DC Comics Month-to-Month Sales: November 2011

by Mark-Oliver Frisch —
Three months into the wholesale makeover of DC’s line of superhero comic books, the direct-market numbers suggest three main things: One, the “New 52” relaunch was extremely successful at mobilizing comics specialty retailers; two, this success doesn’t seem to be affecting, for good or ill, any other comics beyond the initial 52 titles; and three, the number of new comics readers the “New 52” has brought into comics stores seems negligible, overall.

Retailers continued to adjust their orders for the “New 52” titles in November, and this time, the downward correction was more noticeable. On average, sales of new DC comic books dropped by nearly 10,000 units or 19.2% in November, versus 10.4% in October. The average drop on the third issues of the 52 new superhero titles was 18.8%, versus 5.2% for the second issues. Animal Man (-8.0%) and Detective Comics (-9.7%) were the “New 52” books with the smallest drops in November, while Blackhawks (-29.5%), Mister Terrific (-29.7%), Blue Beetle (-29.9%) and Captain Atom (-30.0%) were at the tail end of the spectrum.

In contrast to October, when all but one of the “New 52” debut issues made the chart again with significant re-orders, only two of the #3 issues — namely Batman and Aquaman — charted again in November. On balance, the drop-off on those titles is still better than average. The fact that the larger drop came in November and the lack of more #2 re-orders both suggest that customer interest in the “New 52” peaked early, however.

The Fate of Krypto revealed in ACTION #5

The first four pages of ACTION #5 by Grant Morrison, Andy Kubert, and Jesse Delperdang has just been previewed at Geek Dad and Underwire and not only does it present the new origin for Superman, as he’s rocketed to earth by his parents, but we learn why the new DCU will not have a happy, yappy dog in a cape flying around — instead there’s a “Ghost Krypto”. Oh, Grant Morrison, how could you?

Get a digital copy of STAR TREK #1 for FREE — but only until 3 pm!

Comics+ is giving away a copy of STAR TREK #1 in their app — but only until 3 pm EST. Use code FMST01 in the app for the free book.

STAR TREK #1 features the classic characters in the alternate timeline of the reboot, overseen by Robert Orci with writer Mike Johnson and artist Stephen Molnar. #1 reimagines the original pilot, “Where No Man Has Gone Before.”

Christmas was the biggest Kindle store download day ever

It was the year of the gift tablet — and while cluelessly materialistic kids may have been plunged into the slough of despond at not getting an iPhone under the tree — some may have rejoiced over getting a Kindle; Some 4 million Kindles were sold in December.

It was the best holiday-ever for the Kindle family. In fact, customers purchased more than 1 million Kindle devices each week, with the Kindle Fire tablet leading the pack with most sales, followed by the Kindle Touch and the original Kindle ereader. Kindle devices were also the best-selling products on Amazon in the U.K., Denmark, Spain and Italy.

Christmas Day was, as we predicted, the biggest day ever for Kindle downloads, according to Amazon head Jeff BezosunBoxing day as Torsten has dubbed it.

Bryan Hitch leaving Marvel for mystery project and spelling lessons

Bryan Hitch, the king of widescreen comics, is announcing the end of his Marvel run of nearly ten years — or at least that’s what he’s tweet hinting:

In two days time, an amazing decade at Marvel closes for me. What a wonderful time to have joined the party. Very proud and honoured.

For the last month, Hitch has been counting down to a purported huge announcement — he has only five days to go, so January 3 will be the big day — coincidentally, the day that Hitch’s frequent — Ultimates, Authority– collaborator Mark Millar also has an announcement planned. Hm.