Audi produced this short comedy advertisement with Stan Lee teaching how to do what he does best: appear in cameos in Marvel films. The short, directed by Kevin Smith with appearances by Smith, Jason Mewes, Michael Rooker, Tara Reid and, poignantly, Lou Ferrigno, sort of sums up where we’re at as a culture right now.

“I’ve studied a lot of acting methods,” Rooker says in the short. “I’ve studied the Stanislavski method, the method method, but I’ve never studied anything like the Stan Lee method.”

In case you’ve never seen a Marvel movie, Stan Lee shows up in almost all of them at some point as an old man in the background, eating a hotdog, driving a cart or pointing excitedly. Hey, it’s a living.

Stick around to the end for a call back to Marvel media when they didn’t rule the universe.

Also, Stan Lee may just have one of the most imitable voices of all times.