Marc-Oliver Frisch
DC Comics Month-to-Month Sales: May 2011
DC Comics Month-to-Month Sales: March 2011
DC Month-to-Month Sales: February 2011
Unit and dollar sales of DC Comics' periodical business remained at the lower end of the spectrum in February, despite a slight recovery from January's all-time low in average unit sales. However, the direct market as a whole has seen better days, and so DC still managed to snatch the three top spots of the chart and six out of the Top 10 in February, regardless of the company's lackluster sales.
For the publisher's mainstream DC Universe line, the absence of major titles Batman Incorporated and Batman: The Dark Knight continued to be a problem, while the hangover from the discontinued WildStorm imprint kept dragging down the average. Average comic-book sales of DC's Vertigo imprint were still hovering above the 10k mark, meanwhile.
See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com's estimates can be found here.
DC Comics Month-to-Month Sales: January 2011
Just Mostly Gross, Funny Fun: An Interview with CHEW Writer John...
DC Comics Month-to-Month Sales: December 2010
On the surface, December 2010 was a great month for DC Comics. The company had a bigger share of the market than its main competitor Marvel, if only in terms of dollar value, and took all of the Top 5 spots on the chart, as well as a total 8 out of the Top 10. That doesn't happen a lot.
Upon closer inspection, though, a less rosy picture emerges: DC's average comic-book sales in the direct market were slightly down from November, average dollar and unit sales were only slightly up. So, despite big releases like the debut of writer/artist David Finch's Batman: The Dark Knight and, over in the "Graphic Novel" section, J. Michael Straczynski's Superman: Earth One book, it turns out December was more or less business as usual, from a commercial vantage point.
Meanwhile, DC's WildStorm imprint, which the company bought from Jim Lee in 1998 and then proceeded to slowly but determinedly squeeze the life out of, ceased publication in December. Average WildStorm sales sagged below the 5K mark, to the lowest number in history.
DC Comics Month-to-Month Sales: October 2010
The "Return of Bruce Wayne" and "Brightest Day" brands continued to be the driving force behind DC's periodical output in October. While most of the Batman books were on hiatus, a bunch of one-shots, collectively titled Bruce Wayne: The Road Home, filled the gap. Other October releases include the low-profile miniseries Knight and Squire and JLA/The 99. Consequently, average sales of the DC Universe line remained relatively flat.
DC Comics Month-to-Month Sales: September 2010
DC Comics Month-to-Month Sales: August 2010
DC Comics Month-to-Month Sales: July 2010
The "Brightest Day" and Batman titles continued to be the driving force of DC's comic-book line in July. The publisher's overall performance in the periodical direct market remained more or less flat, consequently. The most prominent new release of the mainstream DC Universe line, and maybe a bit of a wildcard for retailers, was the debut of Batman: Odyssey, a six-issue miniseries by writer/artist Neal Adams, who is still something of a high-ticket name, but hasn't actually produced a substantial comics project in decades.
At Vertigo, overall sales were slightly down in July because Fables, for all intents the imprint's flagship series, didn't come out. At WildStorm, the numbers were slightly up because of two new miniseries debuting above the 10K mark.
See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com's estimates can be found here.
Briefs & Boxers! 09/10/10
Briefs & Boxers! 09/01/10
“As Lee and Kirby established the FF, their premises are inflexible: they're a family. They're explorers. They have adventures together. […] If you stick to those axioms, you're not just making a Fantastic Four story, you're making one in the Lee/Kirby tradition […]. If you ignore any of those axioms, then it's not really the Fantastic Four any more, and the question becomes how, and how quickly, it's going to get back to being the ‘real’ Fantastic Four.”