Avengers Alliance is now live on Facebook. This is basically Mafia Wars with superheroes. You’re a SHIELD agent. You recruit superheroes (initially Iron Man, Hawkeye and the Black Widow) to go on missions with you. The story arc involves chasing around Hydra and meteorite fragments as you beat up henchmen and fight bosses like Whiplash and Viper.
Beyond sweeping a perfect 10 out of the month’s Top 10 comic books, DC’s “New 52” titles are also starting to show first signs of stabilization in January. The average “New 52” title dropped 7.4% in sales, down from 17.4% in December and 19.6% in November.
This gives reason to be cautiously optimistic on the longer-term prospects of DC’s relaunched line. The trend should be taken with a grain of salt, however, as DC made a number of changes to its various retailer incentives in January that may be affecting sales one way or another. On Detective Comics, Batman: The Dark Knight, Superman and Aquaman, the returnability incentive was replaced with 1:25 variant-cover incentives. Batwoman, Green Lantern: New Guardians and Swamp Thing, which were promoted with a special-discount incentive from September through December, also switched to 1:25 variant-cover incentives in January. Finally, the threshold retailers were required to meet in January to qualify for returnability on the 37 titles that weren’t promoted through variant-cover or discount incentives changed from 125% of retailers’ May 2011 orders to 100% of November 2011 orders.
With this in mind, let’s wait for the February figures to see if the trend holds when incentives are equal from one month to the next.
If we’re reading this right, hitting “popular” on the Apple bookstore page for comics reveals what’s hot at that very instant, and based on the placement of AVENGERS #1 and WALKING DEAD, we’d guess this has some relationship to sales velocity—not necessarily numbers, though.
You know how we always wondered what would be the iTunes of comics? It has turned out to be iTunes. Apple has just launched a separate comics/graphic novels section for its iBookstore. It’s a full feature sub-section includes an impressive Marvel bookstore, a “Comics Page” promotions for comic strip books, a Walking Dead section, and most impressively, separate promotions for CLEVELAND by Harvey Pekar and Joseph Remnant and Lela Lee’s FAIRY TALES FOR ANGRY LITTLE GIRLS.
Sparkplug has a complete selection. Ditko didn’t stop drawing when he left Spider-Man, you know!
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