Retailing & Marketing

The Retailer’s View // Do Retailers Dream of Lenticular Sheep?

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It’s the beginning of a new month, which means retailers have just sent another batch of initial orders off to Diamond to butcher, and another set of data has arrived. Diligent retailers will have...

The Retailer’s View // The Flood

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Welcome to the end of the world as we know it. Walk with me into the maw of the abyss, dear friends. It’s time to talk comics retail in 2017.

More on DCs digital and print pricing

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DC's sudden announcement of digital codes as a bonus in comics priced at $3.99 seems to be a clear dig at Marvel's dropping this bonus. However, in subsequent news stories, a few updates to...

Diamond: March Trilogy Still Available

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Just a quick note: Diamond has an advisory up that the slipcased March trilogy edition is still available from them, although it's sold out at Amazon. (March Book Three is still available there.)   As...

Retailing update: the danger of pull lists, “Team Comics My Ass” and best seller...

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  Yesterday this tweet from Spirit of Retailing award winner Packrat Comics was going around: https://twitter.com/Packrat_Comics/status/818961318694809600 with a cosign from Atlas comics https://twitter.com/AtlasComics/status/819004717065977856 "Pull lists" are really a symptom of the Diamond Previews system though. as customers who fear...

Watch an SUV plow through a comic book store

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An SUV crashed through the front of the comics store The DeeP Comics & Games in HUntsville, AL. The driver suffered a seizure behind the wheel and lost control of the vehicle. The driver...

UPDATED: Marvel overships titles to retailers by 10% in January

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Marvel's weekly mailer to retailers went out today and buried in it was a little item that read as follows: 10% EXTRA FOR FREE ON MARVEL UNIVERSE JANUARY SHIPPING TITLES! As a thank you to Retailers,...

#boostyourlcs – Ross Richie has an idea for helping comics retailers in a slow...

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January is a tough time in retail, as people try to pay the bills from Christmas. And as you know if you've been paying attention here at the Beat, it seems to be an...

Kibbles ‘n’ Bits 1/3/17: RX Comics in Vancouver is closing at the end of...

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§ Nice Art: François Vigneault made a downloadable, printable calendar for 2017 in both French and English. I desperately need to print this out and construct it. § And another! Rx Comics, a well...

Let’s Save Comics!!! More thoughts on new readers, Marvel attrition and DC cover prices

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Yesterday's piece on current retail issues in comics by Todd Allen drew a lot of attention and kicked off a lot of discussion. Some of it was in tweetthreading form, and with permission, I've...

Many sales charts from all over paint a mixed picture

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  Let's round-up all the sale charts we can, shall we? ICv2 numbers are out and show sales slippage: Comics and graphic novel sales to North American comic stores declined 4.25% in November vs. the year ago...

2017 Gold Sponsor Free Comic Book Day Titles Announced

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  T'is the season for planning for free comics! Diamond has just released information on their 2017 Free Comic Book Day offerings. As is tradition, Marvel and DC are keeping their under wraps for now,...

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