Holy licensing deal, Batman!
It seems that the campy, kitschy 1966 version of Batman—which was long verboten to be mentioned at DC and WB in general due to its campy, kitschy nature. But as many noted, a line of toys based on the show was introduced at Toy Fair, and now we see that a whole line of merchandise, including a digital-first comic, is coming.
The comic will be by Jeff Parker and Jonathan Case, with a cover by Mike Allred.
Comic book fans also got a special treat when DC Entertainment unveiled art for its all-new digital comic book series BATMAN ’66, launching in summer 2013. Inspired by the classic TV series, the digital comic book features many fan-favorite characters like Catwoman, The Riddler, The Joker and, of course, the dynamic duo of Batman and Robin. Written by Jeff Parker, the series will feature cover art by Michael Allred and the first issue will be drawn by Eisner Award winner Jonathan Case. BATMAN ’66 will also be collected and available for sale in monthly print issues.
“The juxtaposition of offering a retro BATMAN ’66 comic as a current and modern digital first title is fun,” stated DC Entertainment President, Diane Nelson. “DC Entertainment is the most prolific producer of digital first comics and, as we work to create new and compelling content, this is a great way to also preserve the legacy of our characters. It’s exciting to roll out the new BATMAN ’66 comic as part of this bigger initiative with our Warner Bros Consumer Product partners.”
The line kicked off last night with an event at Meltdown, which was attended by Bruce Wayne himself, Adam West.
The jokey, ludicrous approach to Batman on display in the show has long been thought of a the single greatest setback to serious superheroes for a long time. But now, apparently after 30 years of grim and gritty, it can be appreciated as an outlier.
Sadly, the DCD collection of the show remains in rights hell, due to the need to get approval from the heavy hitting lineup of guest stars, and myriad other rights issues between WB, which owns the characters, and Fox, which owns the series. Maybe this is the first step in paving a way to what would be a goldmine for all involved?
Via DCWKA and Twitter.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.