Marvel

Yesterday was a gloomy day for the comics industry, as 15 Marvel staffers -- including several popular editors and a couple of legendary Bullpenners -- were laid off. This followed the recent layoff of COO Jim "Ski" Sokolowski. We all know the economy sucks, and that comics sales are down this year. But was that the reason for the cost cutting? Or was it Disney? The Mouse purchased Marvel for $5 billion two years, two months ago and they are well known for being very budget conscious. Did some Disney suit look at revenue, say it wasn't enough and order some budget cuts? While both these scenarios sound plausible, according to Marvel insiders contacted by The Beat, neither seems to be the case. The budget slashing is the work of Marvel's CEO, Isaac Perlmutter, an executive of legendary stinginess whose fanatical devotion to saving money —an increased interest in being hands on at Marvel — has led to the layoffs and other draconian measures inside the company.

Next Media Animation has gone gonzo with a new version of the AVENGERS movie that features several guest stars. What does this mean? Unsure.

More names of the layoffs at Marvel are drifting out, including Taylor Esposito and Damien Lucchese and Special Projects' Production Coordinator Jerry Kalinoski. A total of 12 people were let go from editorial and production. Also among those laid off: Scott "Pondscum" Elmer, also known as Scummy. Elmer had been with Marvel since the days of Romita's Raiders, a survivor of bankruptcies and Marvelcutions of the past and a figure of some legend to Marvelites past and present. He's shown above in a photo with fellow ex-Marvelites John Czop and Steve Bunche. Our very best to all those let go today.

Rumors of more layoffs at Marvel were the hot topic at NYCC and today, confirmation that editors Jody LeHeup and Alejandro Arbona have been laid off. CBR is reporting that as many as 15 people were let go today in a cost cutting measure.

When DIsney bought Marvel, the idea of them teaming up for "Mouserine" was the topic of laughs. but now such things are actually happening, with the cartoon character Prep & Landing entering The Avengers, Spider-Man and Marvel Super Heroes comics. Actually, it's just an INSERT story about the tooners trying to prepare for Santa, not an actual, coninuity-shattering crossover, but it does show that these titles are super kid-friendly. Even John Lasseter approves of this mingling.

Yesterday at his panel, Marvel Chief Creative Officer Joe Quesada announced a Dexter comic, in the continuity of Dexter novels.  This comic will be...

Woot. Great reveal at the end. That said there's nothing incredibly spectacular in this trailer aside from the fact it's the friggin' Avengers. Like, if it was called...Thunderbirds, you'd think it was pretty typical. However, in Joss we trust.

by Paul O'Brien Welcome to the calm before the storm. Or, in Marvel's case, the calm before more calm. September will all be about the DC Universe relaunch, and it's going to be a little while before the news cycle comes back round to anything Marvel have to announce. In the meantime, this month we have more "Fear Itself", more "Spider-Island", and the relaunch of the Ultimate imprint with ULTIMATE COMICS HAWKEYE and (ahem) ULTIMATE COMICS ULTIMATES. Once again, Marvel had the largest share of the North American direct market, leading DC by 42% to 35% in unit share and 37% to 31% in DC. Needless to say, it'll be a huge surprise if that holds up next month. Thanks as always to ICV2.com for permission to use these figures.

3.  FEAR ITSELF
04/11  #1 of 7 - 135,746
05/11  #2 of 7 - 105,359  (-22.4%)
06/11  #3 of 7 -  99,501  ( -5.6%)
07/11  #4 of 7 -  93,435  ( -6.1%)
08/11  #5 of 7 -  90,914  ( -2.7%)

Levelling out quite comfortably as the series goes on. I'll come to the performance of the tie-in issues later.

Quite the busy month, July. FEAR ITSELF is still rumbling onwards, but it's now joined by two other events - the "Spider-Island" crossover, and X-MEN: SCHISM. And there are relaunches of DAREDEVIL, GHOST RIDER and CAPTAIN AMERICA (which spawns a spin-off into the bargain). Oh, and now that the FEAR ITSELF crossover arcs are firmly underway, this seems a good month to ask: is it really having much of an impact on sales of the tie-in books? As per usual, Marvel had the largest share of the North American direct market, leading DC by 44% to 35% in unit share, and 39% to 31% in dollars. Thanks as always to ICV2.com for permission to use these figures.

We're not savvy enough on the West Coast operations of Marvel to know what was behind this, but it's fairly safe to say that Disney cares much more about Marvel Studios than Marvel Comics. Implementation of the Disney-Marvel relationship has been an odd one -- on the one side, you have a corporate juggernaut who wants to reach the boy market for toys and toons. On the other, you have a company that is very much still led by chairman Ike Perlmutter, who, by some accounts, is Disney's second biggest shareholder after Steve Jobs. Marvel Studios is known for knowing the value of a penny -- something Disney also knows. But whereas Disney has controlling costs down to an art, Perlmutter has it down to a science. The relationship is still evolving.

Despite what seemed like a logical timeline, Disney did not reveal the identity of two mystery Marvel movies planned for Summer 2014 at this weekend's D23. A mystery Pixar film was shown to be “The Untitled Pixar film about Dinosaurs" and “The Untitled Pixar Movie that Takes You Inside the Mind.” Well, fair enough. The only Marvel movie touched on was THE AVENGERS -- Robert Downey Jr., Scarlett Johansson, Jeremy Renner and Chris Hemsworth all showed up to wave to the crowd — however, and a no cell phones policy meant that no pictures or leaked footage got out.

So, this weekend in Anaheim (home of Disneyland), the D23 Expo is taking place. Dedicated to All Things Disney, this show will feature Marvel Comics for the first time, with appearances by Joe Quesada, Kevin Feige, and Marvel creators. Joe Quesada will be hosting a panel on Sunday, at 10:15 AM. I hope someone pulls a "Batgirl" and questions Mr. Quesada about the "legends" of Marvel, and how Marvel honors their contributions to Marvel's legacy. Given the concentrated nature of the fan-fest at "The Happiest Place on Earth", it is very unlikely. So I'll ask them here!