     -- 27,247 (-  2.7%)
09/2010: Batgirl #14     -- 26,861 (-  1.4%)
10/2010: --
11/2010: Batgirl #15     -- 25,827 (-  3.9%)
12/2010: Batgirl #16     -- 25,225 (-  2.3%)
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
02/2011: Batgirl #18     -- 24,390 (-  3.2%)
----------------
6 months: -10.5%
1 year  : -17.4%
5 years : - 8.1%

Slipping.

—–

75 - THE LEGION OF SUPER-HEROES
02/2006: LoSH #14             -- 32,513
02/2006: LoSH #15             -- 31,649
02/2007: Supergirl & LoSH #27 -- 31,387
02/2008: Supergirl & LoSH #39 -- 31,123
---------------------------------------
05/2010: LoSH #1              -- 44,415 (+98.9%) [50,106]
06/2010: LoSH #2              -- 39,102 (-12.0%)
07/2010: LoSH #3              -- 36,360 (- 7.0%)
08/2010: LoSH #4              -- 34,239 (- 5.8%)
09/2010: LoSH #5              -- 32,417 (- 5.3%)
10/2010: LoSH #6              -- 30,246 (- 6.7%)
11/2010: LoSH #7              -- 26,439 (-12.6%)
12/2010: LoSH #8              -- 25,063 (- 5.2%)
01/2011: LoSH #9              -- 24,230 (- 3.3%)
02/2011: LoSH #10             -- 23,738 (- 2.0%)
-----------------
6 months: - 30.7%
2 years : - 23.7%
5 years : - 27.0%
78 - ADVENTURE COMICS
02/2009: Adventure Comics #0   -- 32,851
----------------------------------------
02/2010: Adventure Comics #7   -- 53,721 (+26.4%)
03/2010: Adventure Comics #8   -- 39,351 (-26.8%)
03/2010: Adventure Comics #9   -- 37,515 (- 4.7%)
04/2010: Adventure Comics #10  -- 37,573 (+ 0.2%)
05/2010: Adventure Comics #11  -- 34,794 (- 7.4%)
06/2010: Adventure Comics #12  -- 34,663 (- 0.4%)
07/2010: Adventure Comics #516 -- 30,897 (-10.9%)
08/2010: Adventure Comics #517 -- 28,966 (- 6.3%)
09/2010: Adventure Comics #518 -- 27,028 (- 6.7%)
10/2010: Adventure Comics #519 -- 25,346 (- 6.2%)
11/2010: Adventure Comics #520 -- 24,540 (- 3.2%)
12/2010: Adventure Comics #521 -- 23,787 (- 6.9%)
01/2011: Adventure Comics #522 -- 22,821 (- 4.1%)
02/2011: Adventure Comics #523 -- 23,127 (+ 1.3%)
-----------------
6 months: - 20.2%
1 year  : - 57.0%
2 years : - 29.6%
82 - LEGION OF SUPER-HEROES ANNUAL
02/2010: LoSH Annual #1 -- 22,201

Legion of Super-Heroes appears to be levelling out, finally, while the arrival of artist Phil Jimenez on its sister title Adventure Comics yields a very modest increase. The Annual, late from December, sold as well as you could expect.

—–

84 - SUPERGIRL
02/2006: Supergirl #4  -- 104,734
02/2006: Supergirl #5  -- 103,108 [104,930]
02/2007: Supergirl #14 --  52,977
02/2008: Supergirl #26 --  34,186
02/2009: Supergirl #38 --  34,225
---------------------------------
02/2010: Supergirl #50 --  33,338 (+20.2%)
03/2010: Supergirl #51 --  29,845 (-10.5%)
04/2010: Supergirl #52 --  29,490 (- 1.2%)
05/2010: --
06/2010: Supergirl #53 --  28,317 (- 4.0%)
07/2010: Supergirl #54 --  26,941 (- 4.9%)
08/2010: Supergirl #55 --  25,891 (- 3.9%)
09/2010: Supergirl #56 --  25,034 (- 3.3%)
10/2010: Supergirl #57 --  23,842 (- 4.8%)
11/2010: Supergirl #58 --  25,412 (+ 6.6%)
12/2010: Supergirl #59 --  22,606 (-11.0%)
01/2011: Supergirl #60 --  22,568 (- 0.2%)
02/2011: Supergirl #61 --  22,048 (- 2.3%)
----------------
6 months: -14.8%
1 year  : -33.9%
2 years : -35.6%
5 years : -78.8%

Reportedly, DC hired critically acclaimed writer Nick Spencer for Supergirl, then announced him as the new writer and solicited three months’ worth of issues accordingly, then decided that they didn’t like his direction for the book and fired him before his first issue was even completed, then got an enthusiastic response from fans, then wanted to have him back on the book, only to find out that he’d signed an exclusive contract with Marvel in the meantime.

It’s the kind of editorial sure-footedness that instills confidence in talent and readers alike.

—–

85/90 - GOTHAM CITY SIRENS
02/2010: GC Sirens #9  -- 27,172 (- 3.8%)
03/2010: GC Sirens #10 -- 26,550 (- 2.3%)
04/2010: GC Sirens #11 -- 26,359 (- 0.7%)
05/2010: GC Sirens #12 -- 26,029 (- 1.3%)
06/2010: GC Sirens #13 -- 25,867 (- 0.6%)
07/2010: GC Sirens #14 -- 25,315 (- 2.1%)
08/2010: GC Sirens #15 -- 24,589 (- 2.9%)
09/2010: GC Sirens #16 -- 23,821 (- 3.1%)
10/2010: --
11/2010: GC Sirens #17 -- 22,107 (- 7.2%)
12/2010: GC Sirens #18 -- 21,344 (- 3.5%)
01/2011: --
02/2011: GC Sirens #19 -- 21,631 (+ 1.4%)
02/2011: GC Sirens #20 -- 20,822 (- 3.7%)
-----------------
6 months: - 13.7%
1 year  : - 21.9%

This Batman spin-off appears to be levelling out.

—–

86 - DC UNIVERSE LEGACIES
05/2010: DCU Legacies #1  of 10 -- 34,429
06/2010: DCU Legacies #2  of 10 -- 29,286 (-14.9%)
07/2010: DCU Legacies #3  of 10 -- 26,708 (- 8.8%)
08/2010: DCU Legacies #4  of 10 -- 25,691 (- 3.8%)
09/2010: DCU Legacies #5  of 10 -- 25,851 (+ 0.6%)
10/2010: DCU Legacies #6  of 10 -- 24,210 (- 6.4%)
11/2010: DCU Legacies #7  of 10 -- 23,215 (- 4.1%)
12/2010: DCU Legacies #8  of 10 -- 21,886 (- 5.7%)
01/2011: --
02/2011: DCU Legacies #9  of 10 -- 21,419 (- 2.1%)
----------------
6 months: -16.6%

One issue to go. Good numbers for this type of book, overall.

—–

87 - TIME MASTERS: VANISHING POINT
07/2010: Vanishing Point #1 of 6 -- 34,509
08/2010: Vanishing Point #2 of 6 -- 26,918 (-22.0%)
09/2010: Vanishing Point #3 of 6 -- 24,177 (-10.2%)
10/2010: Vanishing Point #4 of 6 -- 22,813 (- 5.6%)
11/2010: --
12/2010: Vanishing Point #5 of 6 -- 22,312 (- 2.2%)
01/2011: --
02/2011: Vanishing Point #6 of 6 -- 21,097 (- 5.5%)
----------------
6 months: -21.6%

Another miniseries with reasonably good sales. Imagine what it could have done if they’d bothered to promote the “Return of Bruce Wayne” tie-in.

—–

89 - TITANS
02/2009: Titans #10     -- 36,361
---------------------------------
02/2010: Titans #22     -- 24,489 (- 1.8%)
03/2010: Titans #23     -- 24,260 (- 0.9%)
04/2010: --
05/2010: VfH Special #1 -- 31,718 (+30.7%)
06/2010: Titans #24     -- 33,079 (+ 4.3%)
07/2010: Titans #25     -- 31,505 (- 4.8%)
08/2010: Titans #26     -- 32,800 (+ 4.1%)
09/2010: Titans #27     -- 28,438 (-13.3%)
10/2010: Titans #28     -- 27,430 (- 3.6%)
11/2010: Titans #29     -- 24,138 (-12.0%)
12/2010: Titans #30     -- 22,483 (- 6.9%)
01/2011: Titans #31     -- 21,749 (- 3.3%)
02/2011: Titans #32     -- 20,949 (- 3.7%)
----------------
6 months: -36.1%
1 year  : -14.5%
2 years : -42.4%

Still sliding down the charts, with no end in sight.

—–

92 - SECRET SIX
02/2009: Secret Six #6      -- 24,758
-------------------------------------
02/2010: Secret Six #18     -- 37,876 (- 1.7%)
03/2010: Secret Six #19     -- 23,181 (-38.8%)
04/2010: Secret Six #20     -- 22,695 (- 2.1%)
05/2010: Secret Six #21     -- 22,334 (- 1.6%)
06/2010: Secret Six #22     -- 21,941 (- 1.8%)
07/2010: Secret Six #23     -- 21,554 (- 1.8%)
08/2010: Secret Six #24     -- 21,177 (- 1.8%)
09/2010: Secret Six #25     -- 20,775 (- 1.9%)
10/2010: Secret Six #26     -- 20,377 (- 1.9%)
11/2010: Secret Six #27     -- 19,963 (- 2.0%)
12/2010: Secret Six #28     -- 19,587 (- 1.9%)
01/2011: Secret Six #29     -- 20,327 (+ 3.8%)
02/2011: Secret Six #30     -- 19,763 (- 2.8%)
----------------
6 months: - 6.7%
1 year  : -47.8%
2 years : -20.2%

The January issue was a crossover with Action Comics, the February issue crossed over with Doom Patrol. Neither has done much to affect the book’s slow, steady decline, on balance.

—–

94 - FABLES (Vertigo)
02/2006: Fables #46  -- 24,134
02/2007: --
02/2008: Fables #69  -- 24,337
02/2008: Fables #70  -- 23,975
02/2009: Fables #81  -- 22,517
------------------------------
02/2010: --
03/2010: Fables #93  -- 20,003 (- 0.9%)
04/2010: Fables #94  -- 19,965 (- 0.2%)
05/2010: Fables #95  -- 19,932 (- 0.2%)
06/2010: Fables #96  -- 19,842 (- 0.5%)
07/2010: --
08/2010: Fables #97  -- 19,625 (- 1.1%)
09/2010: Fables #98  -- 19,594 (- 0.2%)
10/2010: Fables #99  -- 19,656 (+ 0.3%)
11/2010: --
12/2010: Fables #100 -- 23,014 (+17.1%)
01/2011: Fables #101 -- 19,183 (-16.7%)
02/2011: Fables #102 -- 19,215 (+ 0.2%)
----------------
6 months: - 2.1%
1 year  :  n.a.
2 years : -14.7%
5 years : -20.4%

Holding level with the start of a new storyline about, hold on, superheroes.

—–

98 - SUPERMAN 80-PAGE GIANT
02/2010: Superman 80-Page Giant 2011 #1 -- 18,069

Solid numbers for this type of thing, all things considered.

—–

105 - JSA ALL-STARS
02/2010: JSA All-Stars #3  -- 29,666 (- 9.0%)
03/2010: JSA All-Stars #4  -- 28,526 (- 3.8%)
04/2010: JSA All-Stars #5  -- 26,581 (- 6.8%)
05/2010: JSA All-Stars #6  -- 25,306 (- 4.8%)
06/2010: JSA All-Stars #7  -- 24,436 (- 3.4%)
07/2010: JSA All-Stars #8  -- 23,478 (- 3.9%)
08/2010: JSA All-Stars #9  -- 22,347 (- 4.8%)
09/2010: JSA All-Stars #10 -- 21,646 (- 3.1%)
10/2010: JSA All-Stars #11 -- 20,496 (- 5.3%)
11/2010: JSA All-Stars #12 -- 19,630 (- 4.2%)
12/2010: JSA All-Stars #13 -- 18,395 (- 6.3%)
01/2011: JSA All-Stars #14 -- 17,920 (- 2.6%)
02/2011: JSA All-Stars #15 -- 17,409 (- 2.9%)
----------------
6 months: -22.1%
1 year  : -41.3%

Cancelled with issue #18. So, from here on down, the air is getting thinner for DC Universe titles.

—–

108 - POWER GIRL
02/2010: Power Girl #9  -- 20,900 (- 4.0%)
03/2010: Power Girl #10 -- 20,801 (- 0.5%)
04/2010: Power Girl #11 -- 20,675 (- 0.6%)
05/2010: Power Girl #12 -- 20,681 (+ 0.0%)
06/2010: Power Girl #13 -- 20,583 (- 0.5%)
07/2010: Power Girl #14 -- 19,739 (- 4.1%)
08/2010: Power Girl #15 -- 19,091 (- 3.3%)
09/2010: Power Girl #16 -- 18,404 (- 3.6%)
10/2010: Power Girl #17 -- 17,847 (- 3.0%)
11/2010: Power Girl #18 -- 17,300 (- 3.1%)
12/2010: Power Girl #19 -- 16,763 (- 3.1%)
01/2011: Power Girl #20 -- 16,823 (+ 0.4%)
02/2011: Power Girl #21 -- 16,940 (+ 0.7%)
----------------
6 months: -11.3%
1 year  : -19.0%

The book is on a marginal climb, for no readily apparent reason other than because something about it must be working. Always a good sign — particularly given the comparatively swift decline in the second half of 2010, after the original creative team had left.

—–

109 - AMERICAN VAMPIRE (Vertigo)
03/2010: American Vampire #1  -- 33,762          [36,831]
04/2010: American Vampire #2  -- 26,770 (-20.7%)
05/2010: American Vampire #3  -- 26,510 (- 1.0%)
06/2010: American Vampire #4  -- 25,977 (- 2.0%)
07/2010: American Vampire #5  -- 24,857 (- 4.3%)
08/2010: --
09/2010: American Vampire #6  -- 23,349 (- 6.1%)
10/2010: American Vampire #7  -- 21,910 (- 6.2%)
11/2010: American Vampire #8  -- 19,850 (- 9.4%)
12/2010: American Vampire #9  -- 19,019 (- 4.2%)
12/2010: American Vampire #10 -- 17,761 (- 6.6%)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
02/2011: American Vampire #12 -- 16,522 (- 2.6%)
----------------
6 months:  n.a.

The numbers are levelling out again, evidently. It was always clear that co-writer Stephen King’s departure after issue #5 would result in a noticeable drop. The fact that American Vampire is still Vertigo’s second-best-selling periodical now that the dust seems to be settling is encouraging.

—–

113 - BOOSTER GOLD
02/2008: Booster Gold #0  -- 37,808
02/2009: Booster Gold #17 -- 24,732
-----------------------------------
02/2010: Booster Gold #29 -- 21,020 (-  4.3%)
03/2010: Booster Gold #30 -- 20,187 (-  4.0%)
04/2010: Booster Gold #31 -- 19,818 (-  1.8%)
05/2010: Booster Gold #32 -- 20,343 (+  2.7%)
06/2010: Booster Gold #33 -- 19,895 (-  2.2%)
07/2010: Booster Gold #34 -- 19,592 (-  1.5%)
08/2010: Booster Gold #35 -- 19,104 (-  2.5%)
09/2010: Booster Gold #36 -- 18,504 (-  3.1%)
10/2010: Booster Gold #37 -- 17,806 (-  3.8%)
11/2010: Booster Gold #38 -- 17,276 (-  3.0%)
12/2010: Booster Gold #39 -- 16,686 (-  3.4%)
01/2011: Booster Gold #40 -- 16,324 (-  2.2%)
02/2011: Booster Gold #41 -- 15,864 (-  2.8%)
----------------
6 months: -17.0%
1 year  : -24.5%
2 years : -35.9%

Booster Gold keeps slipping down the charts, which is cause for concern, at this stage. The book’s future probably hangs on whether or not it can profit from its upcoming “Flashpoint” crossover in any lasting fashion.

—–

122 - CINDERELLA: FABLES ARE FOREVER (Vertigo)
11/2009: Cinderella: FFwL #1 of 6   -- 20,337
12/2009: Cinderella: FFwL #2 of 6   -- 16,598
01/2010: Cinderella: FFwL #3 of 6   -- 15,827
02/2010: Cinderella: FFwL #4 of 6   -- 15,421
03/2010: Cinderella: FFwL #5 of 6   -- 15,285
04/2010: Cinderella: FFwL #6 of 6   -- 14,956
---------------------------------------------
01/2011: Fables Are Forever #1 of 6 -- 15,026
----------------
1 year  : - 2.6%

The latest Fables spin-off doesn’t do as well as the last Cinderella miniseries, but it’s still a solid number for a Vertigo title. Also, the Fables brand is guaranteed to move a better-than-average number of paperback collections eventually, of course.

—–

137 - THE OUTSIDERS
02/2006: Outsiders #33 -- 43,270
02/2007: Outsiders #45 -- 32,976
02/2008: Batsiders #4  -- 37,903
02/2009: Special #1    -- 35,727
02/2009: Outsiders #15 -- 30,024
--------------------------------
02/2010: Outsiders #27 -- 21,167 (-  6.5%)
03/2010: Outsiders #28 -- 19,632 (-  7.3%)
04/2010: Outsiders #29 -- 19,094 (-  2.7%)
05/2010: --
06/2010: Outsiders #30 -- 18,045 (-  5.5%)
07/2010: Outsiders #31 -- 17,173 (-  4.8%)
08/2010: Outsiders #32 -- 15,754 (-  8.3%)
09/2010: --
10/2010: Outsiders #33 -- 15,253 (-  3.2%)
11/2010: Outsiders #34 -- 13,576 (- 11.0%)
12/2010: Outsiders #35 -- 13,133 (-  3.3%)
01/2011: --
02/2011: Outsiders #36 -- 12,848 (-  2.2%)
----------------
6 months: -18.5%
1 year  : -39.3%
2 years : -60.9%
5 years : -70.3%

Cancelled with issue #40.

—–

139 - BATMAN CONFIDENTIAL
02/2007: Batman Confidential #3  -- 41,109
02/2008: Batman Confidential #12 -- 27,208
02/2008: Batman Confidential #13 -- 25,735
02/2009: Batman Confidential #26 -- 20,134
------------------------------------------
02/2010: Batman Confidential #41 -- 16,856 (- 2.2%)
03/2010: Batman Confidential #42 -- 16,652 (- 1.2%)
04/2010: Batman Confidential #43 -- 16,449 (- 1.2%)
05/2010: Batman Confidential #44 -- 15,279 (- 7.1%)
06/2010: Batman Confidential #45 -- 15,070 (- 1.4%)
07/2010: Batman Confidential #46 -- 14,621 (- 3.0%)
08/2010: Batman Confidential #47 -- 14,341 (- 1.9%)
09/2010: Batman Confidential #48 -- 14,329 (- 0.1%)
10/2010: Batman Confidential #49 -- 14,112 (- 1.5%)
11/2010: Batman Confidential #50 -- 14,450 (+ 2.4%)
12/2010: Batman Confidential #51 -- 13,495 (- 6.6%)
01/2011: Batman Confidential #52 -- 13,116 (- 2.8%)
02/2011: Batman Confidential #53 -- 12,779 (- 2.6%)
----------------
6 months: -10.9%
1 year  : -24.2%
2 years : -36.5%

Cancelled with issue #54.

—–

148 - WEIRD WORLDS
01/2011: Weird Worlds #1 of 6 -- 14,964
02/2011: Weird Worlds #2 of 6 -- 11,587 (-22.6%)

A pretty steep drop-off. Then again, anything above 10k is great for this type of book.

—–

151 - THE UNWRITTEN (Vertigo)
02/2010: The Unwritten #10 -- 13,644 (- 1.1%)
03/2010: The Unwritten #11 -- 13,630 (- 0.1%)
04/2010: The Unwritten #12 -- 13,507 (- 0.9%)
05/2010: The Unwritten #13 -- 13,467 (- 0.3%)
06/2010: The Unwritten #14 -- 13,396 (- 0.5%)
07/2010: The Unwritten #15 -- 13,023 (- 2.8%)
08/2010: The Unwritten #16 -- 12,778 (- 1.9%)
09/2010: The Unwritten #17 -- 12,796 (+ 0.2%)
10/2010: The Unwritten #18 -- 12,273 (- 4.1%)
11/2010: The Unwritten #19 -- 12,036 (- 1.9%)
12/2010: The Unwritten #20 -- 11,684 (- 2.9%)
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
02/2011: The Unwritten #22 -- 11,371 (- 0.6%)
----------------
6 months: -11.0%
1 year  : -16.7%

Settling down again, at around 11k.

—–

154 - I, ZOMBIE (Vertigo)
05/2010: I, Zombie #1  -- 33,025
06/2010: I, Zombie #2  -- 18,620 (-43.6%)
07/2010: I, Zombie #3  -- 16,898 (- 9.3%)
08/2010: I, Zombie #4  -- 15,772 (- 6.7%)
09/2010: I, Zombie #5  -- 14,839 (- 5.9%)
10/2010: I, Zombie #6  -- 13,782 (- 7.1%)
11/2010: I, Zombie #7  -- 12,800 (- 7.1%)
12/2010: I, Zombie #8  -- 12,038 (- 6.0%)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
02/2011: I, Zombie #10 -- 11,182 (- 3.1%)
----------------
6 months: -29.1%

Also levelling out, but at a much slower rate.

—–

159 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  --  9,412
02/2011: Young Justice #1  -- 10,777 (+14.5%)

A new Johnny DC title. See small print.

——

160 - DOOM PATROL
02/2010: Doom Patrol #7  -- 15,689 (-  8.3%)
03/2010: Doom Patrol #8  -- 14,197 (-  9.5%)
04/2010: Doom Patrol #9  -- 13,126 (-  7.5%)
05/2010: Doom Patrol #10 -- 12,334 (-  6.0%)
06/2010: Doom Patrol #11 -- 11,857 (-  3.9%)
07/2010: Doom Patrol #12 -- 11,267 (-  5.0%)
08/2010: Doom Patrol #13 -- 10,878 (-  3.5%)
09/2010: Doom Patrol #14 -- 10,780 (-  0.9%)
10/2010: Doom Patrol #15 -- 10,081 (-  6.5%)
11/2010: Doom Patrol #16 --  9,955 (-  1.3%)
12/2010: Doom Patrol #17 --  9,564 (-  3.9%)
01/2011: Doom Patrol #18 --  9,375 (-  2.0%)
02/2011: Doom Patrol #19 -- 10,681 (+ 13.9%)
----------------
6 months: - 1.8%
1 year  : -31.9%

Cancelled with issue #22.

—–

163 - R.E.B.E.L.S.
02/2009: R.E.B.E.L.S. #1  -- 23,739
-----------------------------------
02/2010: R.E.B.E.L.S. #13 -- 11,836 (-  4.8%)
03/2010: R.E.B.E.L.S. #14 -- 11,362 (-  4.0%)
04/2010: R.E.B.E.L.S. #15 -- 11,271 (-  0.8%)
05/2010: R.E.B.E.L.S. #16 -- 11,120 (-  1.3%)
06/2010: R.E.B.E.L.S. #17 -- 11,048 (-  0.7%)
07/2010: R.E.B.E.L.S. #18 -- 11,007 (-  0.4%)
08/2010: R.E.B.E.L.S. #19 -- 10,851 (-  1.4%)
09/2010: R.E.B.E.L.S. #20 -- 11,745 (+  8.2%)
10/2010: R.E.B.E.L.S. #21 -- 11,262 (-  4.1%)
11/2010: R.E.B.E.L.S. #22 -- 10,797 (-  4.1%)
12/2010: R.E.B.E.L.S. #23 -- 10,619 (-  1.7%)
01/2011: R.E.B.E.L.S. #24 -- 10,354 (-  2.5%)
02/2011: R.E.B.E.L.S. #25 -- 10,351 (-  0.0%)
-----------------
6 months: -  4.6%
1 year  : - 12.6%
2 years : - 56.4%

Cancelled with issue #28.

—–

167 - JONAH HEX
02/2006: Jonah Hex #4  -- 23,569
02/2007: Jonah Hex #16 -- 17,490
02/2008: Jonah Hex #28 -- 13,614
02/2009: Jonah Hex #40 -- 11,631
--------------------------------
02/2010: Jonah Hex #52 -- 11,213 (+ 0.3%)
03/2010: Jonah Hex #53 -- 11,565 (+ 3.1%)
04/2010: Jonah Hex #54 -- 11,306 (- 2.2%)
05/2010: Jonah Hex #55 -- 11,327 (+ 0.2%)
06/2010: Jonah Hex #56 -- 13,441 (+18.7%)
07/2010: Jonah Hex #57 -- 12,318 (- 8.4%)
08/2010: Jonah Hex #58 -- 11,775 (- 4.4%)
09/2010: Jonah Hex #59 -- 11,444 (- 2.8%)
10/2010: Jonah Hex #60 -- 11,141 (- 2.7%)
11/2010: Jonah Hex #61 -- 10,796 (- 3.1%)
12/2010: Jonah Hex #62 -- 10,899 (+ 1.0%)
01/2011: Jonah Hex #63 -- 10,752 (- 1.4%)
02/2011: Jonah Hex #64 -- 10,255 (- 4.6%)
----------------
6 months: -12.9%
1 year  : - 8.5%
2 years : -11.8%
5 years : -56.5%

This is nominally a DC universe title, but Jonah Hex has always been something of an exception, presumably because it’s been a very steady performer for years now, among other reasons.

That said, 5% drops shouldn’t become a habit.

—–

168 - KNIGHT AND SQUIRE
10/2010: Knight & Squire #1 of 6 -- 21,867
11/2010: Knight & Squire #2 of 6 -- 14,466 (-33.9%)
12/2010: Knight & Squire #3 of 6 -- 12,142 (-16.1%)
01/2011: Knight & Squire #4 of 6 -- 11,051 (- 9.0%)
02/2011: Knight & Squire #5 of 6 -- 10,221 (- 7.5%)

Quirky book, big drops.

—–

171 - T.H.U.N.D.E.R. AGENTS
11/2010: T.H.U.N.D.E.R. Agents #1  -- 16,122
12/2010: T.H.U.N.D.E.R. Agents #2  -- 11,227 (-30.4%)
01/2011: T.H.U.N.D.E.R. Agents #3  -- 10,602 (- 5.6%)
02/2011: T.H.U.N.D.E.R. Agents #4  -- 10,124 (- 4.5%)

Another nominal DC Universe title that may get more rope than others because it’s not really part of the mainstream line.

—–

177 - HELLBLAZER (Vertigo)
02/2006: Hellblazer #217 -- 14,306
02/2007: Hellblazer #229 -- 13,032
02/2008: Hellblazer #241 -- 11,998
02/2009: Hellblazer #252 -- 11,174
----------------------------------
02/2010: Hellblazer #264 -- 10,025 (-1.5%)
03/2010: Hellblazer #265 -- 10,295 (+2.7%)
04/2010: Hellblazer #266 -- 10,256 (-0.4%)
05/2010: Hellblazer #267 -- 10,155 (-1.0%)
06/2010: Hellblazer #268 -- 10,221 (+0.7%)
07/2010: Hellblazer #269 -- 10,048 (-1.7%)
08/2010: Hellblazer #270 --  9,928 (-1.2%)
09/2010: Hellblazer #271 --  9,851 (-0.8%)
10/2010: Hellblazer #272 --  9,650 (-2.0%)
11/2010: Hellblazer #273 --  9,645 (-0.1%)
12/2010: Hellblazer #274 --  9,342 (-3.1%)
01/2011: Hellblazer #275 --  9,507 (+1.8%)
02/2011: Hellblazer #276 --  9,466 (-0.4%)
----------------
6 months: - 4.7%
1 year  : - 5.6%
2 years : -15.3%
5 years : -33.8%

Continuing a very slow decline, as always.

—–

178 - JLA/THE 99
10/2010: JLA/The 99 #1 of 6 -- 19,995
11/2010: JLA/The 99 #2 of 6 -- 15,525 (-22.4%)
12/2010: JLA/The 99 #3 of 6 -- 12,819 (-17.4%)
01/2011: JLA/The 99 #4 of 6 -- 10,265 (-19.9%)
02/2011: JLA/The 99 #5 of 6 --  9,391 (- 8.5%)

A predictable disaster, pretty much.

—–

180 - FREEDOM FIGHTERS
02/2007: --
02/2008: US & FF #6 of 8      -- 14,126
---------------------------------------
09/2010: Freedom Fighters #1  -- 19,378
10/2010: Freedom Fighters #2  -- 12,758 (-34.2%)
11/2010: Freedom Fighters #3  -- 11,186 (-12.3%)
12/2010: Freedom Fighters #4  -- 10,028 (-10.4%)
01/2011: Freedom Fighters #5  --  9,437 (- 5.9%)
02/2011: Freedom Fighters #6  --  9,050 (- 4.1%)

Cancelled with issue #9.

—–

188 - SWEET TOOTH (Vertigo)
02/2010: Sweet Tooth #6  --  9,740 (- 0.5%)
03/2010: Sweet Tooth #7  --  9,718 (- 0.2%)
04/2010: Sweet Tooth #8  --  9,612 (- 1.1%)
05/2010: Sweet Tooth #9  --  9,654 (+ 0.4%)
06/2010: Sweet Tooth #10 --  9,570 (- 0.9%)
07/2010: Sweet Tooth #11 --  9,478 (- 1.0%)
08/2010: Sweet Tooth #12 --  9,246 (- 2.5%)
09/2010: Sweet Tooth #13 --  9,097 (- 1.6%)
10/2010: Sweet Tooth #14 --  8,933 (- 1.8%)
11/2010: Sweet Tooth #15 --  8,750 (- 2.1%)
12/2010: Sweet Tooth #16 --  8,602 (- 1.7%)
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
02/2011: Sweet Tooth #18 --  8,466 (- 0.7%)
----------------
6 months: - 8.4%
1 year  : -13.1%

Levelling out at 8k, evidently.

—–

193 - DOC SAVAGE
04/2010: Doc Savage #1   -- 24,539
05/2010: Doc Savage #2   -- 19,073 (-22.3%)
06/2010: Doc Savage #3   -- 16,153 (-15.3%)
07/2010: Doc Savage #4   -- 14,621 (- 9.5%)
08/2010: Doc Savage #5   -- 13,125 (-10.2%)
09/2010: Doc Savage #6   -- 11,838 (- 9.8%)
10/2010: Doc Savage #7   -- 10,050 (-15.1%)
11/2010: Doc Savage #8   --  9,257 (- 7.9%)
12/2010: Doc Savage #9   --  8,681 (- 6.2%)
01/2011: Doc Savage #10  --  8,407 (- 3.2%)
02/2011: Doc Savage #11  --  7,972 (- 5.2%)
----------------
6 months: -39.3%

Reportedly cancelled, though no official final issue has been solicited to date.

—–

201 - AZRAEL
02/2010: Azrael #5  -- 12,856 (-12.6%)
03/2010: Azrael #6  -- 11,825 (- 8.0%)
04/2010: Azrael #7  -- 11,080 (- 6.3%)
05/2010: Azrael #8  -- 10,228 (- 7.7%)
06/2010: Azrael #9  --  9,802 (- 4.2%)
07/2010: Azrael #10 --  9,223 (- 5.9%)
08/2010: Azrael #11 --  8,930 (- 3.2%)
09/2010: Azrael #12 --  8,559 (- 4.2%)
10/2010: Azrael #13 --  8,198 (- 4.2%)
11/2010: Azrael #14 --  7,841 (- 4.4%)
12/2010: Azrael #15 --  7,699 (- 1.8%)
01/2011: Azrael #16 --  7,825 (+ 1.6%)
02/2011: Azrael #17 --  7,558 (- 3.4%)
----------------
6 months: -15.4%
1 year  : -41.2%

Cancelled with issue #18.

—–

204 - TINY TITANS (Johnny DC)
02/2008: Tiny Titans #1  -- 15,238
02/2009: Tiny Titans #13 --  8,710
----------------------------------
02/2010: Tiny Titans #25 --  8,566 (+ 9.2%)
03/2010: Tiny Titans #26 --  7,878 (- 8.0%)
04/2010: Tiny Titans #27 --  8,224 (+ 4.4%)
05/2010: Tiny Titans #28 --  7,959 (- 3.2%)
06/2010: Tiny Titans #29 --  8,195 (+ 3.0%)
07/2010: Tiny Titans #30 --  8,038 (- 1.9%)
08/2010: Tiny Titans #31 --  7,987 (- 0.6%)
09/2010: Tiny Titans #32 --  8,073 (+ 1.1%)
10/2010: Tiny Titans #33 --  8,045 (- 0.4%)
11/2010: Tiny Titans #34 --  7,713 (- 4.1%)
12/2010: Tiny Titans #35 --  7,515 (- 2.6%)
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
02/2011: Tiny Titans #37 --  7,426 (- 0.7%)
----------------
6 months: - 7.0%
1 year  : -13.3%
2 years : -14.7%

A Johnny DC book, see disclaimers.

—–

205 - THE SPIRIT
02/2007: The Spirit #3  -- 25,516
02/2008: The Spirit #14 -- 17,277
02/2009: The Spirit #26 --  9,405
---------------------------------
04/2010: The Spirit #1  -- 19,849 (+158.8%)
05/2010: The Spirit #2  -- 14,274 (- 28.1%)
06/2010: The Spirit #3  -- 13,030 (-  8.7%)
07/2010: The Spirit #4  -- 11,915 (-  8.6%)
08/2010: The Spirit #5  -- 11,015 (-  7.6%)
09/2010: The Spirit #6  -- 10,083 (-  8.5%)
10/2010: The Spirit #7  --  9,233 (-  8.4%)
11/2010: The Spirit #8  --  8,706 (-  5.7%)
12/2010: The Spirit #9  --  8,297 (-  4.7%)
01/2011: The Spirit #10 --  7,830 (-  5.6%)
02/2011: The Spirit #11 --  7,417 (-  5.3%)
-----------------
6 months: - 32.7%
2 years : - 21.1%

See Doc Savage.

—–

209 - HOUSE OF MYSTERY (Vertigo)
02/2009: House of Mystery #10 -- 13,098
---------------------------------------
02/2010: House of Mystery #22 --  9,401 (- 4.9%)
03/2010: House of Mystery #23 --  9,350 (- 0.5%)
04/2010: House of Mystery #24 --  9,168 (- 2.0%)
05/2010: House of Mystery #25 --  9,253 (+ 0.9%)
06/2010: House of Mystery #26 --  8,742 (- 5.5%)
07/2010: House of Mystery #27 --  8,481 (- 3.0%)
08/2010: House of Mystery #28 --  8,238 (- 2.9%)
09/2010: House of Mystery #29 --  8,087 (- 1.8%)
10/2010: House of Mystery #30 --  7,913 (- 2.2%)
11/2010: House of Mystery #31 --  7,610 (- 3.8%)
12/2010: House of Mystery #32 --  7,348 (- 3.4%)
01/2011: House of Mystery #33 --  7,227 (- 1.7%)
02/2011: House of Mystery #34 --  7,092 (- 1.9%)
----------------
6 months: -13.9%
1 year  : -24.6%
2 years : -45.9%

Standard attrition.

—–

211 - NORTHLANDERS (Vertigo)
02/2008: Northlanders #3  -- 14,699
02/2009: --
-----------------------------------
02/2010: Northlanders #25 --  7,807 (- 1.6%)
03/2010: Northlanders #26 --  7,824 (+ 0.2%)
04/2010: Northlanders #27 --  7,683 (- 1.8%)
05/2010: Northlanders #28 --  7,630 (- 0.7%)
06/2010: Northlanders #29 --  7,498 (- 1.7%)
07/2010: Northlanders #30 --  7,421 (- 1.0%)
08/2010: Northlanders #31 --  7,376 (- 0.6%)
09/2010: Northlanders #32 --  7,321 (- 0.8%)
10/2010: Northlanders #33 --  7,169 (- 2.1%)
11/2010: Northlanders #34 --  7,018 (- 2.1%)
12/2010: Northlanders #35 --  7,061 (+ 0.6%)
01/2011: Northlanders #36 --  6,806 (- 3.6%)
02/2011: Northlanders #37 --  7,006 (+ 2.9%)
----------------
6 months: - 5.0%
1 year  : -10.3%
2 years :  n.a.

The start of a new arc brings a slight increase.

—–

222 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
02/2006: Batman Strikes! #18   --  8,626
02/2007: Batman Strikes! #30   --  7,335
02/2008: Batman Strikes! #42   --  6,623
02/2009: Brave & Bold #2       --  8,678
----------------------------------------
02/2010: Brave & Bold #14      --  6,084 (-  0.7%)
03/2010: Brave & Bold #15      --  6,208 (+  2.0%)
04/2010: Brave & Bold #16      --  6,506 (+  4.8%)
05/2010: Brave & Bold #17      --  6,103 (-  6.2%)
06/2010: Brave & Bold #18      --  6,270 (+  2.7%)
07/2010: Brave & Bold #19      --  6,489 (+  3.5%)
08/2010: Brave & Bold #20      --  6,244 (-  3.8%)
09/2010: Brave & Bold #21      --  6,345 (+  1.6%)
10/2010: Brave & Bold #22      --  6,044 (-  4.7%)
11/2010: All-New BBB #1        --  8,408 (+ 39.1%)
12/2010: All-New BBB #2        --  6,688 (- 20.5%)
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
02/2011: All-New BBB #4        --  6,561 (+  0.1%)
----------------
6 months: + 5.1%
1 year  : + 7.8%
2 years : -24.4%
5 years : -23.9%

Another Johnny DC book.

—–

229 - NEW YORK FIVE (Vertigo)
01/2011: New York Five #1 of 4 -- 8,360
02/2011: New York Five #2 of 4 -- 6,237 (-25.4%)

A stiff drop-off. Given the expected paperback sales for Brian Wood titles, the book should be fine, though.

—–

230 - SCALPED (Vertigo)
02/2007: Scalped #2  -- 10,005
02/2008: Scalped #14 --  6,903
02/2009: Scalped #25 --  6,887
------------------------------
02/2010: Scalped #34 --  6,731 (- 0.3%)
02/2010: Scalped #35 --  6,443 (- 4.3%)
03/2010: Scalped #36 --  6,648 (+ 3.2%)
04/2010: Scalped #37 --  6,584 (- 1.0%)
05/2010: Scalped #38 --  6,632 (+ 0.7%)
06/2010: --
07/2010: Scalped #39 --  6,682 (+ 0.8%)
08/2010: Scalped #40 --  6,593 (- 1.3%)
09/2010: --
10/2010: Scalped #41 --  6,623 (+ 0.5%)
10/2010: Scalped #42 --  6,476 (- 2.2%)
11/2010: Scalped #43 --  6,324 (- 2.4%)
12/2010: Scalped #44 --  6,192 (- 2.1%)
01/2011: Scalped #45 --  6,187 (- 0.1%)
02/2011: Scalped #46 --  6,179 (- 0.1%)
----------------
6 months: - 6.3%
1 year  : - 6.2%
2 years : -10.3%

Holding level.

—–

237 - DMZ (Vertigo)
02/2006: DMZ #4  -- 14,778
02/2007: DMZ #16 -- 13,199
02/2008: DMZ #28 -- 10,463
02/2009: DMZ #39 --  8,353
--------------------------
02/2010: DMZ #50 --  7,262 (+5.7%)
03/2010: DMZ #51 --  6,840 (-5.8%)
04/2010: DMZ #52 --  6,826 (-0.2%)
05/2010: DMZ #53 --  6,759 (-1.0%)
06/2010: DMZ #54 --  6,661 (-1.5%)
07/2010: DMZ #55 --  6,581 (-1.2%)
08/2010: DMZ #56 --  6,524 (-0.9%)
09/2010: DMZ #57 --  6,333 (-2.9%)
10/2010: DMZ #58 --  6,198 (-2.1%)
11/2010: DMZ #59 --  6,046 (-2.5%)
12/2010: DMZ #60 --  6,023 (-0.4%)
01/2011: DMZ #61 --  5,855 (-2.8%)
02/2011: DMZ #62 --  5,781 (-1.3%)
----------------
6 months: -11.4%
1 year  : -20.4%
2 years : -30.8%
5 years : -60.9%

Standard attrition.

—–

241 - ASSASSIN'S CREED: THE FALL
11/2010: The Fall #1 of 3 -- 6,941
12/2010: The Fall #2 of 3 -- 5,915 (-14.8%)
01/2011: --
02/2011: The Fall #3 of 3 -- 5,383 (- 9.0%)

This would have been the best-selling WildStorm title for February, were the imprint still around.

—–

250 - VICTORIAN UNDEAD II: SHERLOCK HOLMES VS. DRACULA
11/2009: Victorian Undead #1 of 6 -- 11,422
12/2009: Victorian Undead #2 of 6 --  7,430
01/2010: Victorian Undead #3 of 6 --  6,663
02/2010: Victorian Undead #4 of 6 --  6,365
03/2010: Victorian Undead #5 of 6 --  6,285
04/2010: Victorian Undead #6 of 6 --  6,102
-------------------------------------------
10/2010: Victorian Undead Special --  5,723 (- 6.2%)
11/2010: Holmes/Dracula #1 of 5   --  6,066 (+ 6.0%)
12/2010: Holmes/Dracula #2 of 5   --  5,248 (-13.5%)
01/2011: Holmes/Dracula #3 of 5   --  4,953 (- 5.6%)
02/2011: Holmes/Dracula #4 of 5   --  4,796 (- 3.2%)
----------------
1 year  : -24.7%

Another former WildStorm book.

—–

256 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
02/2006: Scooby Doo #105 -- 4,326
02/2007: Scooby Doo #117 -- 4,275
02/2008: Scooby Doo #129 -- 4,161
02/2009: Scooby Doo #141 -- 3,861
---------------------------------
02/2010: Scooby Doo #153 -- 3,780 (+ 1.5%)
03/2010: Scooby Doo #154 -- 3,846 (+ 1.8%)
04/2010: Scooby Doo #155 -- 3,836 (- 0.3%)
05/2010: Scooby Doo #156 -- 3,857 (+ 0.6%)
06/2010: Scooby Doo #157 -- ?
07/2010: Scooby Doo #158 -- 4,147
08/2010: Scooby Doo #159 -- 4,092 (- 1.3%)
09/2010: SD:WAY? #1      -- 6,186 (+51.2%)
10/2010: SD:WAY? #2      -- 4,926 (-20.4%)
11/2010: SD:WAY? #3      -- 4,861 (- 1.3%)
12/2010: SD:WAY? #4      -- 4,802 (- 1.2%)
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
02/2011: SD:WAY? #6      -- 4,456 (- 1.9%)
----------------
6 months: + 8.9%
1 year  : +17.9%
2 years : +15.4%
5 years : + 3.0%

A Johnny DC title.

—–

257/281/295 - DC COMICS PRESENTS
10/2010: Green Lantern #1   -- 4,418
10/2010: Jack Cross #1      -- 3,662
10/2010: Batman/Catwoman #1 -- 4,076
10/2010: Brightest Day #1   -- 4,988
10/2010: Batman #1          -- 4,643
10/2010: Superman #1        -- 3,685
11/2010: Flash/GL #1        -- 3,664
11/2010: Batman #2          -- 3,643
11/2010: Brightest Day #2   -- 3,292
11/2010: Superman #2        -- 2,915
12/2010: Batman Beyond #1   -- 4,531
01/2011: Lobo #1            -- 3,280
01/2011: Sole Survivor #1   -- 2,768
01/2011: The Atom #1        -- 2,185
02/2011: GL: Fear Itself #1 -- 4,437
02/2011: Batman: Conspiracy -- 3,308
02/2011: Wonder Woman #1    -- 2,982

These reprint titles are still doing better first-month numbers than they would have as paperbacks — the ones that make the chart, anyway; not all of them do.

—–

263 - DEUS EX
02/2011: Deus Ex #1 of 6 -- 4,238

Another videogame adaptation that would have been a WildStorm title.

—–

271 - DETECTIVE COMICS CLASSICS
02/2011: DC Classics -- 3,702

A reprint book originally given away with action figures.

—–

299 - RATCHET AND CLANK
09/2010: Ratchet and Clank #1 of 6 -- 5,655
10/2010: Ratchet and Clank #2 of 6 -- 4,001 (-29.3%)
11/2010: Ratchet and Clank #3 of 6 -- 3,382 (-15.5%)
12/2010: Ratchet and Clank #4 of 6 -- ?
01/2011: Ratchet and Clank #5 of 6 -- 2,963
02/2011: Ratchet and Clank #6 of 6 -- 2,874 (- 3.0%)

Another book surviving WildStorm. So did Kane and Lynch #6, which failed to make the Top 300 in February. As always, for the purposes of the average numbers below, I’m presuming that it sold as many units as the No. 300 title on the chart, although the actual figure is likely to be lower.

—–

6-MONTH COMPARISONS
+  8.9%: Scooby-Doo
+  5.1%: All-New BBB
+  4.8%: Teen Titans
+  1.1%: Detective Comics
-  1.8%: Doom Patrol
-  2.1%: Fables
-  4.6%: REBELS
-  4.7%: Hellblazer
-  5.0%: Northlanders
-  6.3%: Scalped
-  6.7%: Secret Six
-  7.0%: Tiny Titans
-  8.0%: Batman Beyond
-  8.4%: Sweet Tooth
- 10.5%: Batgirl
- 10.9%: Batman Confidential
- 11.0%: Unwritten
- 11.3%: Power Girl
- 11.4%: DMZ
- 12.3%: Action Comics
- 12.9%: Jonah Hex
- 13.1%: Red Robin
- 13.1%: Wonder Woman
- 13.7%: GC Sirens
- 13.9%: House of Mystery
- 13.9%: Superman/Batman
- 14.8%: Supergirl
- 15.4%: Azrael
- 16.6%: DCU Legacies
- 17.0%: Booster Gold
- 18.5%: Outsiders
- 18.8%: Superman
- 19.9%: Batman
- 20.2%: Adventure Comics
- 21.4%: GL Corps
- 21.6%: Time Masters
- 22.1%: JSA All-Stars
- 23.0%: Generation Lost
- 23.8%: JLA
- 23.9%: Brightest Day
- 26.8%: Green Arrow
- 29.1%: I, Zombie
- 30.7%: LoSH
- 32.7%: Spirit
- 33.6%: Birds of Prey
- 34.4%: Emerald Warriors
- 36.1%: Titans
- 39.0%: Batman: Odyssey
- 39.3%: Doc Savage
- 39.8%: JSA

—–

1-YEAR COMPARISONS
+ 30.4%: Wonder Woman
+ 29.0%: Superman
+ 17.9%: Scooby-Doo
+ 15.8%: Green Arrow
+  7.8%: All-New BBB
+  7.0%: Action Comics
-  1.4%: Teen Titans
-  2.6%: Cinderella
-  4.1%: Batman
-  5.6%: Hellblazer
-  6.2%: Scalped
-  8.5%: Jonah Hex
- 10.3%: Northlanders
- 11.0%: Superman/Batman
- 12.6%: REBELS
- 13.1%: Sweet Tooth
- 13.3%: Tiny Titans
- 14.5%: Titans
- 16.7%: Unwritten
- 17.3%: Red Robin
- 17.4%: Batgirl
- 19.0%: Power Girl
- 19.6%: JLA
- 20.4%: DMZ
- 21.0%: Flash
- 21.9%: GC Sirens
- 24.2%: Batman Confidential
- 24.5%: Booster Gold
- 24.6%: House of Mystery
- 24.7%: Victorian Undead
- 25.1%: Green Lantern
- 25.4%: JSA
- 29.4%: Batman and Robin
- 30.0%: GL Corps
- 31.9%: Doom Patrol
- 33.9%: Supergirl
- 39.3%: Outsiders
- 41.2%: Azrael
- 41.3%: JSA All-Stars
- 47.8%: Secret Six
- 57.0%: Adventure Comics

—–

2-YEAR COMPARISONS
+ 45.0%: Green Arrow
+ 18.3%: GL Corps
+ 15.4%: Scooby-Doo
+  3.8%: Green Lantern
-  0.6%: Wonder Woman
-  4.8%: Red Robin
- 10.3%: Scalped
- 11.8%: Jonah Hex
- 14.7%: Fables
- 14.7%: Tiny Titans
- 15.3%: Hellblazer
- 15.4%: Superman
- 20.2%: Secret Six
- 21.1%: Spirit
- 23.7%: LoSH
- 24.4%: All-New BBB
- 25.4%: Teen Titans
- 29.6%: Adventure Comics
- 30.8%: DMZ
- 32.7%: Superman/Batman
- 33.6%: JLA
- 34.0%: Action Comics
- 35.6%: Supergirl
- 35.9%: Booster Gold
- 36.5%: Batman Confidential
- 42.4%: Titans
- 45.9%: House of Mystery
- 47.2%: Batman
- 55.3%: JSA
- 56.4%: REBELS
- 60.9%: Outsiders

—–

5-YEAR COMPARISONS
+ 10.4%: Detective Comics
+  8.6%: Green Arrow
+  3.0%: Scooby-Doo
+  2.7%: Birds of Prey
-  6.1%: Red Robin
-  8.1%: Batgirl
- 11.5%: Batman
- 18.6%: Green Lantern
- 20.4%: Fables
- 23.9%: All-New BBB
- 27.0%: LoSH
- 27.7%: Wonder Woman
- 33.8%: Hellblazer
- 36.5%: Superman
- 37.8%: JLA
- 38.3%: Action Comics
- 46.3%: JSA
- 56.5%: Jonah Hex
- 60.9%: DMZ
- 62.1%: Teen Titans
- 70.3%: Outsiders
- 78.8%: Supergirl

—–

Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
02/2006: 32,292
02/2007: 31,051
02/2008: 27,652
02/2009: 23,080
---------------
02/2010: 26,199 (+ 2.1%)**
03/2010: 23,299 (-11.1%)**
04/2010: 23,740 (+ 1.9%)**
05/2010: 27,785 (+17.0%)**
06/2010: 25,788 (- 7.2%)**
07/2010: 25,841 (+ 0.2%)**
08/2010: 23,331 (- 9.7%)**
09/2010: 23,212 (- 0.5%)**
10/2010: 23,756 (- 2.3%)**
11/2010: 25,497 (+ 7.3%)**
12/2010: 23,869 (- 6.4%)**
01/2011: 21,922 (- 8.2%)**
02/2011: 23,252 (+ 6.1%)**
----------------
6 months: - 0.3%
1 year  : -11.3%
2 years : + 0.8%
5 years : -28.0%
DC UNIVERSE
02/2006: 40,823
02/2007: 39,976
02/2008: 35,994
02/2009: 30,224
---------------
02/2010: 35,895 (+ 6.5%)
03/2010: 32,375 (- 9.8%)
04/2010: 32,859 (+ 1.5%)
05/2010: 37,463 (+14.0%)
06/2010: 34,612 (- 7.6%)**
07/2010: 35,372 (+ 2.2%)
08/2010: 33,411 (- 5.5%)
09/2010: 32,042 (- 4.1%)
10/2010: 32,832 (+ 2.5%)
11/2010: 34,180 (+ 4.1%)
12/2010: 30,870 (- 9.7%)
01/2011: 24,321 (-21.2%)**
02/2011: 25,887 (+ 6.4%)**
----------------
6 months: -22.5%
1 year  : -27.9%
2 years : -14.4%
5 years : -36.6%
VERTIGO
02/2006: 15,026
02/2007: 11,855
02/2008: 10,885
02/2009: 11,353
---------------
02/2010:  9,256 (-17.9%)
03/2010: 11,394 (+23.1%)
04/2010: 10,815 (- 5.1%)
05/2010: 11,756 (+ 8.7%)
06/2010: 10,995 (- 6.5%
07/2010:  9,515 (-13.5%)
08/2010:  9,094 (- 4.4%)
09/2010: 11,622 (+27.8%)
10/2010:  9,546 (-17.9%)
11/2010:  9,034 (- 5.4%)
12/2010: 11,193 (+23.9%)
01/2011: 10,145 (- 9.4%)
02/2011: 10,295 (+ 1.5%)
----------------
6 months: +13.2%
1 year  : +11.2%
2 years : - 9.3%
5 years : -31.5%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.

DC Comics Month-to-Month Sales: January 2011

201103071747.jpg
by Marc-Oliver Frisch

DC kicks off the year with a new sales record: Average numbers of the DC Universe line dropped by 21% in January, to 24,321 — the lowest number in the history of these charts, by about 4,000 units.

Traditionally a weak month in the comic-book market, January 2011 was even more of a downer than usual for DC. With only five titles selling above the 50k mark, average comic-book sales of the company at large fell to 21,922, the lowest figure since March 2009, while average Vertigo sales clung to the 10,000-unit mark, as they’ve done for the last three years.

The poor January performance of the DC Universe line comes thanks to three different kinds of erosion. First up, DC failed to get Green Lantern, Batman Incorporated and The Flash out of the door, three of its major titles, while a fourth one, Batman: The Dark Knight, was still late from December.

Second, DC is looking at a whole range of failing titles: Out of the 43 ongoing monthly DC Universe series currently on sale, eight have been marked for cancellation and won’t be around come June 2011. That’s almost 20% of the imprint’s regular output. And there are eight more — Doc Savage, The Spirit, T.H.U.N.D.E.R. Agents, Jonah Hex, Booster Gold, Power Girl, Zatanna and Gotham City Sirens — that look less than healthy and sell fewer copies than some of the ones that have already been axed.

At the tail end of the spectrum, finally, six former WildStorm titles were absorbed into the DC Universe line in January, where they end up being the six lowest-selling books and dragging down the average. (If WildStorm were still around, this would be another new low for them: The six books, one of which missed the charts altogether, have average sales of less than 4,000 units.)

So, for better or ill, 2011 is set to be a year of transition for DC, with some heavy lifting in the company’s periodical line.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

—–

2/3 - BRIGHTEST DAY
04/2010: Brightest Day #0  -- 129,446
05/2010: Brightest Day #1  -- 129,158 (- 0.2%)
05/2010: Brightest Day #2  -- 112,806 (-12.7%)
06/2010: Brightest Day #3  -- 107,269 (- 4.9%)
06/2010: Brightest Day #4  -- 101,730 (- 5.2%)
07/2010: Brightest Day #5  --  97,245 (- 4.4%)
07/2010: Brightest Day #6  --  94,684 (- 2.6%)
08/2010: Brightest Day #7  --  93,459 (- 1.3%)
08/2010: Brightest Day #8  --  91,546 (- 2.1%)
09/2010: Brightest Day #9  --  88,446 (- 3.4%)
09/2010: Brightest Day #10 --  87,241 (- 1.4%)
10/2010: Brightest Day #11 --  83,823 (- 3.9%)
10/2010: Brightest Day #12 --  82,394 (- 1.7%)
11/2010: Brightest Day #13 --  79,955 (- 3.0%)
11/2010: Brightest Day #14 --  78,452 (- 1.9%)
12/2010: Brightest Day #15 --  75,450 (- 3.8%)
12/2010: Brightest Day #16 --  74,871 (- 0.8%)
01/2011: Brightest Day #17 --  72,841 (- 2.7%)
01/2011: Brightest Day #18 --  72,090 (- 1.0%)
----------------
6 months: -24.5%

In the absence of Batman: The Dark Knight, Green Lantern and Batman Incorporated, DC only had one title above 70k in January.

Taken on its own merits, Brightest Day continues to be a relatively steady performer.

—–

7 - BATMAN AND ROBIN
01/2010: Batman and Robin #7  --  87,780 (- 8.3%)
02/2010: Batman and Robin #8  --  87,302 (- 0.6%)
02/2010: Batman and Robin #9  --  84,562 (- 3.1%)
03/2010: Batman and Robin #10 --  85,292 (+ 0.9%)
04/2010: Batman and Robin #11 --  84,006 (- 1.5%)
05/2010: Batman and Robin #12 --  84,843 (+ 1.0%)
06/2010: --
07/2010: Batman and Robin #13 --  85,804 (+ 1.1%)
08/2010: --
09/2010: Batman and Robin #14 --  82,894 (- 3.4%)
10/2010: Batman and Robin #15 --  80,173 (- 3.3%)
11/2010: Batman and Robin #16 --  80,343 (+ 0.2%)
11/2010: Batman and Robin #17 --  70,600 (-12.1%)
12/2010: Batman and Robin #18 --  68,814 (- 2.5%)
01/2011: Batman and Robin #19 --  61,785 (-10.2%)
----------------
6 months: -28.0%
1 year  : -29.6%
9 - BATMAN
01/2006: Batman #649 --  62,379 [ 64,645]
01/2007: Batman #662 --  72,499
01/2008: Batman #673 --  69,234
01/2009: Batman #685 --  72,654
-------------------------------
01/2010: Batman #695 --  63,467 (- 3.7%)
02/2010: Batman #696 --  61,290 (- 3.4%)
03/2010: Batman #697 --  61,157 (- 0.2%)
04/2010: Batman #698 --  60,934 (- 0.4%)
05/2010: Batman #699 --  62,377 (+ 2.4%)
06/2010: Batman #700 -- 104,755 (+67.9%)
07/2010: Batman #701 --  76,398 (-27.1%)
08/2010: Batman #702 --  73,414 (- 3.9%)
09/2010: Batman #703 --  77,033 (+ 4.9%)
10/2010: --
11/2010: Batman #704 --  65,212 (-15.4%)
12/2010: Batman #705 --  63,262 (- 3.0%)
01/2011: Batman #706 --  60,231 (- 4.8%)
----------------
6 months: -21.2%
1 year  : - 5.1%
2 years : -17.1%
5 years : - 3.4%

The two Batman titles that actually came out in January keep returning to much lower sales levels in the wake of the “Return of Bruce Wayne” storyline.

For Batman and Robin, it’s worth pointing out that issues #17 through #19 ended up being a fill-in run that wasn’t solicited at the time retailers placed their initial orders. So the numbers probably don’t reflect the actual demand for those books.

—–

13 - GREEN LANTERN CORPS
01/2006: GLC: Recharge #4 of 5   -- 59,952 [61,540]
01/2007: Green Lantern Corps #8  -- 36,924
01/2008: Green Lantern Corps #20 -- 44,607 [48,577]
01/2009: Green Lantern Corps #32 -- 44,312
------------------------------------------
01/2010: Green Lantern Corps #44 -- 76,458 (- 1.7%)
02/2010: Green Lantern Corps #45 -- 75,404 (- 1.4%)
03/2010: Green Lantern Corps #46 -- 76,720 (+ 1.8%)
04/2010: Green Lantern Corps #47 -- 72,163 (- 5.9%)
05/2010: Green Lantern Corps #48 -- 68,826 (- 4.6%)
06/2010: Green Lantern Corps #49 -- 66,652 (- 3.2%)
07/2010: Green Lantern Corps #50 -- 67,035 (+ 0.6%)
08/2010: Green Lantern Corps #51 -- 67,124 (+ 0.1%)
09/2010: Green Lantern Corps #52 -- 63,577 (- 5.3%)
10/2010: Green Lantern Corps #53 -- 60,808 (- 4.4%)
11/2010: Green Lantern Corps #54 -- 57,448 (- 5.5%)
12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%)
01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%)
----------------
6 months: -20.0%
1 year  : -29.8%
2 years : +21.1%
5 years : -10.5%

The secondary Green Lantern title was the final DC book with numbers above 50k in January.

—–

17 - JUSTICE LEAGUE OF AMERICA
01/2006: JLA #124           --  74,069
01/2007: --
01/2008: Justice League #17 --  94,712
01/2009: Justice League #29 --  72,116
--------------------------------------
01/2010: Justice League #41 --  62,262 (- 9.3%)
02/2010: Justice League #42 --  57,522 (- 7.6%)
03/2010: Justice League #43 --  56,461 (- 1.9%)
04/2010: Justice League #44 --  62,342 (+10.4%)
05/2010: Justice League #45 --  62,465 (+ 0.2%)
06/2010: Justice League #46 --  62,754 (+ 0.5%)
07/2010: Justice League #47 --  60,368 (- 3.8%)
08/2010: Justice League #48 --  60,733 (+ 0.6%)
09/2010: Justice League #49 --  57,616 (- 5.1%)
10/2010: Justice League #50 --  59,686 (+ 3.6%)
11/2010: Justice League #51 --  50,887 (-14.7%)
12/2010: Justice League #52 --  48,501 (- 4.7%)
01/2011: Justice League #53 --  47,093 (- 2.9%)
----------------
6 months: -22.0%
1 year  : -24.4%
2 years : -34.7%
5 years : -36.4%

This former flagship has been sliding down the charts since superstar writer Brad Meltzer left, and DC hasn’t shown any ambition to date to fix that.

—–

20 - GREEN LANTERN: EMERALD WARRIORS
08/2010: Emerald Warriors #1  -- 68,332
09/2010: Emerald Warriors #2  -- 56,289 (-17.6%)
10/2010: Emerald Warriors #3  -- 50,490 (-10.3%)
11/2010: Emerald Warriors #4  -- 46,319 (- 8.3%)
12/2010: Emerald Warriors #5  -- 44,077 (- 4.8%)
01/2011: Emerald Warriors #6  -- 43,471 (- 1.4%)

Bottoming out. These are perfectly solid numbers for another Green Lantern spin-off.

—–

23 - SUPERMAN
01/2006: Superman #225 --  61,768
01/2007: Superman #658 --  60,682
01/2008: Superman #672 --  44,656
01/2009: Superman #684 --  48,489
---------------------------------
01/2010: Superman #696 --  31,940 (-  1.7%)
02/2010: Superman #697 --  31,504 (-  1.4%)
03/2010: Superman #698 --  33,336 (+  5.8%)
04/2010: Superman #699 --  33,183 (-  0.5%)
05/2010: --
06/2010: Superman #700 --  67,571 (+103.6%)
07/2010: Superman #701 --  54,506 (- 19.3%)
08/2010: Superman #702 --  50,023 (-  8.2%)
09/2010: --
10/2010: Superman #703 --  50,460 (+  0.9%)
10/2010: Superman #704 --  46,741 (-  7.4%)
11/2010: Superman #705 --  46,261 (-  1.0%)
12/2010: Superman #706 --  43,027 (-  7.0%)
01/2011: Superman #707 --  41,843 (-  2.8%)
-----------------
6 months: - 23.2%
1 year  : + 31.0%
2 years : - 13.7%
5 years : - 32.3%

Thus ends J. Michael Straczynski’s brief Superman interlude. From a commercial perspective, it was a disappointing stint. From an editorial perspective, it was a disaster.

I’m not sure getting a new, potentially fresh voice and then letting them flesh out Straczynski’s critically panned ideas for the book is a prudent move, either.

—–

27 - DETECTIVE COMICS
01/2006: Detective Comics #815 --  35,569
01/2007: --
01/2008: Detective Comics #840 --  51,579
01/2009: Detective Comics #852 --  56,656
-----------------------------------------
01/2010: Detective Comics #861 --  45,937 (-12.2%)
02/2010: --
03/2010: Detective Comics #862 --  44,687 (- 2.7%)
03/2010: Detective Comics #863 --  43,119 (- 3.5%)
04/2010: Detective Comics #864 --  42,436 (- 1.6%)
05/2010: Detective Comics #865 --  41,501 (- 2.2%)
06/2010: Detective Comics #866 --  46,178 (+11.3%)
07/2010: Detective Comics #867 --  40,371 (-12.6%)
08/2010: Detective Comics #868 --  38,682 (- 4.2%)
09/2010: Detective Comics #869 --  37,394 (- 3.3%)
10/2010: Detective Comics #870 --  35,674 (- 4.6%)
11/2010: Detective Comics #871 --  36,941 (+ 3.6%)
12/2010: Detective Comics #872 --  37,961 (+ 2.8%) [39,758]
01/2011: Detective Comics #873 --  38,417 (+ 1.2%)
-----------------
6 months: -  4.8%
1 year  : - 16.4%
2 years : - 32.2%
5 years : +  8.0%

Sales continue to climb for the Scott Snyder/Jock run. This is something we haven’t seen in a while, and certainly good news for the book.

Another thing we haven’t seen in a while on the chart are re-orders, because the threshold for the Top 300 was too high for them to chart in the last several months. In January, that changed, and the three DC titles that made the grade were December’s Batman: The Dark Knight #1 (2,806 extra units), Detective Comics #872 (1,797) and Batman Incorporated #2 (1,413).

Which means there’s some buzz for the Batman line, especially for Detective Comics.

—–

28 - BATMAN BEYOND
06/2010: Batman Beyond #1 of 6 -- 35,113          [42,283]
07/2010: Batman Beyond #2 of 6 -- 31,397 (-10.6%)
08/2010: Batman Beyond #3 of 6 -- 31,469 (+ 0.2%)
09/2010: Batman Beyond #4 of 6 -- 31,368 (- 0.3%)
10/2010: Batman Beyond #5 of 6 -- 30,121 (- 4.0%)
11/2010: Batman Beyond #6 of 6 -- 28,485 (- 5.4%)
12/2010: --
01/2011: Batman Beyond #1      -- 35,880 (+26.0%)
-----------------
6 months: + 14.3%

DC quickly follows up on the miniseries, which was a modest mid-list success, with an ongoing title by the same creative team.

So far, so good.

—–

30 - GREEN ARROW
01/2006: Green Arrow #58  -- 30,990
01/2007: Green Arrow #70  -- 31,798
01/2008: Arrow/Canary #4  -- 35,039
01/2009: Arrow/Canary #16 -- 24,419
-----------------------------------
01/2010: Arrow&Canary #28 -- 16,482 (-  2.5%)
02/2010: Arrow&Canary #29 -- 16,600 (+  0.7%)
02/2010: Black Arrow #30  -- 42,014 (+153.1%)
03/2010: Green Arrow #31  -- 28,486 (- 32.2%)
04/2010: Green Arrow #32  -- 29,137 (+  2.3%)
05/2010: --
06/2010: Green Arrow #1   -- 54,400 (+ 86.7%) [57,554]
07/2010: Green Arrow #2   -- 44,118 (- 18.9%)
08/2010: Green Arrow #3   -- 46,308 (+  5.0%)
09/2010: Green Arrow #4   -- 44,220 (-  4.5%)
10/2010: Green Arrow #5   -- 42,188 (-  4.6%)
11/2010: Green Arrow #6   -- 39,575 (-  6.2%)
12/2010: Green Arrow #7   -- 36,835 (-  6.9%)
01/2011: Green Arrow #8   -- 35,307 (-  4.2%)
-----------------
6 months: - 20.0%
1 year  : +114.2%
2 years : + 44.6%
5 years : + 13.9%

Retailers are still slashing their orders at a rate that suggests the audience is leaving in droves.

—–

32 - WONDER WOMAN
01/2006: Wonder Woman #225 --  42,661
01/2007: --
01/2008: Wonder Woman #16  --  42,897
01/2009: Wonder Woman #28  --  32,622
-------------------------------------
01/2010: Wonder Woman #40  --  25,156 (-  3.8%)
02/2010: Wonder Woman #41  --  25,354 (+  0.8%)
03/2010: Wonder Woman #42  --  25,240 (-  0.5%)
04/2010: Wonder Woman #43  --  25,369 (+  0.5%)
05/2010: Wonder Woman #44  --  25,443 (+  0.3%)
06/2010: Wonder Woman #600 --  53,525 (+110.4%) [63,700]
07/2010: Wonder Woman #601 --  39,672 (- 25.9%)
08/2010: Wonder Woman #602 --  38,012 (-  4.2%)
09/2010: Wonder Woman #603 --  38,852 (+  2.2%)
10/2010: Wonder Woman #604 --  37,405 (-  3.7%)
11/2010: --
12/2010: Wonder Woman #605 --  35,495 (-  5.1%)
01/2011: Wonder Woman #606 --  33,601 (-  5.3%)
-----------------
6 months: - 15.3%
1 year  : + 33.6%
2 years : +  3.0%
5 years : - 21.2%

Another editorial fiasco.

Contrary to what the solicitations continue to say through Wonder Woman #607, superstar J. Michael Straczynski hasn’t actually written the series since issue #604, so these sales still largely reflect his name recognition.

Like with Superman, the decision to have somebody else come in and flesh out Straczynski’s ideas rather than their own seems highly questionable, considering the commercial and critical reception of his run.

Either way, DC’s attempt to establish Wonder Woman as a major character turns out to have been a half-hearted mess, and they seem to have given up on the idea for the time being.

—–

36 - ACTION COMICS
01/2006: Action Comics #835 -- 41,114
01/2007: --
01/2008: Action Comics #861 -- 56,093
01/2009: Action Comics #873 -- 51,940
-------------------------------------
01/2010: Action Comics #885 -- 30,678 (- 3.8%)
02/2010: Action Comics #886 -- 29,845 (- 2.7%)
03/2010: Action Comics #887 -- 29,460 (- 1.3%)
04/2010: Action Comics #888 -- 29,536 (+ 0.3%)
04/2010: Action Comics #889 -- 29,106 (- 1.5%)
05/2010: --
06/2010: Action Comics #890 -- 34,744 (+19.4%) [40,039]
07/2010: Action Comics #891 -- 35,328 (+ 1.7%)
08/2010: Action Comics #892 -- 36,401 (+ 3.0%)
09/2010: Action Comics #893 -- 33,948 (- 6.7%)
10/2010: Action Comics #894 -- 42,291 (+24.6%)
11/2010: Action Comics #895 -- 33,089 (-21.8%)
12/2010: Action Comics #896 -- 32,357 (- 2.2%)
01/2011: Action Comics #897 -- 32,134 (- 0.7%)
----------------
6 months: - 9.0%
1 year  : + 4.8%
2 years : -38.1%
5 years : -21.8%

Sales are leveling out.

—–

39 - BIRDS OF PREY
01/2006: Birds of Prey #90  -- 30,460
01/2007: Birds of Prey #102 -- 29,043
01/2008: Birds of Prey #114 -- 24,211
01/2009: Birds of Prey #126 -- 20,772
-------------------------------------
05/2010: Birds of Prey #1   -- 50,428 (+135.4%) [54,965]
06/2010: Birds of Prey #2   -- 44,064 (- 12.6%)
07/2010: Birds of Prey #3   -- 43,420 (-  1.5%)
08/2010: Birds of Prey #4   -- 46,149 (+  6.3%)
09/2010: Birds of Prey #5   -- 40,146 (- 13.0%)
10/2010: --
11/2010: Birds of Prey #6   -- 34,440 (- 14.2%)
12/2010: Birds of Prey #7   -- 33,114 (-  3.9%)
01/2011: Birds of Prey #8   -- 31,616 (-  4.5%)
-----------------
6 months: - 27.2%
2 years : + 52.2%
5 years : +  3.8%

Sliding down the charts.

—–

42/44 - JUSTICE LEAGUE: GENERATION LOST
05/2010: Generation Lost #1  -- 50,784
05/2010: Generation Lost #2  -- 44,711 (-12.0%)
06/2010: Generation Lost #3  -- 43,278 (- 3.2%)
06/2010: Generation Lost #4  -- 41,702 (- 3.6%)
07/2010: Generation Lost #5  -- 40,370 (- 3.2%)
07/2010: Generation Lost #6  -- 39,190 (- 2.9%)
08/2010: Generation Lost #7  -- 39,971 (+ 2.0%)
08/2010: Generation Lost #8  -- 38,745 (- 3.1%)
09/2010: Generation Lost #9  -- 37,151 (- 4.1%)
09/2010: Generation Lost #10 -- 36,624 (- 1.4%)
10/2010: Generation Lost #11 -- 35,504 (- 3.1%)
10/2010: Generation Lost #12 -- 34,752 (- 2.1%)
11/2010: Generation Lost #13 -- 33,504 (- 3.6%)
11/2010: Generation Lost #14 -- 32,722 (- 2.3%)
12/2010: Generation Lost #15 -- 31,871 (- 2.6%)
12/2010: Generation Lost #16 -- 31,048 (- 2.6%)
01/2011: Generation Lost #17 -- 30,877 (- 0.6%)
01/2011: Generation Lost #18 -- 30,457 (- 1.4%)
----------------
6 months: -22.9%
43 - RED ROBIN
01/2006: Robin #146    -- 29,499 [31,851]
01/2007: Robin #158    -- 29,464
01/2008: Robin #170    -- 30,048
01/2009: Robin #182    -- 28,684
--------------------------------
01/2010: Red Robin #8  -- 37,869 (-  4.2%)
02/2010: Red Robin #9  -- 36,466 (-  3.7%)
03/2010: Red Robin #10 -- 36,708 (+  0.7%)
04/2010: Red Robin #11 -- 36,205 (-  1.4%)
05/2010: Red Robin #12 -- 36,273 (+  0.2%)
06/2010: Red Robin #13 -- 35,917 (-  1.0%)
07/2010: Red Robin #14 -- 35,652 (-  0.7%)
08/2010: Red Robin #15 -- 34,709 (-  2.7%)
09/2010: Red Robin #16 -- 33,753 (-  2.8%)
10/2010: --
11/2010: Red Robin #17 -- 31,825 (-  5.7%)
12/2010: Red Robin #18 -- 30,873 (-  3.0%)
01/2011: Red Robin #19 -- 30,547 (-  1.1%)
-----------------
6 months: - 14.3%
1 year  : - 19.3%
2 years : +  6.5%
5 years : +  3.6%
45 - SUPERMAN/BATMAN
01/2006: --
01/2007: --
01/2008: Superman/Batman #45 --  52,119
01/2009: --
---------------------------------------
01/2010: Superman/Batman #68 --  33,869 (-31.8%)
02/2010: Superman/Batman #69 --  33,224 (- 1.9%)
03/2010: Superman/Batman #70 --  32,196 (- 3.1%)
04/2010: Superman/Batman #71 --  31,714 (- 1.5%)
05/2010: Superman/Batman #72 --  32,047 (+ 1.1%)
06/2010: Superman/Batman #73 --  31,425 (- 1.9%)
07/2010: Superman/Batman #74 --  30,847 (- 1.8%)
08/2010: Superman/Batman #75 --  34,324 (+11.3%)
09/2010: Superman/Batman #76 --  32,003 (- 6.8%)
10/2010: Superman/Batman #77 --  31,741 (- 0.8%)
11/2010: Superman/Batman #78 --  31,337 (- 1.3%)
12/2010: Superman/Batman #79 --  30,586 (- 2.4%)
01/2011: Superman/Batman #80 --  30,363 (- 0.7%)
----------------
6 months: - 1.6%
1 year  : -10.4%
2 years :  n.a.
5 years :  n.a.

Three titles that all seem to be leveling out at the 30k mark.

—–

46 - JUSTICE SOCIETY OF AMERICA
01/2006: JSA #81             --  50,078
01/2007: Justice Society #2  --  86,180 [92,459]
01/2008: --
01/2009: Justice Society #23 --  61,385
---------------------------------------
01/2010: Justice Society #35 --  39,934 (-  4.3%)
02/2010: Justice Society #36 --  39,060 (-  2.2%)
03/2010: Justice Society #37 --  37,381 (-  4.3%)
04/2010: Justice Society #38 --  36,648 (-  2.0%)
05/2010: --
06/2010: Justice Society #39 --  36,630 (-  0.1%)
06/2010: Justice Society #40 --  36,008 (-  1.7%)
07/2010: Justice Society #41 --  48,858 (+ 35.7%)
08/2010: Justice Society #42 --  48,420 (-  0.9%)
09/2010: Justice Society #43 --  36,576 (- 24.5%)
10/2010: Justice Society #44 --  35,483 (-  3.0%)
11/2010: Justice Society #45 --  33,582 (-  5.4%)
12/2010: Justice Society #46 --  31,497 (-  6.2%)
01/2011: Justice Society #47 --  30,071 (-  4.5%)
----------------
6 months: -38.5%
1 year  : -24.7%
2 years : -51.0%
5 years : -40.0%

The book keeps shedding units.

—–

47 - SUPERBOY
11/2010: Superboy #1  --  39,701
12/2010: Superboy #2  --  31,761 (-20.0%)
01/2011: Superboy #3  --  29,550 (- 7.0%)

Jeff Lemire and Pier Gallo’s Superboy relaunch is finding its level quickly, suggesting that it’s reasonably well-received at the retail level.

—–

55 - TEEN TITANS
01/2006: Teen Titans #31 -- 65,223
01/2007: Teen Titans #43 -- 60,290 [62,560]
01/2008: Teen Titans #55 -- 52,376
01/2009: Teen Titans #67 -- 35,877
----------------------------------
01/2010: Teen Titans #79 -- 27,790 (-36.0%)
02/2010: Teen Titans #80 -- 26,537 (- 4.5%)
03/2010: Teen Titans #81 -- 25,758 (- 2.9%)
04/2010: Teen Titans #82 -- 25,303 (- 1.8%)
05/2010: Teen Titans #83 -- 24,960 (- 1.4%)
06/2010: Teen Titans #84 -- 24,593 (- 1.5%)
07/2010: Teen Titans #85 -- 24,248 (- 1.4%)
08/2010: Teen Titans #86 -- 24,971 (+ 3.0%)
09/2010: Teen Titans #87 -- 23,259 (- 6.9%)
10/2010: Teen Titans #88 -- 27,637 (+18.8%)
11/2010: Teen Titans #89 -- 26,444 (- 4.3%)
12/2010: Teen Titans #90 -- 25,997 (- 1.7%)
01/2011: Teen Titans #91 -- 25,443 (- 2.1%)
----------------
6 months: + 4.9%
1 year  : - 8.5%
2 years : -29.1%
5 years : -61.0%

Standard attrition.

—–

57 - BATGIRL
01/2006: Batgirl #72     -- 26,480
----------------------------------
01/2010: Batgirl #6      -- 30,403 (-  6.4%)
02/2010: Batgirl #7      -- 29,524 (-  2.9%)
03/2010: Batgirl #8      -- 30,886 (+  4.6%)
04/2010: Batgirl #9      -- 29,445 (-  4.7%)
05/2010: Batgirl #10     -- 28,641 (-  2.7%)
06/2010: Batgirl #11     -- 28,563 (-  0.3%)
07/2010: Batgirl #12     -- 28,011 (-  1.9%)
08/2010: Batgirl #13     -- 27,247 (-  2.7%)
09/2010: Batgirl #14     -- 26,861 (-  1.4%)
10/2010: --
11/2010: Batgirl #15     -- 25,827 (-  3.9%)
12/2010: Batgirl #16     -- 25,225 (-  2.3%)
01/2011: Batgirl #17     -- 25,189 (-  0.1%)
----------------
6 months: -10.1%
1 year  : -17.2%
5 years : - 4.9%

Holding level.

The “Batman Incorporated” idea was name-checked in the solicitations — perhaps that brought some extra interest to the book.

—–

60 - THE LEGION OF SUPER-HEROES
01/2006: LoSH #13             -- 32,730
01/2007: SLoSH #26            -- 32,342
01/2008: LoSH #38             -- 33,045
01/2009: LoSH #50             -- 22,327
---------------------------------------
05/2010: LoSH #1              -- 44,415 (+98.9%) [50,106]
06/2010: LoSH #2              -- 39,102 (-12.0%)
07/2010: LoSH #3              -- 36,360 (- 7.0%)
08/2010: LoSH #4              -- 34,239 (- 5.8%)
09/2010: LoSH #5              -- 32,417 (- 5.3%)
10/2010: LoSH #6              -- 30,246 (- 6.7%)
11/2010: LoSH #7              -- 26,439 (-12.6%)
12/2010: LoSH #8              -- 25,063 (- 5.2%)
01/2011: LoSH #9              -- 24,230 (- 3.3%)
-----------------
6 months: - 33.4%
2 years : +  8.5%
5 years : - 26.0%
64 - ADVENTURE COMICS
01/2010: Adventure Comics #6   -- 42,514 (-29.0%)
02/2010: Adventure Comics #7   -- 53,721 (+26.4%)
03/2010: Adventure Comics #8   -- 39,351 (-26.8%)
03/2010: Adventure Comics #9   -- 37,515 (- 4.7%)
04/2010: Adventure Comics #10  -- 37,573 (+ 0.2%)
05/2010: Adventure Comics #11  -- 34,794 (- 7.4%)
06/2010: Adventure Comics #12  -- 34,663 (- 0.4%)
07/2010: Adventure Comics #516 -- 30,897 (-10.9%)
08/2010: Adventure Comics #517 -- 28,966 (- 6.3%)
09/2010: Adventure Comics #518 -- 27,028 (- 6.7%)
10/2010: Adventure Comics #519 -- 25,346 (- 6.2%)
11/2010: Adventure Comics #520 -- 24,540 (- 3.2%)
12/2010: Adventure Comics #521 -- 23,787 (- 6.9%)
01/2011: Adventure Comics #522 -- 22,821 (- 4.1%)
-----------------
6 months: - 26.1%
1 year  : - 46.3%

The two Paul Levitz vehicles keep skidding down the charts.

—–

65 - SUPERGIRL
01/2006: --
01/2007: --
01/2008: Supergirl #25 --  36,459
01/2009: Supergirl #37 --  34,060
---------------------------------
01/2010: Supergirl #49 --  27,728 (- 1.6%)
02/2010: Supergirl #50 --  33,338 (+20.2%)
03/2010: Supergirl #51 --  29,845 (-10.5%)
04/2010: Supergirl #52 --  29,490 (- 1.2%)
05/2010: --
06/2010: Supergirl #53 --  28,317 (- 4.0%)
07/2010: Supergirl #54 --  26,941 (- 4.9%)
08/2010: Supergirl #55 --  25,891 (- 3.9%)
09/2010: Supergirl #56 --  25,034 (- 3.3%)
10/2010: Supergirl #57 --  23,842 (- 4.8%)
11/2010: Supergirl #58 --  25,412 (+ 6.6%)
12/2010: Supergirl #59 --  22,606 (-11.0%)
01/2011: Supergirl #60 --  22,568 (- 0.2%)
----------------
6 months: -16.2%
1 year  : -18.6%
2 years : -33.7%
5 years :  n.a.

The solicitations for issues #60 through #62 welcome the critically acclaimed Nick Spencer as the new writer, likely accounting for the lack of a bigger drop in January.

However, as in a plethora of other cases at DC over the last several years, someone changed their mind at the last minute. And so Spencer ends up merely co-writing #60, then handing the series off to somebody else.

Consequently, as I find myself saying with some regularity of late, these numbers are unlikely to be an accurate reflection of the demand for the material that actually saw print.

—–

68 - TITANS
01/2009: Titans #9      -- 37,693
---------------------------------
01/2010: Titans #21     -- 24,924 (- 3.7%)
02/2010: Titans #22     -- 24,489 (- 1.8%)
03/2010: Titans #23     -- 24,260 (- 0.9%)
04/2010: --
05/2010: VfH Special #1 -- 31,718 (+30.7%)
06/2010: Titans #24     -- 33,079 (+ 4.3%)
07/2010: Titans #25     -- 31,505 (- 4.8%)
08/2010: Titans #26     -- 32,800 (+ 4.1%)
09/2010: Titans #27     -- 28,438 (-13.3%)
10/2010: Titans #28     -- 27,430 (- 3.6%)
11/2010: Titans #29     -- 24,138 (-12.0%)
12/2010: Titans #30     -- 22,483 (- 6.9%)
01/2011: Titans #31     -- 21,749 (- 3.3%)
----------------
6 months: -31.0%
1 year  : -12.7%
2 years : -42.3%

Sales have been fairly erratic over the last year, but it looks like Titans is settling down at 20k.

—–

69 - BATMAN: STREETS OF GOTHAM
01/2010: Batman: SoG #8  -- 28,313 (- 6.5%)
02/2010: Batman: SoG #9  -- 27,023 (- 4.6%)
03/2010: Batman: SoG #10 -- 26,396 (- 2.3%)
04/2010: Batman: SoG #11 -- 25,925 (- 1.8%)
05/2010: Batman: SoG #12 -- 25,446 (- 1.9%)
06/2010: Batman: SoG #13 -- 25,205 (- 1.0%)
07/2010: Batman: SoG #14 -- 24,767 (- 1.7%)
08/2010: Batman: SoG #15 -- 24,171 (- 2.4%)
09/2010: Batman: SoG #16 -- 23,830 (- 1.4%)
10/2010: --
11/2010: Batman: SoG #17 -- 22,390 (- 6.0%)
12/2010: Batman: SoG #18 -- 21,684 (- 3.2%)
01/2011: Batman: SoG #19 -- 21,592 (- 0.4%)
----------------
6 months: -12.8%
1 year  : -23.7%

Holding level, maybe because the book returned to a $ 2.99 price point. Either way, the series is cancelled with issue #21.

—–

71 - SECRET SIX
01/2009: Secret Six #5      -- 24,899
-------------------------------------
01/2010: Secret Six #17     -- 38,515 (+70.1%)
02/2010: Secret Six #18     -- 37,876 (- 1.7%)
03/2010: Secret Six #19     -- 23,181 (-38.8%)
04/2010: Secret Six #20     -- 22,695 (- 2.1%)
05/2010: Secret Six #21     -- 22,334 (- 1.6%)
06/2010: Secret Six #22     -- 21,941 (- 1.8%)
07/2010: Secret Six #23     -- 21,554 (- 1.8%)
08/2010: Secret Six #24     -- 21,177 (- 1.8%)
09/2010: Secret Six #25     -- 20,775 (- 1.9%)
10/2010: Secret Six #26     -- 20,377 (- 1.9%)
11/2010: Secret Six #27     -- 19,963 (- 2.0%)
12/2010: Secret Six #28     -- 19,587 (- 1.9%)
01/2011: Secret Six #29     -- 20,327 (+ 3.8%)
----------------
6 months: - 5.7%
1 year  : -47.2%
2 years : -18.4%

A crossover with the December issue of Action Comics doesn’t bring much of a boost.

Which is a little odd, especially since both titles are well-received critically. Perhaps doing it in the same calendar month and promoting the two books back to back would have yielded better results.

—–

76 - FABLES (Vertigo)
01/2006: Fables #45  -- 24,297
01/2007: Fables #57  -- 25,744
01/2008: --
01/2009: Fables #80  -- 22,617
------------------------------
01/2010: Fables #92  -- 20,180 (- 1.3%)
02/2010: --
03/2010: Fables #93  -- 20,003 (- 0.9%)
04/2010: Fables #94  -- 19,965 (- 0.2%)
05/2010: Fables #95  -- 19,932 (- 0.2%)
06/2010: Fables #96  -- 19,842 (- 0.5%)
07/2010: --
08/2010: Fables #97  -- 19,625 (- 1.1%)
09/2010: Fables #98  -- 19,594 (- 0.2%)
10/2010: Fables #99  -- 19,656 (+ 0.3%)
11/2010: --
12/2010: Fables #100 -- 23,014 (+17.1%)
01/2011: Fables #101 -- 19,183 (-16.7%)
----------------
6 months:  n.a.
1 year  : - 4.9%
2 years : -15.2%
5 years : -21.1%

Sales return to a slow, steady decline.

—–

77/83/88/96 - ONE-SHOTS
01/2011: Steel #1              -- 18,728
01/2011: Starman/Congorilla #1 -- 15,750
01/2011: Wonder Girl #1        -- 18,394
01/2011: Shazam! #1            -- 18,394

Not much interest in these one-shot specials, despite their prominent placement in the solicitations.

Somewhat surprisingly, Starman/Congorilla, which was touted as a Justice League tie-in and even has the same creative team, ends up being the lowest-selling of the bunch.

Steel was unconvincingly tacked on to an Outsiders storyline at some point after the solicitation copy saw print — a book that’s about to be cancelled and missed its shipping date in January. The mind boggles.

(Steel also lost its solicited artist between initial solicitation and publication, so…)

—–

81 - ZATANNA
05/2010: Zatanna #1  -- 33,691
06/2010: Zatanna #2  -- 29,564 (-12.3%)
07/2010: Zatanna #3  -- 27,792 (- 6.0%)
08/2010: Zatanna #4  -- 27,203 (- 2.1%)
09/2010: Zatanna #5  -- 25,393 (- 6.7%)
10/2010: Zatanna #6  -- 23,427 (- 7.7%)
11/2010: Zatanna #7  -- 20,671 (-11.8%)
12/2010: Zatanna #8  -- 19,321 (- 6.5%)
01/2011: Zatanna #9  -- 18,482 (- 4.3%)
----------------
6 months: -33.5%

Sliding down the charts, and heading into the newly established danger zone.

—–

84 - JSA ALL-STARS
01/2010: JSA All-Stars #2  -- 32,601 (-23.3%)
02/2010: JSA All-Stars #3  -- 29,666 (- 9.0%)
03/2010: JSA All-Stars #4  -- 28,526 (- 3.8%)
04/2010: JSA All-Stars #5  -- 26,581 (- 6.8%)
05/2010: JSA All-Stars #6  -- 25,306 (- 4.8%)
06/2010: JSA All-Stars #7  -- 24,436 (- 3.4%)
07/2010: JSA All-Stars #8  -- 23,478 (- 3.9%)
08/2010: JSA All-Stars #9  -- 22,347 (- 4.8%)
09/2010: JSA All-Stars #10 -- 21,646 (- 3.1%)
10/2010: JSA All-Stars #11 -- 20,496 (- 5.3%)
11/2010: JSA All-Stars #12 -- 19,630 (- 4.2%)
12/2010: JSA All-Stars #13 -- 18,395 (- 6.3%)
01/2011: JSA All-Stars #14 -- 17,920 (- 2.6%)
----------------
6 months: -23.7%
1 year  : -45.0%

Cancelled with issue #18. Which means that the air may be getting thinner for DC Universe titles selling below this point.

—–

89 - AMERICAN VAMPIRE (Vertigo)
03/2010: American Vampire #1  -- 33,762          [36,831]
04/2010: American Vampire #2  -- 26,770 (-20.7%)
05/2010: American Vampire #3  -- 26,510 (- 1.0%)
06/2010: American Vampire #4  -- 25,977 (- 2.0%)
07/2010: American Vampire #5  -- 24,857 (- 4.3%)
08/2010: --
09/2010: American Vampire #6  -- 23,349 (- 6.1%)
10/2010: American Vampire #7  -- 21,910 (- 6.2%)
11/2010: American Vampire #8  -- 19,850 (- 9.4%)
12/2010: American Vampire #9  -- 19,019 (- 4.2%)
12/2010: American Vampire #10 -- 17,761 (- 6.6%)
01/2011: American Vampire #11 -- 16,969 (- 4.5%)
----------------
6 months: -31.7%

Not quite stabilizing yet, but still Vertigo’s second-best-selling title by more than 5,000 units.

—–

90 - POWER GIRL
01/2010: Power Girl #8  -- 21,760 (- 3.4%)
02/2010: Power Girl #9  -- 20,900 (- 4.0%)
03/2010: Power Girl #10 -- 20,801 (- 0.5%)
04/2010: Power Girl #11 -- 20,675 (- 0.6%)
05/2010: Power Girl #12 -- 20,681 (+ 0.0%)
06/2010: Power Girl #13 -- 20,583 (- 0.5%)
07/2010: Power Girl #14 -- 19,739 (- 4.1%)
08/2010: Power Girl #15 -- 19,091 (- 3.3%)
09/2010: Power Girl #16 -- 18,404 (- 3.6%)
10/2010: Power Girl #17 -- 17,847 (- 3.0%)
11/2010: Power Girl #18 -- 17,300 (- 3.1%)
12/2010: Power Girl #19 -- 16,763 (- 3.1%)
01/2011: Power Girl #20 -- 16,823 (+ 0.4%)
----------------
6 months: -14.8%
1 year  : -22.7%

I’ve got no idea why the decline suddenly stops.

Barring any statistical errors, that tends to be a good sign for a given series, particularly in the light of the latest wave of cancellations.

—–

94 - BOOSTER GOLD
01/2008: Booster Gold #6  -- 36,292
01/2009: Booster Gold #16 -- 25,472
-----------------------------------
01/2010: Booster Gold #28 -- 21,967 (- 45.4%)
02/2010: Booster Gold #29 -- 21,020 (-  4.3%)
03/2010: Booster Gold #30 -- 20,187 (-  4.0%)
04/2010: Booster Gold #31 -- 19,818 (-  1.8%)
05/2010: Booster Gold #32 -- 20,343 (+  2.7%)
06/2010: Booster Gold #33 -- 19,895 (-  2.2%)
07/2010: Booster Gold #34 -- 19,592 (-  1.5%)
08/2010: Booster Gold #35 -- 19,104 (-  2.5%)
09/2010: Booster Gold #36 -- 18,504 (-  3.1%)
10/2010: Booster Gold #37 -- 17,806 (-  3.8%)
11/2010: Booster Gold #38 -- 17,276 (-  3.0%)
12/2010: Booster Gold #39 -- 16,686 (-  3.4%)
11/2011: Booster Gold #40 -- 16,324 (-  2.2%)
----------------
6 months: -16.7%
1 year  : -25.7%
2 years : -35.9%

Standard attrition. If you like the book, maybe it’s time to be worried.

—–

99 - WEIRD WORLDS
01/2011: Weird Worlds #1 of 6 -- 14,964

An anthology series with predictably low numbers.

—–

107 - BATMAN CONFIDENTIAL
01/2007: Batman Confidential #2  -- 47,451
01/2008: --
01/2009: Batman Confidential #25 -- 20,517
------------------------------------------
01/2010: Batman Confidential #40 -- 17,241 (+ 8.4%)
02/2010: Batman Confidential #41 -- 16,856 (- 2.2%)
03/2010: Batman Confidential #42 -- 16,652 (- 1.2%)
04/2010: Batman Confidential #43 -- 16,449 (- 1.2%)
05/2010: Batman Confidential #44 -- 15,279 (- 7.1%)
06/2010: Batman Confidential #45 -- 15,070 (- 1.4%)
07/2010: Batman Confidential #46 -- 14,621 (- 3.0%)
08/2010: Batman Confidential #47 -- 14,341 (- 1.9%)
09/2010: Batman Confidential #48 -- 14,329 (- 0.1%)
10/2010: Batman Confidential #49 -- 14,112 (- 1.5%)
11/2010: Batman Confidential #50 -- 14,450 (+ 2.4%)
12/2010: Batman Confidential #51 -- 13,495 (- 6.6%)
01/2011: Batman Confidential #52 -- 13,116 (- 2.8%)
----------------
6 months: -10.3%
1 year  : -23.9%
2 years : -36.1%

Cancelled with issue #54.

—–

116 - I, ZOMBIE
05/2010: I, Zombie #1  -- 33,025
06/2010: I, Zombie #2  -- 18,620 (-43.6%)
07/2010: I, Zombie #3  -- 16,898 (- 9.3%)
08/2010: I, Zombie #4  -- 15,772 (- 6.7%)
09/2010: I, Zombie #5  -- 14,839 (- 5.9%)
10/2010: I, Zombie #6  -- 13,782 (- 7.1%)
11/2010: I, Zombie #7  -- 12,800 (- 7.1%)
12/2010: I, Zombie #8  -- 12,038 (- 6.0%)
01/2011: I, Zombie #9  -- 11,536 (- 4.2%)
----------------
6 months: -31.7%
117 - THE UNWRITTEN (Vertigo)
01/2010: The Unwritten #9  -- 13,792 (- 3.3%)
02/2010: The Unwritten #10 -- 13,644 (- 1.1%)
03/2010: The Unwritten #11 -- 13,630 (- 0.1%)
04/2010: The Unwritten #12 -- 13,507 (- 0.9%)
05/2010: The Unwritten #13 -- 13,467 (- 0.3%)
06/2010: The Unwritten #14 -- 13,396 (- 0.5%)
07/2010: The Unwritten #15 -- 13,023 (- 2.8%)
08/2010: The Unwritten #16 -- 12,778 (- 1.9%)
09/2010: The Unwritten #17 -- 12,796 (+ 0.2%)
10/2010: The Unwritten #18 -- 12,273 (- 4.1%)
11/2010: The Unwritten #19 -- 12,036 (- 1.9%)
12/2010: The Unwritten #20 -- 11,684 (- 2.9%)
01/2011: The Unwritten #21 -- 11,443 (- 2.1%)
----------------
6 months: -12.1%
1 year  : -17.0%

The other two Vertigo titles still selling above 10k.

I, Zombie sales seem to be leveling out, slowly but surely, after its long slide, while The Unwritten sees more standard attrition.

—–

119 - KNIGHT AND SQUIRE
10/2010: Knight & Squire #1 of 6 -- 21,867
11/2010: Knight & Squire #2 of 6 -- 14,466 (-33.9%)
12/2010: Knight & Squire #3 of 6 -- 12,142 (-16.1%)
01/2011: Knight & Squire #4 of 6 -- 11,051 (- 9.0%)

Too quirky for the direct market, evidently, despite Paul Cornell’s critical acclaim.

—–

122 - JONAH HEX
01/2006: Jonah Hex #3  -- 24,671
01/2007: Jonah Hex #15 -- 17,987
01/2008: Jonah Hex #27 -- 13,881
01/2009: Jonah Hex #39 -- 11,705
--------------------------------
01/2010: Jonah Hex #51 -- 11,184 (-26.1%)
02/2010: Jonah Hex #52 -- 11,213 (+ 0.3%)
03/2010: Jonah Hex #53 -- 11,565 (+ 3.1%)
04/2010: Jonah Hex #54 -- 11,306 (- 2.2%)
05/2010: Jonah Hex #55 -- 11,327 (+ 0.2%)
06/2010: Jonah Hex #56 -- 13,441 (+18.7%)
07/2010: Jonah Hex #57 -- 12,318 (- 8.4%)
08/2010: Jonah Hex #58 -- 11,775 (- 4.4%)
09/2010: Jonah Hex #59 -- 11,444 (- 2.8%)
10/2010: Jonah Hex #60 -- 11,141 (- 2.7%)
11/2010: Jonah Hex #61 -- 10,796 (- 3.1%)
12/2010: Jonah Hex #62 -- 10,899 (+ 1.0%)
01/2011: Jonah Hex #63 -- 10,752 (- 1.4%)
----------------
6 months: -12.7%
1 year  : - 3.9%
2 years : - 8.1%
5 years : -56.4%

Rock-solid over the last couple years, but if DC changed its approach to low-selling books, all bets are off again.

—–

123 - T.H.U.N.D.E.R. AGENTS
11/2010: T.H.U.N.D.E.R. Agents #1  -- 16,122
12/2010: T.H.U.N.D.E.R. Agents #2  -- 11,227 (-30.4%)
01/2011: T.H.U.N.D.E.R. Agents #3  -- 10,602 (- 5.6%)

Bottoming out quickly, at least.

—–

126 - R.E.B.E.L.S.
01/2010: R.E.B.E.L.S. #12 -- 12,428 (- 60.5%)
02/2010: R.E.B.E.L.S. #13 -- 11,836 (-  4.8%)
03/2010: R.E.B.E.L.S. #14 -- 11,362 (-  4.0%)
04/2010: R.E.B.E.L.S. #15 -- 11,271 (-  0.8%)
05/2010: R.E.B.E.L.S. #16 -- 11,120 (-  1.3%)
06/2010: R.E.B.E.L.S. #17 -- 11,048 (-  0.7%)
07/2010: R.E.B.E.L.S. #18 -- 11,007 (-  0.4%)
08/2010: R.E.B.E.L.S. #19 -- 10,851 (-  1.4%)
09/2010: R.E.B.E.L.S. #20 -- 11,745 (+  8.2%)
10/2010: R.E.B.E.L.S. #21 -- 11,262 (-  4.1%)
11/2010: R.E.B.E.L.S. #22 -- 10,797 (-  4.1%)
12/2010: R.E.B.E.L.S. #23 -- 10,619 (-  1.7%)
01/2011: R.E.B.E.L.S. #24 -- 10,354 (-  2.5%)
-----------------
6 months: -  5.9%
1 year  : - 16.7%

Cancelled with issue #28.

—–

127 - JLA/THE 99
10/2010: JLA/The 99 #1 of 6 -- 19,995
11/2010: JLA/The 99 #2 of 6 -- 15,525 (-22.4%)
12/2010: JLA/The 99 #3 of 6 -- 12,819 (-17.4%)
01/2011: JLA/The 99 #4 of 6 -- 10,265 (-19.9%)

Abysmal numbers. Whatever interest there was in the book, it’s evaporating quickly.

—–

133 - HELLBLAZER (Vertigo)
01/2006: Hellblazer #216 -- 14,590
01/2007: Hellblazer #228 -- 12,956
01/2008: Hellblazer #240 -- 12,213
01/2009: Hellblazer #251 -- 11,290
----------------------------------
01/2010: Hellblazer #263 -- 10,179 (-1.5%)
02/2010: Hellblazer #264 -- 10,025 (-1.5%)
03/2010: Hellblazer #265 -- 10,295 (+2.7%)
04/2010: Hellblazer #266 -- 10,256 (-0.4%)
05/2010: Hellblazer #267 -- 10,155 (-1.0%)
06/2010: Hellblazer #268 -- 10,221 (+0.7%)
07/2010: Hellblazer #269 -- 10,048 (-1.7%)
08/2010: Hellblazer #270 --  9,928 (-1.2%)
09/2010: Hellblazer #271 --  9,851 (-0.8%)
10/2010: Hellblazer #272 --  9,650 (-2.0%)
11/2010: Hellblazer #273 --  9,645 (-0.1%)
12/2010: Hellblazer #274 --  9,342 (-3.1%)
01/2011: Hellblazer #275 --  9,507 (+1.8%)
----------------
6 months: - 5.4%
1 year  : - 6.6%
2 years : -15.8%
5 years : -34.8%

A very modest increase for John Constantine’s $ 4.99 wedding issue.

—–

134 - FREEDOM FIGHTERS
01/2007: US & FF #7 of 8      -- 22,460
01/2008: US & FF #5 of 8      -- 14,989
---------------------------------------
09/2010: Freedom Fighters #1  -- 19,378
10/2010: Freedom Fighters #2  -- 12,758 (-34.2%)
11/2010: Freedom Fighters #3  -- 11,186 (-12.3%)
12/2010: Freedom Fighters #4  -- 10,028 (-10.4%)
01/2011: Freedom Fighters #5  --  9,437 (- 5.9%)

Cancelled with #9, which is fast by DC’s standards. They aren’t as lenient with these things as they used to be.

—–

135 - YOUNG JUSTICE (Johnny DC)
01/2011: Young Justice #0  -- 9,412

A new Johnny DC title. See small print.

——

137 - DOOM PATROL
01/2010: Doom Patrol #6  -- 17,117 (- 51.6%)
02/2010: Doom Patrol #7  -- 15,689 (-  8.3%)
03/2010: Doom Patrol #8  -- 14,197 (-  9.5%)
04/2010: Doom Patrol #9  -- 13,126 (-  7.5%)
05/2010: Doom Patrol #10 -- 12,334 (-  6.0%)
06/2010: Doom Patrol #11 -- 11,857 (-  3.9%)
07/2010: Doom Patrol #12 -- 11,267 (-  5.0%)
08/2010: Doom Patrol #13 -- 10,878 (-  3.5%)
09/2010: Doom Patrol #14 -- 10,780 (-  0.9%)
10/2010: Doom Patrol #15 -- 10,081 (-  6.5%)
11/2010: Doom Patrol #16 --  9,955 (-  1.3%)
12/2010: Doom Patrol #17 --  9,564 (-  3.9%)
01/2011: Doom Patrol #18 --  9,375 (-  2.0%)
----------------
6 months: -16.8%
1 year  : -45.2%

Cancelled with issue #22.

—–

145 - SWEET TOOTH (Vertigo)
01/2010: Sweet Tooth #5  --  9,787 (- 0.3%)
02/2010: Sweet Tooth #6  --  9,740 (- 0.5%)
03/2010: Sweet Tooth #7  --  9,718 (- 0.2%)
04/2010: Sweet Tooth #8  --  9,612 (- 1.1%)
05/2010: Sweet Tooth #9  --  9,654 (+ 0.4%)
06/2010: Sweet Tooth #10 --  9,570 (- 0.9%)
07/2010: Sweet Tooth #11 --  9,478 (- 1.0%)
08/2010: Sweet Tooth #12 --  9,246 (- 2.5%)
09/2010: Sweet Tooth #13 --  9,097 (- 1.6%)
10/2010: Sweet Tooth #14 --  8,933 (- 1.8%)
11/2010: Sweet Tooth #15 --  8,750 (- 2.1%)
12/2010: Sweet Tooth #16 --  8,602 (- 1.7%)
01/2011: Sweet Tooth #17 --  8,522 (- 0.9%)
----------------
6 months: -10.1%
1 year  : -12.9%

Finding its level.

—–

149 - DOC SAVAGE
04/2010: Doc Savage #1   -- 24,539
05/2010: Doc Savage #2   -- 19,073 (-22.3%)
06/2010: Doc Savage #3   -- 16,153 (-15.3%)
07/2010: Doc Savage #4   -- 14,621 (- 9.5%)
08/2010: Doc Savage #5   -- 13,125 (-10.2%)
09/2010: Doc Savage #6   -- 11,838 (- 9.8%)
10/2010: Doc Savage #7   -- 10,050 (-15.1%)
11/2010: Doc Savage #8   --  9,257 (- 7.9%)
12/2010: Doc Savage #9   --  8,681 (- 6.2%)
01/2011: Doc Savage #10  --  8,407 (- 3.2%)
----------------
6 months: -42.5%

Canceled along with the rest of the First Wave line, apparently.

—–

150 - NEW YORK FIVE (Vertigo)
01/2011: New York Five #1 of 4 -- 8,360

Brian Wood and Ryan Kelly’s sequel to The New York Four, a straight-to-paperback book released under the now-defunct Minx imprint a couple of years ago and — presumably — therefore only gently alluded to in the solicitation copy, comes as a Vertigo miniseries.

Brian Wood’s Vertigo launches used to do a lot better five years ago, but his work tends to get better-than-average sales once collected.

—–

157 - THE SPIRIT
01/2007: The Spirit #2  -- 27,245
01/2008: The Spirit #12 -- 18,894
01/2009: The Spirit #25 --  9,576
---------------------------------
04/2010: The Spirit #1  -- 19,849 (+158.8%)
05/2010: The Spirit #2  -- 14,274 (- 28.1%)
06/2010: The Spirit #3  -- 13,030 (-  8.7%)
07/2010: The Spirit #4  -- 11,915 (-  8.6%)
08/2010: The Spirit #5  -- 11,015 (-  7.6%)
09/2010: The Spirit #6  -- 10,083 (-  8.5%)
10/2010: The Spirit #7  --  9,233 (-  8.4%)
11/2010: The Spirit #8  --  8,706 (-  5.7%)
12/2010: The Spirit #9  --  8,297 (-  4.7%)
01/2011: The Spirit #10 --  7,830 (-  5.6%)
-----------------
6 months: - 34.3%
2 years : - 18.2%

Reportedly cancelled.

—–

158 - AZRAEL
01/2010: Azrael #4  -- 14,703 (-17.2%)
02/2010: Azrael #5  -- 12,856 (-12.6%)
03/2010: Azrael #6  -- 11,825 (- 8.0%)
04/2010: Azrael #7  -- 11,080 (- 6.3%)
05/2010: Azrael #8  -- 10,228 (- 7.7%)
06/2010: Azrael #9  --  9,802 (- 4.2%)
07/2010: Azrael #10 --  9,223 (- 5.9%)
08/2010: Azrael #11 --  8,930 (- 3.2%)
09/2010: Azrael #12 --  8,559 (- 4.2%)
10/2010: Azrael #13 --  8,198 (- 4.2%)
11/2010: Azrael #14 --  7,841 (- 4.4%)
12/2010: Azrael #15 --  7,699 (- 1.8%)
01/2011: Azrael #16 --  7,825 (+ 1.6%)
----------------
6 months: -15.2%
1 year  : -46.8%

Cancelled with issue #18.

—–

168 - TINY TITANS (Johnny DC)
01/2009: Tiny Titans #12 --  8,733
----------------------------------
01/2010: Tiny Titans #24 --  7,844 (- 2.2%)
02/2010: Tiny Titans #25 --  8,566 (+ 9.2%)
03/2010: Tiny Titans #26 --  7,878 (- 8.0%)
04/2010: Tiny Titans #27 --  8,224 (+ 4.4%)
05/2010: Tiny Titans #28 --  7,959 (- 3.2%)
06/2010: Tiny Titans #29 --  8,195 (+ 3.0%)
07/2010: Tiny Titans #30 --  8,038 (- 1.9%)
08/2010: Tiny Titans #31 --  7,987 (- 0.6%)
09/2010: Tiny Titans #32 --  8,073 (+ 1.1%)
10/2010: Tiny Titans #33 --  8,045 (- 0.4%)
11/2010: Tiny Titans #34 --  7,713 (- 4.1%)
12/2010: Tiny Titans #35 --  7,515 (- 2.6%)
01/2011: Tiny Titans #36 --  7,480 (- 0.5%)
----------------
6 months: - 6.9%
1 year  : - 4.6%
2 years : -14.4%

A Johnny DC book, see disclaimers.

—–

170 - HOUSE OF MYSTERY (Vertigo)
01/2009: House of Mystery #9  -- 13,739
---------------------------------------
01/2010: House of Mystery #21 --  9,888 (- 2.8%)
02/2010: House of Mystery #22 --  9,401 (- 4.9%)
03/2010: House of Mystery #23 --  9,350 (- 0.5%)
04/2010: House of Mystery #24 --  9,168 (- 2.0%)
05/2010: House of Mystery #25 --  9,253 (+ 0.9%)
06/2010: House of Mystery #26 --  8,742 (- 5.5%)
07/2010: House of Mystery #27 --  8,481 (- 3.0%)
08/2010: House of Mystery #28 --  8,238 (- 2.9%)
09/2010: House of Mystery #29 --  8,087 (- 1.8%)
10/2010: House of Mystery #30 --  7,913 (- 2.2%)
11/2010: House of Mystery #31 --  7,610 (- 3.8%)
12/2010: House of Mystery #32 --  7,348 (- 3.4%)
01/2011: House of Mystery #33 --  7,227 (- 1.7%)
----------------
6 months: -14.8%
1 year  : -26.9%
2 years : -47.4%

Standard attrition.

—–

174 - WORLD OF WARCRAFT: CURSE OF THE WORGEN
01/2008: World of WarCraft #3  -- 31,183
01/2009: World of WarCraft #15 -- 14,996
----------------------------------------
11/2010: WoW: CotW #1 of 5     --  7,521 (-27.1%)
12/2010: WoW: CotW #2 of 5     --  6,938 (- 7.8%)
01/2011: WoW: CotW #3 of 5     --  7,114 (+ 2.5%)
----------------
2 years : -52.6%

The best-selling of the former WildStorm titles.

—–

176 - NORTHLANDERS (Vertigo)
01/2008: Northlanders #2  -- 15,945
01/2009: Northlanders #14 --  9,467
-----------------------------------
01/2010: Northlanders #24 --  7,935 (- 1.7%)
02/2010: Northlanders #25 --  7,807 (- 1.6%)
03/2010: Northlanders #26 --  7,824 (+ 0.2%)
04/2010: Northlanders #27 --  7,683 (- 1.8%)
05/2010: Northlanders #28 --  7,630 (- 0.7%)
06/2010: Northlanders #29 --  7,498 (- 1.7%)
07/2010: Northlanders #30 --  7,421 (- 1.0%)
08/2010: Northlanders #31 --  7,376 (- 0.6%)
09/2010: Northlanders #32 --  7,321 (- 0.8%)
10/2010: Northlanders #33 --  7,169 (- 2.1%)
11/2010: Northlanders #34 --  7,018 (- 2.1%)
12/2010: Northlanders #35 --  7,061 (+ 0.6%)
01/2011: Northlanders #36 --  6,806 (- 3.6%)
----------------
6 months: - 8.3%
1 year  : -14.2%
2 years : -28.1%

Back to business as usual.

—–

180 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC)
01/2006: Batman Strikes! #17   --  8,172
01/2007: Batman Strikes! #29   --  7,330
01/2008: Batman Strikes! #41   --  6,723
01/2009: Brave & Bold #1       -- 13,935
----------------------------------------
01/2010: Brave & Bold #13      --  6,129 (-  3.4%)
02/2010: Brave & Bold #14      --  6,084 (-  0.7%)
03/2010: Brave & Bold #15      --  6,208 (+  2.0%)
04/2010: Brave & Bold #16      --  6,506 (+  4.8%)
05/2010: Brave & Bold #17      --  6,103 (-  6.2%)
06/2010: Brave & Bold #18      --  6,270 (+  2.7%)
07/2010: Brave & Bold #19      --  6,489 (+  3.5%)
08/2010: Brave & Bold #20      --  6,244 (-  3.8%)
09/2010: Brave & Bold #21      --  6,345 (+  1.6%)
10/2010: Brave & Bold #22      --  6,044 (-  4.7%)
11/2010: All-New BBB #1        --  8,408 (+ 39.1%)
12/2010: All-New BBB #2        --  6,688 (- 20.5%)
01/2011: All-New BBB #3        --  6,557 (-  2.0%)
----------------
6 months: + 1.1%
1 year  : + 7.0%
2 years : -53.0%
5 years : -19.8%

Another Johnny DC book.

—–

184 - SCALPED (Vertigo)
01/2007: Scalped #1  -- 13,644
01/2008: Scalped #13 --  6,993
01/2009: --
------------------------------
01/2010: --
02/2010: Scalped #34 --  6,731 (- 0.3%)
02/2010: Scalped #35 --  6,443 (- 4.3%)
03/2010: Scalped #36 --  6,648 (+ 3.2%)
04/2010: Scalped #37 --  6,584 (- 1.0%)
05/2010: Scalped #38 --  6,632 (+ 0.7%)
06/2010: --
07/2010: Scalped #39 --  6,682 (+ 0.8%)
08/2010: Scalped #40 --  6,593 (- 1.3%)
09/2010: --
10/2010: Scalped #41 --  6,623 (+ 0.5%)
10/2010: Scalped #42 --  6,476 (- 2.2%)
11/2010: Scalped #43 --  6,324 (- 2.4%)
12/2010: Scalped #44 --  6,192 (- 2.1%)
01/2011: Scalped #45 --  6,187 (- 0.1%)
----------------
6 months: - 7.4%
1 year  :   n.a.
2 years :   n.a.

Stabilizing again after losing a few hundred units.

—–

188 - DMZ (Vertigo)
01/2006: DMZ #3  -- 14,503
01/2007: DMZ #15 -- 13,340
01/2008: DMZ #27 -- 10,662
01/2009: DMZ #38 --  8,457
--------------------------
01/2010: DMZ #49 --  6,872 (-1.5%)
02/2010: DMZ #50 --  7,262 (+5.7%)
03/2010: DMZ #51 --  6,840 (-5.8%)
04/2010: DMZ #52 --  6,826 (-0.2%)
05/2010: DMZ #53 --  6,759 (-1.0%)
06/2010: DMZ #54 --  6,661 (-1.5%)
07/2010: DMZ #55 --  6,581 (-1.2%)
08/2010: DMZ #56 --  6,524 (-0.9%)
09/2010: DMZ #57 --  6,333 (-2.9%)
10/2010: DMZ #58 --  6,198 (-2.1%)
11/2010: DMZ #59 --  6,046 (-2.5%)
12/2010: DMZ #60 --  6,023 (-0.4%)
01/2011: DMZ #61 --  5,855 (-2.8%)
----------------
6 months: -11.0%
1 year  : -14.8%
2 years : -30.8%
5 years : -59.6%

Standard attrition. The planned final issue is #72.

—–

191 - GOD OF WAR
03/2010: God of War #1 of 6 -- 9,842
04/2010: --
05/2010: God of War #2 of 6 -- 9,501 (- 3.5%)
06/2010: --
07/2010: God of War #3 of 6 -- 8,220 (-13.5%)
08/2010: --
09/2010: God of War #4 of 6 -- 7,194 (-12.5%)
10/2010: --
11/2010: God of War #5 of 6 -- 6,088 (-15.4%)
10/2010: --
11/2010: God of War #6 of 6 -- 5,623 (- 7.6%)
----------------
6 months: -31.6%
203 - VICTORIAN UNDEAD II: SHERLOCK HOLMES VS. DRACULA
11/2009: Victorian Undead #1 of 6 -- 11,422
12/2009: Victorian Undead #2 of 6 --  7,430
01/2010: Victorian Undead #3 of 6 --  6,663
02/2010: Victorian Undead #4 of 6 --  6,365
03/2010: Victorian Undead #5 of 6 --  6,285
04/2010: Victorian Undead #6 of 6 --  6,102
-------------------------------------------
10/2010: Victorian Undead Special --  5,723 (- 6.2%)
11/2010: Holmes/Dracula #1 of 5   --  6,066 (+ 6.0%)
12/2010: Holmes/Dracula #2 of 5   --  5,248 (-13.5%)
01/2011: Holmes/Dracula #3 of 5   --  4,953 (- 5.6%)
----------------
1 year  : -25.7%

Two more titles formerly published under the WildStorm imprint.

—–

214 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC)
01/2006: Scooby Doo #104 -- 4,454
01/2007: Scooby Doo #116 -- 4,285
01/2008: Scooby Doo #128 -- 4,147
01/2009: Scooby Doo #140 -- 3,800
---------------------------------
01/2010: Scooby Doo #152 -- 3,724 (- 4.7%)
02/2010: Scooby Doo #153 -- 3,780 (+ 1.5%)
03/2010: Scooby Doo #154 -- 3,846 (+ 1.8%)
04/2010: Scooby Doo #155 -- 3,836 (- 0.3%)
05/2010: Scooby Doo #156 -- 3,857 (+ 0.6%)
06/2010: Scooby Doo #157 -- ?
07/2010: Scooby Doo #158 -- 4,147
08/2010: Scooby Doo #159 -- 4,092 (- 1.3%)
09/2010: SD:WAY? #1      -- 6,186 (+51.2%)
10/2010: SD:WAY? #2      -- 4,926 (-20.4%)
11/2010: SD:WAY? #3      -- 4,861 (- 1.3%)
12/2010: SD:WAY? #4      -- 4,802 (- 1.2%)
01/2011: SD:WAY? #5      -- 4,540 (- 5.5%)
----------------
6 months: + 9.5%
1 year  : +21.9%
2 years : +19.5%
5 years : + 1.9%

A Johnny DC title.

—–

241/254/273 - DC COMICS PRESENTS
10/2010: Green Lantern #1   -- 4,418
10/2010: Jack Cross #1      -- 3,662
10/2010: Batman/Catwoman #1 -- 4,076
10/2010: Brightest Day #1   -- 4,988
10/2010: Batman #1          -- 4,643
10/2010: Superman #1        -- 3,685
11/2010: Flash/GL #1        -- 3,664
11/2010: Batman #2          -- 3,643
11/2010: Brightest Day #2   -- 3,292
11/2010: Superman #2        -- 2,915
12/2010: Batman Beyond #1   -- 4,531
01/2011: Lobo #1            -- 3,280
01/2011: Sole Survivor #1   -- 2,768
01/2011: The Atom #1        -- 2,185

More of DC’s new line of $ 7.99 reprint books. Not all of them made the chart.

—–

248 - RATCHET AND CLANK
09/2010: Ratchet and Clank #1 of 6 -- 5,655
10/2010: Ratchet and Clank #2 of 6 -- 4,001 (-29.3%)
11/2010: Ratchet and Clank #3 of 6 -- 3,382 (-15.5%)
12/2010: Ratchet and Clank #4 of 6 -- ?
01/2011: Ratchet and Clank #5 of 6 -- 2,963

Another book surviving WildStorm.

—–

270 - LOONEY TUNES (Johnny DC)
01/2006: Looney Tunes #134 -- 2,601
01/2007: Looney Tunes #146 -- 2,588
01/2008: Looney Tunes #158 -- 2,596
01/2009: Looney Tunes #170 -- 2,354
-----------------------------------
01/2011: Looney Tunes #194 -- 2,243
----------------
6 months: ?
1 year  : ?
2 years : - 4.7%
5 years : -13.8%

—–

279 - CARTOON NETWORK ACTION PACK (Johnny DC)
01/2009: CN Action Pack #33  -- 1,838
-------------------------------------
01/2011: CN Action Pack #56  -- 2,013
----------------
6 months: ?
1 year  : ?
2 years : + 9.5%

These two Johnny DC series haven’t made the chart in years, but show up again thanks to the low entry threshold in January.

—–

284 - IDES OF BLOOD
08/2010: Ides of Blood #1 of 6 -- 4,560
09/2010: Ides of Blood #2 of 6 -- ?
10/2010: Ides of Blood #3 of 6 -- ?
11/2010: Ides of Blood #4 of 6 -- ?
12/2010: Ides of Blood #5 of 6 -- ?
01/2011: Ides of Blood #6 of 6 -- 1,834

And another loose end from WildStorm.

The former WildStorm title Kane and Lynch #5 failed to chart in December. As always, for the purposes of the average periodical statistics below, I’m presuming it sold as many units as the No. 300 book on the chart, although the actual number is likely to be lower.

RE-ORDERS:
253 -- 2,806: Batman: The Dark Knight #1
287 -- 1,797: Detective Comics #872
297 -- 1,413: Batman, Inc. #2

—–

6-MONTH COMPARISONS
+ 14.3%: Batman Beyond
+  9.5%: Scooby-Doo
+  4.9%: Teen Titans
+  1.1%: All-New BBB
-  1.6%: Superman/Batman
-  4.8%: Detective Comics
-  5.4%: Hellblazer
-  5.7%: Secret Six
-  5.9%: REBELS
-  6.9%: Tiny Titans
-  7.4%: Scalped
-  8.3%: Northlanders
-  9.0%: Action Comics
- 10.1%: Batgirl
- 10.1%: Sweet Tooth
- 10.3%: Batman Confidential
- 11.0%: DMZ
- 12.1%: Unwritten
- 12.7%: Jonah Hex
- 12.8%: Batman: SoG
- 14.3%: Red Robin
- 14.8%: House of Mystery
- 14.8%: Power Girl
- 15.2%: Azrael
- 15.3%: Wonder Woman
- 16.2%: Supergirl
- 16.7%: Booster Gold
- 16.8%: Doom Patrol
- 20.0%: GL Corps
- 20.0%: Green Arrow
- 21.2%: Batman
- 22.0%: JLA
- 22.9%: Generation Lost
- 23.2%: Superman
- 23.7%: JSA All-Stars
- 24.5%: Brightest Day
- 26.1%: Adventure Comics
- 27.2%: Birds of Prey
- 28.0%: Batman and Robin
- 31.0%: Titans
- 31.6%: God of War
- 31.7%: American Vampire
- 31.7%: I, Zombie
- 33.4%: LoSH
- 33.5%: Zatanna
- 34.3%: Spirit
- 38.5%: JSA
- 42.5%: Doc Savage

—–

1-YEAR COMPARISONS
+114.2%: Green Arrow
+ 33.6%: Wonder Woman
+ 31.0%: Superman
+ 21.9%: Scooby-Doo
+  7.0%: All-New BBB
+  4.8%: Action Comics
-  3.9%: Jonah Hex
-  4.6%: Tiny Titans
-  4.9%: Fables
-  5.1%: Batman
-  6.6%: Hellblazer
-  8.5%: Teen Titans
- 10.4%: Superman/Batman
- 12.7%: Titans
- 12.9%: Sweet Tooth
- 14.2%: Northlanders
- 14.8%: DMZ
- 16.4%: Detective Comics
- 16.7%: REBELS
- 17.0%: Unwritten
- 17.2%: Batgirl
- 18.6%: Supergirl
- 19.3%: Red Robin
- 22.7%: Power Girl
- 23.7%: Batman: SoG
- 23.9%: Batman Confidential
- 24.4%: JLA
- 24.7%: JSA
- 25.7%: Booster Gold
- 25.7%: Victorian Undead
- 26.9%: House of Mystery
- 29.6%: Batman and Robin
- 29.8%: GL Corps
- 45.0%: JSA All-Stars
- 45.2%: Doom Patrol
- 46.3%: Adventure Comics
- 46.8%: Azrael
- 47.2%: Secret Six

—–

2-YEAR COMPARISONS
+ 52.2%: Birds of Prey
+ 44.6%: Green Arrow
+ 21.1%: GL Corps
+ 19.5%: Scooby-Doo
+  9.5%: CN Action Pack
+  8.5%: LoSH
+  6.5%: Red Robin
+  3.0%: Wonder Woman
-  4.7%: Looney Tunes
-  8.1%: Jonah Hex
- 13.7%: Superman
- 14.4%: Tiny Titans
- 15.2%: Fables
- 15.8%: Hellblazer
- 17.1%: Batman
- 18.4%: Secret Six
- 28.1%: Northlanders
- 29.1%: Teen Titans
- 30.8%: DMZ
- 32.2%: Detective Comics
- 33.7%: Supergirl
- 34.7%: JLA
- 35.9%: Booster Gold
- 36.1%: Batman Confidential
- 38.1%: Action Comics
- 42.3%: Titans
- 47.4%: House of Mystery
- 51.0%: JSA
- 52.6%: WoW
- 53.0%: All-New BBB

—–

5-YEAR COMPARISONS
+ 13.9%: Green Arrow
+  8.0%: Detective Comics
+  3.8%: Birds of Prey
+  3.6%: Red Robin
+  1.9%: Scooby-Doo
-  3.4%: Batman
-  4.9%: Batgirl
- 10.5%: GL Corps
- 13.8%: Looney Tunes
- 19.8%: All-New BBB
- 21.1%: Fables
- 21.2%: Wonder Woman
- 21.8%: Action Comics
- 26.0%: LoSH
- 32.3%: Superman
- 34.8%: Hellblazer
- 36.4%: JLA
- 40.0%: JSA
- 56.4%: Jonah Hex
- 59.6%: DMZ
- 61.0%: Teen Titans

—–

Average Periodical Sales
(not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)

DC COMICS
01/2006: 33,019
01/2007: 29,706
01/2008: 27,033
01/2009: 24,273
---------------
01/2010: 25,657 (- 1.0%)**
02/2010: 26,199 (+ 2.1%)**
03/2010: 23,299 (-11.1%)**
04/2010: 23,740 (+ 1.9%)**
05/2010: 27,785 (+17.0%)**
06/2010: 25,788 (- 7.2%)**
07/2010: 25,841 (+ 0.2%)**
08/2010: 23,331 (- 9.7%)**
09/2010: 23,212 (- 0.5%)**
10/2010: 23,756 (- 2.3%)**
11/2010: 25,497 (+ 7.3%)**
12/2010: 23,869 (- 6.4%)**
01/2011: 21,922 (- 8.2%)**
----------------
6 months: -15.2%
1 year  : -14.6%
2 years : - 9.7%
5 years : -33.6%
DC UNIVERSE
01/2006: 40,118
01/2007: 38,302
01/2008: 33,654
01/2009: 32,705
---------------
01/2010: 33,698 (- 5.0%)
02/2010: 35,895 (+ 6.5%)
03/2010: 32,375 (- 9.8%)
04/2010: 32,859 (+ 1.5%)
05/2010: 37,463 (+14.0%)
06/2010: 34,612 (- 7.6%)**
07/2010: 35,372 (+ 2.2%)
08/2010: 33,411 (- 5.5%)
09/2010: 32,042 (- 4.1%)
10/2010: 32,832 (+ 2.5%)
11/2010: 34,180 (+ 4.1%)
12/2010: 30,870 (- 9.7%)
01/2011: 24,321 (-21.2%)**
----------------
6 months: -31.2%
1 year  : -27.8%
2 years : -25.6%
5 years : -39.4%
VERTIGO
01/2006: 15,036
01/2007: 13,572
01/2008: 10,115
01/2009: 10,980
---------------
01/2010: 11,267 (+ 6.5%)
02/2010:  9,256 (-17.9%)
03/2010: 11,394 (+23.1%)
04/2010: 10,815 (- 5.1%)
05/2010: 11,756 (+ 8.7%)
06/2010: 10,995 (- 6.5%
07/2010:  9,515 (-13.5%)
08/2010:  9,094 (- 4.4%)
09/2010: 11,622 (+27.8%)
10/2010:  9,546 (-17.9%)
11/2010:  9,034 (- 5.4%)
12/2010: 11,193 (+23.9%)
01/2011: 10,145 (- 9.4%)
----------------
6 months: + 6.6%
1 year  : -10.0%
2 years : - 7.6%
5 years : -32.5%

—–
Disclaimers, et cetera

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.

—–
Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.