AfterShock Comics is enlisting retail reps across the country, doing so with a targeted effort that will see the publisher recruit two in all 15 of its North American sales districts.
This is, essentially, a campaign to galvanize retailers who are fans of AfterShock’s rapidly-growing number of comicbook series. The official name of the effort is the AfterShock Army, and it’s being supported by social media posts, as well as ads both online and in print. The first step for interested parties is to take a short survey, which can be found on AfterShock Comics’ website.
This is the evolution of an ongoing retailer outreach program that started more than two years ago. During that time, AfterShock Comics Publisher Joe Pruett has visited nearly 300 comicbook stores to promote product and gain a better understanding of the realities faced by modern retailers. The new retailer rep recruitment efforts are being led by RuthAnn Thompson, AfterShock’s senior retailer relations manager.
This all fits into a broader marketing program announced by AfterShock at February’s ComicsPRO retailer event. At that event, the publisher noted that it was aiming to launch its 100th title within the next two years. While moving toward that milestone, it had a number of plans to support retailers and promote its products. These plans included the retailer reps program expansion, as well as other initiatives such as paid advertisements, podcast sponsorships, a retainability program, and more.
And AfterShock has been busy on the editorial side as of late as well, with hardly a week going by without a new comic announcement. So far this year, new series launched by AfterShock include Orphan Age, Dark Red, Oberon, and Stronghold. In the coming weeks, it will also debut books like Descendent, Mary Shelley: Monster Hunter, Orphan Age, The Replacer, Killer Grove.