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For the last few days Image has been releasing ambiguous teasers of this kind. Here at his lunch presentation at the 2013 Diamond Retailer summit, Image publisher Eric Stephenson revealed that it refers to a big media event to be held on that date in San Francisco. Robert Kirkman and Ed Brubaker will be there along with many “special guests.” Admission will be charged but the event is free for retailers or press.

Here’s more info in the pr:

At the Diamond Comics Retailer summit in Chicago today, Image Comics Publisher Eric Stephenson announced Image Expo 2013, a unique media event that will take place in San Francisco’s Yerba Buena Center for the Arts on July 2, 2013.

Image Expo 2013 will be an all-day event featuring announcements from Image Comics, the publisher of the best-selling comic book titles THE WALKING DEAD, SAGA, FATALE, EAST OF WEST and JUPITER’S LEGACY, as well as appearances by superstar creators, including Image partner and THE WALKING DEAD creator Robert Kirkman and Ed Brubaker, co-creator of the Eisner-nominated FATALE, revealing panels, and autograph sessions. Tickets for this exciting event will available to the general public for purchase on May 3, 2013.

Image Expo 2013 follows the publisher’s successful 2012 Image Expo convention, which was held in Oakland, California. Image Expo 2013 will be be the most intimate comics event of its kind, offering unprecedented access to creators, exclusive swag, and the first chance to hear what the publisher that has been taking the comics industry by storm has planned for the future.

Image Comics fans can keep on top of all the latest Image Expo 2013 developments at www.imagecomics.com/expo for ticket information and guest announcements.

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