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Tilting at Windmills

Tilting at Windmills #294: Looking at NPD BookScan 2022

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Graphic novel sales had another record year, although growth slowed from the pandemic boom year of 2021 according to NPD Bookscan numbers

Tilting at Windmills #293: What’s Wrong with the Periodical???

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Retailers Brian Hibbs lays out the current problems with the periodical comics market, including variant covers and over-saturation.
Photo by Alexander Mils on Pexels.com

Tilting at Windmills #292: En Garde

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After getting some pushback on his last column, retailer Brian Hibbs explains more about why shrinking margins on periodicals are affecting his business

Tilting at Windmills #291: I didn’t leave floppies; floppies are leaving me

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Retailer Brian Hibbs explains how distributor discounts are making it harder and harder to carry DC periodical comics - and wonders if the twilight of the comic book is truly at hand.
Photo by Erik McLean/pexels

Tilting at Windmills #290: The Era Changes Part IV – the devil is in...

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Everything you always wanted to know about comics retailing discounts and shipping costs, but were afraid you would not understand.

Tilting at Windmills #289: Looking at NPD BookScan: 2021 – and it’s a doozy

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In 2021 comics thoroughly exploded in a way that almost defies rationality – with more comics material was sold in 2021 than 2018 and 2019 combined

Tilting at Windmills #288: November was Wild West month for retailers

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From the supply chain to FOC - November saw yet more disruptions to the way comics shops do business

Tilting at Windmills #287: The Era Changes Part Two

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Penguin Random House's first week of distributing Marvel comics was a disaster

Tilting at Windmills #286: The Era Changes – Part One

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The changes to comics distribution may be harming the ecosystem of the direct market, and that is not good.

Tilting at Windmills #285: Looking at NPD BookScan: 2020

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A detailed breakdown of graphic novel sales in 2020, publisher by publisher
comics experience outpost

Tilting at Windmills #284: Hold ‘em, Fold ‘em, Walk Away, Run

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Retailer Brian Hibbs explain why he is closing his second, periodical focused store.

Tilting at Windmills #283 – Marvel’s move to PRH changes everything

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Retailer Brian Hibbs on what the Marvel?PRH move means...a lot.

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