If you wonder why Comic-con has become a Hollywood go-to fest, articles like this are part of the reason. Profiling Tim Sale, Marc Silvestri, bookseller Stuart Ng and artist Sue Katowich, the subtext of the article suggests that be attending Comic-Con, you learn something about life, struggle and art. Since these things are not really part of a typical studio execs existence, Comic-Con becomes an important venue to get in touch with such matters. You think we’re kidding, but we’re not.

The LA Times—very nuch an opinion leader for So-Cal— has even started a BLOG for Comic-Con by Jevon Phillips. Good luck, kid. This isn’t for the faint of heart.