Brett Schenker, whose research into Facebook comics demographics created a benchmkar fo what turned out to be The Year of the Women, has taken a look at age and sex breakdowns for comics from 2013-2015. In January, Schenker reported a record 32 million Facebook fans for comics, a 4 million rise like due to “the massive jump in Marvel’s page due to their consolidating various pages into one.”
The trendline in the above graphic also shows male/female readers approaching a 50% split. Women now account for 48.13% and men account for 50.63%.
Setting aside how many of those 32 million people have ever brought a comic, if you’re wondering why comics underwent such a seismic shift in audience in the last 12 months, this is part of the reason.
Check out all of Schenker’s ongoing analysis here.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.