You know those thrillers where you see a mysterious, black glove hand coming from behind a corner, putting ipecac or arsenic in people’s drinks? And not until the end of the movie do we know who was wearing the glove? Someone…or someTHING….is doing that right now with PACIFIC RIM, Guillermo del Toro’s giant robots vs giant monsters movie which opens on July 12th.

It is the FIRST original tentpole of the year—and yes, I know Transformers vs Godzilla isn’t all that original but it is a film not based on any previous comic book, movie, soft drink theme park ride, breakfast cereal, or Twitter account.

Someone—Travis Beacham— made up the story all by himself and someone else—Guillermo del Toro—filmed it in living color.

Guillermo del Toro, one of our most imaginative, active directors, the nerd king of nerd town.

You’d think that everyone would want this movie to succeed on some level. I mean, it may be all about giant monsters hitting each other, but it’s no worse than the 75 other cgi films about monsters hitting each other that have come out to fair to great success in the last few years. But the word is out: PACIFIC RIM is tracking to be a flop.

The news started Monday in an article in Variety about how Legendary Pictures is poised to split from Warner Bros. (I’ll explain what that means in a minute.) In the middle of the story, Variety’s Marc Graser dropped this little bombshell.

Timing is key for Legendary as it looks to broker a new pact. Tull’s company has a lot riding on the success of Guillermo del Toro’s “Pacific Rim,” a more than $200 million-budgeted tentpole, which is facing some hurdles in exciting moviegoers before its July 12 release despite getting a major promotional push since last summer’s Comic-Con in San Diego.

Early tracking for the film is so far disappointing with audiences showing more interest in Sony Pictures’ sequel “Grown Ups 2,” which also opens that weekend. Some are comparing “Pacific Rim” to Saban’s “Power Rangers” kids franchise or Japanese anime. As a result, expect a last-minute marketing blitz from distributor and 25% investor Warner Bros. to try to turn around those numbers. While the studio is advancing the film’s P&A costs, it risks losing a lot of money if the movie does not perform.


Grown Ups 2? You know the sequel to that most horrific movie where Adam Sandler, and co. all peed in the pool?

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Talk about the cruelest, cruelest blow. Whoever leaked that little bit of info knew that it would be as devastating as Godzilla’s radioactive breath.

But not content with that, Variety let all the dogs of war out two days later with a piece mildly titled Is ‘Pacific Rim’ Doomed to Be This Year’s ‘Battleship’?:

With less than two weeks to go, but approximately 70% of the film’s marketing budget yet to be spent, early tracking suggests “Pacific Rim” is more likely to become the latter — a troubling outcome given the film’s $180 million budget, according to Warner. (Some industry insiders say the budget is closer to $200 million.) Regardless, Warner is responsible for only 25% of the film’s production cost, with Legendary Pictures having funded the rest.

Tracking for the film could pop as early as tomorrow and build through next week as Warner continues to spend more of its marketing budget. “I think we were a bit off base, but I think we have a real shot at turning the ship around,” said Warner domestic distribution prexy Dan Fellman.


Just in case you didn’t get the picture, there is a more neutral story about the film’s marketing with the still rather negative title ‘Pacific Rim’: Legendary faces marketing challenge for Del Toro Film:

For “Pacific Rim” to be the kind of phenomenon Legendary is banking on, the picture must draw on an audience beyond the core fanbase of Kaiju and Gundam aficionados. Jashni says “Pacific Rim” is aimed at “all quadrants.”

Warner’s marketing strategy has been to rev up core fans first, then expand from there. Del Toro’s appearances at last year’s Comic-Con and this year’s Wondercon, and the action-oriented trailers, have stoked the fanboys. Sue Kroll, Warner’s president of worldwide marketing, told Variety, “We have the benefit of strong reaction from the core, but we are also enjoying an outstanding reaction to the materials from general consumers.”


With this level of tut tutting and fretting, no wonder it is impossible to launch anything new in Hollywood! I mean yeah, it IS incredibly risky to make something without “pre-awareness” in today’s tight climate, but it’s nearly impossible to avoid zombies, too and that doesn’t stop Glenn from making a run to town for tampons or toilet paper or bullets every once in a while on The Walking Dead. Once in a while you gotta bust a movie and try to outrun those movie tracking zombies! It’s called creativity, people.

I tweeted something to this effect yesterday, and Bob Calhoun reminded me of something:


It’s true–everyone though Inception would be a big flop, too. Warner didn’t want to make it, but Christopher Nolan had one “this is my movie” he got to make after The Dark Knight and it happened to be brilliant and trailblazing and gave the movie going world a whole new sound for trailers.

(WB also had the same deal for Zack Snyder and he made Sucker Punch, so it doesn’t always work out.)

Everyone also thought Avatar was going to flop and that James Cameron was nuts. Well, he is nuts, but he also set out to make the biggest movie of all time…and succeeded. King of the world.

What really amazes me about the bad tracking for Pacific Rim is that so many people I know are way psyched to see it! Far more than any other movie this summer, in fact. Granted, my tracking audience is a bit specialized, but this is pretty much across the board. So yeah, they reached the core audience of people who want to see giant robots hit giant monsters.

So why? Who has the black glove? I’ll note that the Pacific Grim stories only started coming out when the “Legendary is leaving WB” stories did. Oh yeah, I promised I’d explain that. Legendary Pictures was founded in 2000 by self-made man Thomas Tull, who got Wall Street equity firms to give him $500 million to invest in movies. Luckily those movies turned out to be things like 300 and The Dark Knight and The Hangover. In 2005, Legendary signed a 7-year, 40-picture deal with Warner Bros to co-produce and co-finance these movies and more. You could say it has been a profitable partnership, but the deal is up and Legendary—according to the trades—has many annoyances with WB. According to Deadline:

Overall, Tull wants a much improved deal over his present one at Warner Bros. “He feels he was paying too high a distribution fee at Warner Bros for Pacific Rim and Godzilla which Legendary is making,” another source tells me. ”He’s paying over 10% fees for those movies. That’s high relative to what’s usually given the people who put up the money. He wants to pay 8% for the 10 to 12 films Legendary will be fully financing.”

I’ve also learned that “Tull is looking to keep certain rights for the movies he finances, like his own Netflix deals”. And that Tull “also wants a producer deal for himself so he gets compensated from the studios separate from paying a distribution deal to the studios”. For movies he’s co-financing for the studio, he wants more involvement in the development process through shooting, post-production, marketing and distribution.


Okay, so that part was boring, but now the kiddie pool where the pissing contest is taking place is beginning to emerge. People here peeved, people there annoyed.

Meanwhile, Del Toro is working to counter the bad buzz:

“We just need to keep working. Our numbers are going up. Not in a minor way. Significant. We are on the right track,” del Toro wrote on the forum of Deltorofilms.com, which bills itself as the official fan site of the filmmaker. The thread was under the topic “Buzz and ‘Word of Mouth’” and followed Wednesday’s posting of a Variety article, the headline for which blared, “Is Pacific Rim Doomed to be This Year’s Battleship?”

“Whatever sequel opens will have, by definition, higher awareness and numbers across the board, but we are moving strongly in the right direction,” he writes.


Of course, Pacific Rim could stink. Maybe the people who want to see it are the same people who were counting the seconds until Scott Pilgrim opened. And I’m among those who have apocalypse fatigue. (Although after seeing Grown Ups, I wanted the world to end, quickly.) But I really liked the Hellboy movies, and Pan’s Labyrinth was a disturbing, haunting masterpiece. So I’m going to give it a shot. Here are two recent trailers and a poster by Sergio Grisanti. Decide for yourself.

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67 COMMENTS

  1. Well, I don’t care for the poster, but I will listen to the reviews, and then decide if I want to eat my popcorn in front of this picture, politics be darned.

  2. Heidi absolutely nailed it. Someone is actively trying to kill it. Ignore that garbage and see it for yourself if you’re so inclined.

    Good work, Heidi.

  3. I’ve seen tracking for that weekend and tracking is generally a deceptive thing. For instance, The Internship was tracking very closely to THe Purge for their weekend together and we saw that how turned out. THe problem is that most of these things are done via phone and when the poller asks about a sequel or some sort of movie based on a known property that’s going to have more awareness than a movie like “Pacific Rim” that is based on an original idea. They also aren’t polling the fanbase for the movie which could be a fairly large audience and it includes a lot of moviegoers who regularly go to theaters which isn’t the case with the random phone calls which includes EVERYBODY including many people who go see movies once a year, if that.

    and then we’re also talking about tracking three weeks out which gives Warner Bros PLENTY of time to start targetting others. I’m confident PacRim will at least do $35 million opening weekend since GDT is good for that amount but hopefully discerning male moviegoers who haven’t been well serviced since Man of Steel will make it a first choice that weekend and push it a bit higher… a lot more people will go see Grown Ups but I wouldn’t be too worried about PacRim taking second place.

  4. I’m watching this mystery and thinking that, like any Agatha Christie story, it’s not the obvious villain. I suspect it’s the marketing department that’s killing Pacific Rim (unless it’s WB steering the marketing department). I’m going to see this film because I’m a GDT fan, but I can’t say the marketing has made me excited about it. As shallow as the average movie-goer is, they do still want something in the way of knowing who the robots and monsters hitting each other are and why they’re hitting each other, and (most importantly) why the viewer should give a crap. My takeaway is only that there are… robots and monsters. And they’re hitting each other. Oh wait, the monsters are called “kaiju”, to which my reaction was initially, “WTF is ‘kaiju’?” and I had to google it. Average moviegoers are more lazy and will just leave the thought unanswered. I know it sort of answers itself, but it’s jargon and it’s the only thing that raises a question in any of the marketing and it’s not a particularly intriguing question.

    The marketing is weird because it’s as though this *is* a licensed property. It’s is as though they’re trying to sell a line of toys, not a movie. A lot of the marketing has been remarkably juvenile, like, hey kids! Look! The pilots have given their robots fun names! Uh-oh! we’ve got kaiju poop all over our city!

    We see cheering masses in the trailer, so we can safely assume that the good guys will win, so outside of going to see two hours of FPS CGI, why bother?

    I trust that GDT has put more into it than that. Apparently the pilots of the robots do a mind-meld thingy and I’m sure there’s plenty of human interest there that could have been played up. What happens if one of the pilots dies? What happens if they’re having a spat? Can they be married to other people? Is there ANYTHING for a person to connect to in the story? Humans like stories about *humans* funnily enough. The robots and monsters are ultimately set dressing, but the marketing folks got way too hung up on them.

  6. It’s very reminiscent of Iron Giant (and not just that all the robots look exactly like the Iron Giant). Remember the TERRIBLE marketing for that? “A giant robot blows stuff up good!” was the general gist of it. I’m hoping that like Iron Giant, there’s way more to Pacific Rim than that.

  7. This stuff doesn’t influence me at all. I’m going to see it the first night. People need to make up their own minds and not let stuff like this influence them. I wish I had seen Scott Pilgrim in the theaters. It deserves a sequel.

  8. anyone know who has the rights to robot jox? thats a franchise that needs reviving. anyway, this movies looks awesome, so hopefully Pacific Rim kick starts that whole humans controlling giant fighting robots genre in a big way.

    WH40K Titans anyone?

  9. As a big del Toro fan, I’m also a little worried. For a mostly anecdotal reason.

    My wife also loves del Toro movies. She’s the one who purchased Hellboy II on Blu-Ray, despite the fact that she normally avoids superhero movies like the plague.

    After seeing a preview and hearing me say I wanted to see it, her response was “But it looks stupid.”

  10. The trailer was not cut well. I saw it with a big group of people and all the woman said it looked just O.K. and just two of the guys said they might check it out, but that it looked like a colorful kids movie. Yes, these were all non comic book friends, so I got to think on some level, the trailer isnt doing its job here. Me…I will see it, but as usual, will try to go in with no opinion, and just enjoy it for what it is. I would have cut the trailer with a bit more mystery, more atmosphere. The way its presented, it explains the whole movie and shows everything.

    I want anything like this to succeed on every level, so it will get my money.

  11. Ed: Thanks for explaining tracking for us!

    Also, one thing i didn’t make clear in my piece is how the people who are so super psyched for this film are being ignored by the bad buzz. The only people who were super psyched for Battleship were Universal and Hasbro execs and Taylor Kitsch’s agent.

    People I know are peeing their pants in excitement for Pacific Rim. (Just not in the pool.)

  14. I like some of Guillermo’s movies, but not others, and I was unexcited about the movie until I the trailer.

    Then I saw Idris Elba cancelling the Apocalypse and thought to myself- “Luther versus Godzilla. Cool!”

    All they need is several million more people like myself in order to make it a hit.

  15. Comparing PACIFIC RIM to Japanese anime is certainly a fair cop; I’m thinking specifically of EVANGELION, ‘though GUNDAM vs. GODZILLA would also be a fair comparison.

    Don’t get me wrong, it still looks awesome.

  17. I think this is probably “much ado about nothing” (and I’m not referencing the Joss film) – Del Toro has an avid following, plus I would expect it to have VERY good word-of-mouth “buzz” once it opens. Word-of-mouth is very important with an “original” story like this one.

    Yes, it probably won’t make its “expected” opening-weekend BO numbers and there will be some gnashing of teeth over that, but it looks like a good film. And definitely something you’d want to see IN A THEATRE, and not streaming on your device…

  19. Pacific Rim isn’t “the FIRST original tentpole of the year”. There was Oblivion, After Earth…

    I sure hope it does better at the box office. It deserves it.

  20. I can’t believe that it’s now a thing in Hollywood to try and s#!tcan a movie before it comes out. I mean, there are people who decide that they want $200 million+ to be wasted?

    This is what happened to John Carter, which admittedly had piss-poor marketing…but it seems that even the marketing flaws were intentional. They tried this, as the article states, with Inception.

    Now I want to see this film out of contrariness. (I wanted to see it anyway, but you know what I mean.)

  21. I agree that Del Toro has a very strong visual style, but his scripts haven’t always lived up to it for me. The Devil’s Backbone is his high water mark in my opinion. It had the visual style and a strong narrative.

    When I heard about this one I was curious, but the first several trailers did little for me. Again, visually it looked solid enough, but it screamed, “This will be a big CGI punch fest!” to me. Positives- Idris Elba (but he was also in Prometheus and, well… you know), Charlie Day, Ron Perlman. However, even though I’ve become more accustomed to him, I’ve always felt Charlie Hunnam was the weakest link in Sons of Anarchy and was concerned over whether or not he could carry the picture as a lead. That said, my interest was peaked a bit more when I saw the mind meld aspect of it in a more recent trailer.

    As it is, it will probably be a second run theater experience for me, but I do like to see Del Toro keep making those efforts.

  22. I have seen this tracking. Tracking is just information. It can be very accurate, it can be off. But we have to remember that people like us (fanboy/girl/entities) are a very, very small group. Of course we are interested and excited by Pacific Rim. But I have to say, it does not surprise me that the broader audience is not incredibly interested. It looks silly to the untrained eye. There are no stars. There is no conspiracy. It’s a high profile movie and it’s an angle and a story. There are lots of hit jobs in the trade press, blasting things as surefire flops before there is any “evidence,” which they have in this case. This “Battleshipping” is the kind of inside Hollywood annoying crap that has now unfortunately spread outside Hollywood’s borders.

  24. So long as it has a decent trailer does a film like this need marketing?
    Every movie I’ve seen has had a trailer for this, as trailers are seen by the exact demographic this film is aiming for(ie cinema goers) why the huge marketing spend? Surely anyone who is going to see this movie has probably seen the trailer and made up their mind whether to see it or not.

    With so many big movies out already I’m sure even the occasional cinema goer must have seen the trailer at least once.

    If it opens bad maybe that the fault of the trailer or more probably because just arent interested in it.

    And what wrong with grownUps? Ok not a great movie but it was ok. Tthen again if I had to pay full price,(I have a cinema pass) my opinon maybe a bit different!

  25. This is exactly how I felt in the months/weeks before “John Carter” came out. I was incredibly excited to see it, but everyone was declaring it to be a flop long before the first ticket would have been sold. I enjoyed it a lot, but the pre-release story became a self-fulfilling prophesy which robbed me of the ability to see more Barsoom films.

    I’m not that excited by “Pacific Rim,” but I hope it doesn’t fall prey to the same kind of doom of the pre-release write-off.

  26. I agree it’s not a conspiracy, but it is annoying.

    But there is a reason why originality is frowned upon on Hollywood. it’s just too damned risky.

    PS: Now foreign distros have weighed in and it’s looking worse and worse:

    One upcoming summer tentpole that provoked a tepid response was Guillermo del Toro’s monster-robot mashup Pacific Rim. Legendary Pictures and Warner Bros. partnered on the $180 million–plus film, which comes out in July. (Legendary took the lead on the movie, with WB paying for 25 percent of the budget.) PHOTOS: 26 of Summer’s Most Anticipated Movies: ‘Man of Steel,’ ‘Wolverine,’ ‘The Lone Ranger’ After seeing Pacific Rim, theater owners in Europe said they are worried that the 3D post-apocalyptic tentpole may only appeal to younger males. According to prerelease tracking, interest in the U.S. is equally as soft, although Warner has three weeks left in which to wage an aggressive marketing blitz.

    Imagine that a film that only appeals to younger males. Unheard of.

  27. I’m excited for this movie because it’s giant robots fighting monsters and they’re telling you that. It’s a GDT flick so I expect a decent story and I always enjoy Idris Alba; Badass/British wit is always enjoyable. This is the only movie I expected this year to be crazy destruction on the big screen. Did the first grownups even do well? I thought it was just bland and kind of there why make another of that?

  28. Sounds like what happened with John Carter, where entertainment reporters and the “online community” decided months in advance that it would be a flop, and produced a steady torrent of gloom-and-doom stories.

  29. Reviews aren’t necessary when it comes to Guillermo del Toro. I will see anything he creates. I’ve been looking forward to seeing it since I first read about it and will see it the opening weekend no matter what the reviewers say.

  30. Weirdly I’ve not seen the trailer pop up on tv or in front of youtube videos. I know rather a lot of people who are geeks, but non-comics geeks, and they’re pretty unaware of this film.

    Reminds me a bit of Dredd and it’s kill-me-now lack of marketing :/

  32. I’m looking forward to Pacific Rim, but have some reservations. It might be another of those movies with awesome effects and a story that is, at best, a third concern. Kind of like the US Godzilla and Avatar, which by the way was not original but a retelling of the story of Pocahontas and John Smith but on a distant planet. Had the plot figured out in fifteen minutes. Not much fun after that.
    Also, Pacific Rim looks a lot like a game by Privateer Press that has been out for years called Monsterpocalypse. At one time there was supposed to be a movie made based on the game. Could this be a non-licensed version? Sure looks like it to me.

  34. I want to see this in the cinema, for sure, but I’m not ‘excited’ about it.

    Despite the trailer being completely pompous, the whole story just makes no sense. HOW long did it take them, after the first kaiju hit, to outfit (and maybe carve) giant underground bunkers to house these huge robots that utilize technology one can only assume could be appropriated in many different ways to make stealthier, less collateral damage inducing weapons? (Unless they were already making them? Probably at least 10 years of giant robot thumb twiddling while the monsters destroyed the planet…)

    I would hope the story explains all this when you actually go see it, but presented as it is in the trailer? With robots running through cities creating as much damage as the monsters they’re meant to be fighting? It looks like the dumbest idea civilization could have ever come up with.

    Big dumb, cinematic fun! ;)

  35. Feh, I’m far to intelligent and mature for this tepid hogwash. Giant monsters versus Transformers? What rubbish! Only a mentally deficient child would look forward to such inane tripe! This may satisfy the drooling neckbeard CHILDREN of the world, but for such brilliant intellectuals as myself this film is not even worth considering!

    YOU ARE ALL SHEEP! BAAAH LITTLE SHEEPLE! BAAAAHHHHH!!!!!!!111111111

  36. I had an Ultraman habit after school in the ’70s and saw the stray Godzilla-style movie on Sunday afternoons but never became the fan of “kaiju” that so many friends did. Pacific Rim isn’t the catchiest or most descriptive title to market with, either; moreover, yeah, the trailer does make it look a bit too much like the kind of empty-calorie not-even-tasty junk food that I avoid given a limited moviegoing budget. However, I’m first in line at the mess hall for whatever Guillermo Del Toro is serving, especially after Pan’s Labyrinth. (I was gonna say “Guillermo Del Toro could do [ ] and I’d watch it,” but anytime I tried to fill in the blank with something ridiculous it actually sounded awesome.)

  37. The “tracking” cited in the various news articles is scientifically-based polling of likely movie-goers. While not an exact science, tracking is usually reliable the majority of the time, otherwise film studios wouldn’t rely on it. I think the comparison to “Inception” is flawed because if you read the gist of the news article, only one sci-fi author thought it would be flop and it cited concerns that the film would be too smart and complex for audiences. There was nothing on actual tracking done by WB which suggested the movie would flop like what “Pacific Rim” is currently doing.

    While an interesting and colorful idea, the idea that there’s a cabal in Hollywood that could kill a $200M film is fantastical. While I might be personally excited to see the movie, the big question this website and its readers should consider is whether we’re living in a bubble where we think our tastes/opinions/sensibilities are more universal than they actually are.

    This scenario reminds me of “Scott Pilgrim vs. The World” which the comic book audience loved but wasn’t embraced by mainstream audiences even though it probably should have been. The fact is while we might think Guillermo del Toro is a great director, he has yet to direct a film that grossed more than $200M worldwide [the reported budget of this film] or $100M in North America. None of the stars of the movie have yet to star in a big budget movie.

    This post and the comments are slightly remind me of Republicans railing against Nate Silver’s polls that showed that Obama would win re-election.

    At this point, I wouldn’t be surprised if the movie did well or flopped.

  38. A lot of people (like my parents) only go to see movies based on who is in it. Grown Ups has star power to sell a crappy product. Not enough nerds (like myself) basing movie choices on directors and screenwriters.

  39. Speaking for myself, I think this looks like one of the gawdawfulest things I’ve ever seen. I saw the trailer before Man of Steel and wanted to literally yell “Stop it!” at the screen.

    I can only hope it’s a tremendous flop so that Hollywood will somehow stop making this big, loud, stupid effects-fests and get back to making movies about real people.

  40. This thing is DOA and it’s not because of marketing, it’s simple numbers. GDT made a fan service movie for a small niche geek audience, which is even a smaller portion of the general audience. Bad title + generic casting = disaster.

  41. I am hoping that this film does well. It was one of the factors that killed the Monsterpocalypse franchise (unconfirmed, just fan jabbering), which I was a fan of, through a series of mishaps which include similar storylines. But since all that is said and done, I hope this movie does well for the sheer fact of the Kaiju film franchise. I’d love to see more big monster movies come out (new Godzilla that was supposed to come out last year anyone?), and a few of the companies that have an interest in the Kaiju films give off the vibe that they are basing what they do on this particular film. If it is a flop, projects will be cancelled indefinitely (see back to the monsterpocalypse movie), and that has been said by a few of the movie producers.

    So for the sake of the genre, I hope it does great. That, and I really want to see it too ;)

  42. I must have aged out of the demographic for this film, because I’m 31 now and if I wanted to look at a video game for two hours, I can do that at home.

    Wait, this is a movie? I saw the trailer and swore this was something for PS4.

  43. It’s possible audiences think the movie just looks dumb. I like del Toro, I like robots, I like monsters, I like robots punching monsters, but I have no desire to see a movie about robots operated by synchronized dancing. I’ll see it if I hear good things, but I’m definitely not interested.

  44. Personally, I think the movie looks stupid, even though it is the kind of thing that I would have loved when I was thirteen. Unless it gets really good reviews, I will wait for it to hit Redbox.

  45. You know, despite all the negative press, no one bothered to wonder if the movie is actually good. Having seen it, I can assure you: it’s not. The first 15 minutes is very hard to get through, marred by endless exposition and stale acting. The action would be impressive if not almost entirely blinded by rain or night. Two battles happen in daylight, one seen through news highlights and the other off-screen during a flashback. The dialogue is cringeworthy. Best scenes are the few between Day and Perlman. I really wanted to love this movie, but alas, ’twas not to be. Best scene is the post-credit scene and that’s the gods honest truth. Critics at my screening called it “worst movie they’d seen all year” and “a really good bad movie.” Personally, I think its this generations “Waterworld”

  46. Richard Innabuchz says:
    “I must have aged out of the demographic for this film, because I’m 31 now…”

    Speak for yourself, man. I’m 37 and I can’t fucking wait.

  47. “I saw the trailer before Man of Steel and wanted to literally yell “Stop it!” at the screen.

    “I can only hope it’s a tremendous flop so that Hollywood will somehow stop making this big, loud, stupid effects-fests and get back to making movies about real people.”

    Real people like an invulnerable space alien who can fly?

  48. Everyone defending this crap needs to SHUT THE FUCK UP! You are just stupid inane children unable to comprehend the SUPERIOR INTELLIGENCE of everyone who rightly opposes this inferior dribble! We are your bosses and superiors, we are the people who pay your checks and own the slovenly hovels you lease to us! We own you you mindless cattle, silence your pathetic mouths and BOW TO US!

  49. You can’t make a giant monster and giant robot beat down movie and employ a bunch of FX Network show actors in it and then have it distributed by Warner Bros Pictures.

    That’s just wrong.

    ~

    Coat

  50. The new trailer is perfect. If this had been released first instead of the Transformers-y one, I think more people would be loving on it. The first trailer hit the sweet spot for the hardcore nerd crowd, but I think its narration was a big turn-off to some folks (especially using the phrase “the humans” instead of “humanity”).

  51. I would assume that the robots were used for other things like deep sea exploration, repairs, etc and were adapted to fight the monsters.

    As if this movie will be worse than Iron Man 3?

  52. this is one of the few films that i do not care a flying crap what the reviews say I’m seeing it

    and not just be cause i dig giant robots and kaiju

  53. I really wanted this to succeed and to be great. But after watching it,all I can say there is no need for any black gloved hand to kill this move as it has done a great job at it on its own. I love anime and am a huge fan of neongenesis and this move is the classic dumbed down hollywood version of all that. Visually fantastic that’s it and that doesnt make a film good. There is no likable charecters and no plot. Cant belive it has 76% fresh at rotten tomatoes ???

  54. I wasn’t particularly going to see this movie. Then I won a free ticket. So I went, even though I don’t like 3D.

    I happily went again the next week and paid to see it again, in 3D.

    The fight sequences and CGI are some of the most beautiful I’ve seen, some of the most sympathetic and appropriate uses of 3D I’ve seen.

    I liked the characters. They did some really good stuff there. The monsters are wonderful, and the giant robots very cool in different ways.

    It’s a very good show. Also, wait for the Easter Egg.

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